ITV

Tag: Lara Balsara Vajifdar

  • Madison World launches a brand refresh

    Madison World launches a brand refresh

    Mumbai: Madison World, India’s largest homegrown diversified communication group, yesterday on its 36th Anniversary announced a brand refresh.

    Madison World executive director Lara Balsara Vajifdar said, “We have always been pioneers in the realm of innovation and ideation. Our brand-new look and feel encapsulates our evolution and growth over the years yet retaining some of our core values”.

    The new branding is a testament to the Agency’s commitment to staying at the forefront of the Advertising & Media industry. It is minimal, yet powerful; modern, yet timeless; sharp, yet approachable.

    The new identity has distilled the company’s essence into a visual language that speaks volumes about who we are and where we’re headed.

    The centre piece of the new branding is the logo – a sleek, geometric design that symbolizes precision, creativity and forward-thinking. Its clean lines and bold typography reflect the Agency’s dedication to cutting-edge ideas and transformative solutions. It’s not just a logo; it’s a statement – a bold declaration of the vision for the future.

    The new brand identity goes beyond just a logo. It is a comprehensive set of guidelines that define how the Agency presents itself to the world. From colour palette to typography, from brand pattern to tone of voice, every element has been carefully curated to ensure consistency and coherence across all our communications.

  • WPP acquires remaining stake in MediaCom India from Sam Balsara & Lara Balsara Vajifdar

    WPP acquires remaining stake in MediaCom India from Sam Balsara & Lara Balsara Vajifdar

    Mumbai: WPP announced that it has purchased the remaining 26 per cent stake in MediaCom Communications in India from Sam Balsara and Lara Balsara Vajifdar. 

    According to the deal signed, Sam Balsara and Lara Balsara Vajifdar entered into a discussion with the network agreeing to exit MediaCom in the interest of its clients to enable the merger.

    Sam Balsara and his family first entered into a contract with WPP in 2008 under which the Balsara family held 51 per cent. The Madison promoters sold 25 per cent of the business in 2017.

    Speaking on the agreement, Sam Balsara said, “This innovative partnership we invested in nearly 15 years ago has been a great success for all parties. It has established MediaCom in India as a fast-growing and highly respected agency by advertisers.”

    MediaCom Global CEO Nick Lawson commented, “It has been a pleasure working with Sam Balsara and Lara Balsara as we grew this successful business in India. We will build on that legacy to deliver the agency model our clients want for the future – founded on brilliant strategy and brand-building capabilities, with pioneering digital expertise running throughout.”

    This acquisition is a part of WPP’s strategy of investing in fast growth markets, new media and digital. On 26 April 2022, WPP announced that global agencies MediaCom and Essence would merge to form EssenceMedia.com.