ITV

Tag: Latur

  • Riteish Deshmukh’s Balak Palak mesmerises audiences

    Riteish Deshmukh’s Balak Palak mesmerises audiences

    MUMBAI: India‘s first ever virtual premiere show of Riteish Deshmukh‘s Marathi film Balak Palak on 3 January seems to have mesmerised audiences in five UFO theatres across Mumbai, Pune, Latur, Thane and Nallasopara, thanks to the unique satellite technology.

     

    Observed Riteish, “I am very proud that my first production venture Marathi film ‘Balak Palak‘ has become the first in the world to create a world record in the 101st year of Indian cinema, I am also happy that UFO‘s unique satellite technology has helped me to connect with my fans, friends, relatives and well wishers in remote locations such as Latur and Pune along with Mumbai, Thane and Nallasopara. I‘m overwhelmed by the audiences‘ enthusiastic reactions and response and it was an emotional moment on the eve of my film release.”

     

    For the first time parents and children sitting in the UFO digital theatres were thrilled to ask questions to the cast and crew before the screening of the film. Ritesh‘s friends applauded his unique initiative and considered themselves lucky that they were actually present during this unique spectacles.

     

    In fact there was overwhelming demand for asking questions in spite of the jam packed schedule. In fact, Ritesh himself was thrilled by way the moviegoers were asking questions appreciating the gesture of live interactive talk.

     

    UFO and Valuable Edutainment‘s unique technology, successfully enabled audiences watching the preview show of the film at Sona Gold (Borivali East), Fun Fiesta (Nalasopara), Gold Digital (Thane West), Prabhat (Pune) and Big Rama Theatre (Latur), to get to interact with Ritesh on the big screen in front of them at the same time.

  • PVR launches 5-screen multiplex in Nagpur

    PVR launches 5-screen multiplex in Nagpur

    MUMBAI: PVR has launched its five-screen multiplex at the Empress Mall, near Gandhi Lake, Nagpur.

    With this launch in Nagpur, PVR now has 39 screens and eight multiplexes in five key cities of Maharashtra including four in Mumbai, one in Latur, one in Aurangabad and one in Nanded.

    The multiplex is spread across an area of 50,000 sq. ft. with a capacity of 1234 seats and will provide a digital movie experience to the cinegoers of the city at a pricing ranging from Rs 70–Rs 180.

    With the launch in Nagpur, PVR today stands at 184 screens in 42 cinemas in 13 states & 25 cities across India.

    PVR Ltd. Group President Pramod Arora said, “Over the years, we have understood the demand in smaller towns and hence we have grown steadily by expanding our presence in tier II and III cities across India. Building on the success of our properties launched across Maharashtra in cities like Mumbai, Latur, Nanded and Aurangabad, we are confident that the multiplex in Nagpur will be well received by the patrons.”
     

  • PVR to launch digital cinema in small towns, plans Rs 2 billion investment

    PVR to launch digital cinema in small towns, plans Rs 2 billion investment

    MUMBAI: PVR Cinemas, which runs a chain of multiplexes, is making a strategic foray into smaller towns through digital theatres under the “PVR Talkies” brand. The company plans to invest Rs 2 billion towards this.

    The first to come under this plan in the last week of September are theatres in Aurangabad and Latur which are digital ready. The computerised tickets will be priced in the range between Rs 40 and Rs 60.

    Aurangabad and Latur will have three screens each and a seating capacity of 1151 and 1148 respectively.

    The company plans to have 200 PVR Talkies across 13 states and over 70 cities in the first phase. Says PVR Cinemas chairman and managing director Ajay Bijli, “In 1997, we enhanced the way India went to the movies. Now, in the second stage of our mission, we are taking our enhancement to more and more places in the country. With PVR Talkies, the people’s cinema has arrived. It is my fervent hope that PVR Talkies will induce people to come back to the big screen and rediscover the true magic of the movies.”

    The digital theatres in the tier II and tier III cities will work on the principle of digitised content being distributed to theatres through satellite or fibre. They will be uploaded to a digital cinema server. Digital projectors will be used for screening, enabling the entire system to have wide releases of a movie across the country.

    “Pan-India openings will also guarantee larger release made available across different territories leading to nationwide screenings, which will in turn ensure better return on investments for producers, distributors among others. It would also be extremely helpful in curbing piracy,” the company said.