ITV

Tag: launches

  • Tata Capital launches a new brand campaign — ‘Taal-matol ko choddo, Tata Capital se rishta jodo’

    Tata Capital launches a new brand campaign — ‘Taal-matol ko choddo, Tata Capital se rishta jodo’

    MUMBAI: Tata Capital, the financial services arm of the Tata Group, today launched their new mass media brand campaign with the message ‘Taal-matol ko choddo, Tata Capital se rishta jodo’. The campaign consists of 3 TV commercials that focus on Tata Capital’s key retail loan offerings – personal, home and business loans. The campaign will go live on September 12, 2018 and run across TV – Hindi GEC, Movies, News and Regional networks, OOH and Social Media with a focus on the Metros and key regional markets.

    The message of the campaign – ‘Taal-matol ko choddo, Tata Capital se rishta jodo’ is derived from the insight that procrastination is a typical human behaviour until a trigger point is encountered. At that trigger, the aim is to build an association with Tata Capital as the solution provider. The 3 TVCs, one for each product, showcases this insight with scenes from everyday life, through their protagonists — a couple in a rented home (Home loans), an entrepreneur in a growing Business (Business Loan) and a retired couple contemplating a holiday (Personal Loans). The campaign emphasizes on how customers can avail easy, simple and quick loans from Tata Capital.

    Commenting on the brand campaign, Ms. Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said, “Our objective is become a brand of choice amongst retail loan audiences and the campaign is a step in that direction. The messages of the campaign ‘Taal-matol ko choddo’ are all drawn from everyday life with a humorous take and we are confident that consumers will relate strongly with these messages. We believe that the campaign will significantly increase brand awareness and trigger purchase for our key retail loan products – home, personal and small business loans from Tata Capital, the most trusted brand in the country.”

    The advertisements were conceptualized by Cartwheel, Tata Capital’s Creative agency. D Ramakrishna, Founder and Creative Head, Cartwheel said “It’s human nature to put things off. Till something happens that tips the balance. Whether it’s buying a home, taking a much needed vacation, or expanding one’s business. This campaign is built around this insight. It urges people to stop putting things off and to do that thing they’ve been wanting to, by showcasing quick loans from Tata Capital.” 

  • Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

    Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

    MUMBAI: Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related. Ninne Pelladatha revolves around a girl attempting to bring two separated families together, but ends up becoming the sole reason for their separation.

    Tune-in to watch Ninne Pelladatha starting 23rd July, every weeknight at 7:00 PM, only on Zee Telugu and Zee Telugu HD.

    Arjun Prasad marries Bharathi and returns home where he learns of his sister’s (Brahmani) marriage with the planned groom being called off. Brahmani blames the fate of her marriage on the newlywed bride, Bharathi. She agrees to get married to someone else but challenges herself to never return home. As the narrative progresses, Vasantha, the wife of a railway mechanic, saves Arjun and Bharathi’s lives when they get stuck one night on the railway track, pertaining to the negligence of her drunk husband. A twist in the plot is seeded when Vasantha delivers a baby girl (Mrudula) and the husband plans to sell her for money. Arjun immediately decides to adopt the daughter when he finds out, and Vasantha, in exchange for saving their lives. Mrudula is brought up like a daughter, along with Manasi the daughter of Arjun and Bharathi.

    As time progresses, Brahmani’s son Madhu grows up to become a rockstar in college and Manasi begins developing feelings for him. Mrudula sees this as an opportunity to patch both the families with Manasi and Madhu getting married. Being persistent, Mrudula writes songs for Madhu in Manasi’s name but Madhu eventually falls for the writer with the wonderful lyrics. With tables turning at this point, Ninne Pelladatha is sure to keep Zee Telugu’s viewers at the edge of their seats every weeknight, starting 23rd July 2018.

    Commenting on the launch, a Zee Telugu spokesperson said, “At Zee Telugu, we tell stories of ordinary people in an extraordinary manner. With Ninne Pelladatha, we are certain of providing the right balance of drama and entertainment to the viewers. The theme of the show resonates with our refreshed brand image, Aarambham Okka Aduguthone, where Mrudula attempts to take that one small step that could change the lives of both the families involved.”

  • Sony BBC Earth launches trailer of ‘Blue Planet II – One Ocean and The Deep’

    Sony BBC Earth launches trailer of ‘Blue Planet II – One Ocean and The Deep’

    MUMBAI: Brace yourselves for a sneak-peek into the biggest cinematic experience that will hit the theatres this summer. Sony BBC Earth, in association with PVR Cinemas, launches the trailer of ‘Blue Planet II: One Ocean and The Deep’, a story that will release in cinemas on May 18.  

    The official trailer gives a glimpse into the greatest yet the most mysterious part of our planet – The Oceans, and the never-seen-before stories of the creatures that live there. For instance, New Zealand’s killer whales form relationships with bottlenose dolphins purely for socializing or Giant Trevally fish jumps out of the water to catch its prey mid-air!

    First time in India, and in the infotainment category, a tale of this caliber will release across 22 cities exclusively in PVR cinemas, preceded by a select blue carpet screening. Shot over 1406 days with 125 expeditions across 39 countries, Blue Planet II accounts for more than 6,000 hours and 8 km deep of underwater dive footage to bring unique, untold stories that will take your breath away.

    Narrated by the godfather of natural history Sir David Attenborough, and music by legendary composer Hans Zimmer, this grand adventure is a must-watch for everyone this summer.

  • Pepperfry launches b’day campaign

    Pepperfry launches b’day campaign

    MUMBAI: Pepperfry.com has come up with a new marketing campaign to celebrate its fifth anniversary. It is giving discount of up to 50 per cent plus 10 per cent cashback to consumers.

    The campaign is being aired across entertainment, English infotainment, movies, and lifestyle channels and select Hindi GEC HD channels/properties and regional channels. The total outlay for the campaign is Rs 5 crore. The campaign is also being run across digital and social platforms.

    Pepperfry CMO Kashyap Vadapalli said that they were proud to be one of the few start-ups that had gone from strength to strength.

  • Pepperfry launches b’day campaign

    Pepperfry launches b’day campaign

    MUMBAI: Pepperfry.com has come up with a new marketing campaign to celebrate its fifth anniversary. It is giving discount of up to 50 per cent plus 10 per cent cashback to consumers.

    The campaign is being aired across entertainment, English infotainment, movies, and lifestyle channels and select Hindi GEC HD channels/properties and regional channels. The total outlay for the campaign is Rs 5 crore. The campaign is also being run across digital and social platforms.

    Pepperfry CMO Kashyap Vadapalli said that they were proud to be one of the few start-ups that had gone from strength to strength.

  • DirecTV launches two satellites to increase HD & 4K capacity

    DirecTV launches two satellites to increase HD & 4K capacity

    MUMBAI: DirecTV is expanding its satellite fleet in both the US and Latin America with the dual launch of two new spacecraft that will significantly increase HD capacity, further secure the future of 4K Ultra HD and backup DirecTV ’s existing satellite fleet.

     

    DirecTV -15 (D-15), a versatile all CONUS (Continental United States, including Hawaii, Alaska and Puerto Rico) beam satellite, and Sky Mexico-1 (SKYM-1), Sky Mexico’s first owned-and-operated satellite has been successfully launched on a single ARIANE 5 launch vehicle operated by Arianespace from the European Spaceport in Kourou, French Guiana.

     

    D-15, a more than six ton spacecraft designed and built by Airbus Defence and Space, will be the first DirecTV satellite with the capability to operate in all five DirecTV US orbital slots and in all frequency bands (Ku, Ka and Reverse Band). This is the first all CONUS beam DirecTV satellite to launch in 10 years, and it will expand national capacity for both HD and 4K Ultra HD channels, as well as provide critical backup for existing CONUS transponders.

     

    Controllers made contact with both satellites confirming that all systems are functioning properly.

     

    “We congratulate the launch team and our partners, Arianespace, Airbus Defence and Space, and Orbital ATK on a spectacular and historic launch. D-15, the most versatile spacecraft in the fleet and the robust SKYM-1, secure DirecTV ’s ability to continue delivering the best video experience with the most advanced technology,” said DirecTV senior vice president, space and communications Phil Goswitz.

     

    SKYM-1, weighing in at more than three tons, was built by Orbital ATK on its flight-proven GEOStar-2 platform. The new satellite will double HD capacity for Sky Mexico and provide direct-to-home broadcast services to Mexico, Central America, Cuba and the Caribbean.

     

    D-15, the seventeenth satellite launched for DirecTV and the twelfth owned and currently operated satellite in the DirecTV fleet, will be positioned at 103 degrees West longitude and is designed to provide service for more than 15 years.

     

    SKYM-1 will be positioned at the 79 degrees West longitude orbital slot adding to the IS-21 satellite capabilities at 58 degrees West longitude, and will have a life span of more than 18 years.

     

    In December of 2014 DirecTV successfully launched D-14, which became operational in Q2 of this year.

  • Ex-Disney chief Dick Cook launches studio with $150 million Chinese investment

    Ex-Disney chief Dick Cook launches studio with $150 million Chinese investment

    MUMBAI: Former Disney chairman Dick Cook is launching Dick Cook Studios with a $150 million investment from Citic Guoan Group Co. Ltd., which is a division of China’s Citic Group.

     

    Cook said, “I am thrilled to formally announce the launch of Dick Cook Studios. Our mission will always be to provide the very best in family entertainment inclusive of all generations, which inspires, engages, excites and always contributes positively not only to our communities but to the world at large. We will have many more announcements in the coming weeks and months as our long standing plans come together.”

     

    The new studio will be a creative content company focusing exclusively on the development, production, marketing and distribution of multi-generational family entertainment including live-action and animated motion pictures, television, digital, educational media, stage and other themed entertainment among other avenues.

     

    Cook added, “China is very important and this investment will serve as a significant building block in helping us reach our goals. It took us quite awhile to find the right partners that share our vision to create quality content and our passion of family entertainment through telling rich stories that will travel the globe. Citic Guoan is an extremely diverse company with many businesses that range from film and television, publishing, media, to sports, tourism and outsourcing services that will be of great benefit to both of our companies

     

    Citic Guoan chairman Li Shilin said, “With Mr. Cook and his highly respected team, we are guaranteed that every segment of our cooperation will be of the highest standards. They appreciate and understand traditional Chinese culture, and they look forward to telling Chinese stories that will play to families across the globe. We both believe that cultural works in spreading love and positive energy is the world’s eternal theme.”

  • HDFC ERGO’s launches unique on-ground activation

    HDFC ERGO’s launches unique on-ground activation

    MUMBAI: HDFC ERGO General Insurance, India’s 4th largest private sector general insurance company, recently executed an innovative multiplex campaign which was a mix of online & on-ground activation at PVR Cinemas. The campaign was focused on HDFC ERGO’s Motor Insurance policy which can be bought or renewed through the company’s mobile website anytime, anywhere.

     

    This unique activation was executed during the opening weekend of Amir Khan starer blockbuster – Dhoom 3 screening at PVR Cinemas. The concept saw a person from the audience surprisingly walking into the big screen and coming back  to his seat enjoying the movie with other audience.

     

    Storyboard:

     

    On the onset of the ad, a host on big screen reads out a car number to find out the owner, and invite him on-screen to discuss something important. One of the guy in the audience identifies the said car number as his car and he walks towards the big screen. Suddenly audience sees him on the big screen with the host.  He is than reminded about his motor insurance policy which will lapse in a matter of hours and how he instantly renewed it with the help of HDFC ERGO’s mobile website.
     

    HDFC ERGO managed to perfectly synchronize the entire activation with the live crowd present at the cinema hall, capturing all natural audience reactions which holds the thrill.

     

    The campaign immediately caught the audience attention while simultaneously delivering its core message of renewing motor insurance policy instantly on HDFC ERGO mobile website. The campaign, once uploaded, immediately went viral and managed to garner an incredible 7.14 Lacs hits in 7 days on youtube.

    Bindi Thakkar, Vice President, Marketing & Corporate Communication says, “The campaign was innovatively conceived to connect with the customer and create buzz with curiosity. This is one of our first viral campaigns to receive such overwhelming response on our YouTube channel within few hours of its upload. We are confident that the campaign would be a great success across geographies thus creating better brand awareness.”

     

  • DD launches a series on innovations in science across the world

    DD launches a series on innovations in science across the world

    NEW DELHI: Doordarshan has commenced telecast of a new series, A Question of Science in which scientific curiosity and the chase for answers is the central theme.

     

    This 26-part series on the most exciting cutting-edge research and innovations happening across India’s science labs and technology hubs is telecast every Wednesday on DD National at 09 am.

     

    Each 22-24 minute episode introduces viewers to a team of researchers, working to solve a pressing problem of science. It traverses a wide range of fields: from genetics to particle physics, from wildlife conservation to radio-astronomy, from biomedical engineering to agricultural innovation – every aspect of India’s scientific landscape is explored.

     

    The quest takes viewers across the length and breadth of India and beyond (including CERN at Geneva). In each story, viewers get to know about the researchers and understand the basic questions they are trying to answer.

     

    Using simple scientific explanations, analogies and state-of-the-art 2D and 3D animation, it brings sciences alive and delves into how science is ‘done’ – the ups and downs and the challenges, triumphs and failures of scientific pursuit.

     

    The subjects include  Particle Physics: India’s contribution to the experiments at the Large Hadron Collider, the India-based Neutrino Observatory etc; Wildlife Conservation: Underwater acoustics in conservation of Gangetic River Dolphin, Technologies at LaCones, Conservation of Olive Ridley turtles etc; Medicine and Biomedical engineering: Stem Cell innovation in restoring corneal sight, Artificial heart pumps and heart valves, Sleep Research, Brain Bank etc; Agriculture: Improved strains of high-yield rice using DNA marker technology, Apomixis in seed production etc.; Astronomy & Space: Giant Meter wave Radio Telescope, Chandrayaan – Moon mission;  Industrial innovation: Leather processing technologies etc;  New-Age Energy: Wind Atlas & Wind Energy; and other subjects like Stratospheric Balloon Technology, DNA Fingerprinting, Insect Flight Mechanism etc.

  • ISRO’s GSLV D5 successfully launches GSAT-14

    ISRO’s GSLV D5 successfully launches GSAT-14

    MUMBAI: The first time it was about to launch in august 2013 a technical snag forced an abortion. But now Indian Space Research Organisation’s (ISRO) twenty third communication satellite GSAT-14 has been successfully launched on 5 January 2014 from launch vehicle Geosynchronous Satellite Launch Vehicle GSLV-D5 that is using an indigenous cryogenic engine for the first time. The launcher propelled the satellite into a Geosynchronous Transfer Orbit (GTO) after which it used its own propulsion system to settle itself at 74 degrees east longitude orbit.

    The mission was an important one for ISRO since India has been developing cryogenic engines or two decades but till now had been dependent on Russian ones. This launch puts India at a prominent position in space science at par with countries like the US and Russia. Previous attempts at launches using a cryogenic engine have ended up in a mess. The launch that was telecast live on DD National saw the rocket being propelled up into space with each stage crossing at its intended time. 

    ”Team ISRO has done it. The cryogenic engine has performed as predicted and injected GSAT- 14 in the intended orbit. This is an important day for science and technology and space technology in the country. 20 years of our effort in realising an indigenous crygoenic engine has now fructified. We have put in excruciating efforts of three and a half years after test flight of cryogenic stage in 2010,” said an ecatatic ISRO chairman K Radhakrishnan as the whole team rejoiced  when the the cryogenic stage was initiated and completed and years of ISRO’s hard work paid off. The launch cost approximately Rs 370 crore.

    The previous attempt to blast off GSLV into space was aborted following a fuel leak in its engine that developed hours before launch. ISRO worked on it and gave it a better metal covering following which it decided to give it another shot. A three stage rocket- the first stage runs on solid fuel, second on liquid fuel and third on the cryogenic engine – the GSLV-D5 carried the 1982 kgs GSAT-14 to replace GSAT-3 that wa decomissioned in 2010.

    The new satellite’s structure is based on ISRO’s two ton weighing (I-2k satellite bus). The satellite has six Ku band transponders (51.5 dBW EOC-EIRP), six C band transponders (36 dBW EOC-EIRP) and 2 Ka band transponders and will be co-located with INSAT-3C, INSAT-4CR and KALPANA-1.

    A 29 hour countdown began at 11: 16 am on 4 January and the launch was at 4: 18 pm on 5 January from the Satish Dhawan Space Centre at Sriharikota in Andhra Pradesh. The 17 minutes and 8 second flight launch is the first of 2014 after the postponement of Space X’s launch of Thaicom-6 from 3 January to between 6 to 9 January. The Elon Musk backed company decided to go in for a later liftoff as problems had emerged with Falcon-9 rocket’s fairing.

    This mission is likely to have a beneficial spinoff. It could lead to orders to build more rockets that can carry payloads of up to 5 tonne to Lower Earth Orbit. Till now ISRO has been using Polar Satellite Launch Vehicle (PSLV) that carries loads of around a tonne.