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Tag: Lavie

  • Instamart sale puts sparkle into festive shopping

    Instamart sale puts sparkle into festive shopping

    MUMBAI: Why wait for the runway when the runway can come to your doorstep? Instamart’s Quick India Movement (QIM) sale has turned festive shopping into a high-style sprint, with accessories, beauty, and grooming deals flying off the virtual shelves in record time.

    Mumbai, Delhi, and Bangalore are leading the pack in fashion accessory orders, with shoppers loading up on chic bags from Aldo, Lavie, and Accessorize London, while Pune and Hyderabad are racing ahead in beauty and grooming buys. The result? A festive shopping frenzy that proves style doesn’t wait.

    This season’s sparkle comes courtesy of steep discounts: Titan and Clara watches starting at Rs 999, Giva’s sterling silver jewellery up to 68 per cent off, and Sukkhi ethnic picks at a dazzling 90 per cent discount. Bags are equally irresistible, with Aldo at up to 60 per cent off, Lavie from Rs 599, and Baggit offering 80 per cent markdowns.

    Beauty buffs aren’t left behind. From Lakmé essentials at half price to Dove and L’oréal haircare at up to 60 per cent off, plus Beardo and Ustraa grooming kits starting at Rs 499, shoppers are stocking up to glow as brightly as the festive lights.

    Running until 28 September, the QIM Sale has already seen over 200 per cent growth in categories like jewellery, hair accessories, and bags, turning everyday shopping into a celebration. With delivery in just 10 minutes, Instamart ensures that this festive season, the perfect look is always within reach.
     

  • Lavie & Archana Kochhar’s glam collection lights up the runway with Malaika Arora

    Lavie & Archana Kochhar’s glam collection lights up the runway with Malaika Arora

    Mumbai: Bombay Times Fashion Week recently witnessed a captivating display of haute couture as Lavie, known for its premium bags, showcased its exclusive Lavie Luxe 2024 collection in collaboration with renowned fashion designer Archana Kochhar. The runway was graced by the presence of actress Malaika Arora, who mesmerised audiences as the showstopper, promising a blend of elegance and sophistication.

    Inspired by the Ateliers of Europe, Lavie Luxe’s collection exudes sophistication with intricate details and contemporary flair. From lavish embellishments to sleek silhouettes, every item reflects timeless elegance and transcends trends. Crafted with precision, Lavie Luxe’s new collection epitomizes opulence and refinement, promising to captivate discerning fashion enthusiasts. To epitomize the fusion of fashion and elegance, Malaika Arora’s ensemble, embellished with handwoven Lucknowi embroidery, reflects the essence of Archana’s “Ainna” collection, paying tribute to Indian weaves and artisanal craftsmanship.

    Paired with Lavie Luxe’s Embellished Potli, adorned with intricate embroidery pattern. The striking design, with its beautifully beaded dual handles, exudes sophistication, symbolizing the culmination of a triumphant showcase.

    The partnership between Lavie and Archana Kochhar celebrates modernity by seamlessly integrating Archana’s visionary designs with Lavie Luxe’s sophisticated charm. This collaboration signifies a fusion of creative minds, offering a range that encapsulates modern sophistication while paying homage to traditional craftsmanship.

    Bagzone Lifestyles Pvt Ltd CEO Ayush Tainwala said, “The collaboration with Archana Kochhar is a visionary journey that allows us to seamlessly blend luxury with innovation. Lavie Luxe’s exclusive collection of clutches & Potlis represents a canvas for unique stories, woven with elegance and modernity, setting the course for the future of style.”

    Further adding to this Archana Kochhar stated that, “Partnering with Lavie for BTFW was a creative journey, blending my vision with their expertise. Together, we crafted a collection that embodied elegance and a contemporary approach, celebrating the modern woman’s style.  It was an incredible collaboration, bringing our creative visions to life on the runway”

    In conclusion, the collaboration between Lavie and Archana Kochhar at Bombay Times Fashion Week epitomized the harmonious fusion of luxury, innovation, and tradition. Through Lavie Luxe’s exclusive collection and Archana’s visionary designs, the runway witnessed a celebration of elegance, sophistication, and contemporary style. This collaboration not only showcased the creative prowess of both brands but also set a new standard for luxury fashion, inspiring the future of style with its seamless integration of tradition and innovation.

  • Lavie becomes a multi-category brand by foraying into the new category of watches

    Lavie becomes a multi-category brand by foraying into the new category of watches

    Mumbai:  Lavie, a renowned brand in the fashion and lifestyle industry, proudly introduces its latest creation: Women’s Watches. This marks Lavie’s expansion into a multi-category brand, highlighting its commitment to style and innovation. The Women’s Watches collection features elegantly designed timepieces crafted to enhance every woman’s style.

    Key Information:

    Price: Lavie’s Women’s Watches are priced at Rs 5,999

    Availability: You can find Lavie’s Women’s Watches online on Lavie’s official website and at Lavie retail outlets nationwide.

    Warranty: Each Lavie watch is backed by a one-year warranty against manufacturing defects, a promise honored by Timex-authorized service centers.

    The Collection:

    Lavie’s Women’s Watches collection features five exquisite designs that redefine fashion statements:

    Luna: Radiate sophistication with a Rose Gold Dial and Silver Detailing.

    Venus: Embrace nature’s elegance with a Leaf Patterned Dial.

    Iris Classic: Capture timeless beauty with a White Dial adorned with a Flower Pattern.

    Grace: Add a touch of glamor to your life with the Shimmer Dial.

    Elisa: Showcase confidence and style with a Black Dial and a Rose Gold Belt.

    Each watch is carefully crafted, seamlessly blending timeless aesthetics with modern functionality. Packaged in Lavie’s signature chic light pink box featuring gold-foiled letters, these watches are a testament to Lavie’s commitment to elegance.

    Speaking about the new category launch Lavie CEO Ayush Tainwala expresses, “Our latest collection of women’s watches reflects our commitment to redefining fashion statements and elevating women’s style. This expansion marks a significant step in Lavie’s journey as we foray into a new category, showcasing our dedication to style and innovation. We have transformed our vision into reality by expanding into a new product category, and we’re excited to take it further, setting new standards in the world of women’s fashion.”

    Lavie’s expansion into the realm of women’s watches is a testament to its unwavering commitment to style and quality. Recent funds raised by its parent company, Bagzone Lifestyles Pvt. Ltd., have paved the way for this remarkable collection. Lavie is now at the forefront of the ever-evolving fashion industry, proudly becoming a multi-category brand.

    Celebrate style, innovation, and timeless beauty with Lavie’s Women’s Watches. Make a fashion statement with sophistication on your wrist.

    For more details and to explore the entire collection, please visit Lavie’s website or an authorized Lavie retail location near you.

  • LAVIE CARES: Empowering women through education, one step at a time

    LAVIE CARES: Empowering women through education, one step at a time

    Mumbai: Committed to the progress of women’s empowerment and education, Lavie stands as a pioneering brand celebrated for its enduring elegance, etching a legacy of innovation since its inception in 2010. Founded by the visionary Shobha Tainwala, Lavie’s journey is a testament to the belief that business can be a powerful force for good. At the heart of this transformative journey lies ‘LAVIE CARES’, an initiative that exemplifies the brand’s deep-seated dedication to create a better world for women through enhanced education.

    LAVIE CARES is a resolute commitment to uplift women and enable them to fulfill their dreams. Grounded in the principle that every business can be a force for good, LAVIE CARES focuses on harnessing the power of education to foster empowerment. Over the course of the last three transformative years, this initiative has successfully educated and uplifted 2000 deserving women, while also making a substantial investment of more than 15 Million.

    LAVIE CARES operates on a five-step framework that ensures maximum impact and sustainable change in the lives of women:

    1.       Make a Match: The dedicated LAVIE CARES team works tirelessly to identify and collaborate with partners that can effectively provide education facilities for women.

    2.       Design the Program: In collaboration with the chosen partners, Lavie designs programs that create a measurable and lifelong impact not only in the lives of women but also in the entire community.

    3.       Pick Up the Tab: Lavie believes that giving should be free from hidden costs. Therefore, the initiative generously covers the expenses required to implement and improve these transformative programs.

    4.       Review & Improve: Lavie is committed to continuous improvement. Regular reviews of the programs ensures their effectiveness and efficiency in making a difference in the lives of women.

    5.       Repeat: The spirit of responsibility and sustainability drives Lavie to continually work with its partners, offering new solutions and supporting the necessary implementations.

    Lavie director & chief giving officer Shobha Tainwala commented, “LAVIE Cares is a reflection of our deep-rooted belief in the power of women to reshape the world. By providing them with the correct tools to succeed, we are nurturing a brighter tomorrow for women and society as a whole. We have always believed that women have an immense capacity to shape their destinies, families, and communities and through LAVIE Cares, we are dedicated to nurturing this potential by empowering women to overcome barriers and realize their dreams.”

    LAVIE CARES’ remarkable growth and impact serves as a powerful testament to Lavie’s commitment to fostering positive change. With LAVIE CARES, the brand continues to set an inspiring example for the business community, underscoring the potential for businesses to drive transformation and empowerment.

  • Bollywood superstar Ranveer Singh becomes the brand ambassador of Lavie Sport

    Bollywood superstar Ranveer Singh becomes the brand ambassador of Lavie Sport

    Mumbai: With a vision to enhance the active lifestyle with the right choice of products, the brand Lavie Sport has recently roped in Bollywood superstar Ranveer Singh as the brand ambassador. The association with Superstar Ranveer signifies Lavie Sport’s commitment to meeting the athleisure demands of today’s style-conscious youth while also staying relevant to its existing consumer base. Building on the brand’s fundamental principle of promoting an active lifestyle, Lavie Sport aims to provide bags that meet consumers’ daily requirements by offering durability, style, and enhanced security.

    Armed with a wide range of contemporary, versatile, and new-age products, the Lavie Sport brand comprises various kinds of products, such as backpacks, duffel bags, laptop bags wallets, etc., which are perfect for a weekend getaway or a vacation, office, gym or any place where you wish to go. Singh will also be seen endorsing the brand’s existing portfolio along with the newest collection through a slew of commercials spread across digital and social media.

    Similarly, in line with Lavie Sport’s identity, Singh has always enthralled the audience with his impeccable acting skills, infectious charm, and an unparalleled sense of fashion and style, making him the perfect choice to represent the brand and establish the Lavie Sport range as the go-to choice. His amazing body of work, versatility, and energetic personality also stands synonymous with the brand’s constant strides in innovation and commitment towards high-quality and futuristic designs for their products. Combining Ranveer’s magic with the brand’s extensive portfolio expansion, Lavie Sport aims to supercharge its growth trajectory and endeavors to capture the lion’s share of the Indian accessories market.

    Commenting on the collaboration, Lavie & Lavie Sport CEO and founder Ayush Tainwala stated, “At Lavie Sport, we are always in pursuit of excellence, and aim to set higher standards. We understand how dynamic the market is and strive to bring in the latest trends that appeal to our consumers. So, it’s only fitting that we welcome the man to Lavie Sport who has always been setting new standards of excellence with each step he takes. We are delighted to have Ranveer Singh join the family. He is an achiever, a fashion icon, a powerhouse of talent, and a vibrant individual who exuberates vivacity and every young Indian aspires to be like him. He is confident, passionate, and embodies the spirit of the modern Indian consumer and we believe he is the perfect face for Lavie Sport. Lavie Sport and Ranveer together are a power-packed combination for the gen-next consumers, and with this association, our brand aims to encourage Indians to lead an active lifestyle with the right set of products that meet their athleisure needs.”

    Tainwala further added, “The brand has seen enormous growth years and our vision is to take Lavie Sport to another level with this association. Today’s consumers are very conscious of the quality and styling of the product. A brand in this accessory category requires continuous innovation & introduction to new styles and designs that appeal to a large set of consumers. The association with Ranveer will help the brand to amplify customer growth. Moreover, going forward, Lavie Sport aims to offer more accessible products with a focus on convenience, comfort, and style.”

    Elaborating on his brand association, superstar Singh said, “I am thrilled to join Lavie Sport, a brand that effortlessly merges style, functionality, and comfort to one’s style and preferences. The versatility of their products makes them an essential accessory for various needs and occasions, be it travel or everyday use. Their modern designs not only offer comfort, security, and multi-functionality but also ensure highly accessible options, which makes these bags a perfect choice for today’s youth on the go. Embracing the brand’s philosophy of versatility, Lavie Sport offers a singular solution for all your needs, with one bag that meets every requirement. I am truly excited about embarking on an inspiring and exciting journey with the brand.”

    In the mere four years since its inception, Lavie Sport has become India’s first active lifestyle brand to have grown exponentially, with a stronghold in backpacks and duffle travel bags. The brand has always been committed to crafting superior products and keeping its customers at the heart of all its operations. Furthermore, with the increasing popularity of the ‘athleisure’ segment and a growing interest in living healthy and fashionable lifestyles, Lavie Sport has recently introduced its newest collection of duffle bags, gym bags, backpacks, wallets, briefcases, and laptop bags. The entire collection is carefully crafted to support a dynamic way of life. It seamlessly combines practicality and style, offering products that are both functional and trendy. Each product from the Lavie Sport’s portfolio is aesthetically engineered and designed to perfection, following an intensive 5-stage designing and development process. Every bag stands out not just with its stylish persona and durable features but also with its finest and most multi-functional qualities.

    Dynamically blending fashion with function, the brand consistently aims to redefine the active lifestyle range of modern youth that complements any outfit with a vast selection of colours and hues. Keeping in mind the Indian audience, their lifestyle choices, easygoing attitude, and desire for athleisure fashion, the products are offered in affordable price brackets.

  • Samsonite and Lavie appoint Trinetra Focus to handle social media

    Samsonite and Lavie appoint Trinetra Focus to handle social media

    MUMBAI: Trinetra Focus, the digital arm of Focus, has won the digital and social media duties for Samsonite and Lavie. Innovations form the core of the campaign. The focus of the mandate is to take conversations on the social media platform to the next level by ensuring continuous engagement and interactions with the target audience through novel campaigns. This will enable the brand to become a constant companion of the customer, thereby increasing the social quotient to achieve the business objectives.

    Highlighting the core objective of the mandate, Focus Circle Brands president Upendra Welingkar said “Social media plays a pivotal role in ensuring continuous brand engagement especially for the fashion and retail segment. Recent facebook statistics suggests that among the next generation of consumers 96 per cent are using social media. Many of these also claim that their purchase decisions are influenced by the information gleaned on these platforms. Making it integral for brands like Samsonite and Lavie to be present on these platforms”

    Adding his thought, Samsonite south Asia CEO E P Suresh Menon said, “For us the key challenge as far as our social media platform is concerned was engaging with the audience on a continuous basis. We have realised that channelising our energies effectively on the social media would enable us to come closer to the customer and in the long run assist us in achieving our business objectives. We were looking at agencies that could provide us with ideal balance of engagement and impact. With their futuristic approach and in-depth understanding of the target audience Focus has been able to capture that effectively”

    Speaking on the mandate, Trinetra Focus VP Saumik Barua highlighted, “For B2C brands like Samsonite and Lavie audiences tend to create a perception on the basis of their online interactions and engagements. Our prime objective is to create content and applications that positions the brand to reach the masses who would either purchase the product or inadvertedly share the brands ethos”

    The key responsibilities of Trinetra Focus will involve online reputation management, SEO consultation and most importantly amplifying social presence. In the second phase, Trinetra Focus is likely to establish the concept of social shopping wherein they will integrate iframe – a shopping tab on the website – to the facebook page allowing users to shop directly from the platform. The initiatives undertaken will be aimed towards driving the customers towards ecommerce platform.

  • Lavie releases first TVC with Kareena Kapoor

    Lavie releases first TVC with Kareena Kapoor

    MUMBAI: Conceptualised by TBWA, handbag brand Lavie has launched its first ever TV commercial featuring the brand ambassador Kareena Kapoor.


    The TVC for Lavie is created based on the notion of women with various moods, the company said.


    TBWA India national creative director Rahul Sengupta said, “Probably, the most complex machine is the mind of a woman. It means one thing while it says something else. The statement is truest of all when a woman is shopping. If you have ever been a brother, suitor, husband or salesman, you will know. Watching this can be bemusing and amusing at the same time.”


    The TVC captures the dilemma of the sales person who attends to innumerable women, with varied demands. It also highlights the perplexity of a woman who has a picture of requirement in mind but is unable to convey the same and is trying various options to come to a conclusion of what to shop for.
     
    The TVC captures the essence of Lavie, which has bags for all the moods of today‘s jet-setting women.


    Lavie business head Sandeep Goenka said, “Kapoor very well resembles the personality of Lavie and the association with her is synonymous with our brand. And with this ad, Kapoor captures the essence of shopping, for every woman with her proficient expressions. The Lavie collection offers stylish and accessible handbags for today‘s jet-setting women which are now readily available all over India.”


    TBWA India MD Nirmalya Sen added, “We aren‘t the only brand that claims it has a wide range of styles and colours. But then, that truly is the competitive advantage of this brand – the widest range of colours, styles, genres of handbags. The challenge was to communicate range in a manner that is distinctive and endears the brand to its audience – confident, young, style-conscious women.”


    The TVC is produced by 30 Secs of Fame and directed by Uzair Khan.