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Tag: Lava

  • India tunes into the future: D2M phones set to beam broadcast content straight to mobiles

    India tunes into the future: D2M phones set to beam broadcast content straight to mobiles

    MUMBAI: Say hello to television without the internet. At Waves 2025, India’s flagship World Audio Visual & Entertainment Summit to be held at Jio World Centre in Mumbai, a game-changing coalition of technology players will unveil the roadmap to bring direct-to-mobile (D2M) broadcasting to the fingertips of Indian consumers.

    The ambitious push is led by FreeStream Technologies, an IIT Kanpur-incubated deeptech startup, alongside mobile giants Lava International and HMD Global, powered by chipsets and infrastructure from Tejas Networks (formerly Saankhya Labs), with global validation from US-based broadcasting behemoth Sinclair Inc.
    The tech, hailed as a breakthrough in both communications and accessibility, allows live TV, emergency alerts, educational content, and multimedia programming to be delivered directly to mobile phones via terrestrial broadcast signals — bypassing internet or mobile data altogether.

    “This is India’s moment to lead the world in next-gen broadcasting. Lava and HMD are laying the foundation of a robust device ecosystem, and their commitment to scaling up proves D2M is more than a proof of concept — it’s a national opportunity,” said FreeStream Technologies director Sumeet Nindrajog.

    Lava, known for its made-in-India ethos, is ensuring that the price-point doesn’t become a hurdle. “Our D2M featurephone design cleverly integrates the modem and apps in a way that keeps costs low — something that has always defined Lava,” said Lava International executive director Sanjeev Agarwal.

    HMD — the home of Nokia phones — is matching that energy. “HMD has always been about delivering meaningful innovation. With D2M, we’re enabling consumers to access live content and alerts on their devices, without needing Wi-Fi or mobile data,” said HMD CEO & VP India & APAC. Ravi Kunwar. “This is a global first, and we’re proud to be building it in India.”

    Behind the scenes, it’s Tejas Networks’ award-winning SL-3000 D2M chipset — the tech’s beating heart — that makes it all possible. A product of Saankhya Labs (now part of Tejas and the Tata Group), the chip is designed for mobile broadcast reception, even in dense or low-connectivity environments.

    “This isn’t just about watching TV — this is about creating a national broadcast backbone that can deliver everything from emergency alerts to targeted education, from CDN offload to next-gen advertising,” said Tejas Networks  EVP and co-founder of Saankhya Labs Parag Naik. “It’s an empowerment platform, aligned with PM Modi’s vision of a digitally empowered India and Viksit Bharat.”

    Tejas has also built out the full core network platform to support nationwide rollout — integrating both broadcast and broadband layers, a capability rare even by global standards.

    From the other side of the Atlantic, Sinclair Inc, a pioneer of ATSC 3.0 — the broadcasting standard enabling D2M — praised India’s swift strides. “The adoption of ATSC 3.0 in affordable mobile devices underscores the foresight of our global investments, and vindicates our ‘mobile-first’ strategy,” said Sinclair Inc president & CEO Chris Ripley. ““India is now in the driver’s seat. Our next focus is B2X — Broadcast to Everything — which will be vital to achieving the goals of 6G and next-gen applications.”

    Sinclair’s One Media unit has been working with Indian partners to future-proof mobile broadcasting as a core digital infrastructure. Their role isn’t just investor — they’re co-developers and global evangelists.

    Backed by policy momentum and partnerships with Prasar Bharati, the D2M ecosystem has already undergone field trials across live networks. The next step? Nationwide field deployment, with Lava and HMD readying devices for market at scale.

    D2M is now not just a tech demonstration — it’s a political, social and commercial opportunity:
    * To decongest mobile data networks,
    * To deliver content equitably across rural and urban India,
    * And to anchor India’s leadership in media-tech manufacturing.

    With global standards, Indian R&D, and mass-market readiness coming together, Waves 2025 could well be remembered as the moment India turned its phones into broadcast hubs.

  • Lava signs Kartik Aaryan as brand ambassador to unveil latest smartphone in Blaze series

    Lava signs Kartik Aaryan as brand ambassador to unveil latest smartphone in Blaze series

    Mumbai: Lava International has on-boarded Kartik Aaryan as the brand ambassador to endorse its smartphone category while launching the Lava Blaze Pro.

    Lava will soon commence a 360-degree marketing campaign featuring Kartik and the range of its smartphones.

    An inspiration to millions, Kartik is a self-made man who exudes energy, vitality, and versatility and with his content projects a progressive, innovative, and challenging spirit, which aptly resonates with Lava’s philosophy.

    Sharing his thoughts on the new brand association, the actor said, “I am delighted to associate with Lava, a home-grown brand that has established itself as a leading Indian end-to-end smartphone company. It is a matter of sheer excitement to see how Lava is bringing technologies that appeal to the youth of the country. My association is based on the resonance of our shared ethos of being #ProudlyIndian and standing apart from the crowd with a unique proposition.”

    Taking the consumer experience a notch higher, Lava is also offering a brand-new pre-sales experience “Demo@home,” which will allow customers to experience Blaze Pro first-hand while at home or any other location of their convenience. Customers can avail these aforementioned services by visiting the official Lava website.

    “Signing Kartik Aryan is the perfect fit for Lava. Both are challenging the norms of their industries and creating new expectations. Kartik’s superlative performances have earned him a massive fan following, and Lava’s exciting new launches are setting new standards in the smartphone segment. We are on a mission to provide smartphone customers an excellent Indian alternative, and with Kartik’s stardom and persona, we are confident of getting there faster,” said Lava head of marketing, sales and distribution strategy Mugdh Rajit.

    The newly launched smartphone Blaze Pro is styled with frosted glass back and comes with high camera quality, rightfully designed to specifically uplift the customer experience. Blaze Pro comes with 6X zoom & 50MP triple rear camera for a superior photography experience. Blaze Pro is loaded with features like Android 12, 4 GB RAM + 64 GB ROM for storing pictures, videos, and large files, eight MP front camera for a superior photography experience and selfies, bottom firing speaker, type C charging, side fingerprint scanner for enhanced security, among others.

    The Blaze Pro has a MediaTek helio G37 chipset for unmatched performance, a large 5000 mAh battery for long-lasting usage, and a 10W type-C fast charger to fully charge the phone in lesser time. It also has a 6.5 & 20:9 notch HD display for an unmatched viewing experience.

    Priced at Rs 10,499, Blaze Pro comes in four different colour variants – glass green, glass orange, glass blue, glass gold available on Flipkart, Lava e-store and retail stores.

    Lava products are developed after extensive research with a strong emphasis on quality and driving innovation. Lava is constantly looking for ways to provide its customers access to state-of-the-art features on their phones to enhance their experience significantly. With the on-boarding of Kartik Aaryan as the brand ambassador, Lava aims to increase its consumer base by attracting more prospects, especially millennials and gen-z, who form the largest chunk of consumers.

  • Micromax looks to encash anti-China sentiments on return

    Micromax looks to encash anti-China sentiments on return

    NEW DELHI: The recent ongoing border tension between Indian and China has prompted a major backlash against Chinese products in India. In a bid to encash this anti-China sentiment, homegrown smartphone brand Micromax is making a comeback in the Indian smartphone market. 

    The company announced on its official Twitter handle that it will launch three new smartphones this year with premium features, affordable pricing and modern looks. The brand is also using hashtags such as #MadeinIndia and #MadebyIndian on its social media channels to promote its offerings.

    The Indian smartphone market is dominated by Chinese brands like Xiaomi, OnePlus, Vivo, Realme and others with no Indian brand in the top five. Micromax had its legacy in the market till 2015, before the entry of Chinese giants. According to Canalys, Micromax overtook Samsung in Q4 2015, grabbing 22 per cent of smartphone sales in India, ahead of Samsung’s 20 per cent.

    The brand enjoyed massive success once and was known for its power-packed battery with affordable pricing, which made it popular in rural India. In 2015, the company was ranked as the second-largest smartphone seller in India, after Samsung. But soon after the entry of Chinese makers, the tables turned and Micromax was wiped out. 

    Xiaomi, Oppo and Vivo focused heavily on retail distribution, marketing channels, new technologies and other key areas. Micromax also faced stiff competition due to the changing regulatory policies and the onset of 4G technology.

    Micromax isn’t the only brand which had faced the brunt. Other Indian companies like Karbonn, Lava, Xolo and Intel have also vanished from the market. Some of them tried focussing on entry-level smartphones, but soon Chinese brands captured that market too.

    It’s not going to be an easy task for Micromax to regain the lost market after a gap for several years. Can the growing anti-China sentiments be a boon for Indian smartphone manufacturers or is it a short-term phenomenon?

    Independent Communications and Marketing consultant Karthik Srinivasan says, “Features like battery life, camera, screen quality, speed of operation, etc., are graded and compared by a lot of people before making their purchase decision. So, either Micromax or any other Indian brand needs to get their quality right (or at last comparably good) to win over Indian consumers. They cannot depend on anti-China sentiments alone.”

    TRA founder and CEO N Chandramouli differs. He says, "It will be a big boon for all non-Chinese manufacturers as the current border tension mounts. Even though Chinese products sell very well in phones, the sentiment of Chinese products, in general, has never been too good. In their price segments, Micromax, Lava, and other such Indian brands will definitely find a greater buying propensity among consumers at a time when they are also in a strong comeback gear. Consumers choose products based on their emotions, values, and beliefs and when it comes to the sovereignty of India being attacked, even the most rational consumers will tend to avoid Chinese brands."

    When the #MadeinIndia campaign was launched, the company saw a hope of revival as the brand had an efficient assembling product in India. But soon after, Chinese players started manufacturing their products in India too.

    There are speculations that Lava also plans to make a comeback. However, there are no details yet.

    Micromax was the first-ever smartphone brand to announced Hugh Jackman as its brand ambassador when the company was at its peak. It also had associations with Akshay Kumar and Twinkle Khanna. However, Chinese smartphones adopted the same proposition. Brands like Oppo, Vivo, Xiaomi, and Realme have been riding high on brand ambassadors like Ayushmann Khurrana, Alia Bhatt, Aamir Khan, Ranbir Kapoor, Salman Khan, Ranveer Singh, etc.

    This time Micromax not only needs to strengthen its product portfolio but has to boost awareness and change brand perception in the minds of Indian consumers. So, how crucial does the marketing channel become whenever a brand tries to make a comeback, that too riding on national interest? 

    “The entire marketing narrative is likely to be one of capturing consumer emotions. Depending on how an Indian brand positions its comeback, it can have a lasting impact. I can foresee Indian phone brands seeking an emotional connect creating ads using actors in military uniform, possibly in treacherous terrain, talking on an Indian phone with his child/wife/mother, with ‘Bharat Ke Saath’ type of messaging,” says Chandramouli.

    However, Srinivasan explains that the claims made via marketing need to be believable and credible. "It would be silly to assume that consumers are gullible to go just with a 'Made in India' label in marketing,” he says.

    It is pertinent to note that OnePlus launched its new model OnePlus 8 Pro a few days back which was sold out within minutes despite the boycott of Chinese products sentiment on social media platforms. 

  • Brands’ Republic Day campaign on social media

    Brands’ Republic Day campaign on social media

    While we all know the importance of Republic day, brands have taken this opportunity to put on their creative hats and roll out their contributions through Republic Day campaigns On this special day brands have chosen social media platforms like Facebook, Twitter, Youtube and Instagram to channelize their patriotism. Some of the most notable brands that have launched their respective Republic Day campaign 2020 are, FBB, Gaana, Lava, TVF Girliyappa and many others. While some brands like FBB India have opted for video campaigns such, some brands chose to convey their message through creative illustrations. Patriotism remains the one the key element that resonates with every Indian hence, republic day becomes the most important day for brands to leverage. We bring you the list of campaigns that we have spotted on social media on the occasion of Republic day. FBB India Fbb India celebrates this Diversity through a special campaign #WearYourPatriotism curated to commemorate the countries 71th Republic Day. The fashion brand has designed an exclusive collection of, ‘Scarves’ that are inspired by the Indian National Flag. For a country of many faces, many styles, many cultures, and many expressions, there is no one way of expressing your patriotism. Hence, FBB is celebrating this diversity with a symbol as versatile as the Indians themselves – The Tricolor Inspired Scarf.

    Girliyappa Girliyapa Spotlight, that aims to be the voice and platform for social causes, is putting its best foot forward towards raising awareness. As the country is all set to mark its 71st Republic Day, the channel has yet again collaborated with the non-profit organization (Zero Cash) Robin Hood Academy for their latest mission. As the voice that tackles social issues, the aim of the initiative is to propel students towards a path where they take the first steps towards developing their career. The mission focuses on getting volunteers to devote 4 hours in a month to educate underprivileged children. And largely inspire them to pursue higher education. Lava Indian mobile handset brand, Lava International Limited, today announced the launch of its Republic Day campaign- #SendItBack. The hard-hitting campaign video highlights the ongoing menace of fake forwarded messages that create panic and fuel acts of violence. Speaking about this special initiative, LAVA marketing and strategy head Mugdh Rajit said,” LAVA is a Proudly Indian brand and we believe that it is our responsibility to contribute to society. With #SendItBack initiative we intend to spark-off a movement against fake forwards so that social media does not become a tool for the perpetrators of the violence.” Bobble AI Bobble AI has launched a series of GIFs, Stickers, and Emoticons expressing secularism, pride and nationalism on its Indic keyboard to mark the 71st Republic Day of India. Bobble has also become the first Indic keyboard to integrate with WhatsApp and will now allow users to share any personalized stickers & emojis in just one tap. In a press release, Bobble AI founder and CEO Ankit Prasad said, “Republic Day is the red-letter day in the history of India. It is celebrated with the same spirit and manner as we celebrate other festivals in India. People share Republic Day messages so that they can convey their pride, patriotism, and nationalism. Our special series of Republic Day GIFs, Stickers and Emoticons are giving a strong message of what India believes in i.e – UNITY. With our secular emojis, we encourage more and more people to share and communicate their love for India.” Nexus Malls Nexus Malls has collaborated with Bollywood actor Ayushmann Khurrana to announce flat 50% sale on Republic day.

    Tata Stryder Tata Stryder promotes the company’s agenda by running a campaign with the #WheelOfStryde which showcases two wheels depicting the principles of business, prosperity, safety, equality, awareness, and artha.

    CNBC TV18 CNBC-TV18 news in their campaign for Republic day on their social media platform has put on a video that shows how has India changed since 1950.

    Orient Bell Orient Bell, one of India’s largest manufacturers of ceramic and vitrified tiles, has joined hands with FoxyMoron to launch a heart-warming Republic Day campaign, #HandsThatBuildIndia. The campaign pays homage to the masons who literally build our homes for us. Gaana This Republic Day music streaming app Gaana has come up with a new feature on the app where the users can discover the essence of India’s snack on the tunes of all these cities with just a click. Through this feature 50 cities across the country can stream these playlists. Apart from this consumers can also avail the information about the popular artists/celebs from that city, movies/songs shot in that city. They can also, listen to the podcasts related to the pilgrimage/historical facts of that city. Ministry Of Information and Broadcast MIB ministry on their official twitter handle has announced #MIBContest contest. Where participants are requested to share their ideas on the theme “Unity in diversity”.

    TIMES NOW Commemorating the 71st Republic Day of India, TIMES NOW, which is India’s leading English news channel unveils an exciting programming line-up of thought-provoking shows. Shedding light on the unspoken, untold and unseen stories, TIMES NOW brings to its viewers three curated shows, Dispatches from India, Republic Day – Behind The Scenes and 2020 – India’s decade, this weekend 25 & 26 January , 2020. Gatsby India Gatsby India through its Republic Day post encourages youth to stay in the forefront

    Copper Chimney The contemporary Indian restaurant brand Copper Chimney celebrates India and its true flavours through its post.

    Romedy Now Romedy Now celebrates the spirit of Republic Day by sharing a post which brings the ‘constitution of happiness’ for you!

    Red Chillies Entertainment Indian film production and distribution company Red Chillies Entertainment dedicates this Republic Day to the people of India.

  • LAVA sparks off behaviour change campaign with #SendItBack against fake forwards

    LAVA sparks off behaviour change campaign with #SendItBack against fake forwards

    MUMBAI: One of India’s largest mobile handset brands, Lava International, today announced the launch of its Republic Day campaign- #SendItBack. The hard-hitting campaign video highlights the ongoing menace of fake forwarded messages that create panic and fuel acts of violence. It urges all mobile phone users in the country to pause think and send the ‘Back’ emoji to verify the authenticity of a forwarded message before sharing it with the others.

    The campaign is aimed at prompting a behaviour change in people by urging them to use social media more judicially. Conceptualised and executed by 82.5 Communications, the campaign has been rolled out across various digital platforms including Facebook, Twitter, Instagram and Youtube. The #SendItBack initiative encapsulates the core emotion of the brand, i.e, #ProudlyIndian.

    Speaking about this special initiative, LAVA marketing and S&D strategy head Mugdh Rajit said, “The menace of fake news is growing by leaps and bounds. The fact that India has the world’s second-largest number of mobile phone users makes it very important for us to curb the fake rumours from spreading. LAVA is a Proudly Indian brand and we believe that it is our responsibility to contribute to society. With #SendItBack initiative we intend to spark-off a movement against fake forwards so that social media does not become a tool for the perpetrators of the violence. We envision this moment to go beyond the boundaries of the brand, wherein the audience is fighting this social issue in unison.”

    82.5 Communications chairman and CCO Sumanto Chattopadhyay added, “India is at the heart of the 82.5 DNA – so we're grateful to LAVA for the opportunity to create communication that benefits the nation."

    Commenting about the launch, 82.5 Communications president north Chandana Agarwal said, “Lava has been running the Proudly Indian Campaign for a year and a half and it always picks up messages that are relevant and makes one rethink patriotism. We are very excited about the message this year, with a handset in every hand, it is the responsibility of every Indian to fight fake news. This campaign is an important step towards making people aware of this duty.”

    82.5 Communications executive creative director and creative head Mayur Varma added, “It’s so simple to forward fake news. It should be as simple to question it. So next time you are not sure about a message you’ve received, don’t forward it. Just 'backward' it.”

  • Lava releases new campaign created by Sohosquare

    Lava releases new campaign created by Sohosquare

    MUMBAI: Soho Square recently launched its new campaign for Lava International. A big step in this context was its novel initiative Design in India an inspiration from ‘Make in India’.

    Soho Square India chairman and chief creative officer Sumanto Chattopadhyay said, “I’ve been singing Sare Jahan se Achha since the day of the shoot. I think this sweet little film will get many other Indians to do the same. A good thing to happen on Independence Day or any other day.

    Lava International Ltd president Sunil Raina added, “We take immense pride in being an Indian mobile handset brand. India is at the heart of everything we do at Lava and we are committed to offering valuable products to our consumers. Over the years, we have been building capabilities within India in product design manufacturing in order to make valuable technologies accessible and provide reliable products to our customers.”

    “Today, we are proud of being the only brand to have complete end to end control on product value chain within India, complimented by our robust distribution network and speedy customer service. Through #ProudlyIndian campaign, we wish to share our pride of being a truly Indian company with our fellow countrymen. This campaign is a unique celebration of our independence and tribute to the nation” he added

    Commenting on the same Soho Square, North president Chandana Agarwal said, “At Lava, Make in India is not just a stamp, but the spirit with which everything is done. The ‘Design in India’ movement, through which Lava produced the first indigenously designed mobile phone was just one example of this philosophy. And this Independence Day, we bring to you another unique initiative our latest campaign featuring MSD which highlights that Lava, like all of us, is wholeheartedly Indian and proud of it”

    The as is a sweet film that follows a cute little girl’s efforts to learn the patriotic song ‘Sare Jahan se Achha’ and it ends with another sweet surprise in her endearing performance with MS Dhoni singing along leaving us all feeling #ProudlyIndian.

  • Vodafone India modernises for IoT-ready future

    Vodafone India modernises for IoT-ready future

    MUMBAI: Internet of Things (IoT), the technology that connects any digital device to your phone, is one of the hottest buzzwords in the technology industry this year. Telecom operator Vodafone India has marked itself as the first brand to undergo this evolution in India by asking consumers to be future ready.

    Vodafone has repositioned itself as a modern, contemporary, inspiring and future-fit brand with its new tagline, “The future is exciting, Ready?’’. It is a significant metamorphosis for one of India’s most iconic and loved brands from its earlier ‘Power to you’ tagline, which was introduced in 2009. This new positioning, part of Vodafone’s global rebranding exercise across 36 countries, is designed to underline Vodafone’s belief in new technologies and digital services playing a positive role in transforming society.

    Although the repositioning is a part of its global campaign, Vodafone wants Indian consumers to understand technology by showcasing Indian characters and Indian scenarios in its campaigns. The new visual identity will place greater emphasis on Vodafone’s iconic ‘speech mark’ logo that will now appear as the central graphical focus overlaid on all marketing and marketing communications collateral in a new 2D design in place of a skeuomorphic 3D approach.

    Vodafone India managing director and chief executive officer Sunil Sood said that the telco has marked a 180 per cent growth in SIM cards used for IoT devices in India. Although the numbers are small, the market is still emerging and with government’s smart cities initiative, a lot of IoT solutions would be used, making it an exciting time to reposition itself. Globally, 60 million SIM cards have been sold for IoT solutions.

    “India is entering a new exciting era of digital, convergence, big data, IoT, cloud, augmented realities, robotics and AI. The real and virtual worlds are converging at an unprecedented pace to create a bold new future. Our new brand positioning emphasises Vodafone’s mission and purpose to help customers and communities adapt, navigate and prosper from the remarkable new trends reshaping the world,” he adds.

    The company recently tied up with various smartphone makers like Intex, Micromax, Lava and Nokia to encourage current non-users of 4G to upgrade and use internet. Vodafone India chief operating officer Balesh Sharma mentioned that the company has a well distributed network in India and now wants to make feature phones more affordable in rural India.

    The telecom corporation will invest only selectively in print media but its digital spends will increase. “Our media spends will evolve over the next few years and we will invest heavily in digital and social media as that is where the opportunity lies,” he adds.

    It remains to be seen whether Vodafone can replicate its success of earlier campaigns, such as its evergreen Zoozoos, into the unknown territory of IoT.

  • LAVA launches its new brand campaign with Mahendra Singh Dhoni

    LAVA launches its new brand campaign with Mahendra Singh Dhoni

    MUMBAI:  Lava International Limited, one of the leading players in the Indian mobile handset industry, launched its latest multi-channel marketing campaign featuring its brand ambassador and India’s most successful national ODI cricket team captain, Mahendra Singh Dhoni. With this campaign, Lava aims to strengthen its brand identity as the most trusted and reliable mobile handset brand in the mobile handset industry. The integrated 12-week long, 360 degree marketing campaign comprises three different television commercials along with out-of-home, retail and digital marketing initiatives.

    Thrilled with the launch of Lava’s new brand campaign, Lava International Limited  vice president  & head – Marketing & Communications Solomon Wheeler said, “We are very excited to launch this campaign with Mahendra Singh Dhoni on board as our brand ambassador. We, at Lava, believe that to build a truly endearing brand one cannot rely on just tactical differentiators; it has to be based on core values which in our case are – Integrity, passion for excellence and adaptability. Put together these values create a culture that ensures we deliver reliable products and services to our customers every time. Also, various industry reports bear testimony to our excellent product quality and after sales service which are unmatched amongst Indian mobile handset brands.”

    Lava recently brought on board Soho Square, part of the WPP group, to take on Lava’s creative mandate. This is their first campaign for the brand.

    On conceptualizing the campaign for Lava, Soho Square  SVP & head of Advertising  Dip Sengupta said, “The story of Lava is the story of reliability. It is something that is hardwired in the DNA of the organization and the great products that come out of its R&D facilities and manufacturing centers. When we delved deep into the products, we realized that the rigour and the drive for excellence that goes into each Lava phone was a story waiting to be told. The campaign with MS  Dhoni was therefore a natural next step. We wanted the code of reliability to come across in an endearing manner and MS Dhoni’s interactions with the Lava representative does that effortlessly.”

  • LAVA launches its new brand campaign with Mahendra Singh Dhoni

    LAVA launches its new brand campaign with Mahendra Singh Dhoni

    MUMBAI:  Lava International Limited, one of the leading players in the Indian mobile handset industry, launched its latest multi-channel marketing campaign featuring its brand ambassador and India’s most successful national ODI cricket team captain, Mahendra Singh Dhoni. With this campaign, Lava aims to strengthen its brand identity as the most trusted and reliable mobile handset brand in the mobile handset industry. The integrated 12-week long, 360 degree marketing campaign comprises three different television commercials along with out-of-home, retail and digital marketing initiatives.

    Thrilled with the launch of Lava’s new brand campaign, Lava International Limited  vice president  & head – Marketing & Communications Solomon Wheeler said, “We are very excited to launch this campaign with Mahendra Singh Dhoni on board as our brand ambassador. We, at Lava, believe that to build a truly endearing brand one cannot rely on just tactical differentiators; it has to be based on core values which in our case are – Integrity, passion for excellence and adaptability. Put together these values create a culture that ensures we deliver reliable products and services to our customers every time. Also, various industry reports bear testimony to our excellent product quality and after sales service which are unmatched amongst Indian mobile handset brands.”

    Lava recently brought on board Soho Square, part of the WPP group, to take on Lava’s creative mandate. This is their first campaign for the brand.

    On conceptualizing the campaign for Lava, Soho Square  SVP & head of Advertising  Dip Sengupta said, “The story of Lava is the story of reliability. It is something that is hardwired in the DNA of the organization and the great products that come out of its R&D facilities and manufacturing centers. When we delved deep into the products, we realized that the rigour and the drive for excellence that goes into each Lava phone was a story waiting to be told. The campaign with MS  Dhoni was therefore a natural next step. We wanted the code of reliability to come across in an endearing manner and MS Dhoni’s interactions with the Lava representative does that effortlessly.”

  • Irrfan Khan named brand ambassador for Xolo

    Irrfan Khan named brand ambassador for Xolo

    NEW DELHI: Actor Irrfan Khan has been named as the new brand ambassador of LAVA International’s Xolo brand.

     

    Xolo has forged industry-leading partnerships including Intel, NVIDIA and Qualcomm amongst others, in order to provide differentiated technology to the new-age, discerning consumers.

     

    In 2013, Xolo also partnered with the iconic Liverpool FC, which signifies the company’s long-term intent to promote football across the sub-continent, to strengthen the engagement with younger, new-age consumer.

     

    Xolo business head Sunil Raina said, “We are pleased to announce Irrfan Khan as brand ambassador and the face of Xolo brand. Irrfan Khan is an internationally acclaimed actor who has made his mark in both Indian and Hollywood cinema. He makes a perfect fit with our brand values of passion, curiosity and honesty and will be instrumental in communicating the benefits of Xolo to consumers across India.”

     

    Khan is equally popular among the urban as well as the semi-urban audience, which will distinctly bring forth shared synergies, values and beliefs and help Xolo further expand its reach.

     

    Khan said, “I am excited to represent a forward-looking innovator like Xolo. To me, Xolo spells technology, innovation and evolves with the usage patterns of the consumers. I am looking forward to this association and the next line up of innovative products from Xolo.”