Tag: LaLiga

  • Bellingham, Simeone, Gumbau, Bryan Zaragoza and Saúl Coco win the LALIGA awards for October

    Bellingham, Simeone, Gumbau, Bryan Zaragoza and Saúl Coco win the LALIGA awards for October

    Mumbai: LALIGA, as part of its agreement with Globe Soccer, is organising the “LALIGA AWARDS, The Pride of our Fútbol”, which consists of five monthly categories for the best goal, best player, best coach, best play and best U23 player, while there will also be recognition for the Team of the Season and the greatest player in terms of their social contribution.

    To decide these prizes, the opinion of an expert committee is combined with the views of the fans, who can vote for each month’s winners on the website titled: Feel the power of our Fútbol | LALIGA.

    The winners for the past month were:

    Best player: Jude Bellingham (Real Madrid), for his four goals in three rounds, including his brace in ELCLASICO against FC Barcelona. He is probably the most shining player in Europe right now.

    Best coach: Simeone (Atlético de Madrid), for winning the three matches that they played on October and making injuries less transcendent.

    Best play: Gumbau and Bryan Zaragoza (Granada CF), for the second goal in the match against FC Barcelona. Gerard Gumbau assisted from his own side of the pitch to Bryan Zaragoza, who dribbled Jules Koundé twice and scored against Ter Stegen.

    Best U23 player: Bryan Zaragoza (Granada CF), for being the rising star of the month with two goals and one assist. One of the keys for Granada CF is to try to achieve its objectives.

    Best goal: Saúl Coco (UD Las Palmas), for his longshot against Villarreal CF to make the first goal of the match that the won in the Estadio de la Cerámica. 

  • Viacom18 and PUMA light up ELCLÁSICO experience at the official LALIGA Watch Party in Delhi

    Viacom18 and PUMA light up ELCLÁSICO experience at the official LALIGA Watch Party in Delhi

    Mumbai: The much-awaited clash between FC Barcelona & Real Madrid – one of the biggest sporting rivalries in world football – experienced unparalleled enthusiasm as it returned to the national capital on Saturday for the ‘The Official LALIGA Watch Party’.  In collaboration with LALIGA’s media partner in the region, Viacom18 & global partner PUMA, the event witnessed massive participation. With Real Madrid securing a 2-1 win against the hosts, courtesy a Jude Bellingham brace, fans across Mumbai, Delhi, and Kerala were immersed in the LALIGA experience through similar screening activations in collaboration with LALIGA, Viacom18, and select fan clubs.

    Emceed by football-centric content creator, Drogbaba, the excitement at the event was even captured by the Talk Football HD team across their social media handles while fans across different parts of the country viewed the free livestream on JioCinema and broadcast on Sports 18-1 HD. Alongside an array of exciting interactions and refreshments, fans also had the opportunity to participate in a half-time quiz activation by PUMA, on all things LALIGA & ELCLÁSICO. The grand prize was presented to a lucky fan at the end of the event through a raffle; An official LALIGA football signed by Indian cricket captain & LALIGA brand ambassador Rohit Sharma.

    With regards to the success of the event, LaLiga Global Network Delegate India Aakriti Vohra said, “The passion and fervour displayed by football fans is a testament to the global appeal of LALIGA and the pull of the ELCLÁSICO. We are thrilled with the success of this event and are delighted to play a role in fan screening activations across Delhi, Mumbai & Kerala with support from Viacom18. Along with our global and Indian partners, we are committed to continuing our support for the beautiful game through this vibrant and passionate football community in India.”

  • Evolution of the LALIGA brand

    Evolution of the LALIGA brand

    Today, LALIGA is the largest football ecosystem in the world, with the most extensive international network of all sports properties, present in 41 countries through 11 offices, and with sustained growth in all areas over the last 10 years.

    The reality of LALIGA has changed radically in the last decade. It is bigger, more international, it reaches more people than ever before. That’s why it is evolving its brand to adapt to this new reality.

    The new brand

    Characteristics and workmark

    First of all, we want to assert what we do and what makes us unique with pride. We no longer whisper; today we shout it loud and clear. LaLiga becomes LALIGA, written as a single word in capital letters. A word that represents THE POWER OF OUR FÚTBOL, and claims the pride of being a league that complies with the rules, is socially responsible, and fights to end discrimination.

    New symbol

    The new brand symbol is represented as LL, its initials, which personify the world’s largest football ecosystem.

    The choice of this symbol reflects two key moments that are often experienced on and off the field, and that symbolize the passion for football. On the one hand, players celebrating when they score a goal with a knee slide on the field. The silhouette of their body forms an L while celebrating.

    On the other hand, the L that the fans form with their arms when they celebrate goals or their team’s success. With clenched fists, with strength, with passion, that second L is made by football fans. That is why the new LL symbol is a reflection of the communion between players and fans.

    LL is the tangible expression of LALIGA’s motivation and drive, a symbol that represents the greatness of shared emotion and the pride of being part of this competition.

    Colour

    LALIGA’s new corporate colour, Pantone Red 032C, represents the pride, passion, energy and excitement of football, a colour that is easily identifiable, Young, fresh and unique. This coral red connects better with the reality of what LALIGA is now.

    Sound identity

    Until now, LALIGA has had a distinctive anthem, but this Brand transformation also involves building a unique musical universe, with its own identity aligned with the brand’s values.

    The start of the matches will feature its own uch more versatile sound, with its own declination to adapt and change to different environments and moments, all of them easily identifiable, all revolving around the same sound universe.

  • LALIGA’s corporate channels continue growing on X and Telegram

    LALIGA’s corporate channels continue growing on X and Telegram

    Mumbai: LALIGA’s corporate channels continue to post strong growth since being set up in January earlier this year. Less than a year on from creation, the X (formerly known as Twitter) account has almost 160,000 followers, more than the corporate accounts of other leading sports institutions such as the NFL, NHL and MLS. The Telegram channel, meanwhile, has grown impressively to over 9,100 followers.

    These LALIGA channels offer corporate and institutional content, showcasing the organisation’s reach beyond the football field. LALIGA institutional events, press conferences, announcements and even the competition are covered in full through a variety of formats including videos, photos and infographics.

    The corporate nature of the content complements LALIGA’s other web and social media channels, which offer sports content relating to LALIGA competition and its clubs.

  • Globant and LALIGA introduce Sportian

    Globant and LALIGA introduce Sportian

    Mumbai: LaLiga Tech, a digital transformation provider of solutions for the global sports and entertainment sector, has unveiled its new identity, Sportian, at an exclusive event held at the Cívitas Metropolitano Stadium in Madrid.

    In 2021, LaLiga Tech was founded by LALIGA. It became a joint venture the following year when Globant acquired a 51 per cent majority stake in the company. Today, LaLiga Tech evolves into Sportian, combining Globant’s extensive track record in technology-driven business and industry transformation with LALIGA’s expertise as a leader in the leisure and entertainment sector, creating unique experiences for football and sports fans.

    “With Sportian, we consolidate our strength in innovation and our commitment to the world of sports to reinvent the fan experience. We want to enable clients to enhance their connection with fans, both in live and digital settings,” said Globant CEO Martin Migoya.

    “The technological commitment that LALIGA made in 2013 in the search for the solutions our industry needed, which laid the groundwork for what Sportian is today, is now a unique value proposition for the sports and entertainment industry in the face of current and future challenges,” stated LALIGA president Javier Tebas.

    In addition to their focus on bringing new technologies like artificial intelligence to the world of sports, Sportian is consolidating three new product lines:

    ●   “Ignite Your Fan Experience,” digital products to increase audiences and enhance the digital fan experience;

    ●   “Empower Your Sports Teams,” platforms like Mediacoach that enhance team performance with real-time data;

    ●   “Supercharge Your Organisation,” solutions for the end-to-end transformation of sports properties.

    “The transition to Sportian signifies a strong commitment to innovation, where the most disruptive technology meets the passion for sports and entertainment. With Sportian, we aim to redefine fan experiences, enhance data utilization, and transform the very essence of the industry,” said Sportian CEO Alejandro Scannapieco.

    The consolidation of Sportian and its offerings to reinvent the sports and entertainment sector was presented today at an exclusive event with over 200 attendees at the Cívitas Metropolitano Stadium in Madrid. During the event, key figures including Migoya, Globant co-founder & president of EMEA Martín Umaran; Globant COO Patricia Pomies; Javier Tebas, LALIGA President Javier Tebas, LALIGA executive president Oscar Mayo and Scannapieco spoke about the significance of this alliance and the commitment to revolutionising the world of sports.

    Additionally, prominent industry figures provided their insights into the sports and entertainment industry at the event, including Los Angeles Clippers CTO George Hanna, FIFA director of technology Nacho Fresco; Pro League digital & bl manager Arno Lycke, Major League Rugby deputy commissioner Bill Goren, Atlético de Madrid football player Ludmila Da Silva, New Zealand Rugby web3 head Leanne Bats, FIBA Europe president Jorge Garbajosa.

  • LALIGA presents M.O.O.D, a system for monitoring hate on social media

    LALIGA presents M.O.O.D, a system for monitoring hate on social media

    Mumbai: Today, LALIGA presented M.O.O.D (Monitor para la Observación del Odio en el Deporte – Monitor for the Observation of Hate in Sport), an independent tool for tracking the conversation about sport in Spain on social media. Together with Séntesis and GroupM, this new project is part of LALIGA VS Racism and is a further step towards detecting and eradicating discrimination in football and society.

    M.O.O.D. provides a weekly report that audits the level of hate and racism that takes place on social media and is related to LALIGA. It’s an external tool that monitors all the platforms and displays the metrics recorded on each day. The system will generate a rating on a scale of 0 to 10, with 0 representing the lowest level of detected hate, while also indicating the number of participants and the number of messages or conversations involved in these interactions.

    LALIGA executive director Óscar Mayo stressed: “We at LALIGA are committed to measuring hate speech related to sport on social media. It’s another step in our fight to end racism, as we need to know exactly what is being said so we can take action and help tackle hatred both inside and outside of football”.

    Séntisis Intelligence technology analyses language using a semantic engine with more than 50,000 linguistic rules and Artificial Intelligence algorithms, allowing messages to be identified and classified by context and language use. In studying the discourse on social media various criteria are utilised, such as the emotions of users, the different themes within hate speech such as racism, harassment or xenophobia, the volume of mentions recorded and their virality. It also performs a comparative analysis against the second half of the previous season and offers a dynamic dashboard with segregated and accumulated data, broken down by matchday, team, match, region, players and fans, as well as other metrics.

    For the M.O.O.D project, “Séntisis served first as a mirror for the conversation about our sport, but more importantly as a detector of social trends and a catalyst for change,” said Borja González de Mendoza, CEO of the company. “We see M.O.O.D. as an outstanding example of the power of data analysis, as well as being able to listen and identify the social movements that are sweeping over us. All parties involved in the project believe that data has the power to be a catalyst for a message that impacts and influences habits and behaviour. The data is at the core of this message”. Each day, M.O.O.D. will record all the hate comments detected and produce an in-depth analysis based on real-time data from the competition, with the aim of analysing trends over the course of the season.

    LALIGA’s social media channels will also feature this weekly analysis in short videos for all fans to see. One of the aims of this project is to raise societal awareness through the collection of racist and discriminatory comments. The LALIGA team dedicated to this project comprises a diverse, multidisciplinary group, including experts in branding, marketing, communication, and more. They will meticulously assess each situation on a case-by-case basis and decide on the necessary actions.

    GroupM CSO Ícaro Moyano said, “A project like M.O.O.D is an excellent opportunity to give added depth to LALIGA’s mission and to prove the importance of sport as a driver for social transformation in our country. Few phenomena have the mobilising power of football, and while M.O.O.D will show us uncomfortable and even intolerable voices, we will also observe, detect and support the discourse that will help us achieve a more inclusive and egalitarian society”. Moyano believes that “society expects brands to take a role within it, to take sides and make decisions to advance rights in the country. With M.O.O.D., LALIGA continues on this path of engagement with its audience”.

     

  • India’s under-20 striker Kajol Dsouza earns full scholarship into Laliga academy in Spain

    India’s under-20 striker Kajol Dsouza earns full scholarship into Laliga academy in Spain

    Mumbai: As part of an initiative by EA SPORTS’ FC FUTURES to promote a global football community and build women’s football, India’s Kajol Dsouza will join the Laliga Academy in Madrid on a full scholarship to learn under the Laliga Methodology and international school, alongside some of the best youth soccer coaches in the world.

    Evaluated by the Laliga Sports project department, the international high-performance football program at the ESC Laliga & NBA centre will host 80 players across 40 different nations, doubling from the 36 players across 24 nations in the previous year. Having passed the admission process which analyzes areas of technical, tactical, physical, psychological, sporting & academic records, Kajol will study in Madrid from 1st September 2023 to 30  June 2024.

    Offering players, the opportunity to compete against different Spanish clubs throughout the country and participate in non-federated national & international tournaments, the program will ensure a weekly academic load of 30 hours throughout the program duration. Including all aspects of training, competition, school tuition, medical, and accommodation fees, selected talent will be provided with the best tools and opportunities to succeed in both personal & professional growth.

    A trainee of the Laliga Football Schools (LLFS), Kajol is a member of the LLFS centre in Pune and has also represented India at the historic FIFA Under -17 Women’s World Cup. Launched in 2018 as a joint project byLaliga and India on Track, the theLaliga Football Schools initiative helps in the development of the game in India through LALIGA methodology & technical knowledge of the game.

    Speaking about her acceptance into the program, Kajol Dsouza said: “I’m thrilled and grateful to have been given this opportunity by Laliga. To represent India at the Laliga Academy in Spain is a moment of great humility for me and my family and I wish to thank Laliga Football Schools for the foundation that has enabled me to reach here. My goal is to soak and learn the game from the best minds in football & continue to bring more attention to women’s football in India.”

    Laliga Academy head Francisco Javier Hernández points out: “We are very satisfied with the success of the Laliga Academy programs: this season we will have twice as many teams and twice as many players than last year, which shows that there are many athletes who see this program as the best opportunity for sporting and personal growth. The fact of being able to open the first women’s soccer team is also a milestone in the program, which we hope will continue to help promote women’s grassroots soccer globally”.

    Laliga Sports Projects head Juan Florit highlighted: “All of the Laliga Academy coaches have been selected and trained specifically for this project through an exhaustive and rigorous process. From day one, the four teams will train under the Laliga Methodology, whose main guidelines and fundamentals represent the work models of the Laliga EA SPORTS and Laliga Hypermotion clubs’ own youth academies, and major international benchmarks. Pillars such as the integral development of the player, the improvement and individual optimization of performance or the cognitive capacity and comprehension of the game will be the focus of the training process, directed in each team by a coach, an assistant coach, a physical trainer, a goalkeeping coach and an analyst; all with the ultimate goal of offering the player all the necessary tools to reach their maximum potential, both on and off the pitch.”

    LALIGA Academy: new era, new name

    LALIGA’s initiative to promote global grassroots football was born in 2021, under the name LALIGA Grassroots. Rebranded to LALIGA Academy from this season onwards, the umbrella project encompasses the long and short-term programs developed at the ESC Laliga & NBA Center in Madrid, as well as all those developed internationally. Globally, there are more than 650 projects in more than 50 countries to date, with over 200,000 male and female players having already passed through these programs, and more than 22,000 local coaches being trained.

  • West Bengal govt and Laliga partner for Football development

    West Bengal govt and Laliga partner for Football development

    Mumbai: Focusing on football development, the Government of West Bengal and Liga Nacional de Fútbol Profesional ( Laliga), have entered a Memorandum of Understanding to elevate the game through mutual collaborations between India and Spain. Represented by the honourable chief minister of West Bengal, Mamata Banerjee and president of Laliga, Javier Tebas, the meeting took place in Madrid and will seek to jointly promote football through mutual collaboration.

    In attendance, were the former Indian cricket player, Sourav Ganguly, and chief secretary, Govt of West Bengal, H.K. Dwivedi.  Representatives of the two major Football clubs of West Bengal joined the program: Debasish Dutta, general secretary, of Mohun Bagan Athletic Club & Ishtiaque Ahmed, general secretary of Mohammedan Sporting Club.

    With the objective of collaboration through bilateral relations, the MOU will amplify the flow of knowledge & expertise from  Laliga – the largest football ecosystem in the world – into West Bengal. Utilising shared resources to develop the game, the MOU will also look to develop the game’s grassroots & youth development set-up in West Bengal.

    Amongst the highlights of the groundbreaking understanding of talent identification, infrastructural development & coach education,  Laliga will also explore the development of excellence projects in the region basis mutual agreements with the government of West Bengal. Additionally,  Laliga will also explore opportunities for football administrators, players & coaches from the region to be trained in the  Laliga methodology.

    Looking to build on the rich football heritage linked to West Bengal clubs,  Laliga will additionally, share its technical know-how and expertise to assist football clubs of the State.

    The honourable chief minister of West Bengal, Mamata Banerjee added: “The signing of MOU between Govt of West Bengal and  Laliga today on 14 September 2023 at Madrid, Spain in the presence of Mohun Bagan Club, East Bengal Club, Mohammedan Sporting Club and our icon Sourav Ganguly, will bring a new glorious chapter for Bengal football. We are on our way to becoming an epicentre of football in India.”

    Laliga president  Javier Tebas said, “We are thrilled to embark on this exciting journey with the Government of West Bengal to elevate football development in the region, taking advantage of the experience we have after more than 90 years leading professional soccer in Spain, and more specifically in the seven years that  Laliga has been in India since opening its office in 2016. This Memorandum of Understanding signifies our commitment to the people of West Bengal as jointly aim to create a self-sustaining football ecosystem, that will nurture talent in line with their rich heritage. Through knowledge sharing and collaboration, we will work towards building a brighter future for Indian football.” 

  • Globe Soccer Awards enters landmark agreement with  LaLiga

    Globe Soccer Awards enters landmark agreement with LaLiga

    Mumbai: Globe Soccer, the organisation behind Dubai’s prestigious Globe Soccer Awards, has signed a landmark five-year agreement with Spain’s LaLiga. The partnership represents Globe Soccer’s first collaboration in the European market and will see a LaLiga Awards ceremony held alongside the inaugural Globe Soccer Europe Awards 2024.

    A glittering gala evening featuring the two in-person awards ceremonies will take place at the end of the 2023/24 season in a European city to be announced in the near future.

    The Globe Soccer Europe Awards 2024 are part of Globe Soccer’s new Intercontinental series and will recognise Europe’s top performers – from players, coaches, and clubs to agents, directors, and other stakeholders. With voting conducted by fans, the winners of best men’s player, best women’s player, best club, best coach, and best president in the Globe Soccer Europe Awards 2024, will automatically be nominated for the end-of-year Dubai Globe Soccer Awards 2024, in partnership with Dubai Sports Council, in an initiative called “Road to Dubai”.

    LaLiga Awards, ‘The pride of our fútbol’

    The LaLiga Awards: ‘The Pride of our Fútbol’ meanwhile will recognise the best from Spanish football’s top-flight during the 2023/24 season, with five different categories: the LaLiga EA Sports best player, best coach, best goal, best play, and best U23 player. Votes can be cast on a dedicated website that will combine the selection process for both monthly and annual awards. The website: Feel the power of our Fútbol | LaLiga has launched today and already started the first monthly votes. The awards represent both sporting and social recognition for LaLiga clubs.

    Globe Soccer founder and CEO Tommaso Bendoni said: “Next year will mark a turning point in the evolution of the Globe Soccer brand. Partnering with LaLiga to launch our new European awards, in conjunction with LaLiga’s first international ceremony, is a very proud and exciting moment for us. The European edition of the Globe Soccer Awards will undoubtedly benefit from the participation of LaLiga, one of the most important leagues in the world, and the presence of some of its biggest names. Holding the official LaLiga Awards on the same stage also offers Spanish football a unique platform to reward its best players and showcase its brand on an international level, so everyone is a winner.”

    LaLiga president Javier Tebas said: “LaLiga is undergoing a major transformation and our objective is to continue developing as a collective. One of our goals this season is to create content in more languages and to reach a wider audience. The five-year strategic partnership with Globe Soccer is definitely a move in this direction and to be the first league in Europe to partner with Globe Soccer is an honour”.

    Tebas added: “Partnering with a company that has more than a decade of experience in organising the world’s most reputable football awards ceremonies brings international prestige and visibility to the LaLiga brand and its clubs. This partnership will help to promote our players, our clubs, and our fans, and underlines our shared confidence and commitment in celebrating football’s best talent”.

    First held in 2010, the Globe Soccer Awards in Dubai have been attended by many of football’s biggest names.

  • Reality or digital world? LALIGA comes to life in EA SPORTS FC and bridges the gap between the real and the virtual

    Reality or digital world? LALIGA comes to life in EA SPORTS FC and bridges the gap between the real and the virtual

    Mumbai: In a step towards convergence between the real and digital worlds, LALIGA has embarked on an exciting new era in response to the evolution the company has undergone in recent years and a changing landscape. With the aim of offering football fans a more authentic experience, and having announced EA SPORTS as the main sponsor of LALIGA, the company has joined the EA SPORTS FC universe to break down barriers between the real and the virtual.

    The intersection between both these ecosystems is taking on a new dimension thanks to the collaboration between the two businesses. Volumetric data extracted from professional men’s and women’s matches has been used to help reflect the true movements of the game better than ever before. Fans will notice meticulous attention to detail, from the true-to-life colours of the team badges to the atmosphere of the stadiums, all in order to achieve an unprecedented level of immersion in the digital football universe.

    Moreover, the Francisco de Laguna pitch in Madrid will be available in the future within the VOLTA game mode of the video game. This will allow players to experience the magic of football in an exceptionally realistic virtual environment. The inclusion of this pitch in EA SPORTS FC 24 takes on added significance as it was renovated through the FC FUTURES programme and Boa Mistura art collective, with the purpose of investing in community football and making the beautiful game accessible to all.

    LALIGA is taking great strides into the future thanks to collaboration with partners like EA SPORTS, redesigning the way football is experienced at all levels. This initiative intends to reach out to wider audiences and captivate younger generations, bringing a new perspective to the world of football and to the world of video games, as well as continually delivering better experiences for fans.

    With the exciting crossover between the tangible and the digital, LALIGA and EA SPORTS FC continue to prove that the line between reality and simulation is only getting thinner.