ITV

Tag: launched

  • Govt launches interactive IPR website

    Govt launches interactive IPR website

    NEW DELHI: A website has been launched by the government to effectively implement the National Intellectual Property Rights (IPR) Policy.

    The official website for the Cell for IPR Promotion and Management (CIPAM) of the Department of Industrial Policy and Promotion (DIPP) was launched by Minister for Commerce and Industry Suresh Prabhu here today. Secretary DIPP Ramesh Abhishek was also present.

    The website is interactive providing regular updates on all upcoming events including awareness and sensitization programs being conducted, as also information on all Intellectual Property Rights. It would make available resource material on IPRs specially curated for various levels: schools, universities, industry and enforcement agencies.

    One can read the latest news and updates, specially curated feed on all latest happenings in the world of IP, insightful and educational blogs by CIPAM and IP experts.

    The website provides regular updates on the latest IP trends – statistics on applications filed, examined, grants and disposal for various IPRs. It would provide information on the various initiatives being taken by the Government to strengthen the IPR regime in the country.

    The website can be reached on www.cipam.gov.in or follow CIPAM on Twitter at @CIPAM_India for updates.

  • The Gillette India Flexball challenge on Twitter

    The Gillette India Flexball challenge on Twitter

    MUMBAI:  Since it launched the Fusion Proglide Flexball  razor, Gillette India has been coming up with various promotional strategies,  with one of the strategies being promoting it through social media .

    The new Gillette razor is different from the previous razors launched by the brand. It has five blades on the front and one blade at the back that allows it to swivel back and forth. The movement of this razor is quite similar to how one’s wrist works. The new Flexball technology helps men to shave without twisting their face in awkward ways.

    The brand now has an ongoing campaign for its Fusion Proglide Flexball  razor on Twitter – The Flexball Challenge that challenges its patrons. To enter The Flexball challenge, one has to tweet to Gillette India with #Flexiballchallenge and wait till Gillette India makes its first move. (For example; ‘I am ready for #TheFlexballchallenge @GilletteIndia’)

    Once Gillette India has made its first move by sending a chart which is divided into three rows and three columns -A1-A3,B1-B3,C1-C3, the participants have to reply to the move by choosing the desired position. (For example A3#TheFlexballchallenge). The game is a clever way of explaining the flexibility of the product as players do not have to use pen or pencil to play the game. 

    Before getting started with the game, participants have to keep its in mind. For instance only one game at a time can be played. Furthermore participants can always ask for a rematch. The hashtag has to be used always and one must wait until Gillette India responds back, resending or changing of moves are not allowed. The challenge has taken Twitterti by storm. Over a hundred participants have tweeted and taken part in the challenge so far.  Here are a few examples:

    sujoy_kapur tweeted, “C1 is my first move team @GilletteIndia #TheFlexballChallenge.”

    avdesh_roy tweeted, “Friends lets take #TheFlexballChallenge Play & win  @GilletteIndia @saraf_silky

    Amol_77 tweeted, “I am ready for #TheFlexballChallenge join me and play it @GilletteIndia guys.”

  • The Gillette India Flexball challenge on Twitter

    The Gillette India Flexball challenge on Twitter

    MUMBAI:  Since it launched the Fusion Proglide Flexball  razor, Gillette India has been coming up with various promotional strategies,  with one of the strategies being promoting it through social media .

    The new Gillette razor is different from the previous razors launched by the brand. It has five blades on the front and one blade at the back that allows it to swivel back and forth. The movement of this razor is quite similar to how one’s wrist works. The new Flexball technology helps men to shave without twisting their face in awkward ways.

    The brand now has an ongoing campaign for its Fusion Proglide Flexball  razor on Twitter – The Flexball Challenge that challenges its patrons. To enter The Flexball challenge, one has to tweet to Gillette India with #Flexiballchallenge and wait till Gillette India makes its first move. (For example; ‘I am ready for #TheFlexballchallenge @GilletteIndia’)

    Once Gillette India has made its first move by sending a chart which is divided into three rows and three columns -A1-A3,B1-B3,C1-C3, the participants have to reply to the move by choosing the desired position. (For example A3#TheFlexballchallenge). The game is a clever way of explaining the flexibility of the product as players do not have to use pen or pencil to play the game. 

    Before getting started with the game, participants have to keep its in mind. For instance only one game at a time can be played. Furthermore participants can always ask for a rematch. The hashtag has to be used always and one must wait until Gillette India responds back, resending or changing of moves are not allowed. The challenge has taken Twitterti by storm. Over a hundred participants have tweeted and taken part in the challenge so far.  Here are a few examples:

    sujoy_kapur tweeted, “C1 is my first move team @GilletteIndia #TheFlexballChallenge.”

    avdesh_roy tweeted, “Friends lets take #TheFlexballChallenge Play & win  @GilletteIndia @saraf_silky

    Amol_77 tweeted, “I am ready for #TheFlexballChallenge join me and play it @GilletteIndia guys.”

  • Bloomberg Television launches in Malaysia on Astro

    Bloomberg Television launches in Malaysia on Astro

    MUMBAI: Bloomberg Television has been launched in Malaysia on pay TV service provider Astro.

     

    The channel will feature up to four hours of localized business news content covering Malaysia’s business, economy and financial markets.

     

    Bloomberg Television Malaysia will debut with a weekday flagship evening news program, Moving Malaysia, broadcast live at 6 pm from its state-of-the art studios in Kota Damansara. Presented by lead anchor Sophie Kamaruddin, the program will feature comprehensive coverage of top business news stories from Malaysia and around the world.

     

    “The local business community is underserved in terms of dedicated business news avenues. Recognizing that information is crucial for businesses, Bloomberg TV Malaysia offers the business community real-time business news and information. This is the first and only international business news channel to be localized for the Malaysian audience, and we are pleased to work together with Bloomberg and Astro in making this channel a reality,” said Bloomberg TV Malaysia chairman Tan Sri Mohd Effendi Norwawi.

     

    Part of Bloomberg’s strategic expansion into key markets, the new channel combines localized content with Bloomberg’s expertise in international news gathering to deliver high quality, in-depth coverage of Malaysia’s business and economic developments.

     

    “Malaysia is one of ASEAN’s key economies and there is a compelling long-term story of development to be told as the country works towards its 2020 vision. We see continued interest in its economic journey from within and outside of Malaysia, and now have a platform for Malaysia’s market makers and business leaders to provide insight into the country’s ongoing development,” said Bloomberg Media Asia-Pacific managing director Parry Ravindranathan.

     

    “The addition of localised content delivered by Bloomberg TV Malaysia on Astro allows for the broadcast of reliable local news and business insights. We are excited to debut our coverage of market moving stories catering to Malaysia’s growing demographic of business news consumers,” added Bloomberg Television Malaysia CEO Michael Chan.

     

    Overseeing operations is industry veteran Richard Lewis, who joined as executive producer. Lewis, with almost 30 years’ experience in broadcast, was previously executive producer at Al Jazeera English in Qatar and writer and producer for ITN in London.

  • MEC Africa launched; Monica Kambo to head

    MEC Africa launched; Monica Kambo to head

    MUMBAI: Media agency MEC has officially opened its doors to a new Sub-Saharan network, headquartered in Nairobi, Kenya.

     

    Following WPP’s move to a controlling stake in ScanGroup last year, MEC Africa has launched with a team of over 20 people and will cover 22 markets in East and West Africa, supplementing MEC’s existing offering in South Africa and North Africa.

     

    Monica Kambo has been named as managing director of the new office, and will work closely with MEC’s international team, Global Solutions, in London.

     

    MEC Africa will work with existing ScanGroup clients and with MEC international clients in the region. 

     

    MEC global COO and EMEA chairman Alastair Aird said, “Launching MEC in new markets is always exciting, so I’m personally delighted to be welcoming 22 new markets into the MEC EMEA family. Africa is a complex but fascinating region, with many great opportunities, so it’s a truly exciting time to be partnering with our clients here. With the support of our collaborative and experienced network, and with Monica at the helm, I’m confident we’ll be able to integrate the same rigour and strategic leadership to our work for our clients as we do elsewhere in the world, and that for us is key to delivering growth to them.”

  • Religious channel Dharm launched

    NEW DELHI: Dharm Media Ventures has launched a religion-based channel, Dharm, joining others in the same genre such as Aastha and Sanskar.

    The channel will delve into the ancient Sanatan Dharma, Vedic period and Gurus and Godmen of modern India, apart from covering sacred temples and festivals throughout the country.

    Some of the shows going on air include the classic serial Ramakrishna Paramhans, along with other documentary-based programmes like Bharat ke Mandir, Shaktipeeth, Teerthsthal, Mera Dharm Mera Karam, A day with a Saint, Satsang and Utsav ke Rang.

    A religious movie will be aired every week. Weekend specials also include programmes like Dharmyatra, Reeti Rivaj and Vidhi Vidhan. Apart from this Pravachan, Panchang, Yoga and Astrology will be part of the channel‘s daily shows.

    Dharm also will have a unique show, Bhajan Sangram, that will be the first talent hunt programme on religious music in India.

    Dedicated to religious awakening, the channel will be beamed by cable operators in Delhi NCR, Uttar Pradesh, Uttrakhand, Gujarat, and parts of Mumbai, Madhya Pradesh and Bihar.