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Tag: Lalitha Jewellery

  • Lalitha Jewellery takes top spot in BARC week 5

    Lalitha Jewellery takes top spot in BARC week 5

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 26 January 2019 and 1 February 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 5 of 2019.

    Top Advertisers:

    In the fifth week of 2019, Hindustan Unilever Ltd maintained its top position in the BARC advertisers’ list. The owner of a vast portfolio including top products like Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Vaseline, and Lakmé, HUL made 115998 insertions.

    Reckitt Benckiser, holding a portfolio of diverse products like Strepsils, Air Wick, Durex condoms, Dettol, and Harpic, remained unmoved from the past few weeks’ position of number two making 60043 insertions.

    ITC Ltd also held the last week’s position on the third spot with 38255 insertions. Following it are Cadburys India Ltd., and Smithkline Beecham with 29135 and 22506 insertions.

    Top Brands:

    Interestingly, Lalitha Jewellery ranked first in the brands’ category of BARC eek 5 rankings. It left behind all the top shot brands and made 15347 ad insertions in the week.

    Dettol Liquid Soaps maintained its second position with 11649 insertions, followed by Santoor Sandal And Turmeric that made 10428 insertions.

    Lux Toilet Soap slightly improved its last week’s position and climbed up a spot to become number 4 with 9648 insertions. Horlicks came in fifth with 9093 insertions.

  • Most advertised brands on television during first 37 weeks of 2018

    Most advertised brands on television during first 37 weeks of 2018

    BENGALURU: More than two-thirds of the calendar year 2018 (CY 2018) is over. The major Indian festival season is just around the corner and the tempo of brands presenting themselves to television viewers can only go up. Notwithstanding the fact that the number of television channels that bear the Broadcast Audience Research Council of India (BARC) watermark, (and hence the number of reported ad insertions going up), the number of TV ads in 2018 have increased as compared to 2017, if one were to go by BARC’s weekly data of tp 10 advertisers across genres in terms of weekly insertions.
    So which were the brands that advertised the most on television during the first 37 weeks of 2018? Using BARC’s weekly data for in terms of ad insertions between week 1 (Saturday, 30 December 2017) and week 37 of 2018 (Saturday, 8 September 2018 to Friday, 14 September 2018), here below is a list of the top 20 brands in terms of average ad insertions in during the first 37 weeks of 2018.

    It must be noted that the average insertions by each brand has been calculated based on the number of insertions and the number of weeks it was present in BARC’s weekly lists during the first 37 weeks of 2018 (period under consideration) in this report. The actual average insertions by each brand could be higher or lower, also there could be other brands that may have had a higher number of TV ad insertions and yet were not present in BARC’s lists. The only eligibility criteria for a brand to find a place in the list below in this paper is that the brand must have been present for at least 5 of the first 37 weeks of 2018 in BARC’s weekly lists of top 10 brands in terms TV ad insertions. The team has refrained from criteria such as considering data of only the top 3 or the top 5 in BARC’s weekly lists.
    The following major observations are being reported.

    1. No brand was present in BARC’s weekly lists of Top 10 brands across genres for all the first 37 weeks of 2018. Only one brand – the travel portal Trivago was present for 35 of the first 37 weeks of 2018 in BARC’s weekly lists. Based on average insertions/week, Trivago has been ranked 15 in the list below
    2. However, in terms of total number of insertions during the first 37 weeks of 2018, it was Reckitt Benckiser’s cleaning and disinfecting products brand Lizol that had more combined total of weekly insertions during the 29 of the first 37 weeks of 2018 that it was present in BARC’s weekly lists of the top 10 brands across genres as compared to Trivago. Based on average insertions, Lizol has been ranked 4 in the list below.
    3. The online shopping site Amazon.in was ranked no 1 in terms of average TV ads per week. Based on total number of insertions when present in BARC’s weekly lists, Amazon.in has a rank of 13. This could be a dicey conclusion – the brand was present for just six of the 37 weeks of 2018 in BARC’s weekly lists of top 10 brands. Its actual average weekly insertions are likely to be much lower during the period under consideration. And this could be the case of the other brands in the list below:

  • Non-FMCG brands lead pre-Diwali TV ad spending

    Non-FMCG brands lead pre-Diwali TV ad spending

    BENGALURU: FMCG brands are generally the biggest advertisers on television. However, in week 41 of 2017 (Saturday, 7 October 2017 to Friday, 13 October 2017), just one FMCG brand was present in the Broadcast Audience Research Council (BARC) weekly list of top 10 brands (Across Genre: All India (U+R): 2+ Individuals) in terms of television insertions. Week 41 was the penultimate week before India’s biggest festival week – Diwali. The FMCG brand was Closeup Ever Fresh, ranked ninth in terms of television insertions with 7,458 advertisements.

    In week 40 of 2017 (Saturday, 30 September 2017 to Friday, 6 October 2017) four FMCG brands- Dettol Cool Soap, Dove Cream Bathing Bar, Close Up Ever Fresh and Santoor Sandal And Turmeric were present in BARC’s weekly top 10 brands list. The total number of television insertions by the top 10 brands in week 41 of 2017 declined to 90,912 as compared to 94,262 in week 40.

    Two brands each from two wheeler automobiles, jewellery and mobile phones, and one brand each from online ecommerce, government, FMCG and DTH made up the list of top 10 brands on television in terms of insertions for week 41 of 2017.

    In the previous week (week 40) four FMCG brands, two brands each from the jewellery and mobile phones space and one brand each from online ecommerce and mobile services made up the weekly list of BARC’s top 10 brands in terms of television insertions.

    The Indian arm of the global ecommerce giant Amazon topped the lists with 22,668 and 13,490 insertions in weeks 40 and 41 of 2017 respectively. The brand was hawking its second Great Indian Sale that took place less than a month after the first one.

    Please refer to the table below for top 10 brands in terms of television advertising for week 40 and 41 of 2017.

    public://F_5.jpg

     

  • eCommerce, jewellery brands among most advertised on television

    eCommerce, jewellery brands among most advertised on television

    BENGALURU: The annual ‘Big Billion Day’ and ‘Great Indian Festival sale’ will be back soon – and the respective players are quite noisy about them on television. Innovative creatives, rehashes of previous creatives are back to announce the big great deals that will be on offer. Flipkart’s annual Big Billion Day television communication has newer stories from kids acting as adults while Amazon.in speaks of getting big discounts without the effort of having to check out the best deals in the market to promote its Great Indian Festival sale.

    The festival season in India is approaching, and, along with it offers from eCommerce players and jewellers. As decibels increase for attracting eyeballs and consumers, brands from these two genres are amongst the most advertised on television during the recent weeks according to Broadcast Audience Research Council of India (BARC) weekly data.

    In week 35 of 2017, (Saturday, 26th August 2017 to Friday, 1 September 2017), Amazon.in was the most advertised brand on television with 14,985 insertions and LalithaJewelly was the second most advertised brand with 13,856 insertions according to BARC’s weekly list ofTop 10 Brands Across Genre: All India (U+R) : 2+ Individuals. In week 36 (Saturday, 2 September 2017 to Friday, 8 September 2017), Lalitha Jewellery was the most advertised brand on television with a jaw-dropping 16,301 insertions followed by Amazon.in with 11,329 insertions at second place. Not far behind these two at rank 3 was Indian eCommerce player Flipkart.com with 11,900 and 10,130 insertions in weeks 35 and 36 respectively.

    Both Amazon.in and Lalitha Jewellery have been present 15 times each during the first 36 weeks of 2017 in BARC’s weekly top 10 brands list. Of these, Amazon.in has been the most advertised brand for eight weeks, including during the first three weeks of 2017. Lalitha Jewellers has been the most advertised brand on television in terms of insertions for five of the first 36 weeks of 2017. Flipkart.com found itself in BARC’s weekly top 10 brands list for the first time in week 35 of 2017 and again in week 36 of 2017, as the third most advertised brand in terms of insertions during both the weeks.

    Please refer to the chart below for the BARC’s list of most advertised brands in week 35 and 36 of 2017

    public://F_3.jpg

    While FMCG brands are the most advertised brands in general, as September 20 approaches viewers are likely to be bombarded with more and more eCommere ads.The period of Navratra’s and Diwali are considered as auspicious days for buying gold, automobiles, apparel, consumer durables, etc., by many Indians. Data for the most advertised brands over the next few weeksshould be quite interesting.

     

  • Coolers & creams noticeable among top FMCG summer product ads

    BENGALURU: Summer is here is a fact that has become an uncomfortable one, and probably earlier than ever before as temperatures across the country soared since March. And this fact is made more obvious by the type of ads that are beamed across the telly.

    In weeks 9, 10 and 11 of Broadcast Audience Research Council of India (BARC), Food & Beverages brand Coca Cola India Limited found a place among the weekly the top 10 advertisers list. After a short blip – an absence in weeks 12 and 13, the F&B advertiser reappeared in the weekly top 10 advertisers list in week 14 along with its biggest rival globally – Pepsi Co in week 14. The advertiser then made a solo appearance in the top 10 list of advertisers list in week 15, and then had faithful company of Pepsi Co in weeks 16 and 17.

    And it is not only the F&B industry that has been advertising on television. Consumer durables brands are another category that have been raising decibels by more television advertising – a case in point – Symphony Air Coolers was present in the weekly top 10 most advertised brands list with 8,091 ad insertions in week 17 (Saturday, 22 April 2017 to Friday, 28 April 2017).

    Of course the regular top 10 FMCG advertisers also have so many personal care heat beating FMCG and food and drinks products to offer. Murthy with a new story about Voltas air conditioners, apparel brands with summer wear, products for prickly heat – the volume of ads is only going to get bigger – well Summer is here!

    Let us take a look at the top 10 television advertisers Across Genre: All India (U+R) : 2+ Individuals in week 17 of 2017.

    The omnipresent Hindustan Unilever Limited (HUL) retained its top rank with a massive 1,50,321 insertions followed far behind by FMCG advertiser Reckitt Benckiser (India) Ltd with 38,616 Impressions at second place. HUL associated beverages brand Brook Bond Lipton India Limited with 27,251 insertions was at third place, followed by Baba Ramdev’s Patanjali Ayurved Ltd with 18,885 insertions at fourth place.

    Coca Cola India Ltd with 18,368 Insertions was fifth followed by Lalitha Jewellery with 18,219 impressions at sixth place. Another HUL FMCG personal care products associate – Ponds India with 17,844 insertions was the seventh biggest advertiser followed by oral and personal care company Colgate Palmolive India Ltd with 17,251 Insertions.

    F&B biggie Pepsi Co with 16,507 insertions was ninth followed by confectionary company Cadburys India Ltd with 16,109 insertions to complete the top 10 advertisers list for week 17.

    Now onto BARC’s top 10 Brands *Across Genre: All India (U+R): 2+ Individuals list for week 17 of 2017.

    Jewellery brand Lalitha Jewellery has been quite consistent in its presence as one of the top10 most advertised brands on television, especially during the past few weeks. The brand was the most advertised brand in week 17 with 18,219 insertions followed by FMCG personal care brand Roop Mantra Ayur Face Cream with 10,961 insertions.

    HLL’s Fair & Lovely Advanced Multivitamin face cream was the third most advertised brand with 10,339 followed by F&B Domino’s – Dominos Everyday Value Offer with 9,729 impressions. New launches – phone brand Samsung Galaxy S8/S8 Plus with 9,272 ad insertions was at fifth rank followed by HUL’s toothpaste brand Close Up Ever Fresh with 8,706 insertions at sixth place.

    The above mentioned consumer durables product Symphony Air Coolers with 8,091 insertions was at seventh rank followed by DTH service provider Videocon d2h with 6,933 insertions. OTT services brand Amazon Prime Video with 6,767 ad insertions was at ninth place with HUL’s home care (detergent) brand Surf Excel Easy Wash with 6,613 ad insertions.

    Conspicuous by their absence in the top 10 advertisers and brands lists in week 17 were mobile and internet services providers.

  • Airtel Cellular had highest TV ad insertions during ’16 Diwali

    Airtel Cellular had highest TV ad insertions during ’16 Diwali

    BENGALURU: Diwali week in 2016 was week 44 – between Saturday, 29 October 2016 and Friday 4 November 2016. Airtel Cellular Phone Service (Airtel Cellular) was the top advertiser on television as per Broadcast Audience Research Council (BARC) data of top 10 brands across genre: All India (U+R): 4+ Individuals with 9,370 insertions or spots. Further, Airtel Cellular also had the highest insertions in the week leading to and the after Diwali. For week 43, as per BARC data, Airtel Cellular topped the charts with 9,229 insertions and for week 45 with an even higher 10,387 insertions.

    A total number of 83,178; 72,073; and 74,513 ad insertions were shared by the top ten brands in terms of number of insertions per weekin weeks 43, 44 and 45 respectively. Please refer to figure A below for the top 10 brands in terms of TV ad spots.

    As is obvious, only FMCG, Mobile (including services) and online brands are in the top 10 list in terms of number of ad insertions in all the three weeks. Week 43 also saw a small presence from auto, jewellery and food brands while week 44 saw the exit of auto brands from the top 10 brands list in terms of number of ad insertions. Week 45 saw jewellery and food brands also exit from the list. Online brands tripled their presence in week 45 in number of brands to three from only one in weeks 43 and 44 as well as in terms of percentage of total number of insertions by the top 10 brands  from 9.29 percent and 9.1 percent in weeks 43 and 44 to 28 percent in week 45. Of note is the fact that Patanjali, which was consistently among the top 10 brands in terms of insertions during weeks 40,41 and 42, was absent from the lists in week 43, 44 and 45.

     

  • Airtel Cellular had highest TV ad insertions during ’16 Diwali

    Airtel Cellular had highest TV ad insertions during ’16 Diwali

    BENGALURU: Diwali week in 2016 was week 44 – between Saturday, 29 October 2016 and Friday 4 November 2016. Airtel Cellular Phone Service (Airtel Cellular) was the top advertiser on television as per Broadcast Audience Research Council (BARC) data of top 10 brands across genre: All India (U+R): 4+ Individuals with 9,370 insertions or spots. Further, Airtel Cellular also had the highest insertions in the week leading to and the after Diwali. For week 43, as per BARC data, Airtel Cellular topped the charts with 9,229 insertions and for week 45 with an even higher 10,387 insertions.

    A total number of 83,178; 72,073; and 74,513 ad insertions were shared by the top ten brands in terms of number of insertions per weekin weeks 43, 44 and 45 respectively. Please refer to figure A below for the top 10 brands in terms of TV ad spots.

    As is obvious, only FMCG, Mobile (including services) and online brands are in the top 10 list in terms of number of ad insertions in all the three weeks. Week 43 also saw a small presence from auto, jewellery and food brands while week 44 saw the exit of auto brands from the top 10 brands list in terms of number of ad insertions. Week 45 saw jewellery and food brands also exit from the list. Online brands tripled their presence in week 45 in number of brands to three from only one in weeks 43 and 44 as well as in terms of percentage of total number of insertions by the top 10 brands  from 9.29 percent and 9.1 percent in weeks 43 and 44 to 28 percent in week 45. Of note is the fact that Patanjali, which was consistently among the top 10 brands in terms of insertions during weeks 40,41 and 42, was absent from the lists in week 43, 44 and 45.