Tag: Lauren Gottlieb

  • #fame gets Lauren Gottlieb on ‘Ask me anything’ series

    #fame gets Lauren Gottlieb on ‘Ask me anything’ series

    MUMBAI: ‘Ask Me Anything’ is back on the #fame app and this time with Lauren Gottlieb, who shot to stardom with her stint in India’s first dance based 3D movie Any Body Can Dance.

     

    Gottlieb will answer all questions about her dancing career, her time in India, her like and dislikes and more. Right from her journey as a contestant in popular American dance show So You think You Can Dance to becoming a judge on the on-going Indian celebrity dance showJhalak Dikhlaja, Gottlieb has come a long way.

     

    She will also talk about her ramp debut at the recent Fashion event and her popular item numbers.

     

    Gottlieb will be live on 16 September at 8 pm on the #fame mobile app.

  • Colors’ ‘Jhalak Reloaded’ gets social with Facebook Van

    Colors’ ‘Jhalak Reloaded’ gets social with Facebook Van

    MUMBAI: Dance reality show Jhalak Dikhla Jaa Reloaded on Colors is making waves not just with the TV audience but with netizens as well. Powered by its star studded ensemble of judges such as Shahid Kapoor, Karan Johar, Ganesh Hegde and Lauren Gottlieb, and an equally strong line-up of celebrity contestants, the show is also upping its social media game with a first of its kind Facebook integration known as the Facebook van.

     

    Staying true to its ‘Reloaded’ concept, the show has already revamped its format by adding exciting and interactive components such as ‘Spotlight’ and ‘Insta-call.’ Adding to the 360 degree marketing campaign across multiple platforms to capitalize on its digital presence, Jhalak Reloaded recently teamed up with Facebook for a special interaction with the contestants.

     

    The Facebook Van, a mobile vehicle introduced to the show on Friday was customized with elements from this season of Jhalak Reloaded. This innovative Facebook Van gave fans a chance to interact with their favorite celebrity contestants through giant TV screen. The interaction included Rapid Fire questions, live Q&A, interviews and fun interactive videos.

     

    Colors Jhalak Dikhhla Jaa marketing head Sapangeet Rajwant said, “With Jhalak Dikhhla Jaa’s reloaded look, we wanted a fresher digital presence. The Facebook Van has been a great tool to garner the attention of the fans online. The van will play an active role in bridging the gap between the audiences and the contestants. This initiative will surely make the contestants more accessible to the audience.”

     

    With the Facebook Van, Jhalak Dikhhla Jaa Reloaded has paved a new way to build a strong footing in the digital world with the use of a unique on-ground medium.

  • ‘Anybody Can Dance 2’: Can they?

    ‘Anybody Can Dance 2’: Can they?

    MUMBAI: Anybody Can Dance 2 (ABCD2) is a sequel to ABCD (2013) and is also about hip hop dancers who aspire to make it big. Wanting to cash in on the fair success and appreciation of the earlier version, the sequel seeks to be more ambitious. It features rising young stats, Varun Dhawan and Shraddha Kapoor, as against the unknown, non-glamorous faces of the original.

     

    Varun is a pizza delivery boy whose mother was a Padmashri awardee classical dancer. Dancing is in his genes but being today’s youth, his choice is hip hop. He has formed his own group along with other such boys. This group has just one girl among them, Shraddha, who works at a ladies salon nearby. This lot is from a distant Mumbai suburb working their way to break into the middleclass bracket.

     

    The group is full of enthusiasm but is rudderless. They have nobody to guide them and whatever they learn about dancing is through videos. They decide to make it big and participate in a dance competition. They dance well but are soon exposed for having copied the whole performance step by step from a foreign group. They are disqualified and jeered.

     

    This may be a small group from almost nowhere but, taking an indirect dig at the contemporary media, their ‘shame’ makes headlines all over with captions “same to shame”! So much so, even dance competition organisers all over the world know about them. The makers could have used this kind of imagination on the script.

     

    The boys are devastated and most of them opt out. Only Shraddha and a couple of others still have faith in Varun who wants to regroup or form another group and earn fame through the backdoor, which is to participate in the international hip hop competition at Las Vegas, US.

     

    The boys need guidance and soon they find a guru in Prabhu Deva, a renowned dancer whom every dancer and aspiring dancer worth his salt knows. However, the route to the Vegas hip hop competition is through all India qualifier at Bangalore. Prabhu prepares them for the qualifier. But, when they arrive at Bangalore, they are welcomed with a chant of “Cheaters, Cheaters”! One of the judges decides to disqualify the group.

     

    One thought a judge at such events was as much an outsider as the participants; they are not the organizers. The judge even wants to know who Prabhu is, so much for being a celebrity dancer who even a dance competition judge does not know!

     

    Expectedly, the boys qualify to participate at the Vegas event. Like all Indian sports and competition films, they are the underdogs. The usual routine follows, qualifier, quarter finals, semi-finals and, eventually, after much ill-conceived dramatic moments, the finals.

     

    ABCD 2 has nothing in the name of a script. Even documentaries have better ones. The director has no clue where the film is going and, in the absence of anything cogent to go on, spends over 38 minutes on songs and dance (most of it cacophonous) and rest of the time on the group rehearsing in this marathon 153-minute trial of patience.

     

    This is a musical and yet it has poor musical score and almost nil romance. All relations are cosmetic. Dialogue writing shows incompetence. Lyrics, when audible, fail to make sense or blend with the situation. Also, considering this is a film about dance, choreography leaves much to be desired except for the last two songs. The positive in the film is its visual appeal, which makes it tolerable to an extent.

     

    As for performances, considering it is a dance film, though they may be on the same side, pitting Varun against Prabhu was a bad idea. Shraddha Kapoor is just passable in dances. As for acting, nobody bothers. Bringing Lauren Gottlieb as a third angle in a romance that is not, proves a dud. Prabhu’s dancing is not much help either.

     

    ABCD 2, as expected, has taken a good opening thanks to the expectations of youth but the word of mouth is not good and sustaining at the box office will be a task.

     

    Producer: Siddharth Roy Kapoor (Disney)

    Director: Remo D’Souza

    Cast: Varun Dhawan, Shraddha Kapoor, Lauren Gottlieb, Prabhu Dheva, Dharmesh Yelande

     

  • American Swan ropes in Yo Yo Honey Singh as brand ambassador

    American Swan ropes in Yo Yo Honey Singh as brand ambassador

    MUMBAI: The global online fashion & lifestyle brand American Swan has signed up the Indian rapper Honey Singh as its brand ambassador. Launched in 2013, the brand is known for its smart casual wear for the youth and is targeted at the youngsters.

     

    About the partnership Honey Singh said, “I am excited to partner with American Swan and to be able to connect with the youth and inspire them to chase their dreams and script their destinies. It has been a great year for me and I am looking forward to create a music video for the brand. The brand positioning resonates with my quintessential approach to my life, music & work. The video will see me style in looks that my fans haven’t seen before.”

     

    American Swan will unveil the new identity along with the launch of its new collections-AS Premium and AS Original. As the youth in India look for global designs and standards with affordable pricing at the convenience of a click, American Swan expects to garner a significant share of the apparel & lifestyle market in the burgeoning ecommerce and mobile commerce market.

     

    Speaking about the association, American Swan director & CEO Anurag Rajpal said, “We are glad to announce our association with Yo Yo Honey Singh. We hope will be an iconic new avatar. While we constantly aim at building a fashion brand that can resonate in the hearts and mind of Gen Y youth, these major milestones will only cement the evolution of American Swan as we take a constructive leap towards a major expansion across the online space.”

     

    The brand has been promoting young talent since long by associating itself with various young achievers in past like Unmukt Chand , Shruti Hasan and Lauren Gottlieb and has espoused its Young Achievers campaign with them. The brand has also stepped into social media by initiating various online programme and formats like tweet store and beauty and the blogger event which has attained enormous success.

     

    To reinforce the brand’s philosophy, the brand will soon invite showbiz aspirants to get a chance to be featured in the Yo Yo Honey Singh music video.

     

    The company will build a customer base through a strong mobile, digital and social activation. The new brand video will be launched across touch points through a series of differentiated and engaging campaigns on website, social channels and mobile properties.

  • Disney UTV signs Remo D’Souza for a two-film deal

    Disney UTV signs Remo D’Souza for a two-film deal

    MUMBAI: Disney UTV has signed choreographer-turned-director Remo D‘Souza for a two film deal.

    One of the films is likely to be the sequel of ABCD – Any Body Can Dance which is directed by Remo and stars Prabhudheva, Ganesh Acharya, Dharmesh, Prince, Mayuresh and Vrushali and Lauren Gottlieb (the finalist of the popular international television dance talent show So You Think You Can Dance) besides Dance India Dance winners Salman Khan.

    Said Disney UTV Managing Director – Studios, Siddharth Roy Kapur, “Remo is of course a gifted choreographer but as Prabhudheva said after working with him, he is an even better director. We have had a wonderful experience with Remo on ABCD. The film showcases his amazing ability to thrill and entertain his audience while at the same time to handle emotion and drama with sensitivity and depth.

    He has worked with a team of superb dancers and brought out the actor in each of them. To shoot a grueling dance film at this massive scale in 3D is not an easy job, but Remo coupled his talent and ability with patience and perseverance to make a superb film. We‘re thrilled to be continuing our association with him, and here‘s to making many more great movies together!”

    Averred Remo, “UTV has whole-heartedly backed my vision of making India‘s first ever 3D dance film ABCD. They were kicked about the project from the word go and I‘m really happy I had them as my producer. It‘s important for a producer to trust his director, trust the vision and UTV has done just that.

    I‘m really excited that I have been offered two more films under the UTV banner – one which could be the sequel to ABCD – which I‘m currently working upon. UTV and I have had a super journey and we are only strengthening our bond now. We will do some great work together.”

    Bringing together the best of both worlds, the Walt Disney Studios and UTV Motion Pictures have formed one of the leading film studios in India, the activities of which spans across creative development, production, marketing, distribution, licensing, merchandising and syndication of films in India and the world.”