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Tag: Law & Kenneth

  • Lavazza assigns creative mandate to Law & Kenneth

    Lavazza assigns creative mandate to Law & Kenneth

    MUMBAI: Lavazza has roped in Law & Kenneth Communications as its strategic and creative solutions agency in India.

    The agency will handle the entire portfolio of Lavazza business, from coffee shops to vending services and other traditional businesses. The Italian coffee major is trying to enhance its presence and growth in its business in India

    Law & Kenneth CEO and managing partner Anil Nair said “It was a big challenge for us to understand and decode each business line and the target group of Lavazza in India. We not only understood them well but took the insights to a different level for these business lines.
     
    “We had conviction in the good understanding of the market and the target groups, based on which we recommended our strategic and creative solutions. We see our association with Lavazza as long term and we expect it will culminate into great results in the market.”

    With a turnover of €1.1 billion in 2010, Lavazza is present in over 90 countries around the world with 17 billion cups of Lavazza coffee consumed worldwide, every year, the company said.

    In India, Lavazza operates with different brands – Fresh & Honest Café, Barista Lavazza and Espression.

  • Mudra Max bags BPCL’s media account

    Mudra Max bags BPCL’s media account

    MUMBAI: Mudra Max has bagged media duties of state-run oil firm, Bharat Petroleum Corporation (BPCL).


    The account will be handled out of the agency‘s Mumbai office. Lintas Media Group (LMG) was the incumbent agency.


    BPCL called for a pitch in the month of August. Incidentally, the Fortune 500 company has Lowe — LMG’s creative agency — on its roster. LMG had won the account from MEC (Mediaedge:cia) in 2008.


    BPCL, one of the oldest public sector petroleum and refining organisations in India, calls for media and creative pitches every three years. In May, it had added Law & Kenneth to its existing roster of three incumbent agencies — Lowe Lintas, Saatchi & Saatchi and Euro RSCG. In the media pitch nearly 11 agencies participated; LMG, Maxus and MEC made it till the last round.
     
    In November 2010, Scarecrow Communications was hired by BPCL to handle its retail initiatives.
     
    Recently, Mudra Max has been on quite a roll, bagging the big accounts of World Gold Council and Ashok Leyland.
     

  • MEC wins Harman’s media duties for India

    MEC wins Harman’s media duties for India

     
    MUMBAI: GroupM‘s MEC has been awarded the India media duties of audio and infotainment solutions provider, Harman International.


    The Stamford, Connecticut-headquartered company, whose brands include Harman Kardon, JBL, AKG and Infinity, recently awarded its creative duties to Law & Kenneth, and roped in AR Rahman as the brand ambassador for JBL “Hear the truth’ campaign.


    MEC MD T Gangadhar said, “We are proud to be associated with HARMAN International, a legendary name in the world of sound. As HARMAN International, India’s Agency of Record, our mandate is to create communication solutions across platforms. We look forward to creating exciting engagement between HARMAN brands and audiophiles.”
     
     
    The US audio systems maker is also expected to establish its first manufacturing facility in India soon. The company supplies audio products for cars made by BMW, Audi, Volkswagen, Daimler, Toyota, Fiat SpA and Ferrari.
     
     
    Harman competes with Bose, Yamaha, Panasonic Corp, Sony Corp and Denso Corp, and is looking for aggressive growth in India.
     

  • Everest annexes creative duties of Ranbaxy’s Volini brand

    Everest annexes creative duties of Ranbaxy’s Volini brand

    MUMBAI: Everest has lapped up the creative duties of Ranbaxy Laboratories’ Volini portfolio.


    The other seven agencies that participated in the pitch include DDB Mudra, Law & Kenneth and Saatchi & Saatchi.


    Ranbaxy Laboratories Global Consumer Healthcare vice president Brijesh Kapil said, “Volini is the fastest growing OTC star brand expanding through extensions and is today a role model on how Rx to OTC switch should be done. On account of the expanding work, it was mandated that a fresh look at brand strategy be done to do justice to all the extensions planned for the category.”


    Talking of the reasons that went into selecting Everest, Kapil said, “Amongst the pitching agencies, we chose Everest because it performed the best and could really deliver on leveraging Volini’s legacy and positioning to an appropriate differentiating extension.”


    Commenting on the win, Everest Brand Solutions President Dhunji Wadia said, “We are delighted to be the agency of choice for Volini. Both client and agency share the same passion for the brand. We look forward to taking the brand to greater heights.”

  • Law & Kenneth’s Neeraja Kale joins PerceptH as COO

    Law & Kenneth’s Neeraja Kale joins PerceptH as COO

    MUMBAI: Former Law & Kenneth, Mumbai SVP and branch head, Neeraja Kale has joined PerceptH as COO.


    She will be reporting to PerceptH CEO Prabhakar Mundkur.


    Kale brings to the table 16 years of experience in the marketing and advertising domain. She has worked on brands such as Godrej Interio, Times Now, and ITC.


    Starting her career in 1995 with O&M Mumbai (now Ogilvy India) as an account executive, Kale moved to Publicis Zen after four years, and oversaw businesses such as L‘Oreal.


    In 2001, she moved to the client side, joining L‘Oreal as group product manager, Garnier. Kale has also worked with McCann Erickson for three years and handled brands including Stayfree, Western Union and Babool.

  • Law & Kenneth to handle Borges‘ creative duties

    Law & Kenneth to handle Borges‘ creative duties

    MUMBAI: Law & Kenneth has won the creative business of Spain‘s Borges, the producer of Mediterranean food products.


    The account, won after a multi-agency pitch, will be handled out of the Delhi office.


    Confirming the news, Law & Kenneth India CEO & Managing Partner said, “This category is interesting and new. It has the potential to grow. With this win, we are hoping to make Borges a market leader.”
     
    Borges which produces olive oil and has other products like nuts, dry fruits, vinegar and microwave popcorn under its brand, plans to gain market leadership, particularly in the olive oil category.
     

  • Law & Kenneth to create new corp identity for Sanjiv Goenka

    Law & Kenneth to create new corp identity for Sanjiv Goenka

    MUMBAI: Sanjiv Goenka, younger son of Rama Prasad Goenka, is creating a new corporate identity for his share of the RPG Group and has assigned the re-branding job to Law & Kenneth.
     
    Goenka is spending over Rs 250 to 300 million on the new design, logo and the subsequent communication campaign.

    Law & Kenneth has already begun the re-branding process and the new image would be launched around June this year.

    In February last year, RP Goenka divided the Rs 170 billion RPG Group between his two sons.
     
    Since January last year, Law & Kenneth, Kolkata has been handling the creative business for the private labels of Spencer‘s Retail, which is now owned by Sanjiv Goenka.

    Sanjiv Goenka’s corporate brand will be called RP Sanjiv Goenka Group, while his elder brother Harsh Goenka retains the RPG brand name.
     
    Post-division, Sanjiv Goenka got the charge of power utility CESC, Noida Power, music company Saregama, Phillips Carbon Black, retail chain Spencer’s Retail, and music chain Music World.

    Harsh Goenka is in charge of tyre maker Ceat, infrastructure firm KEC International, IT company Zensar Technologies and RPG Lifesciences.
     

  • Law & Kenneth creates its first TVC for Tata AIG General Insurance

    Law & Kenneth creates its first TVC for Tata AIG General Insurance

    MUMBAI: Law & Kenneth has conceptualised its first television commercial (TVC) for Tata AIG General Insurance.

    Law & Kenneth CEO and managing partner Anil Nair said that they have chosen this concept as their first project because it coincides with the travel season.

    The spot has been created by Rishi Upadhyay and Pradeep Yeragi, creative directors, Law & Kenneth Mumbai. It has been directed by Ashwin Naidu and produced by content company No If, No But Films.

    Nair also added that they are targeting two different constituencies through this advertising – the first set of consumers who don‘t realise the importance of travel insurance and the other who are aware of it but don‘t take action thinking it‘ll be a difficult process.

    Added Tata AIG General Insurance managing director and CEO Gaurav D Garg, “While one may have meticulously planned every aspect of a trip abroad, there are still chances of things going awry due to events beyond our control. We or a family member could fall ill, lose our baggage or passport, have a flight delay and so on. For a complete bailout from such unnerving experiences in a foreign location, a travel insurance policy comes handy. And it is relatively inexpensive when compares with the cost of the holiday.”
     

  • Hungama.com premieres 3 TVCs created by Law & Kenneth

    Hungama.com premieres 3 TVCs created by Law & Kenneth

    MUMBAI: Law & Kenneth has conceptualised a new campaign for Hungama.com comprising three TVCs, which will debut on 12 January.

    While one TVC is of 45 seconds, the other two are of 30 seconds.

    Said Law & Kenneth branch head Mumbai Neeraja Kale, “We wanted to establish Hungama.com as THE destination for entertainment. Needless to say it had to be done in an entertaining manner hence the quirky, disruptive approach taken for communication.”

    In the new commercials, Hungama.com has tried to breakaway from the traditional taglines of ‘use me, try me’. In fact, the new commercials for the brand strongly urge you not to log on to www.hungama.com, if you’re looking for entertainment.

    The protagonist of the films goes on to rip Hungama.com, claiming his ancestral entertainment company, Taalimaar Entertainment, is the leading entertainer. The brain behind this entertainment company, portrayed by Vijay Raaz, is aided by his mute sidekick who secretly seems like he is a Hungama.com fan.

    Averred Law & Kenneth NCD Charles Victor, “It’s a little boring to listen to entertainment brands thumping their own chest, telling you how excitingly unique they are and trying to compel you to tune/log in. We decided to take a stand and tell people not to log on to Hungama.com by creating this character who represent Taalimaar Entertainment – the No.1 entertainment company (according to him!). Backed by a brave client, we also collectively agreed that our communication needs to be as entertaining as the business we are in.”

    The film has been directed by Piyush Raghani and is produced by Old School Films.

    Hungama.com is also doing a parallel digital media campaign on the Facebook pages of Hungama.com (www.facebook.com/hungamacom) and Taalimaar Entertainment (www.facebook.com/taalimaar).

    States Hungama consumer business business and marketing head Punyashlok Bhakta, “This is the first time Hungama.com as a brand has advertised in mass media. We therefore needed a TVC that would not only break the clutter, but also become memorable in the minds of the consumer. Law & Kenneth took this idea to another level and created a TVC that’s not only bang on in terms of the brand message but also leaves you thoroughly entertained with the protagonist Taalimaar and his sidekick Jaan. After all being an entertainment brand we’d better be entertaining ourselves.”