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Tag: Lavinn Rajpal

  • Chimp&z Inc acquires Yellophant Digital foraying into AI-led marketing

    Chimp&z Inc acquires Yellophant Digital foraying into AI-led marketing

    Mumbai: Mumbai-based ROI-focused agency Yellophant Digital, started by Preksha Sheth, Angad Singh Manchanda, & Lavinn Rajpal in 2020 to cater to startups and SMEs, has officially been acquired by the independent global advertising agency Chimp&z Inc. As a way forward, Preksha Sheth has exited the agency’s management, giving Chimp&z Inc a hold of the company.

    This acquisition marks a milestone in Yellophant’s young journey, and Chimp&z Inc aims to expand its service offerings to MSME brands, startups, & emerging brands in the Indian ecosystem with this venture. Yellophant Digital is eager to introduce its new team and rebrand as ‘Yellophant’, bringing fresh AI-driven affordable solutions for young brands in the Indian subcontinent. Together, Chimp&z Inc and Yellophant aim to lead AI-integrated marketing solutions to cater to budgeted clients efficiently. These solutions encompass artificial intelligence, data tracking on social media, content creation using generative AI, films, corporate AVs, and animated short videos, which will help marketers find a niche and top-quality design language. These solutions help improve efficiency and error reduction, provide easier customization, and increase campaign ROI for better results.

    With its operations continuing from its Mumbai headquarters, Yellophant’s team of 20 plus professionals will now work with the employees of Chimp&z Inc thus strengthening their global deliveries. Yellophant’s proven success in collaborations with brands such as Tata Starbucks, Siyaram’s, Complan Nutrigro, Cadini, Klenvor, Kiddoze, Oxemberg, Edmingle, 1Rivet, CarBoli, mySmilist, Beleaf Organics, Mezaya, ExpertMFD, and others showcases a compelling fusion of experience and innovation in their collective journey.

    Commenting on the recent acquisition, co-founders Angad Singh Manchanda and Lavinn Rajpal commented, “With this acquisition, we aim to remodel Yellophant into a future-proof agency with new-age digital solutions. Our commitment to innovation propels Chimp&z Inc’s global network to new heights. This growth will help us accommodate the new developments in the industry. Marketing is soon going to be about how smart your channels are rather than how many channels you use for marketing, this change is going to be led by artificial intelligence, & with this venture, we aim to do that by delivering cutting-edge digital solutions to our clients.”

  • Chimp&z Inc announces key leadership elevations

    Chimp&z Inc announces key leadership elevations

    NEW DELHI: Chimp&z Inc, the 360-degree global marketing agency has announced two senior-level promotions. Sean Pereira was elevated to associate creative director – from creative supervisor. Aarti Maghnani has been promoted from director, finance to head of accounts & finance.

    Pereira has been with Chimp&z Inc for 5 years. In his expanded role for the agency, he will lead and guide the design team on all projects and campaigns. Majorly, his responsibilities include providing design solutions to cater to the clients' needs. With over 10 years of experience in communication design, his expertise lies in advertising, Brand Identity design, branding, print, web UI, and motion design, and is also well-versed with sound design. He has worked with brands like Mondelez, Tata Sky, DHL India, Godrej Expert, Discovery Network, UNICEF, Eurosport, PVR pictures, and Romedy Now.

    Speaking of his association with Chimp&z Inc, Pereira said, “It's been 5 years since I joined Chimp&z Inc and the journey has been very enlightening under the leadership of Angad Singh Manchanda & Lavinn Rajpal and all the talented folk I've had a chance to work with, especially my skilled and versatile team of designers. It's been a great experience to be part of an ever-growing company catering to clients from various sectors. Now with the extended scope of work, I see more opportunity to create and innovate!” 

    Maghnani has been with the agency since its inception, that is, for the last 7 years. She will now lead the finance team of the agency. She joined the company in 2013, initially only to manage accounts but has now grown to manage the end-to-end finance of the group agencies. Using her experience with Corporate Finance, Risk Management, and Strategic Planning, she has helped develop the complete financial framework of the organization.

    Sharing thoughts about her elevation, Maghnani said, “I have been a part of Chimp&z since the year of its inception and I have seen the organization grow in strength. I feel immensely proud to be a part of this incredible journey. The team’s determination and resolve has not wavered at all and I am excited to witness our upcoming collective growth. As the Finance head, I am grateful to be working with a hardworking and motivated group of individuals. Handling the finance needs of a rapidly-growing organization is never easy but the support of the team and especially the directors has been invaluable in overcoming any challenges.”

    On the announcement, Chimp&z Inc co-founder and managing director Lavinn Rajpal, said, "Sean and Aarti are amongst the strongest pillars of Chimp&z Inc and their respective departments. Sean is a creative prodigy who can never stop experimenting and curating something exceptional. Over the years he has been with us, he has successfully trained and assembled a team of designers that elevate the work Chimp&z Inc does. Aarti is a thorough professional who has been with us since our inception. Both Angad Singh Manchanda and I believe, Chimp&z Inc is powered by the passion of its people who choose to give beyond their limitations every time. We are currently transitioning to a globally vested firm and we can only do that when we value our employees and recognize their hunger for newer challenges."

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  • Chimp&z Inc founders launch ‘Yellophant Digital’

    Chimp&z Inc founders launch ‘Yellophant Digital’

    Mumbai: The founders of Chimp&z Inc have launched Yellophant Digital to provide digital marketing solutions to startups and SMEs in India.

    Headquartered in Mumbai, the agency will be headed by Preksha Seth. After gaining the hands-on experience of running a digital agency for five years, Preksha has kick-started her second venture, Yellophant Digital in alliance with Chimp&z Inc.  

    As a full-service, ROI-driven digital marketing agency, it focuses on crafting flawless marketing strategies and not just creative solutions for its clients. This USP gives the agency an upper hand in the budding SME and start-up market. The agency will house specialists in these services who will develop marketing and advertising solutions for their clients based on their distinct needs. Set up with a holistic perspective, it is a one-stop destination for brands with an appetite to create a niche in the industry. 

    Lavinn Rajpal and Angad Singh Manchanda said: “Nowadays, SMEs and start-ups seek to make a grand appearance on digital media and have a longer shelf-life in the highly competitive markets. Yellophant promises exactly that. The agency is modeled to function effectively and sustainably with the clients’ needs at the center. We have enabled all the necessary services required to boost brands to the forefront in the very initial stage of the agency to provide wholesomely to its clients.”

    About her new collaborative venture, Preksha Seth, c-founder, Yellophant Digital, said: “Yellophant Digital is my second venture into digital marketing. It is started with a very simple thought of being a launchpad for the start-up and SME industry of India. Collaborating with a global services agency like Chimp&z Inc to accomplish this thought is just what I needed. With the infrastructural support and the global outreach the agency has, I am really excited to partner with them. Our vision is to be the leading agency in the SME sector and provide a specialized agency model to cater to the specific needs of this industry. The aim is to revolutionize the way brands and entities look at the digital industry and provide growth to them by using dynamic creative solutions and data.”

  • Chimp&z Inc retains Spartan Poker’s digital mandate third year in a row

    Chimp&z Inc retains Spartan Poker’s digital mandate third year in a row

    MUMBAI: Chimp&z Inc announces its retainer hat-trick by one of the leading online poker gaming portals in India, SpartanPoker.Com! As per the new mandate, the Mumbai office of Chimp&z Inc will continue their digital and content duties for the brand and will also be working on the upcoming IPC (Indian Poker Championship) campaign during the month of September, this year. 

    In the past years, Chimp&z Inc has been a crucial part of the brand’s social campaigns, especially for the Indian Online Poker Championship and other major tournaments. The agency also handles the brand’s day to day content.   

    Of the announcement, Lavinn Rajpal, Co-founder & COO, Chimp&z Inc said, “Spartan-Chimp&z Inc partnership goes a long way. We are happy to retain one of our most challenging digital marketing clients and look forward to creating content that helps revolutionize the skill game’s presence in India over the coming years."

    Mirroring the same, Anuj Barasia, Marketing Vice President, Spartan Poker, added, "Chimp&z Inc has always been a reliable agency and with the same commitment and enthusiasm, we look forward to climbing up to being India’s largest poker community together." 
     

  • Chimp&z inc becomes one of India’s first Taboola certified agency partners

    Chimp&z inc becomes one of India’s first Taboola certified agency partners

    MUMBAI: Today, Chimp&z Inc, the digital-first communications agency headquartered in Mumbai with presence in Gurugram & the North American region has announced to be one of India’s first Taboola certified agencies. Taboola, the leading content discovery platform, works hand-in-hand with Agencies across the globe to help grow the agencies’ brands & campaigns using Deep Learning, AI, and a large dataset.

    Over the past year, Chimp&z Inc has grown into newer business avenues with special focus on content marketing strategies to attract, engage, and delight its client’s consumers’.

    Of the announcement, Lavinn Rajpal, Co-Founder & COO, Chimp&z Inc said, “We are excited to be one of the first in the region to associate with Taboola's Partner Program. We look forward to working with Taboola and be able to deliver best-in-class native advertising services to our clients across the globe. With Taboola’s support and services aim to provide long term content solutions with the incredible support, training and advice from team Taboola.”

  • #JigarMatlabLiver conceptualised by Chimp&z Inc

    MUMBAI: If asked, ‘What’s the meaning of ‘Jigar’?’ with confidence, you would say ‘Heart’. But, despite your confidence, Hamdard has taken the onus to clear the air around this popular misconception. Hamdard Laboratories (India), a 100-year-old brand in the health and wellness segment, has launched a social media campaign for their brand Jigreen, its natural Liver health tonic, titled ‘#JigarMatlabLiver’ focusing on clearing the misconception regarding Jigar in India.

    Courtesy Bollywood, ‘Jigar’ is widely believed to be a synonym of the heart in every sense. Targeting the very source of this misconception, Jigreen developed a post series that brought a tongue-in-cheek twist to some popular Bollywood songs and dialogues, for example, “My Jigar da tukda” is now “My Liver da tukda” and “Dard-e-dil, dard-e-jigar” is “Dard-e-dil, dard-e-liver” along with inviting audiences to share their responses on more such lyrics and dialogues.

    The campaign won overwhelming response from netizens who participated in large numbers and were surprised over this revelation and the twist it brought to the meaning of their favorite songs. This campaign followed the new Jigreen TVC; a first ever by any company operating in the Liver Health category in India. The very aim of ‘#JigarMatlabLiver’ campaign was to clarify the very meaning of Liver, create awareness about Liver Health and relate it with the brand name ‘Jigreen’. The interest, thus generated paved the way for Jigreen to further communicate the importance of liver in our lives. Jigreen’s current social media campaign titled ‘#LifeKaJigreeDost’ is efficiently leveraging this curiosity generated around the liver.

    Hamdard chief sales & marketing officer Mansoor Ali said, “We are introducing the significance our liver has by demystifying the liver and its functions in a soft, easy manner to appeal to people’s minds in the longer run. We want people to change their attitude about taking their liver for granted..”

    The campaign conceptualized by Chimp&z Inc, Gurgaon, plays on a deep consumer misconception regarding the meaning of Jigar, the idea behind this campaign.

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    Chimp&z Inc co-founder Lavinn Rajpal adds, “When you get an unusual brief, it creates a level of excitement and gives the boost to perform well. And Jigreen is a perfect example of that where we had to break some stereotypical thoughts and give liver a whole new ideation.”