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Tag: Larah Opalware

  • Larah Opalware by Borosil become India’s number-one brand in the opalware segment

    Larah Opalware by Borosil become India’s number-one brand in the opalware segment

    Mumbai: Borosil is thrilled to announce that Larah Opalware by Borosil, has become India’s number-one brand in the opalware segment, according to the latest sales report 2024.

    Larah’s Opalware range surges 37 per cent in sales, outpacing its competitors and propelling Borosil’s overall revenue to Rs 942.3 crores.

    On the occasion, Borosil Ltd MD Shreevar Kheruka expressed by saying “We extend heartfelt gratitude to our customers for making Larah by Borosil the number one opalware brand in the country. We are committed to providing our audiences with the highest quality products, contemporary designs and exceptional service.”

    The brand recently underwent a significant transformation in its identity and positioning, focusing on empowering modern Indian women who excel in multitasking and strive for excellence in all areas of life. This strategic shift has resonated well with its target audience, further solidifying its market leadership.

    As the brand moves forward, it aims to enhance its product offerings and expand its reach, setting new benchmarks in the industry.

  • Larah Opalware by Borosil unveils exclusive “Iss Diwali ka Perfect Gift” campaign

    Larah Opalware by Borosil unveils exclusive “Iss Diwali ka Perfect Gift” campaign

    Mumbai: Larah Opalware by Borosil, is thrilled to unveil its latest digital video campaign (DVC) in celebration of Diwali. The campaign, titled “Larah by Borosil, Iss Diwali ka Perfect Gift,” centers around the joy of gifting during the Festival of Lights and spotlights the brand’s newest offering, the exquisite Storage Bowls with Lids, available in sets of two and three.

    Diwali, the festival of lights, symbolises the triumph of good over evil and is a time for families and friends to come together, exchange tokens of love, and create enduring memories “Iss Diwali ka Perfect Gift” campaign underscores the joy of receiving the perfect Diwali gift that radiates happiness, affection and thoughtfulness.

    The campaign’s hero is the all-new impeccably crafted set of Storage Bowls with Lids. These splendid pieces embody the very essence of gifting perfection for this festive season, whether you opt for the set of two or three, each one is a testament to Larah Opalware’s timeless appeal.

    Borosil assistant VP of marketing Barnali Shankar shares her sentiments about this splendid Diwali campaign, “Diwali is a time when emotions are expressed, traditions are embraced, and bonds are strengthened. Our ‘Iss Diwali ka Perfect Gift’ campaign is not just about gifting but conveying love and emotions through thoughtful gifting. The Storage Bowls with Lids epitomize the quality and style we represent, making them the quintessential Diwali gift.”

    The brand-new offering is available to all customers who wish to celebrate the joy of giving this festive season. With Larah Opalware, one can rest assured of the highest quality and design that will infuse elegance into any home.

    These sets of storage bowls with lids are available at all leading retail outlets and on myborosil.com