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Tag: Law & Kenneth Saatchi & Saatchi

  • Law & Kenneth Saatchi & Saatchi, FB India collaborate on Sabse Saste 5 Din

    Law & Kenneth Saatchi & Saatchi, FB India collaborate on Sabse Saste 5 Din

    MUMBAI: Law & Kenneth Saatchi & Saatchi partnered with Facebook and Big Bazaar for the World First 24 Hour Facebook Live Shopping Entertainment Show. The campaign broke through shopping festival clutter and bridged the gap between a digital first millennial consumer and the offline retail giant.

    This was the first time in the world that a retail giant reached out to its customers individually on their phones – not just with exciting exclusive deals but with live entertaining content crafted around those deals.

    Big Bazaar revolutionised the way Indians shopped back in 2006 when it started one of the country’s biggest shopping festivals—the Sabse Saste Din Sale. For the last 12 years, every year Sabse Saste Din takes over the country around 26th January.

    Campaign link:

    https://www.facebook.com/events/1787556964652314/

    Future Group group head – digital Pawan Sarda said, “24 Hours Facebook live for “Sabse Sasta 5 Din” is one of the most exciting marketing ideas we have built in recent times. Thanks to Facebook and Law & Kenneth Saatchi & Saatchi to come together with us to make this happen. It was a challenging project as we had to create content for 24 hours. We created an entertaining programme with leading Bollywood and television influencers for our viewers and with M-coupons we were able to drive them to the stores. The most exciting part though, is that 10 million people viewed it real time. I am not sure if anyone has done anything like this before, but I can imagine this to be the biggest online to offline initiative.”

    Added Law & Kenneth Saatchi & Saatchi managing partner Anil K Nair, “Our biggest challenge was how to make the country’s biggest shopping festival interesting for millennials, especially considering habitual discounting has become such a hygiene across both offline and online retailers. We were very clear that we didn’t want to use social media for the sake of it. This 24-hour live entertainment event turned a monotonous transactional exchange into an authentic engaging experience for our customers and fans. We couldn’t have done this without the Big Bazaar team and Pawan Sarda supporting this maverick idea all the way. It is a matter of great pride that an Indian brick and mortar retail brand is showing the way to the rest of the world by creating such a world class contextual branded content and digital event.”

    Millennials are now surrounded by shopping festivals from every offline and online retailer, turning exciting deals and discounts into an annual monotonous ritual. Big Bazaar wanted to break out of this clutter and create a more authentic connect with millennials who spend hours on social media everyday looking for ways to keep themselves entertained.

  • Law & Kenneth Saatchi & Saatchi appoints Delna Sethna as CCO

    Law & Kenneth Saatchi & Saatchi appoints Delna Sethna as CCO

    MUMBAI: Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its chief creative officer across all its businesses. Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez. She is now the creative face of Law & Kenneth Saatchi & Saatchi with immediate effect. She will continue to report to Anil S Nair, chief executive officer and managing partner of the agency. 

    Law & Kenneth Saatchi & Saatchi looks after the creative mandates of some of India’s biggest brands, including HeroMotoCorp, P&G, Renault India, Pepperfry, Jockey, Dabur, Mondelez, Thomas Cook and Kent RO, among others. 

    Anil S Nair says, “Delna has proved her creative mettle over and over, across all the brands she has worked for. Her creative and strategic thinking pushes the boundaries of traditional advertising to newer, unexplored areas. She has brought glory to the agency by winning Cannes Gold and D&AD in one single year. She is the perfect person to be heading our entire creative product and I am sure she will only thrive hereon.” 

    Sethna joined Law & Kenneth Saatchi & Saatchi in 2014, her second stint at the agency. She joined from Leo Burnett India, where she was the Regional Creative Director for P&G’s Whisper. A creative professional with over 20 years of experience in her stride, Sethna has also had stints in agencies such as JWT, Publicis Ambience and Lowe Lintas, in the past. 

    Speaking about her new responsibilities, Sethna adds “Law & Kenneth Saatchi & Saatchi is a wonderful place to grow as a creative professional. It is an organisation where the proverbial glass ceiling doesn’t restrict women. It allows for both people and work to flourish. The teams here are all young and passionate and I feed off that energy. I look forward to my new responsibilities and creative challenges coming my way. 2018 is going to be about creating great, memorable work for all of us at the agency.”

  • Renault gets Ranbir Kapoor to promote new SUV ‘Captur’

    Renault gets Ranbir Kapoor to promote new SUV ‘Captur’

    MUMBAI: Renault has launched its new SUV car, Captur, the longest and widest car in its category with Ranbir Kapoor promoting it in its new TVC.

    The campaign created by Law & Kenneth Saatchi & Saatchi, has been directed by Matthias Berndt. It showcases the Captur’s irresistible style and looks, with Kapoor getting mesmerised by its features. 

    Renault India head of marketing Virat Khullar says, “We are one of the youngest auto brands in India and understand that today’s new India with its evolved sensibilities appreciates and demands nothing but the best. The Captur, with its stunning design, epitomises class and will excite this evolved Indian consumer. Through the campaign, we wanted to add a new dimension to the world of SUVs, that of India’s most stylish SUV.”

    Law & Kenneth Saatchi & Saatchi senior vice president Vivek Kumar Duggal adds, “The Captur with its refined good looks exudes a sense of style and sophistication. Our film sought to highlight this through the effect the car has on our brand ambassador, himself a veritable style icon.”

    The car comes with a range of exclusively themed personalisations such as the signature innovative lighting system and state of the art technology like the one integration which intuitively connects the car and driver.

  • Hero MotoCorp TVC shows Indian super-skills as FIFA U-17 WC starts

    Hero MotoCorp TVC shows Indian super-skills as FIFA U-17 WC starts

    MUMBAI: Hero MotoCorp, the national supporter of the FIFA U-17 World Cup, has kicked off its campaign with a TVC and digital engagement.

    The TVC titled “#PLAYINSPIRE” has been conceptualised by Law & Kenneth Saatchi & Saatchi creative team and produced by Elements. It revolves around the fascination of young, gritty, super-skilled footballers from across the country who are revelling in the football frenzy that has the nation hooked.

    With India playing in a FIFA World Cup for any age-group for the first time, it’s a historic moment for the country and a great motivator for budding footballers who can now dare to dream.

    Law & Kenneth Saatchi & Saatchi senior VP Debarjyo Nandi said about the film, “It’s rare to find work and something you love come together. So, this one was special for me personally. It was also a revelation to discover the amazing football talent that exists out there. Thanks to Hero being true to their cause for football, this amazing talent pool came together for this film. It was an absolute joy to work with people who are also as passionate about football.”

  • #PlayBackToBack for Skybag

    MUMBAI: Skybags has presented a refreshing campaign #PlayBackToBack to launch its latest range of backpacks.

    Creatively conceptualised and executed by Law & Kenneth Saatchi & Saatchi, PlayBackToBack showcases an imaginary scenario where brand ambassador, Varun Dhawan comes out of a bag portraying a non-stop life, packed with fun and style.

    The campaign is dubbed to some foot tapping background music describing the features of the new backpacks and at the same time representing multiple styles for different lifestyles. The new collection includes 81 fresh designs that reflect the passion and personality of college goers, young professionals and explorers who are ready to take on the world. From sturdy weekend rucksacks to impressive professional laptop bags to stylish college backpacks and colorful glow in the dark school bags there is something for everyone.

    Brand ambassador Varun Dhawan says, “PlayBackToBack is filmed on a very unique concept and it is extremely different from any brand film I have done so far. During the narration when I was told that I had to come out of backpack that itself got my attention and I so wanted to see how we can execute it. I hope my fans enjoy watching this campaign as much as I have enjoyed shooting it.”

    V.I.P Industries sales and marketing VP Sudip Ghose says, “As always the new collection will offer the best and the latest trends in backpacks. Today backpacks have become an essential part of our lives. People don’t just carry backpacks anymore, they wear them like an accessory. In this campaign, we have used an imaginary way of storytelling that unveils the collection and also depicts the lifestyle of our consumers which is portrayed exceptionally well by Varun.”

    Law & Kenneth Saatchi & Saatchi joint national creative director Rahul Nangia says, “Skybags is fun stylish brand, meant for the youth. The centre piece of the campaign is a film which captures the energy of the brand and its endorser, but is not limited by logic. And the best part is, it’s all been shot live. No CG!”