ITV

Tag: Laqshya Solutions

  • Laqshya Media creates outdoor campaign for LG Air Purifiers

    Laqshya Media creates outdoor campaign for LG Air Purifiers

    MUMBAI: Laqshya Media executed an outdoor media campaign for LG Air Purifiers.

    The campaign was held at Delhi and Bangalore Airports and commenced from 1 October 2018. The campaign witnessed a great number of eyeballs as the main aim was to attract multiple audiences who travel via flights during this festive season and thus increasing its brand awareness for LG Air Purifiers.

    LG Air purifier offers powerful filtration that reduces the harmful substances in the air, these innovative purifiers leave your home feeling fresh and clean, while potent sterilisation removes floating viruses and germs in the air. LG PuriCare Air purifiers keeps the space clean and comfortable. From sleek designs to powerful performance and circulation this innovative range of air purifiers are designed to make the air clean and fresh to breathe.

    Laqshya Media installed a plethora over 312 digital screens at all terminals of Delhi. The LG Air Purifier commercial was displayed in the digital screens where the commercial used 1/3rd of the space whereas the rest of the space is utilized to display Live Air Quality Index (AQI). Laqshya’s scope of work also comprised displaying the product placement and branding in premium plaza lounges; out of which two of them were displayed in Bangalore and four of them in Delhi. With a well-planned thought, the product is strategically displayed at the food joints and near smoking rooms at Delhi Airports which includes nine units at Terminal3.

    LG Electronics director home appliances and air conditioners Youngnam Roh says, “Health and hygiene are key concerns of consumers and they are looking for solutions to improve the same. Air quality has been of pressing concern for consumers, based on this insight we have developed the latest LG air purifiers, with PM 1.0 Sensor. This distinctive feature purifies even super-ultra dust particles from the air. We wanted to create an eye-catching installation and believed that Laqshya will fit the bill perfectly. The installation of the air filter by Laqshya Media Group, at Delhi and Bengaluru International Airport has now become one of the biggest indicators and has given us an opportunity to celebrate our brand with our customers.”

    Laqshya Solutions COO Amarjeet Singh Hudda adds, “It is a privilege to be associated with LG. They are a great brand to work with. The team is extremely passionate and were very helpful in translating the brand needs to us and ensuring that our team could get the same ethos depicted for their campaign. Their brief was very well- defined and they were clear in their objective which helped us suggest solutions to them. The synergies also helped attain a very high visibility for the brand and a lot of buzz.”

  • Laqshya Solutions supports Daikin Innovation to win top honors at FEPE Congress in Sorento, Italy

    Laqshya Solutions supports Daikin Innovation to win top honors at FEPE Congress in Sorento, Italy

    MUMBAI: Daikin Innovation was amongst the Top 8 Global Innovations in the ‘Classic Category’ at the Sorento, Italy FEPE Congress during June 2018. Laqshya Solutions, the OOH arm of the Laqshya Media Group initiated the first ever concept of AC Bus Stand at Delhi. The idea behind this concept was to give the common man on the street some relief from the scorching sun. Two 1- ton ac was placed inside the bus stand covered through a transparent film to easily see the road sight. The passengers could comfortably wait at the bus stand and enjoy their wait in the otherwise unbearable weather.

    The most talked about Campaign made news by being the only campaign from India to be featured as one of the Top 8 campaigns at a global and prestigious platform like FEPE. The innovation was appreciated and applauded for being high on Innovative concept with a purpose. Innovation infused with technology are changing the lives of people. This activity was a perfect example of disruptive marketing and innovative thinking, where the common man did not just experience the brand but, benefitted the same during the most needed time.

    Speaking on the campaign’s success at the Global platform, Mr. Atul Shrivastava, Group CEO, Laqshya Media Group said, “We are very happy that this innovative campaign of ours was one of the Top 8 in the Classic Category at the Sorento, Italy FEPE Congress. It is always a matter of great pride when your campaigns are not just appreciated by your clients but gets recognised at a global platform like FEPE.

  • Laqshya Solution’s OOH campaign for Flipkart’s #TheBigBillionSale

    Laqshya Solution’s OOH campaign for Flipkart’s #TheBigBillionSale

    MUMBAI: It was going to be ‘India’s Greatest Sale Ever’. Therefore, Laqshya Solutions had 24 hours to devise and implement the campaign in such a way that it would take everyone by surprise. The group inundated Bangalore and Delhi with larger-than-life hoardings to grab the attention not only of Flipkart’s competitors but also of the national media.

     

    Laqshya Solutions, the agency division of the Laqshya Media Group, was given a brief by Flipkart, one of India’s leading e-commerce platforms, to create a radical and bold campaign across Delhi and Bangalore. Laqshya Solutions worked to develop and execute the campaign using as much as 70,000 square feet of branding space in the two cities. The media mix included a large format of billboards, mall facades, airport media and digital signages.

     

    Talking about the newly launched campaign, Laqshya Media Group COO Atul Shrivastava said, “We were honoured when India’s e-commerce leaders Flipkart approached us to work on what has been their biggest, boldest campaign ever! Since this was such a crucial campaign for the brand, we took great care in formulating and executing a plan that would create a powerful impact. The very fact that there has been a tremendous reaction from consumers and the media alike, makes us feel like we have definitely accomplished Flipkart’s brief of doing something novel and dramatic.”

     

    Laqshya Solutions has also executed several other campaigns for Flipkart before their Greatest Sale Ever campaign.