MUMBAI: Glow-rious at 80! It’s not every day a beauty giant hits the big 8-0 but when it does, it glows big. Amorepacific, the South Korean powerhouse behind cult-favourite brands like Laneige, Innisfree, Etude and Sulwhasoo, is celebrating 80 radiant years with the launch of Amorepacific Day: a three-day K-beauty carnival from 5-7 September 2025.
For the first time ever, this celebratory splash is going live across all major beauty platforms such as Nykaa, Sephora, Tira, Myntra, Amazon plus offline stores nationwide. Shoppers can snag up to 30 per cent off on bestselling skincare icons and makeup must-haves from Amorepacific’s legendary labels.
“Turning 80 is not just about looking back, it’s about celebrating the beauty we’ve built together,” said Amorepacific India, managing director & country head, Paul Lee.
With Laneige’s water sleeping mask and Sulwhasoo’s first care activating serum, Amorepacific has been setting K-beauty benchmarks since 1945. And now, with Amorepacific Day, it’s throwing open its beauty vaults for fans old and new to explore, indulge and glow-up.
Whether you’re a sheet mask stan, a skincare minimalist, or just browsing for your next beauty fix, Amorepacific Day promises something for everyone: minus the guilt, plus the glow!
So, mark your calendars, clear your carts, and get ready to join the celebration. Because 80 never looked so goo and your skincare shelf is about to thank you.