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Tag: Laqshya media group

  • Campa paints Kolkata purple for Puja glory

    Campa paints Kolkata purple for Puja glory

    MUMBAI: Talk about a bottle shock! Campa just turned Kolkata’s Durga Puja into a fizzy purple fiesta that had the city bubbling with excitement. At the iconic Tala Prattoy Pandal, the beverage brand unveiled a jaw-dropping 30-foot 3D anamorphic installation celebrating the spirit of “Big Bottle, Big Celebration.” The massive spectacle blended dance, food, festivity, and joy into one effervescent ode to Puja revelry, making Campa Cola and Campa Energy the toast of the town.

    The larger-than-life experience, crafted by Inventech, a division of Laqshya Media Group, reimagined how brands can merge technology and tradition. “Durga Puja is the true embodiment of culture and togetherness, and this anamorphic experience captured that spirit perfectly,” said Inventech CEO Sommnath Sengupta.

    From families and influencers to selfie-seekers and art lovers, thousands thronged the site, stopping mid-hop to click, share, and soak in the spectacle. The installation quickly became the city’s newest must-visit landmark, adding a sparkling twist to pandal hopping.

    With its purple takeover, Campa proved that celebration, when bottled with imagination, can truly overflow.

  • Siddarth Shahani joins IN10 Media Network as head of finance

    Siddarth Shahani joins IN10 Media Network as head of finance

    MUMBAI: IN10 Media Network has appointed Siddarth Shahani as head of finance. A chartered accountant with more than 24 years in the trade, Shahani will take charge of the network’s holding company and five subsidiaries.

    He moves from Barc India, where as financial controller he ran a 15-member team overseeing billing, treasury, taxation and payables. There, he drove compliance, streamlined processes, secured better foreign exchange rates and steered a Big Four audit.

    His earlier stints include senior finance roles at Daymon, Laqshya Media Group, Tops Security, Landor and Siemens, along with audit tenures at EY, KPMG and PwC.

    Shahani, known for his hands-on style and process rigour, is expected to bring tighter controls and sharper strategy to IN10 Media’s expanding portfolio.

  • All that glitters floats as Tanishq debuts 40-foot holographic showcase

    All that glitters floats as Tanishq debuts 40-foot holographic showcase

    MUMBAI: Mumbai’s skyline got a shimmering makeover and this time, it wasn’t from the stars. In a dazzling fusion of tradition and tech, Tanishq lit up Bandra Bandstand with a 40-foot holographic projection that brought its new Kundan Stories collection to life. The towering display, India’s tallest of its kind, mesmerised passers-by with floating filigree, mid-air meenakari, and a jewellery showcase like no other.

    The large-scale outdoor activation, executed in partnership with Laqshya Media Group, wasn’t just another billboard campaign. It was a storytelling spectacle in 3D light, where ghungroos glimmered mid-air and delicate kundan motifs pirouetted above the crowd all thanks to Holo Mesh Projection Technology. Think laser light show meets heirloom artistry.

    Tanishq chief marketing officer Pelki Tshering said, “At Tanishq, every piece of jewellery is a story shaped by the hands of our karigars and inspired by the Tanishq woman. This season of new beginnings, our Kundan Stories collection brings heritage and modern elegance together, celebrating craft from the beauty of takkar ka kaam to the delicate lace of filigree. And now, we bring these stories to life with India’s tallest Holo stand—an immersive, one-of-a-kind tribute to intricacy, craft, and the jewellery that adorns the modern Indian woman.”

    Laqshya Media Ltd COO Amarjeet Hudda added, “This was a chance to do something the industry had never attempted before. Tanishq gave us a full creative room, and the result is something that goes beyond regular brand launches. It’s storytelling in mid-air. For us at Laqshya, it’s a proud milestone in blending tech, media, and emotion.”

    “The activation uses Holo Mesh Projection Technology, where a translucent mesh acts as a nearly invisible canvas for high-powered light mapping. Suspended in open space, it creates a surreal illusion where each design detail from ghungroos to flowing filigree appears to hover and move. The visuals were set to a specially composed sound design, turning the skyline into a moving story of craftsmanship and beauty. Every element was custom-built to perform in outdoor conditions, making it a true feat of execution,” said Inventech CEO Sommnath Sengupta.

    The installation was more than just a visual delight. The visuals were paired with custom-composed audio, transforming Mumbai’s breezy promenade into an open-air theatre of sparkle and sound. From tasselled necklaces to talaf-inspired motifs, each element was designed for the sky and for smartphones, as awestruck onlookers captured the show on social media.

    Timed with Akshaya Tritiya and wedding season, Kundan Stories dives deep into India’s rich jewellery traditions from die-stamping to pearl bunching with each piece demanding over 200 hours of painstaking craftsmanship. But while the collection honours age-old artistry, the campaign launches it in an entirely new idiom.

    With this bold activation, Tanishq has turned jewellery into theatre, blending cultural memory with cutting-edge innovation. In doing so, the brand hasn’t just launched a collection it’s set a new benchmark for how stories of heritage can shimmer in the digital age.

  • Media maverick Shashi Sinha launches Omark, aiming to revolutionise luxury OOH

    Media maverick Shashi Sinha launches Omark, aiming to revolutionise luxury OOH

    MUMBAI: Shashi Sinha, a seasoned media heavyweight with a CV longer than a cricket pitch, has launched his own venture, Omark Media Solutions Pvt Ltd after a whirlwind stint at Laqshya Media Group and Adani Airport Holdings. He’s promising to shake up the out-of-home (OOH) advertising game, focusing on “premium, precision-driven” ad placements for luxury brands.

    Sinha’s has had stints at giants like Bennett Coleman and Co. Ltd. (Times Group), DNA, and Kagiso Media. He’s a man who’s seen it all, from print to radio to digital, and now he’s bringing that wealth of experience to his own show.

    His latest gig at Laqshya Media Group saw him as chief business officer, overseeing media and advertising at Cochin and Noida International Airports. Before that, he spent nearly four years at Adani Airport Holdings, where he honed his skills in everything from sales presentations to strategic planning.

    But it’s his time at Laqshya Hyderabad Airport Media that really stands out. He took a loss-making venture and turned it into a profit machine, earning himself a reputation as a turnaround wizard. “Having got an embattled business… as CEO in April 2015, [I] have driven this loss making business into a profitable one,” he boasts on his Linkedin profile.

    Now, with Omark, he’s aiming to create a “unique space for premium brands to thrive.” He’s talking about harnessing technology and passion to craft ad placements that are as exclusive as a Savile Row suit.
    Whether Omark will live up to the hype remains to be seen. But one thing’s for sure: Sinha’s got the experience and the swagger to make a splash in the luxury OOH market. 

  • MSEED takes root in Mumbai as Bhavan’s College launches creative institute

    MSEED takes root in Mumbai as Bhavan’s College launches creative institute

    MUMBAI: Mumbai’s academic landscape just got a creative boost with the launch of Bhavan’s College Management School of Events, Entertainment & Design (MSEED) in Andheri west. Aimed at redefining industry-led education, this powerhouse institute is helmed by some of the most influential names in events, media, and education, promising a hands-on, experiential approach to learning.

    Led by Deepak Chaudhary, a pioneer in events education and the force behind EVA Live MSEED boasts an elite leadership team, including Prof Ujjwal K Chowdhury as director general, Vinod Janardhan (joint MD, founder of Team Rustic), Jimmy Choudhary (director, Eventfaqs and WOW Awards), and Jateen Rajput (executive director, event management academic expert). Media entrepreneurs Chirag Shah and Mustafa Rangoonwala round out this stellar lineup, bringing real-world industry insights into the classroom.

    The launch event was nothing short of spectacular, drawing an elite gathering of industry stalwarts from media, design, and entertainment. Zarine Bathena, Principal of Bhavan’s College, welcomed the new entrant into the Bhavan’s ecosystem, setting the stage for a groundbreaking academic journey. The event saw participation from FICCI AVGC Forum chairman Ashish Kulkarni, filmmaker Ketan Anand, Laqshya Media Group chairman Alok Jalan, Times of India HR head Amit Das, Shamiana Short Films founder Cyrus Dastoor, and communication expert Amitesh Banerjee.

    MSEED is set to offer Mumbai University-approved Bachelors and Masters degrees in events, media, and design, along with advanced PG Diplomas in entertainment, communication, and fashion business management. Additionally, postgraduate students can opt for a dual MBA degree in partnership with UniMarconi University of Rome, Italy, making this an institution with global aspirations.

    “A good institute needs a great infrastructure provided to MSEED by Bhavan’s College, a good recognition which is from Mumbai University in this case, and a powerful eco-system which is provided with the industry led learning at MSEED. We are hopeful of making a marked contribution to India’s creative soft power,” noted EVA Live, MD and founder, MD Deepak Chaudhary.

    “MSEED brings in the collective wisdom of a few eminent educational institution-builders and creative business entrepreneurs, and promises a hospital-medical college model of learning where education and its application through live projects shall go hand in hand,” noted director general prof Ujjwal K Chowdhury.

    “Events and experiential marketing in India might actually have a turnover perhaps more than that of TV and cinema industries if calculated factually. Together with animation & gaming-based entertainment, events industry is poised to make a huge economic and employment impact in India of tomorrow,” opined the AVGC evangelist and government’s animation-gaming policy-adviser, Ashish Kulkarni.

    India’s events and experiential marketing industry may already be bigger than TV and cinema combined, according to Ashish Kulkarni, an AVGC policy expert. He highlighted the vast employment and economic potential of this sector, especially when combined with gaming and animation.

    Meanwhile, legendary filmmaker Ketan Anand reflected on Indian cinema’s evolution, while Amit Das of TOI emphasised the need for creative talent that merges storytelling with emerging technology for innovative media outreach.

    MSEED is already planning a nationwide campaign to promote careers in events, media, and design, bridging the gap between education and industry. With its first batch commencing in July 2025, this institution is set to shape the future of India’s creative landscape, one innovative mind at a time.

  • AMFI makes waves at Maha Kumbh 2025 with high-impact OOH campaign

    AMFI makes waves at Maha Kumbh 2025 with high-impact OOH campaign

    MUMBAI- As millions gather for spiritual renewal at Maha Kumbh 2025, another powerful message is flowing alongside the sacred rivers’ financial literacy. The Association of Mutual Funds in India (AMFI), in collaboration with Laqshya Media Group, has launched a high-impact out-of-home (OOH) campaign to bring its ‘Mutual Funds Sahi Hai’ message to over 40 crore attendees.

    Leading the campaign is the fully branded Ganga Gomti Express, a train that connects Prayagraj and Lucknow, turning daily commutes into a moving billboard for mutual funds. At Varanasi Airport, AMFI’s branding dominates departure halls, boarding gates, and arrival exits, ensuring high visibility among domestic and international travellers. Along major pilgrimage routes, billboards at Lahurabeer Crossing, Pandeypur Flyover, and Lohta Highway reinforce the message, integrating financial awareness with the event’s cultural and spiritual essence.

    AMFI chairman Navneet Munot, stated, “Maha Kumbh is a confluence of tradition and spirituality, much like mutual funds represent the confluence of faith and discipline in financial planning. Through this campaign, we aim to empower individuals with financial literacy, helping them understand the long-term benefits of investing.”

    AMFI chief executive Venkat N Chalasani said, “Our goal is to make financial planning as accessible and relatable as possible. Through culturally relevant messaging and strategic activations, we want to inspire people to take charge of their financial future.”

    Laqshya Media Limited COO Amarjeet Hudda said, “We’ve deployed a mix of static and mobile OOH formats at key transit points and city landmarks, ensuring AMFI’s message seamlessly integrates with the Maha Kumbh experience. This is not just branding—it’s about meaningful engagement.”

    By blending storytelling with strategic media placement, AMFI is setting a new benchmark in experiential OOH marketing. With the Maha Kumbh drawing millions seeking enlightenment, this campaign ensures that attendees leave not just with spiritual fulfilment, but also with practical financial insights to shape a more secure future.
     

  • Laqshya Media promotes Satyabrata Das to chief alliance officer

    Laqshya Media promotes Satyabrata Das to chief alliance officer

    MUMBAI: There could only be one place he could go: up. And so he has. In his seventh year,  at Laqshya Media group, strategic alliances specialist/COO MediaKeys Satyabrata Das has been elevated to chief alliance officer.

    The Alok Jalan-run Laqshya Media group, is involved in various activities tight from outdoor, experiential marketing to events.

    Satyabrata Das has many stripes to his credit during his 26-year long career. He worked in cable TV at Ortel Communications after finishing his education, then moved on to ETV, followed up with short stays at SAB TV, and then Zee Telefilms. It was on to Laqshya Media group for four years where he ended up as national business coordinator. STPL was his next stop followed by working in consulting as an executive advisor for 11 years. 

     Laqshya Media was his next destination where he has been for seven years.

     

  • Laqshya Media group shines bright with Sonu Nigam’s live concert extravaganza in Gurugram

    Laqshya Media group shines bright with Sonu Nigam’s live concert extravaganza in Gurugram

    Mumbai: Laqshya Media group, announced the resounding success of the Sonu Nigam Live Concert held on 9 March at Backyard Sports Club in Gurugram’s Sector 59. This monumental event captivated over 10,000 music enthusiasts who were treated to an awe-inspiring 2.5-hour performance by the legendary Sonu Nigam.

    The concert, hailed as one of the most memorable musical experiences in recent times, showcased Sonu Nigam’s unparalleled talent and stage presence, leaving the audience spellbound from start to finish.

    Laqshya Media group extends its heartfelt gratitude to its esteemed Brand Partners The Legacy Collective and Carlsberg Smooth Soda, whose invaluable support and collaboration were instrumental in bringing this spectacular event to fruition.

    “We are thrilled to have had the opportunity to host Sonu Nigam’s live concert in Gurugram,” said Atul Shrivastava, CEO at Laqshya Media Group. “The overwhelming response from the audience is a testament to the power of music to unite and inspire. We are immensely grateful to Sonu Nigam, our partners, and everyone involved in making this event a resounding success.”

    We extend our sincerest gratitude to our esteemed partners, BookMyShow, Event Network, Radio Mirchi Gana, and Khushi Ads, whose unwavering support and collaboration were instrumental in bringing this spectacular event to life. Their expertise, dedication, and unwavering commitment to excellence played a pivotal role in ensuring the success of the Sonu Nigam Live Concert. We are immensely grateful for their invaluable contributions, and we look forward to continuing our successful partnerships in future endeavours.

  • Noida International Airport Awards Laqshya Media Group exclusive advertising contract

    Noida International Airport Awards Laqshya Media Group exclusive advertising contract

    Mumbai: Noida International Airport (NIA) has selected Laqshya Media Group for an advertising contract, which grants exclusive rights for advertising placements both inside the terminal and on the landside. Under the agreement, the airport will feature a wide array of advertising formats, including static media, digital media, interactive displays and innovative advertising formats.

    This blend of modern advertising mediums with traditional themes will create a vibrant and cohesive environment where diverse brands converge under a unified design philosophy. The collaboration will provide innovative advertising solutions to brands while ensuring a seamless travel experience for travellers.

    Speaking on the occasion, Noida International Airport chief executive officer Christoph Schnellmann said, “With this partnership with Laqshya Media Group, we’re embracing the opportunity to curate an engaging and immersive environment that captivates and engages travellers. Laqshya Media Group brings a wealth of experience in innovative and interactive advertising mediums, and together, we strive to evoke emotions, spark curiosity, and enhance the overall travel experience at Noida International Airport.

    “Our partnership with Noida International Airport underscores our commitment to delivering innovative advertising solutions that resonate with passengers and enhance their airport experience. We are well-equipped to create impactful and innovative advertising infrastructure that drives results and elevates brand visibility; Laqshya Media Group is dedicated to optimising brand visibility and engagement among premium international and domestic passengers as they navigate the airport from arrival to departure. By strategically placing advertisements along passengers’ journey paths, Laqshya ensures maximum exposure and impact for its clients’ brands, effectively capturing the attention of the airport’s discerning audience.” said Laqshya Media Group managing director Alok Jalan.

    He further added, “With this latest advancement, Laqshya Media now possesses advertising rights at three prominent airports: Noida International Airport in the NCR region, Rajiv Gandhi International Airport in Hyderabad and Cochin International Airport. We also maintain a widespread presence nationwide across traditional and innovative media platforms.”

    Noida International Airport will combine Indian culture and hospitality with Swiss technology and efficiency to develop a modern, user-friendly design, inspired by India. The first phase of the airport, featuring one runway and one terminal, will have the capacity to handle traffic of 12 million passengers annually. Upon completion of all four development phases, the airport will be able to cater to 70 million passengers per year.  

  • Chandrika Soap’s dazzling campaign: LED magic at Juhu Beach

    Chandrika Soap’s dazzling campaign: LED magic at Juhu Beach

    Mumbai: Laqshya Media group, a pioneer in out-of-home (OOH) advertising, proudly announces the successful execution of an immersive month-long campaign for Wipro Consumer Care and Lighting’s iconic Chandrika soap in Maharashtra. The highlight of this remarkable campaign was the introduction of a Floating LED at Mumbai’s Juhu beach, captivating the hearts of lakhs of visitors. Chandrika successfully blended cultural relevance with technological innovation, creating a memorable and impactful campaign.

    The campaign, strategically launched during the festive season, aimed to resonate with the sentiments of the people of Maharashtra. With its rich heritage of over 80 years, Chandrika embarked on a journey to captivate new hearts through 3D visuals and linguistic customization specifically tailored for the people of Maharashtra in Hindi, English and Marathi. The grandeur of the campaign was exemplified by the Floating LED at Juhu Beach, measuring an impressive 66.6×23 ft. During the activation at Juhu Beach recently, approximately 1.25 lakh people per day experienced the magic created by the combination of bright stars, dancing waves, and the unique presence of Chandrika’s Floating LED. This spectacular setup left a lasting impression, fostering a positive impact on the brand.

    Collaborating with Wipro Consumer Care and Lighting, Laqshya Media Group strategically implemented an innovative month-long campaign across key cities in Maharashtra, including Mumbai, Thane, and Navi Mumbai. The campaign featured strategically positioned high-impact sites, reinforcing Chandrika’s heritage and Ayurvedic goodness.

    Utilising their in-house proprietary tool, Sharp, Laqshya identified ideal locations aligned with the target audience’s preferences. The campaign utilised a mix of formats, including Billboards, BQS, Bus Wraps, Unipoles, Digital screens, Railway Station Media, and Metro Media. The #ApneDeshkaGlow creative concept was seamlessly integrated, fostering deep connections with the audience across diverse out-of-home tools and social media platforms.

    A trusted brand with a rich heritage, Chandrika Soap boldly expanded its reach and attracted new consumers in core markets. Crafted with time-tested Ayurvedic ingredients, Chandrika offers a unique formula combating common skin issues. The soap’s meticulous crafting over ten days has earned the unwavering trust of millions of women.

    Laqshya Media Group is proud to have played a pivotal role in Chandrika’s successful campaign, combining innovation, technology, and creativity to leave an indelible mark on Maharashtra’s audience.