ITV

Tag: LatAm

  • Nippon TV brews bold global play with Gyokuro Studio and LA hub

    Nippon TV brews bold global play with Gyokuro Studio and LA hub

    MUMBAI: Nippon TV is taking its global ambitions seriously—and stylishly. Japan’s leading multiplatform entertainment giant has just unveiled Gyokuro Studio, a premium content label for international audiences, and Nippon TV LA Business Office, a full-fledged U.S. outpost opening in July to chase co-productions and IP sales across North America and Latam.

    The Tokyo-based Gyokuro Studio—named after Japan’s most exquisite green tea—plans to roll out 10 unscripted titles a year, aiming for a full-bodied portfolio of 100 global-ready formats in the next decade. It promises the same handcrafted quality as its namesake tea, brewed through a blend of in-house talent and heavyweight co-creators. Think less sushi bar, more global showbiz kitchen.

    Kenichiro Akiyama, veteran chief producer of prime-time hits, will head the new studio. “We are restructuring our production framework from a domestic-focused model to one designed for global rollout, accelerating the development of a robust foundation for creating content that resonates with audiences worldwide,” said Akiyama. “We will actively engage in truly global ‘co-creation’ with our production partners both in Japan and abroad, and together we will strive to generate new needs and value in the global entertainment market. We will continue to take on new challenges every day, aiming to build a strong and sustainable presence.”

    Meanwhile, the Los Angeles office will be led by Tom Miyauchi, vice president of Nippon TV International and the man behind the Canadian adaptation of cult favourite Old Enough!. Miyauchi moves to LA in June and kicks off operations in July.

    “With the launch of our Los Angeles business hub at the forefront of the global entertainment market, we are here to tap into the pulse of local trends and connect with global audiences with precision and agility. By strengthening collaboration and co-creation with valued partners and creators, our aim is to lead every phase of the content journey – from content development and full-scale production to distribution and international rollout, and the establishment of local production frameworks. In collaboration with Gyokuro Studio, we aim to pioneer new frontiers for globally driven entertainment, proudly originating from Japan.”said Miyauchi.

    Nippon TV has been flexing its format muscles globally, with Dragons’ Den/Shark Tank spawning 52 versions across 186 countries and Mother crowned as Asia’s most exported scripted format. Add to that the viral Old Enough! and Netflix-fuelled anime success, and you’ve got a broadcaster not just chasing trends—but setting them.

    Now with Studio Ghibli in its corner, Nippon TV is stacking its global arsenal. The new studio and LA office mark a strategic two-punch play, positioning Japan’s content powerhouse to charm the west, one gyokuro-infused idea at a time.

  • Zee Mundo lauched as a Fast service in Latin America

    Zee Mundo lauched as a Fast service in Latin America

    MUMBAI: Prerparense, chicos. Aqui vamos!

    In English that translates into “get ready boys. Here we come!” That’s exactly the mood at Zee Entertainment Enterprises. The entertainment television  network has moved into the Latin American market for the second time with the launch of Zee Mundo. A free advertising supported channel (Fast), it is the second such channel that the Punit Goenka-led company has introduced  in the region – the first being Zee BollyWorld.

    Zee Mundo carries a mix of Spanish-dubbed Indian content ranging from popular Indian films to series. The Fast service is available on LG Electronics north America, Xiaomi Technology, Freebie TV and Wisp TV. The distribution of the channel was facilitated by Amagi.

    Making this announcement on Linkedin, Zee EVP head of partnerships Akhilesh Gupta said that the launch will only help strengthen the network’s presence in the Latam region and that team couldn’t be more excited for what’s to come.

    Zee Mundo – which was launched in 2016 as a pay TV service – was earlier available off Dish Latino, Sky and several cable networks  in Latin America as a linear subscription service at a price of $4.99 per month. 
     

  • Xiaomi hires Avow as its agency partner

    Xiaomi hires Avow as its agency partner

    Mumbai: A leading mobile original equipment manufacturer (OEM) Xiaomi has onboarded Avow, the specialist in mobile OEM user acquisition, as its official core agency for the entire regions of Europe, the Middle East and Africa, South-East Asia, and Latam.

    Through this representation, Avow will undertake all media sales activities for Xiaomi’s ad platform (Mi Ads) in the awarded regions and will interact as the main point of contact to manage a 360-degree execution of mobile ad campaigns on the platform—including media inventory buying, campaign set up, result measurement, and campaign optimisation. Brands and agencies looking to leverage the Mi Ads platform will now gain access to exclusive ad formats and reach untapped users from Xiaomi’s diverse user base via Avow’s international teams, who will offer managed campaigns as well as brand awareness activities.

    In India, this partnership will be crucial for mobile marketers, app developers, and brands looking to use OEM advertisement placement to reach previously untapped user audiences and make inroads into Xiaomi’s massive user base. In the past, Avow has engaged with leading brands in India like Amazon Prime, Unacademy, UpGrad, Byju’s, MoneyTap, Avail, and WazirX.

    Headquartered in Berlin, Germany with one of its regional offices in Bengaluru, India, Avow was twice ranked and recognised in the top 10 in AppsFlyer’s Performance Index XII and XIII, including a dedicated growth section: India, South-East Asia, and India, non-gaming finance.

    Mi Ads covers 200+ countries and regions, is supported in 70 languages, and offers reach to 280 million+ quality active users across the world. The platform provides a multi-faceted advertising portal through proprietary apps like Mi Browser, Mi Music, Mi Themes, Mi Video, AppVault, and its official alternative app store, GetApps. Through multiple targeting options, Xiaomi allows marketers to accurately locate target audiences and convert their users into the brand’s customers.

    Xiaomi’s media sales expansion strategy is to outsource these activities by selecting strong core partners to represent them in specific regions. This partnership comes at a crucial time, as marketers looking to promote apps are bound to rely upon third-party advertising sources with very little or no guarantee of fraud detection, booming costs, and user engagement. Xiaomi’s OEM advertising placements allow app marketers to achieve incremental user growth from customers who are brand loyal to Xiaomi in these local markets.

    “We are stoked to enter this new chapter in our cooperation with Xiaomi. Our long-term partnership is based on trust and shared goals for contributing to the mobile advertising industry. This new challenge will strengthen our alliance, and allow us to offer unique opportunities for mobile marketers to access some of Xiaomi’s most extensive markets in Europe, the Middle East and Africa, South-East Asia, and Latam,” said Avow CEO & co-founder Ashwin Shekhar.

    Avow’s reach and ability to deliver growth results for clients have allowed it to expand its global footprint, opening offices in India, Indonesia, China, Vietnam, Brazil, Philippines, and Russia to cater to its large client base in those local markets.

  • ZEEL takes Bollywood movie channel to Latam

    MUMBAI: Setting a new landmark, leading Indian content company, Zee Entertainment Enterprises Limited (ZEEL) has announced its expansion into Latin America with the launch of its Spanish-language Bollywood movie channel, Zee Mundo in Mexico and Ecuador. With this, ZEE becomes the first-ever Indian broadcaster to take mainstream channels to LATAM. Zee Mundo will be available in Mexico on Sky, a leading Pay-TV satellite provider and in Ecuador on TV Cable.

    Commenting on ZEE’s foray into LATAM, Amit Goenka, CEO – International Broadcast Business, ZEEL said, “After Zee Mundo’s success in the US Hispanic market, where the channel’s unique offering has captivated viewers, we are now set to increase our footprint with a strategic expansion into Latin America. This is a key market for us and we want to take this channel to the length and breadth of audiences in both Spanish-speaking and Portuguese-speaking Latin America. We are launching our channel on the region’s biggest platforms – Sky in Mexico and TV Cable in Ecuador and soon we will be expanding across Latin America.”

    Sharing further details, Rajeev Kheror, President – Strategy, International Business, ZEEL said, “There is a cultural synergy between India and Latin America, with Indian content and storylines resonating strongly with Latin American values and traditions. With our carefully curated Spanish-language Bollywood channel, Zee Mundo, we aim to deliver a never-seen-before experience with the best of Bollywood movies, telenovelas and series. The channel has already received a positive response amongst US Hispanic audiences, with viewers finding the variety and quality of content compelling. We wish to deliver a similar experience to our audiences in Latin America with content that is high-quality, unique and entertaining.”

    Javier Lopez Casella, Head of Business, US Hispanic & Latin America, ZEEL, “We are excited to entertain Latin American audiences with the region’s first dedicated Bollywood movie channel, Zee Mundo which will be present on the biggest platforms in the region – Sky in Mexico and Central America, and TV Cable in Ecuador. Even before its launch, the content and concept of the channel has already received great acceptance on social networks in Mexico. Going ahead, with our appealing value proposition, we hope to satisfy viewers’ demands for content that is fresh and different from what is currently available.”

    ZEE Mundo will be available throughout Mexico and Central America on Sky channels – #203 in SD and #1228 in HD and in Ecuador on TV Cable – Channel Nos. #151 and #362. Headquartered in Miami, Florida, the specially-customised channel will bring ZEE’s entire library of HD movie titles to LATAM audiences, meticulously dubbed in Spanish, crossing five genres – action, romance, suspense, drama and comedy and featuring some of the world’s biggest movie stars including Shah Rukh Khan, Priyanka Chopra, Anil Kapoor, Deepika Padukone and Irrfan Khan.

  • Rai Com & Castalia deal will take All’Opera to LATAM

    CANNES: All’Opera, the ambitious programme to bring the best Italian opera productions to cinema audiences all over the world, continues to broaden its footprint, with ink drying on a new theatrical distribution deal for Latin America signed by Rai Com with Castalia Communications at MIPTV.

    With this deal, Castalia, headquartered in Atlanta and with offices in Mexico City and Lima, Peru, becomes the exclusive distribution partner for All’Opera for the whole of Latin America for the upcoming seasons of the project.

    Castalia founder and president Luis Torres-Bohl comments: “We see All’Opera as highly desirable content for our theatrical partners all over the continent. There definitely is a niche market for high-quality cultural content, especially if it comes with the impeccable degree and top-notch production values of All’Opera. This is something we firmly believe in and are willing to make a long-term commitment to.”

    Rai Com’s head of international sales Mattia Oddone adds: “Capturing the thrill of a night at the opera is the core of All’Opera’s concept of a live event in your local cinema. We are very happy to partner with a specialist in the market such as Castalia to extend the reach of All’Opera to South America; a project that encapsulates so many of the best things Italian culture has to offer to the world.”

    All’Opera is the best of the Italian Opera season, selected and produced by Rai in the highest quality to be broadcast live or near-live from the temples of Il Bel Canto to movie theatres all over the world.

    The All’Opera series is not only an essential part of the Italian cultural heritage, renewed year after year through the talent and vision of renowned artists. It is also a great tool to communicate the quality and dynamism of Italy culture today.

    Performances are captured with the highest audiovisual quality standards: Up to ten cameras recording HDR images in 4k and over 50 microphones with Dolby Surround sound.

  • Bruce Anderson announced as Dejero CEO

    MUMBAI: Dejero, an innovator in cloud-managed solutions that simplify the transport of live video and real-time data across remote or mobile IP networks, has announced Bruce Anderson as its new CEO, taking over from Brian Cram who has headed the company for the last five years.

    Hailing from Zimbabwe, Anderson is a veteran senior executive with a 20-year proven record of managing international businesses for multinational corporations, most recently for the global commodity producer and trader firm Glencore. Anderson has strong leadership skills and is highly goal oriented with a strong entrepreneurial flair for driving business results and maximizing profitability. He is an Honours Bachelor of Accounting Science graduate from the University of South Africa, a country where he also qualified as a Chartered Accountant. He is familiar with Dejero’s business after spending years living and working in Canada.

    “Joining Dejero at a time of accelerated growth for the company and huge change that is taking place across the entire media and entertainment sector is hugely exciting,” said Bruce Anderson. “I look forward to taking the business forward as we expand Dejero’s portfolio and increase our presence across the globe. I particularly look forward to meeting Dejero’s existing customers and partners and to working with the in-house team to drive the next phase of our growth.”

    “We are delighted to welcome Bruce Anderson to the team, as he brings in-depth global experience and expertise to our company at a time when Dejero is poised to sustainably grow not only geographically, but also into new market verticals,” said Dejero founder and CTO Bogdan Frusina.

    Anderson’s priorities as he hits the ground will be to drive the launch of new connectivity solutions later in the year, that provide fast, reliable and secure access to the public Internet and private networks. The new Dejero products and services will enable news companies and production teams to access media assets at a broadcast centre or studio, and quickly transfer very large files from their vehicle while on location or in transit, saving valuable time.

    Other priorities for the new CEO will include further expansion of the Dejero portfolio within the LATAM, EMEA and APAC markets, supported by a recent $14 million growth financing deal that was recently struck with Wellington Financial LP.

    Frusina continued, “I would like to warmly thank Brian Cram as he transitions his responsibilities to Bruce having accomplished so much in his time as CEO. Brian had always intended to pass the reigns over, it was just a matter of timing and he has now decided that the time is right. Bruce is the perfect candidate to take over from Brian in that respect.”

    Under the stewardship of Brian Cram, Dejero became a leader in remote connectivity solutions for the broadcast market and has been recognised on Deloitte’s Fast 50 and Fast 500 for the past three consecutive years. Brian Cram remains an investor in Dejero.

  • Huawei extends commercial partnership with CNN

    Huawei extends commercial partnership with CNN

    MUMBAI: Huawei is extending its commercial partnership with CNN International launching a 12-week integrated campaign that spans program sponsorship, on-air weekly segments and vignettes, spot advertising, banner ads and digital components.

    The centre-piece of the campaign is the sponsorship of CNN International flagship program Connect the World in Asia and Latin America. Live from Abu Dhabi, Connect the World is hosted by Becky Anderson and analyses today’s news stories, anticipates their consequences and contextualises their origins.

    The Connect the World program sponsorship is complemented with the launch of a new on-air series called The Connectors, which will be seen across APAC, LATAM, and EMEA.

    The Connectors explores the creative thinking behind some of the world’s most successful products, as well as the innovative business solutions shaping brands today. Each week will see a creative team take audiences on a journey from idea to fruition.

    Beginning week of 1 February, 2016, the first segment features internationally-renowned Aardman Animations, the creators of the iconic Wallace and Gromit series. Aardman creative director Peter Lord and his team discuss the creative process behind Special Delivery, a new immersive 3D interactive short story project commissioned by Google Spotlight Stories.

    In addition to the segments, weekly vignettes will showcase people from the world of business and lifestyle who use straightforward logic to solve problems plaguing their industry. Kicking-off the series is Dearman, a start-up clean tech company that uses liquid air and nitrogen to deliver zero-emission power and cooling.

    CNN International vice president advertising sales Asia Pacific Sunita Rajan said, “CNN International and Huawei have had a long-standing relationship but this new campaign which incorporates program sponsorship and an on-air series takes the partnership to a much deeper level. We’re delighted to partner with Huawei across CNN’s television and digital platforms and we’re confidentThe Connectors will resonate with audiences around the world.”

    Huawei Consumer Business Group CMO Glory Zhang added, “We are thrilled to further our relationship with CNN and its exceptional reach. The Connectors series perfectly complements our vision of ‘Building a Better Connected World,’ emphasising a need for greater agility, creativity and compelling content behind businesses today. Being able to reach audiences via integrated platforms that resonate is key for us. We are confident the latest CNN campaign will propel our message to new heights, be it to showcase the newest Huawei watch, Mate 8 or P8 Smartphones.”

    The Connectors begins week of 1 February, 2016 and airs in CNN International flagship programConnect the World.

  • Huawei extends commercial partnership with CNN

    Huawei extends commercial partnership with CNN

    MUMBAI: Huawei is extending its commercial partnership with CNN International launching a 12-week integrated campaign that spans program sponsorship, on-air weekly segments and vignettes, spot advertising, banner ads and digital components.

    The centre-piece of the campaign is the sponsorship of CNN International flagship program Connect the World in Asia and Latin America. Live from Abu Dhabi, Connect the World is hosted by Becky Anderson and analyses today’s news stories, anticipates their consequences and contextualises their origins.

    The Connect the World program sponsorship is complemented with the launch of a new on-air series called The Connectors, which will be seen across APAC, LATAM, and EMEA.

    The Connectors explores the creative thinking behind some of the world’s most successful products, as well as the innovative business solutions shaping brands today. Each week will see a creative team take audiences on a journey from idea to fruition.

    Beginning week of 1 February, 2016, the first segment features internationally-renowned Aardman Animations, the creators of the iconic Wallace and Gromit series. Aardman creative director Peter Lord and his team discuss the creative process behind Special Delivery, a new immersive 3D interactive short story project commissioned by Google Spotlight Stories.

    In addition to the segments, weekly vignettes will showcase people from the world of business and lifestyle who use straightforward logic to solve problems plaguing their industry. Kicking-off the series is Dearman, a start-up clean tech company that uses liquid air and nitrogen to deliver zero-emission power and cooling.

    CNN International vice president advertising sales Asia Pacific Sunita Rajan said, “CNN International and Huawei have had a long-standing relationship but this new campaign which incorporates program sponsorship and an on-air series takes the partnership to a much deeper level. We’re delighted to partner with Huawei across CNN’s television and digital platforms and we’re confidentThe Connectors will resonate with audiences around the world.”

    Huawei Consumer Business Group CMO Glory Zhang added, “We are thrilled to further our relationship with CNN and its exceptional reach. The Connectors series perfectly complements our vision of ‘Building a Better Connected World,’ emphasising a need for greater agility, creativity and compelling content behind businesses today. Being able to reach audiences via integrated platforms that resonate is key for us. We are confident the latest CNN campaign will propel our message to new heights, be it to showcase the newest Huawei watch, Mate 8 or P8 Smartphones.”

    The Connectors begins week of 1 February, 2016 and airs in CNN International flagship programConnect the World.

  • LatAm, Asia lead global ad growth

    LatAm, Asia lead global ad growth

    MUMBAI: Global ad revenues rose just 1.9 per cent to $76.6 billion in the first quarter of 2013 as compared with the year-ago period, according to Nielsen‘s quarterly Global AdView Pulse report, as gains in Latin America and Asia were offset by a reduction in Europe and flat spending in North America.

    Latin America showed particularly strong growth of 11.9 per cent in Q1, with increases reported in all countries across the region. In Asia, there was 5.8 per cent growth, led by China, Indonesia and the Philippines, all up by about 20 per cent. There were gains across all Asia markets except for Japan, which reported a 1.1 per cent decrease.

    Europe was down by 4.4 per cent, with Nielsen noting it is unlikely there will be any improvements in the short term. North American ad revenues were stable. In the Middle East and Africa, meanwhile, there was a 2.9 per cent improvement. Problems persist for the region though, with Egypt‘s ad revenues dropping 20 per cent in the past year.