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Tag: Larry Kramer

  • It is CBS’ turn to dance to iTunes

    It is CBS’ turn to dance to iTunes

    MUMBAI: US broadcaster CBS and Apple have announced that prime time programming from the network is now available on the iTunes Music Store at www.itunes.com.

    This means that some shows from all the four major American networks – CBS, ABC, NBC and Fox are available at iTunes.

    CBS shows that will be available for purchase and download include the reality show Survivor, the dramas Numb3rs, NCIS and the Crime Scene Investigation (CSI) franchise CSI: Crime Scene Investigation, CSI: Miami CSI: NY.

    iTunes now offers over 100 TV shows for $1.99 per episode for viewing on a computer or iPod, and claims to be the world’s most popular online video store with over 30 million videos sold.

    CBS Digital Media president Larry Kramer said, “We are bringing popular and acclaimed programmes from the most watched television network — including CSI and Survivor — to iTunes. iTunes has proven that people enjoy viewing shows on their computer or iPod, which provides an opportunity to reach new audiences with our hit shows and gives our existing viewers a chance to catch up on missed episodes.”

  • CBS launches broadband television network ‘Innertube’

    CBS launches broadband television network ‘Innertube’

    MUMBAI: US network CBS has launched a new broadband television network to capture a greater share of the booming internet advertising market.

    The network Innertube will offer streaming video of programmes developed specifically for the internet, programmes that serve as companions to existing CBS shows, as well as material from the media group’s vast library.

    The revenue model for Innertube, which is offered as free to viewers, is based on paid advertising. “In every discussion we’re having with advertisers, the discussion includes interactive possibilities,” CBS Digital president Larry Kramer has been quoted in media reports as saying.

    Kramer supported the new revenue model, describing CBS’s recent success offering an advertising-supported webcast of the annual college basketball tournament. Reportedly, the webcast drew 5 million visits, and led to more than 15 million downloads.