Tag: Laqshya

Vivo appoints Posterscope, Laqshya to handle OOH

MUMBAI: Handset maker, Vivo, has appointed Posterscope India and Laqshya Solutions as its out of home agencies.

According to a media report, the size of the account is said to be Rs 150-200 crore.

The new partnership will build on Vivo’s foundation of existing and unique OOH engagement and initiatives.

Vivo India CMO Jerome Chen says, “OOH has been an integral part of our marketing strategy right from the beginning of our journey in India. Through OOH media, we have been able to successfully establish and position Vivo as a premium brand in the Indian smartphone market. As we continue to grow stronger in India, we believe this partnership will enable us to reach out to a larger consumer base, in both a national and regional level.”

Laqshya executive director and CEO Atul Shrivastava mentions, “The 55-pages brief given for this pitch was one of the best in recent times, which inspired a challenge before us to excel on every parameter. Our research and strategy teams worked very hard on every detail and extracted the data and findings, related to TG, congregation points and competition etc. At every stage of the pitch, we could sense and see client’s seriousness on using the OOH media as a strategic media in the market.”

Posterscope Asia Pacific regional director and Posterscope Group South East Asia group MD Haresh Nayak adds, “We’re extremely proud to add such an iconic brand like Vivo to our client roster. Posterscope will create one of its unique offering which enables us to put data at the heart of our decision making, drive speed at a national, local and campaign level, and use our resources efficiently, We look forward to collaborating with the team on creating some industry/category firsts and setting some benchmarks in smartphone advertising.”

August 23, 2018
Laqshya’s Event Capital wins EEMAX global award

MUMBAI: Event Capital (a Laqshya Media company) has won the award for the ‘Best New IP’ and for the‘Best Integrated Marketing Communications for an IP’ for its intellectual property Bollywood Music Project (BMP).

BMP curates experimental Bollywood music through Bollywood’s biggest headliners for South Asian Hindi-speaking digital audience, globally.

In its debut season, BMP took place in Mumbai and Delhi on 30 September and 1 October, 2016, and 25 and 26 March 2017 respectively where over 100 of the biggest names in Bollywood music including Arijit Singh, Amit Trivedi, Vishal and Shekhar, Rekha Bharadwaj, Badshah, Raftaar, Neeti Mohan and Sachin Jigar, along with over 400 musicians performed to a crowd of over 50,000 in a multi-stage, multi-genre format.

Digitally, BMP has engaged over 80 million fans in Season 1.

The Event and Entertainment Management Association (EEMA) is an autonomous and non-profit registered body of companies, institutions and professionals operating within the events and experiential marketing industry of India.

The award in the ‘Best New IP’ category was received by Swaroop Banerjee (CEO, Event Capital), Deepak Choudhary (founder and director, Event Capital) and Tarsame Mittal (founder, TM Talent Management). The award for the latter was accepted by Megha Ghosh (vice president, Branded IP and Content and head of digital initiatives at Event Capital), Sahil Gupta (vice president and business head at Event Capital) and Alaap Gosher (entertainment consultant, TM Talent Management).

September 14, 2017
Outdoor ad spends register 8% growth in H1 FY 2013

MUMBAI: Laqshya Media Group’s media research wing that caters to the OOH research and analysis has revealed the H1 fiscal analysis of 2013, while comparing it with the same period in 2012.

According to the report, despite the lingering economic uncertainty, OOH continues to grow – giving a positive sign to advertisers who plan to reach out to people with billboards, bus shelters, huge gantries, foot-over bridges, and any other outdoor vehicles.

According to Laqshya Media Research statistics on the outdoor advertising ad revenues, there has been a growth of 11 per cent for Q1 and 4 per cent growth during Q2 of 2013 over the same period in 2012, making it a total of 8 per cent growth for the H1 fiscal 2013 over 2012.

The sector-wise analysis reveals that real estate has upped its OOH investments most rapidly as compared to any other sector making it the most dynamic category for the first half of 2013. The sectors’ spends grew by 51 per cent as compared to H1 of 2012. The report states that the realty players from Mumbai and Delhi have been spending heavily in traditional OOH, whereas south based players are also actively visible in premium ambient media like airports.

The education sector with large focus on Q1 dominates the other category spends though their spends have reduced compared to H1 of 2012. In the media & entertainment category, TV channels particularly the GECs hold a substantial pie in the OOH share of spends. Jewellery brands like Tanishq has been spending heavily along with south based brands like Malabar and Kalyan on their store launch across various towns using OOH to create awareness. There has been a 28 per cent rise in their spends observed this year as compared to H1 2012.

Many other sectors slightly exceeded their spends in the first half this year as compared to last year making the overall OOH share of spends bigger and thus creating an 8 per cent growth as compared to 2012. Categories like banking, mobile handsets, airline operators, housing finance, life insurance, retail (particularly the innerwear segment) and healthcare saw greater growth as compared to last year’s first half.

Two-wheelers have emerged as one of the most active spenders in the first half of 2013 as compared to the same time in 2012, registering a growth of at least 50 per cent. Brands like Hero Motocorp, Bajaj and Honda have captured the roads with larger than life displays for their two-wheelers.

The first half of fiscal year 2013 also saw a decrease in spends by the top OOH spenders like automobiles (four wheelers) and mobile services.

Laqshya Media Group COO Atul Shrivastava said, “The overall OOH pie has grown 8 per cent this year as compared to same period last year. There has been a moderate growth in various other sectors but OOH that has traditionally thrived on automobiles and mobile services took a hit. Big players in the four- wheeler category like Hyundai and Tata Motors-owned Jaguar Land Rover have been successfully banking on OOH long term sites to create brand salience. The only spike observed in the category was during the brand launch of Honda Amaze and Chevrolet Sail.”

November 19, 2013