ITV

Tag: Lavneesh Gupta

  • RBNL inducts new talent for growth of TV business

    RBNL inducts new talent for growth of TV business

     MUMBAI: Big Magic, the flagship entertainment channel from Reliance Broadcast Network has roped in Sahil Kangotra as its business head and Shalini Gupta as chief marketing officer for the television networks: Big Magic, Big Magic Ganga, Big Thrill and Big Magic International.

    In their respective functions, Kangotra and Gupta will report to RBNL COO Lavneesh Gupta and will be the torchbearers, leading the television team through its next level of growth. Having successfully created radio network 92.7 Big FM, Reliance Broadcast Network is poised to drive growth and profitability for its TV business.

     An IIM Lucknow alumnus, Kangotra joins RBNL from ICICI Lombard GIC where the last position held was in the capacity of corporate solutions group VP. With over 12 years of work experience Kangotr’s expertise lies in building growth through effective trouble shooting and leading through people management.

    Kangotra said, “I am excited about my foray into the broadcasting space and there could be no better Company than Reliance Broadcast Network, which is at the hub of the media evolution. I look forward to complementing the team’s strengths and adding value, to create optimal results for the business.”

    Gupta, an MBA in marketing, with her extensive experience of over 15 years, will be responsible for driving market share and viewership along with creating brand saliency and buzz for the television network. She has been associated with brands/organisations as Bharti Airtel, Loop (BPL) Mobile, Parle Agro and Grey Worldwide across various roles.

    Gupta stated, “I look forward to driving growth and higher market share for the television network and carve a distinct brand identity within the huge media clutter. Along with the leadership innovating team, I endeavour to create another success story for the television business.”

    The COO said, “Shalini and Sahil each bring on board extensive and diverse experience which will further augment our brand’s growth and performance. It is our immense pleasure to announce their association with our television business, and we are confident that their proficiency will enable us to lead us to our next level of growth.”

     

  • Bloomberg TV India appoints Amol Maheshwari as national sales head

    Bloomberg TV India appoints Amol Maheshwari as national sales head

    MUMBAI:  One of the country’s leading English business news channels, Bloomberg TV India, has appointed Amol Maheshwari as its national sales head. He will be directly reporting to Bloomberg TV India COO Lavneesh Gupta.

    Maheshwari will be in charge of driving the business development for the premium business news channel across India. As part of his new portfolio, he will also be leading a team of regional heads and account directors who service a mix of corporates across PSUs, private companies, MNC segments and government business.

    With over a decade’s experience in the banking and financial services industry, Maheshwari started his career in 2004 at HDFC Life as a management trainee and later progressed as a corporate account manager. Post HDFC Life, he worked with HSBC Bank as vice president and channel sales manager for mid-market segment proposition, HSBC Advance. Before joining Bloomberg, Maheshwari was handling corporate sales and worksite marketing for Bajaj Allianz Life.

     Commenting on the new appointment, Gupta said, “Amol, with his experience and deep understanding of the television business, will surely add tremendous value to the channel. I am confident that he will be a prodigious asset to the organisation and will help us reach the next level through his keen understanding of the business.”

    Maheshwari’s key focus areas at Bloomberg TV India would be to nurture a strong business team and to significantly enhance sales revenue for the channel in FY 15, while improving Bloomberg TV’s penetration of client’s coverage across industries and dominate in business news space.

    Talking about his new role, Maheshwari said, “It is a great pleasure to take new responsibility at Bloomberg TV India, as it offers a value proposition of being the First, Fastest, Factual, Final and Futuristic on News Reporting to viewers. This opportunity at Bloomberg TV India is a spectacular one from my personal and professional growth perspective and I look forward to constantly innovate and create a unique & rewarding experience for clients.”

    Maheshwari is pursuing his senior management programme in leadership and management from Indian Institute of Management, Calcutta. He has done his B.Com (Hons) in 2001 from Sri Venkateswara College (University of Delhi), PGDM in marketing & finance from Symbiosis Center for Management & HRD in 2004. He is also a certified executive coach from International Coach Federation.

     

  • Big Magic Ganga to celebrate Chatt from 25- 30 October

    Big Magic Ganga to celebrate Chatt from 25- 30 October

    MUMBAI: Backed by the success of its last on ground event Jai Baba Baijanath in Deogarh – Jharkhand Big Magic Ganga, the flagship No. 1 regional entertainment channel from the Reliance Broadcast Network bouquet is all set to launch its second mega on-ground property Jai Chatti Mai with Bhojpuri superstar Nirahua.

    The special is pegged on the region’s biggest festival Chatt Pooja and is yet another innovation from the region’s No. 1 television channel. Jai Chatti Mai will have devotional programming elements from 25th October –  30th of October titled 6 Din Pawan Chatt Ke packed with biggest celebrities of region like Manoj Tiwari, Nirahua, Malini Awasthi, Gopal Rai, Devi and host of other stars. It will see a huge amplification through a LIVE musical event from the Ganga Ghats of Patna on the 29 October which will witness crowd of 5lacs.

    Backed by the insight that religion and festivities rule the hearts and pulse of audiences, the special offering has been crafted to ensure an entertainment package with excellent appeal. Additionally, in keep with the learnings from a recently held on-ground show titled Jai Baba Baijanath with singing star Pawan Singh, which saw more 20,000 audiences engage with the on ground event and millions tuning to watch it on television. It delivered GVT’s of 29 (000’; in CS 4+; Wk 1-36; Bihar & Jhk), BIG Magic Ganga is all set to create another success story through this property.

    Special Programming 25 – 30 October:

    Live Chatt event – 29 October – Opportunity of largest regional connect

    A live musical extravaganza on the ghats of the river Ganges which will see superstar Nirahua along with singing stars like Gopal Rai, Devi Ajit Anand, singing hand-picked Chatt songs which are most popular during the Chatt celebrations. With the ghats known to have devotees thronging the venue to perform the Chatt puja, the event has been superbly timed for best optimal connect on-ground touching more than 5 lacs people and more viewers on television from 5pm till 11pm in the evening.

    The offering will see a multi-media marketing campaign across radio, television, outdoor, on ground and digital.

    Commenting on this enormous exercise building local connect as region’s No 1 channel, Reliance Broadcast Network COO Lavneesh Gupta said, “As as leader, BIG Magic Ganga takes pride in connecting with the region’s largest festival, through the cultural ethos of the state. We are taking this bold initiative of organizing for the first time a live event on the banks of the Ganga, which shall be televised throughout the evening. Similar to the other popular events on the banks of Ganga, we hope this event representing the culture and identity of the region will grow in such magnitude over the next few years. We thank our partners, distributors and people of the region who have experienced our offerings and accepted it.”

    The largest offering from the regions No. 1 player, making it an annual offering which will be revisited each year.

    Big Magic Ganga is available on Hathway, Incable, Manthan, Digicable, GTPL, Siti Cable, Maurya, DEN, Dish TV, Airtel Digital and Reliance Digital TV and other all independent operators.

     

  • Big Magic announces its Karwa Chauth special

    Big Magic announces its Karwa Chauth special

    MUMBAI: India, a country whose unity lies in diversity is popular across the globe for celebrating colourful festivities with magnificence and pomp. With the onset of the festive celebrations, BIG MAGIC-India’s one stop destination for humour brings forth a very special programming special as part of its larger festive offering of the BIG Magic Mahotsav for Karwa Chauth, where the female actors of its shows Akbar Birbal, Ajab Gajab Ghar Jamai and Uff! Yeh Nadaniyaan, will be celebrating the special day in its true authentic style.

     

    This festival is widely followed by audience across HSMS, and as a part of the larger programming strategy, BIG MAGIC will be incorporating interesting storylines in their leading shows, highlighting the real essence of this widely followed ritual – Karwa Chauth. Peppered with fun, romance, humor and entertainment this episode will attempt to create a deeper connect with the women audiences across the HSM market. Increasing the glamour and fun quotient of the each episode, newer characters with popular faces like Roshini Chopra and Giaa Manek will be seen bringing hilarity and rib tickling comedy to the shows that will leave the audience in splits!

     

    Commenting on the special, Mr. Lavneesh Gupta, COO, Reliance Broadcast Network said, “Karwa Chauth as a festival is extremely relevant to our audiences in the HSM’s. Our festive spikes in the past whether for Eid, Teej or Janmashthami, backed by local insights have always resonated with audiences,  and we are confident of this one working well too. With the two celebrity faces, we up the glamour quotient on the show, which will be served to audiences with humor. We look forward to continuing to entertain our audiences with programming that appeals to them, while giving marketers excellent properties to partner with.”

     

    Backed by insights, a clear understanding of what audiences seek in television entertainment, and riding on the festive spirit of Karwa Chauth, BIG Magic offers this special programming layered in comedy and primed to deliver excellent results.

     

    Some examples of festive specials in the past:

     

    BIG Magic credits itself for authentic festive celebrations layered with comedy to ensure the content resonates excellently with its audiences, while marketers get optimal ROI for their investment. A special done for Eid and Teej on the show Akbar Birbal, saw a huge spurt in reach for the show across the HSM’s

     

    Festive special for Janmashthami, a very key celebration in the Hindi heartland, saw all shows amalgamating to offer audiences a splendid entertainment evening converging on the show Ajab Gajab Ghar Jamai. This again delivered a spurt in reach amplified by an excellent 360 degree marketing plan, with audiences flocking to catch the special.

     

    The festive property will see a multi-media marketing campaign come into play across television, radio and digital. Additionally, the network strength of the nation’s No.1 radio network 92.7 BIG FM and Bihar and Jharkhand’s No. 1 regional TV channel – BIG Magic Ganga, ensures partners on board the festive offerings on BIG Magic will get maximum value.

  • Big Magic sets the stage for festive season

    Big Magic sets the stage for festive season

    MUMBAI: With the festive season coming up, Big Magic promises to give its viewers an extra dose of entertainment under the umbrella of ‘Mahotsav’ from 25 September onwards touching festivals like Navratri, Dussera, Karva Chauth, Diwali, Christmas and New Year.

     

    Navratri will have special episodes of Ajab Gajab Ghar Jamai and Har Mushkil ka Hal Akbar Birbal, Karva Chauth will focus on all the key shows and Diwali is being planned as a special two hours of musical entertainment on 18 Oct from 8 pm onwards.

     

    Each programming spike has been tailored on the basis of research and feedback from audiences in its core markets across the Hindi heartland, to ensure an engaging and entertaining watch for the entire family.

     

    With some of the biggest faces in comedy like Kiku Sharada, Delnaaz Irani, Kishwar Merchant, Upasana Singh, Humani Shivpuri and Sumit Vats, from across its key shows of Har Mushkiil Ka Hal Akbar-Birbal, Ajab Gajab Ghar Jamai and Uff! Yeh Nadaniyaan, the stage is set.

     

    The channel credits itself for authentic festive celebrations layered with comedy to ensure the content resonates excellently with its audiences, while marketers get optimal ROI for their investment.

     

    In the recent past, festive specials for Eid and Teej on the show Har Mushkil ka Hal Akbar Birbal delivered an increase in viewership for the show across the HSM market. This special, played up the festive nuances along with some of the best performances by its artists.

     

    In addition to the regular festive spikes, the Big Diwali Mela, the Diwali special, will see the most exciting rendition of celebrations around Diwali with artists from across shows coming together for a special celebration.

     

    Each festive property will see a multi-media marketing campaign come into play across television, radio, OOH, digital and on ground. Additionally, the network strength of the nation’s number one radio network 92.7 BIG FM and Bihar and Jharkhand’s number one regional TV channel – Big Magic Ganga, ensures partners on board the festive offerings on the channel will get maximum value.

     

    Commenting on the festive line up Reliance Broadcast Network COO Lavneesh Gupta believes that the festive spikes have been mapped to ensure high relevance, community connect and excellent engagement. “Big Magic’s reach to over 85 million households across the HSM’s, coupled with the unduplicated incremental reach of 10 per cent which the channel delivers across the core markets of UP, MP and Rajasthan makes it an excellent platform for marketers to ride on, this festive season.”

  • Big Magic Bihar and Jharkhand brings back ‘Police Files’

    Big Magic Bihar and Jharkhand brings back ‘Police Files’

    MUMBAI: Encouraged by the success of Police Files season 2, Big Magic Bihar and Jharkhand is all set to launch the third season of the show.

     

    Highlighting real life stories of crime, retaliation, presence of mind and bravery from the Hindi heartland, the series promises to engage with audiences as they relate to each story.

     

    This new season revolves around the core thought ‘Soch Badlo Samaj Badlega’. This is to encourage people to be more socially responsible, be aware of happenings around them and to become guardians of society. The season will feature multiple hosts and will launch on 4 August, airing every Monday to Friday at 10pm only on Big Magic Bihar and Jharkhand.

     

    In this season, the programme strives to evoke ‘Preventive action’ within everyone with the campaign ‘Soch Badlo Samaj Badlega’, and urges people to stand up against crime and take corrective measures against them.

     

    This season will also witness various anchors from the region who will narrate the stories to viewers, various stories of impending crime, bravery and quick wittedness.

     

    Stories this time are equipped with real heroes, real footages, real crime scenes which will enthrall the viewers. Also on board, and adding credibility will be real testimonials, on camera investigations and other live action.

     

    The series will be shot at real locations of crime in UP, Bihar and Jharkhand. Real cops will share their investigative reports and incidents to highlight the case and provide proactive and preventive crime measures to the viewers.

     

    Reliance Broadcast Network COO – television business Lavneesh Gupta said, “In continuing our endeavour to offer audiences in the Hindi heartland locally relevant and insightful programming, we are excited to launch the new season of Police Files ‘Soch Badlo Samaj Badlega’. The regions of eastern UP, Bihar and Jharkhand are going through a massive change, be it social, political or economical and the timing couldn’t be more perfect. We look forward to offering engaging content that audiences can enjoy and advertisers can ride on.”

     

    The new season will be promoted through an aggressive multi media campaign, featuring TV, radio, OOH, print, and digital across the Hindi heartland. The channel will also promote the show through various locally relevant on-ground campaigns and associations.

     

  • Bloomberg TV India to launch “Tracking the Recovery – Real Estate”

    Bloomberg TV India to launch “Tracking the Recovery – Real Estate”

    MUMBAI: Bloomberg TV India, the nation’s leading English business news channel, is launching the first of its kind show – Tracking the Recovery – Real Estate.  The on-air series will put the spotlight on the road to recovery and analyse the triggers of the industry’s growth by engaging industry stalwarts in a series of exclusive round table discussions. The show will also rank India’s most successful real estate firms.

     

    The realty sector in India is upbeat about Finance Minister Arun Jaitley’s Budget promise to provide incentives for the establishment of Real Estate Investment Trusts (REIT). This has sent, the stocks of real estate developers soaring high, continued improvement in the overall macro-economic scenario; both telltale signs of the real estate sector coming back on track.

     

    The Indian real estate sector has enormous potential at churning out huge revenue and contributing to the country’s economy. Yet, the sector has to overcome a lot of challenges in order to move ahead and be stable. Tracking the Recovery – Real Estate, will help one understand the challenges faced by the real estate industry as well as the means to clear the roadblocks in its path.

     

    Mr. Lavneesh Gupta, COO, Bloomberg TV India said, “Tracking the Recovery – Real Estate, promises to serve as a reality check for the Indian real estate market. Our efforts will be to focus on the larger issues around the real estate industry and its future growth, as the country’s best thought leaders highlight the growth triggers and map the sector’s road to recovery. Taking into consideration our position, as a responsible business news channel, we will present an up to date analysis on an industry that contributes to the development of the economy.”

     

    Tracking the Recovery – Real Estate, will be a five-part series comprising of panel discussions with the best minds in the sector, on a single platform, to be held in Mumbai and New Delhi. These discussions will involve industry chiefs and thought leaders from the real estate sector, telling it as it is, to help you get real with realty. The panels will be moderated by Ms. Mini Menon, Executive Editor – Bloomberg TV India.

     

    “Tracking the Recovery – Real Estate” will air exclusively on Bloomberg TV India, in the month of August, 2014.

  • Bloomberg TV India launches ‘Leader’s Speak’- Budget Wishlist

    Bloomberg TV India launches ‘Leader’s Speak’- Budget Wishlist

    MUMBAI: Bloomberg TV India, nation’s leading English business news channel has always taken a step ahead in setting the pace by providing niche content that matter the most to its viewers. As a part of the comprehensive Budget programming for 2014, the channel has launched Leader’s Speak – a vignette series which captures the expectations of key decision makers from the union budget 2014.

     

    Bloomberg TV India COO Lavneesh Gupta said,” The theme of the budget programming ‘Will They Walk The Talk?’ feels the pulse and the anticipation of all the key decision makers who are looking forward with huge expectations from the union budget 2014. Through Leader’s Speak we will reach out to the key influencers across the industry and capture their budget wish list and create a platform to voice their expectations to the new government. Our comprehensive budget programming reiterates its commitment to provide a holistic perspective of critical budget announcements that affects every aspect of our economy.”

     

    As a part of the budget special programming, Leader’s Speak captures the expectations of key decision makers across the industry from Budget 2014, as they reveal their unique perspectives on the challenges and demands of the core sectors. Through the series, industry stalwarts like BSE MD and CEO Ashish Kumar Chauhan, Bharti AXA Life Insurance CEO Sandeep Ghosh, UTI Mutual Funds MD Leo Puri, Reliance Mutual Fund CEO Sundeep Sikka, Indian Overseas Bank CMD M Narendra, Reliance Life Insurance CEO Anup Rau and many more have shared their expectations from Union Budget 2014.

     

    Leader’s Speak will be aired through the day on Bloomberg TV India across the pre-budget phase. Speaking on the budget expectations on show,Chauhan said, “From stock market side, we think it is very important to worry about the securities transaction tax and rationalize it, if not remove it, and basically get the IPO market in good shape. I think the IPO market can play a big role in getting good number of jobs and also raising India’s growth by a few percentage points.”

     

    Ghosh said, “There is an expectation of the industry that the new government will seek to increase the FDI from 26 per cent to 49 per cent. This will not only lead to significant investments coming into the sector, but it will also send a very strong message to the international investor community about the seriousness of the government with respect to liberalizing across sectors, and not necessarily only insurance sector.”

     

    Puri said, “If disinvestment program is announced by the government that will provide a boost to the new insurance activity. So, disinvestment and recapitalisation of public sector banks will be helpful for the growth of the market.”

     

    To know the expectation of Industry leaders from Budget 2014 watch Leader’s Speak, as they share their wish list, exclusively on Bloomberg TV India.

  • Big Magic launches Chota Birbal targeting children

    Big Magic launches Chota Birbal targeting children

    MUMBAI: Big Magic is set to strengthen its programming line-up with the launch of a two week special mini-series. As broadcasters believe, content is the king, the channel is leaving no stone unturned to engage with the viewers.

     

    It will soon be extending the popularity of its fictional show Har Mushkil Ka Hal – Akbar Birbal, with a special mini-series Chota Birbal. Airing weeknights at 7 pm it will feature three to four children, under nine years of age, in each episode who will be conversing with the character Birbal played by Vishal Kotian. Children will have to give logical and witty answers to his questions, competing with each other in their own unique child like manner for the title of ‘Chota Birbal’ – the wittiest of all kids. The finale week will see two contestants compete to win the title.

     

    Chota Birbal has been conceptualised as an extension to the historical comedy Har Mushkil Ka Hal – Akbar Birbal. Commenting on the launch, Reliance Broadcast Network COO television business Lavneesh Gupta opines: “Abkar-Birbal stories have been the epitome of intelligence and wit. Extending the lineage of the very famous folktales, we present this mini-series as part of our constant endeavor to expand our offerings and providing the best mix of comedy entertainment. The responses of kids to questions posed by Birbal, will ensure it makes for an endearing and hilarious watch, for kids and adults alike, while providing an excellent property for marketers to ride on.”

     

    The launch of the show is supported with an extensive marketing campaign across television, radio, digital, on ground and more, ensuring deeper reach across the markets.

  • Big Magic Bihar & Jharkhand presents new reality show Big Bahuria

    Big Magic Bihar & Jharkhand presents new reality show Big Bahuria

    MUMBAI: This June, the leading entertainment channel of the region BIG MAGIC Bihar & Jharkhand presents a unique reality show for its viewers. Combing through a number of locations in Bihar & Jharkhand, the channel unveils the true nitty-gritties of the relationship between a bahu and her sasuraal through BIG Bahuria. Hosted by the talented Priyesh Sinha, BIG Bahuria brings forth the hopes, aspirations and the reality of married women from the region starting 16th June, every Monday to Friday at 7.30 pm!

     

    Moving beyond the rosy or the hostile relationships between the saas and the bahu (or bahuria) as depicted in television shows today, the show aims to reach deep into the culture of the region and expose the real brickbats and bouquets that every relationship around a woman brings to her life. The saas is also the bahuria of the house who has lived her life for the family and probably even suppressed her own hopes and aspirations in the process. The show has been formatted for the viewer to understand the family and the relationships of the married woman in focus while also being a facilitator for the family to understand and empathize with the senior bahuria (saas) and the newer bahuria of the house. While focusing on the positives of the family, it will also throw light on the bahuria’s dreams & ambitions as an individual, her expectations from her husband and family, her conflicts between being ideal v/s being real etc.

     

    While the show touches upon any conflicts or tension in her relationships with everyone around her, it also presents the lighter side to her life – there will be games and other spot contests through which the family and neighbors display their knowledge, their rapport and their love for her. The show will be hosted by well known stand-up comedian and anchor, Priyesh Sinha who will visit these cities and interview the bahurias and their families in question.

     

    The Format:

     

    1. The host visits the town / location in question and interviews people so that viewers understand the background of the bahuria’s family

     

    2. The bahuria is interviewed on her life after her wedding, her relationship with her husband’s family and the family’s view of her. This segment seeks to highlight and resolve relationship conflicts if any

     

    3. The entire family is engaged in games and quick contests – the bahuria’s knowledge of family likes and dislikes, neighborhood etc. is conducted.

     

    Commenting on the launch of the show, Lavneesh Gupta, COO, Television Business, Reliance Broadcast said, “Marriage is a huge milestone in a woman’s life when she starts living her life for other people. Through this show we are bringing the issues of a married woman’s life out in the open so that we can address them in a positive way along with her own family and build a positive future. We are confident that this show will resonate very well with our audiences while being a great value proposition for advertisers in the region. “

     

    The show will be supported by BIG MAGIC Bihar and Jharkhand’s marketing muscle and will be promoted through radio, on-ground and digital media.