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Tag: Last vegas

  • CES 2025: Disney reveals global AVOD streaming MAUs are at 157 million

    CES 2025: Disney reveals global AVOD streaming MAUs are at 157 million

    MUMBAI:  Guess what’s the  latest AVOD universe that Walt Disney Co’s  Disney+, Hulu, and ESPN+ operate in? 

    Well, you don’t have to guess. 

    The numbers and the methodology behind them were shared by  its division Disney Advertising president of global advertising Rita Ferro at the fifth  annual Tech and Data Showcase during the Consumer Electronics Show (CES) 2025 on 8 January in Las Vegas. 

    Ferro  revealed that Disney’s ad-supported streaming portfolio has reached an estimated 157 million global monthly active users (MAUs), including 112 million domestic MAUs (US and Canada), based on an average over the past six months.

    “Disney sits at the intersection of world-class sports and entertainment content, with the most high-value audiences in ad-supported global streaming at scale,” said Ferro. “We wanted to be the first to offer our industry greater transparency into the methodology used to estimate our engaged global ad-supported monthly active users.”

    She explained that in a landscape where no industry-standard methodology exists for measuring global streaming advertising audiences, Disney Advertising has taken a pioneering step by defining a globally consistent approach. Highlights of the methodology include:
    * Audience Definition: Ad-supported MAU  numbers are calculated from active accounts within Disney’s streaming ecosystem (Disney+, Hulu, ESPN+) that have engaged with ad-supported content for more than 10 seconds.
    * User Multiplication Factor: Each account is multiplied by the estimated number of users per account, with a global average of 2.6 users, adjusted regionally and by platform.
    * Survey Data: Estimates are based on first-party survey data representing over 13,000 individuals aged 18–64 in regions offering advertising tiers.

    Ferro emphasised Disney’s leadership in leveraging data to drive impactful results for brands. “This step underscores Disney’s commitment to intentional transparency and delivering meaningful outcomes for advertisers,” she added.
     

  • Four Hollywood stalwarts take over Sin City in the comedy ‘Last Vegas’

    Four Hollywood stalwarts take over Sin City in the comedy ‘Last Vegas’

    MUMBAI: Multivision Multimedia, one of the biggest independent film distribution houses in the Indian subcontinent, is gearing up to release the new comic caper Last Vegas in Indian theatres on 22 November, 2013. The upcoming comedy will see Hollywood legends Robert De Niro, Michael Douglas, Morgan Freeman and Kevin Kline share screen space for the very first time. 

    Directed by Jon Turteltaub, Last Vegas follows the lives of Billy (Michael Douglas), Paddy (Robert De Niro), Archie (Morgan Freeman) and Sam (Kevin Kline), who have been best friends since childhood. So when Billy, the group’s sworn bachelor, finally proposes to his thirty-something girlfriend, the four head to Las Vegas with a plan to stop acting their age and relive their glory days. However, upon arriving, the four quickly realise that the decades have transformed Sin City and tested their friendship in ways they never imagined. Sin City has had its own coming-of-age but it’s these guys who are taking over Vegas, and how! What follows is a comedy packed with laughs, wit and a heart-rending perspective on friendship.

    Speaking on releasing Last Vegas in India, Multivision Multimedia distribution head Sunil Udhani said, “Last Vegas brings together Hollywood royalty in form of Michael Douglas, Robert De Niro, Morgan Freeman and Kevin Kline for this sure-shot entertainer. With talent that has a combined six Oscar win and films that have grossed nearly $16 billion at the box office, we are confident that this movie will take Indian fans on a laughter-inducing joy ride.”

  • Four Hollywood stalwarts take over Sin City in the comedy Last Vegas

    Four Hollywood stalwarts take over Sin City in the comedy Last Vegas

    MUMBAI: Multivision Multimedia, one of the biggest independent film distribution houses in the Indian subcontinent, is gearing up to release the new comic caper Last Vegas in Indian theatres on 22 November, 2013. The upcoming comedy will see Hollywood legends Robert De Niro, Michael Douglas, Morgan Freeman and Kevin Kline share screen space for the very first time.

     

    Directed by Jon Turteltaub, Last Vegas follows the lives of Billy (Michael Douglas), Paddy (Robert De Niro), Archie (Morgan Freeman) and Sam (Kevin Kline), who have been best friends since childhood. So when Billy, the group’s sworn bachelor, finally proposes to his thirty-something girlfriend, the four head to Las Vegas with a plan to stop acting their age and relive their glory days. However, upon arriving, the four quickly realise that the decades have transformed Sin City and tested their friendship in ways they never imagined. Sin City has had its own coming-of-age but it’s these guys who are taking over Vegas, and how! What follows is a comedy packed with laughs, wit and a heart-rending perspective on friendship.

     

    Speaking on releasing Last Vegas in India, Multivision Multimedia distribution head Sunil Udhani said, “Last Vegas brings together Hollywood royalty in form of Michael Douglas, Robert De Niro, Morgan Freeman and Kevin Kline for this sure-shot entertainer. With talent that has a combined six Oscar win and films that have grossed nearly $16 billion at the box office, we are confident that this movie will take Indian fans on a laughter-inducing joy ride.”