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Tag: LaLiga

  • Sportel 2025: Laliga’s Tebas declares war on football pirates

    Sportel 2025: Laliga’s Tebas declares war on football pirates

    MONACO: Piracy is theft, plain and simple. That’s the message Javier Tebas delivered with fire at Sportel Monaco, opening his remarks with a moral flourish: “When I was a young man I was taught not to steal because it’s a sin. This is stealing.” The LaLiga president wasn’t mincing words. He warned that illegal streaming remains one of the gravest threats to football’s future and demanded that rights holders stop being passive victims.

    “Rights holders need more awareness,” Tebas urged. “Broadcasters have to work on the protection of the service.” The enemy, he explained, is growing more sophisticated by the day. Pirates are deploying increasingly advanced technology to siphon content, forcing LaLiga to respond with its own arsenal. The league is pouring investment into anti-piracy systems designed to trace and block illegal streams in real time. “Pirates are extremely advanced,” Tebas said. “We’re blocking. It is like the NASA headquarters…but we need to be able to trace them.”

    The war on piracy wasn’t Tebas’s only battle. He also vented his frustration over UEFA’s reluctant approval of LaLiga’s plan to stage a match in the United States—the December 2025 fixture between Barcelona and Villarreal in Miami, Florida. “It is very frustrating,” he said of UEFA’s stance. “This is a very old-fashioned vision of professional football.”

    Tebas argued that taking one league match abroad is a natural step for a global sport, not some radical betrayal of tradition. “This is just one game, not twenty,” he pointed out, before deploying a cultural counterpunch: “We accepted Halloween from the US, why don’t they accept something from us?”

    But the LaLiga chief suggested there’s more lurking beneath the surface—secrets he’s saving for his memoirs. “I am going to write about it when I retire and talk about a lot of secrets,” he teased. Until then, he’ll keep fighting pirates, battling UEFA, and dragging Spanish football into the future—willing or not.

  • Sportel Monaco flexes its muscles as sports media titans prepare to gather

    Sportel Monaco flexes its muscles as sports media titans prepare to gather

    MONACO: The sports media industry’s glitterati are preparing to descend on Monaco’s Grimaldi Forum next month, as Sportel Monaco returns for its flagship annual gathering from 20-22 October. The event, which has become the de facto marketplace for international sports media deals, is already showing signs of its strongest edition in years.

    Exhibition space is nearly sold out, with more than 70 exhibitors confirmed including heavyweight American networks ESPN and NFL, alongside European football powerhouses LaLiga and Bundesliga. Tech disruptors such as Sportradar, WSC Sports and Wurl will rub shoulders with traditional broadcasters in what promises to be a fascinating collision of old and new media.

    The 2025 programme reflects an industry in flux. Conference sessions will dissect how generative artificial intelligence is revolutionising production and fan engagement, while panels explore the streaming wars and new monetisation models that are upending traditional broadcasting. Private equity’s growing appetite for sports assets will also come under the microscope.

    Hollywood’s creeping influence on sports storytelling gets star billing with a panel titled Hollywood hits the paddock: F1 taking storytelling to the next level. The session reflects Formula 1’s remarkable transformation from niche motorsport to global entertainment phenomenon, aided by Netflix’s Drive to Survive series.

    LaLiga president Javier Tebas will deliver the event’s keynote address, while executives from Amazon Web Services, Liverpool FC, World Rugby and the Professional Fighters League are among those offering insights into their strategies.

    Networking remains central to Sportel’s appeal. A new Sports Bar will provide a relaxed environment for deal-making, while the Women’s Lunch returns after its successful debut last year, highlighting female leadership across the industry.

    “This year is already shaping up to be a great success,” said Sportel Monaco executive director Loris Menoni. “The programme is designed to reflect the very latest industry trends.”

    The Monaco gathering’s strength has convinced organisers to expand eastwards once again. Sportel Singapore will return on 24-25 March 2026, following strong Asian demand for the format.

    As traditional media companies grapple with cord-cutting and tech giants muscle into sports rights, Sportel’s marketplace function has never been more crucial. The Monaco edition will reveal whether the industry’s transformation is accelerating—or whether some old certainties still hold.

  • Fancode teams up with Fabrizio Romano for Laliga’s independence day kick-off

    Fancode teams up with Fabrizio Romano for Laliga’s independence day kick-off

    MUMBAI: FanCode has marked Independence Day with a decisive strike for Indian football fans, unveiling an exclusive deal to stream every match of the Laliga EA Sports 2025/26 season. The platform has roped in world-famous football insider Fabrizio Romano to fire the starting gun, his trademark “Here We Go!” setting the tone for a season brimming with star power.

    For the first time, the Spanish league — home to Real Madrid, FC Barcelona, Atlético de Madrid and Sevilla FC — will be broadcast live and solely on FanCode in India, bringing names such as Kylian Mbappé, Lamine Yamal, Antoine Griezmann and Nico Williams into sharper local focus.

    FanCode says the timing is deliberate: Independence Day symbolises freedom, and the platform promises viewers the liberty to watch the beautiful game however, whenever and wherever they choose. 

    The tie-up with Romano, billed as the most trusted voice in football, is a step in FanCode’s push to expand India’s football audience and cement its place as the country’s go-to sports streaming destination.

  • Fancode kicks off exclusive five-year Laliga partnership in India

    Fancode kicks off exclusive five-year Laliga partnership in India

    MUMBAI: FanCode, India’s go-to sports platform, has clinched a five-year exclusive deal with Laliga, bringing Spanish football’s top-tier action to Indian screens. Starting with this weekend’s high-stakes ElClásico between Real Madrid and Barcelona, FanCode will stream all Laliga EA Sports and Laliga Hypermotion matches — live and in HD.

    The partnership promises wall-to-wall coverage of 380 top-flight Laliga games each season, alongside Laliga Hypermotion fixtures. Fans can catch every match on FanCode’s mobile app, TV app (Android TV, Fire TV, Jio STB, Samsung, LG), and website — all without a hitch.

    Laliga’s star power — featuring football greats like Jude Bellingham, Robert Lewandowski, Vinicius Jr, and Antoine Griezmann — has made it a fan favourite in India. With its clubs already boasting massive followings, from Real Madrid to FC Barcelona, FanCode is poised to expand that popularity with a 360-degree marketing blitz. Expect community events, marquee screenings, social media takeovers, and even player visits to India.

    Laliga president Javier Tebas said: “We are delighted to have FanCode partner with us for the Indian market. At Laliga, we always look for best-in-class partners to deliver Spanish football to fans everywhere. FanCode brings strong local expertise and shares our passion for growing the league’s reach. We look forward to working together over the next five years to bring the best of Spanish football to fans in India.”

    FanCode  cofounder Yannick Colaco added: “We’ve seen first-hand the incredible fan following that Laliga commands in India. With top-tier clubs and world-class players on display, fans can expect high-quality football week in, week out. Our 360-degree approach will ensure a seamless experience across all touchpoints — be it live streaming, engaging with fans to build a strong community or taking the league to new fans. We’re excited to work closely with Laliga to grow the league’s popularity in India.”

    FanCode, which reaches over 160 million sports fans and has logged 50 million app downloads, is already a dominant player in Indian sports streaming, with partnerships across ICC, Formula 1, MotoGP, and more. This new deal with Laliga is set to score big with football fans nationwide.

  • Streamer Dazn acquires Australian Foxtel group from News Corp & Telstra for A$3.4 bn

    Streamer Dazn acquires Australian Foxtel group from News Corp & Telstra for A$3.4 bn

    MUMBAI: It’s a deal that’s happening  down under but it’s given streaming platform Dazn group an upper hand as it continues its march towards spreading its wings even further globally. News Corp and Telstra owners of the Foxtel group– once a prized pay TV operator in Australia now turned streamer – have agreed to sell it to the Dazn group in a deal that values it at A$3.4 billion, including debt. Dazn is a  privately-held global streamer owned by British-Ukrainian billionaire Len Blavatnik.

    Under the terms of the agreement, Dazn will pay News Corp’s loans to the tune  of $578 million in cash on account of Foxtel, give it a board seat and a six per cent shareholding in the acquiring company. 35 per cent Foxtel owner Telstra’s debt of A$128 million too will be repaid and it will end up with a three per cent minority interest in Dazn. Foxtel’s existing debt will be refinanced by Dazn when the deal closes. 

    Founded in 2016, Dazn has more than 3,000 employees and reported a top line of $3.2bn in 2023, having grown its annual revenues by over 50  per cent on average from 2020 to 2023, through diverse revenue streams comprising subscriptions, advertising, sponsorship, and transactional video on demand. It has more than 300 million viewers across 200 markets. Dazn streams over 90,000 live events annually and is the home of European football, women’s football, boxing and MMA, and the NFL internationally. The platform features sports and leagues from around the world including Bundesliga, Serie A, LALIGA, Ligue 1, Formula 1, NBA, Moto GP, and the 2025 FIFA Club World Cup.

    A press release mentioned that the agreement follows a strategic and financial review of Foxtel as part of its  ongoing efforts to optimise its portfolio and simplify its corporate structure. With Dazn’s global reach, industry leading technology and broad content portfolio, the proposed transaction enhances Foxtel’s position as a digital-first, streaming-focused business, led by the current CEO, Patrick Delany, and his management team. The Foxtel group includes the Foxtel, Hubbl, Flash, Kayo Sports and Binge streaming brands along with Fox Sports and Foxtel Media. Foxtel has 4.7 million streaming subscribers

    The transaction, which is expected to close in the second half of fiscal 2025, is subject to regulatory approvals and other customary closing conditions. For News Corp financial reporting purposes, Foxtel will be classified as discontinued operations as of the second quarter of fiscal 2025. 

    “This agreement is a victory for News Corp shareholders, Dazn, and sport fans in Australia and around the world,” said News Corp chief executive Robert Thomson. “Foxtel has been transformed into a genuine digital and streaming leader in Australia, and we believe Dazn is the right owner to take the business to the next level with their technological capabilities, global footprint and compelling sports rights. This transaction also allows News Corp to focus on our other growth pillars of Dow Jones, digital real estate and book publishing, while benefiting from repayment of our shareholder loans and an improved credit profile. We are proud to be a long-term partner of Dazn and its talented team.”

    Dazn chief executive officer Shay Segev said: “Australians watch more sport than any other country in the world, which makes this deal an incredibly exciting opportunity for Dazn to enter a key market, marking another step in our long-term strategy to become the global home of sport. Foxtel is a successful business that has undergone a remarkable digital transformation in recent years, and we are confident that our global reach and relentless pursuit of innovation will continue to drive the business forward and ensure long-term success. 
    “We are committed to supporting and investing in Foxtel’s television and streaming services, across both sports and entertainment, using our world-leading technology to further enhance the viewing experience for customers. We are also committed to using our global reach to export Australia’s most popular sports to new markets around the world, and we will continue to promote women’s and under-represented sports. 

    “We’re looking forward to working closely with Patrick Delany and his team, as well as News Corp and Telstra as shareholders in DAZN, to realise our ambitious vision for the future of sport entertainment.” 

    Foxtel chairman Siobhan McKenna, said the agreement with DAZN was international recognition of the transformation of Foxtel from an incumbent pay TV operator to a sports and entertainment digital and streaming leader. “Over the last seven years the Foxtel team, with the strong support of News, have achieved an extraordinary turnaround in an intensely competitive environment.” 

    Foxtel Group CEO Patrick Delany said: “News Corp’s unwavering support and guidance has seen Foxtel successfully reinvent itself into a dynamic, streaming-led business delivering strong financial performance. We are excited to embark on the next chapter with Dazn, a premier global sports streaming provider, as our new shareholder. Dazn’s backing will enhance our strategy needed, provide access to their global reach, and strengthen the infrastructure and technology to accelerate our transformation. Most importantly, we will continue to be a proudly Australian-based business, led by local management, committed to delivering locally-produced sports and entertainment content for our audiences.” 
     

  • Piracy, LaLiga, BCCI and the Indian government

    Piracy, LaLiga, BCCI and the Indian government

    MUMBAI: LaLiga president Javier Tebas said he is prepared to collaborate with the Board of Control for Cricket in India (BCCI) to stamp out piracy of sports broadcast and streaming signals  in Europe and all over the world.  Speaking at sports and tech conference  Sportel Monaco 2024 on 29 October during a keynote address he addressed his pet subject for the past few years once again: piracy and how big tech is aiding in its spread.

    He pointed that  piracy – especially illegal internet streaming  – is causing huge losses to sports federations, broadcasters, and advertisers with the LaLiga alone losing around Euros 700 million each season.

    His belief is that big tech companies like Google, Cloudflare, X, are actually benefiting from piracy. (He has raised his voice against Google in the past on several forums but he expanded the responsibility towards X and Cloudflare in his latest address during Sportel Monaco.)

    He explained that Google is making money through searches online and on android phones through its ads that pop up during searches for pirated sites by viewers. Downloads of illegitimate apps  on its Playstore give it oodles of money. It has no mechanism – either reactive or otherwise – to tackle piracy.

    Cloudflare is profiting by providing reverse proxy services to pirates and more than 50 per cent of rogue sites are behind it. What’s alarming according to  him is that 70 per cent of delisted content by Google is behind a Cloudflare IP.

    X, he highlighted, is monetising through advertising on pirated streams and has been delaying enforcement by not providing automatic content detection. It does not have a content moderation team, neither is it blocking illegal content on its platform.

    He appealed to sports federations to come together  and raise their voices against big tech. In this regard he extended his hand towards the BCCI welcoming it to come and be a part of the anti-piracy campaign.

    “After football, cricket has a large fan base globally and revenue leakages through piracy could be reduced by making the tech companies  culpable,” he said. “The federations, accompanied by the broadcasters, need to lobby with governments to put in place the proper legislation.”

    Tebas requested governments world over  to pass legislation that would force big tech companies to clamp down on piracy. For the “how of doing it,”  he said, they can turn to Argentina where a federal court ordered Google to block the download and use of a pirate platform Magis TV.  Prior to this, Google had cited its inability to block the android application from being downloaded, but then it was forced to.

    “We need hard measures to be put in place.If we have to stand a chance of reducing the menace of piracy, ” said Tebas in closing. 

  • Sportel Monaco 2024: back with a bang

    Sportel Monaco 2024: back with a bang

    MUMBAI: Less than a fortnight from now,  sports media and tech executives from all over the world will be flying into Nice, France to get to the lovely principality of Monaco. The occasion: Sportel, Monaco, which is being held from 28-30 October 2024 in the famed Grimaldi Forum.

    They will spend the three days will be spent  hobnobbing, networking, exchanging ideas and doing deals as Sportel hosts industry leaders for three days of conferences, and exhibitions centred around the most important market floor for sports media.

    Sportel Monaco is expected to attract influential industry players, such as the legendary Laliga president, Javier Tebas and for the first time following the broadcast success of Paris 2024, OBS CEO  and OCS  executive director Yiannis Exarchos, Alibaba group director & president J. Michael Evans, among many more, to discuss the key trends and innovations shaping the future of sports media. A rich programme of expert masterclasses and case study presentations, plus a new sports and generative AI workshop in collaboration with SVG, will complement the business activities and meetings throughout the three-day event. 

    “I am committed to upholding the high standards of excellence that have always defined our event. This year is already shaping up to be a great success, with the exhibition space nearly sold out and the addition of a new conference innovation stage to accommodate an even richer programme,” said Sportel Monaco executive director Loris Menoni.”More new features are coming before the event begins, including an inspiring women’s Lunch, to shape the world of business and beyond. I am excited to welcome our community back to Monaco for what promises to be an exceptional event.”  

    According to data on the Sportel Monaco website, more than 1,501 participants globally have registered to participate in this year’s edition. Additionally, for the very first time, Indiantelevision.com has partnered with the sports confab and is going to be attending the event.

    Amongst the Indian companies in attendance figure: Citadel Advisory group (Rahul Johri), Quidich (Gaurav Mehta, Jaskaran Singh Bakshi), Rajasthan Royals Sports group (Jake LushMccrum), Spectatr (Richa Singh, Manjush Mangal, Rijul Dutta & Shifa Garg),  MultiTV Tech Solutions (Sandeep Bansal, Varun Mathur, Puneet Kumar & Vikas Somata), FanCode (Mandela Kiran) and Indian Television Dot Com’s India Spark, represented by CEO Khalid Khan.

    And they are all ready for some sporting action – off the pitch, of course.

  • Galaxy Racer brings top European football leagues live to India

    Galaxy Racer brings top European football leagues live to India

    Mumbai: Galaxy Racer (GXR), a transmedia company based in Dubai, will become a hub for European football fans in the Indian subcontinent. The GXR app has started live streaming matches from the Spanish LALIGA, Italian Serie A, Coppa Italia, Supercoppa Italiana, and French Ligue 1 McDonald’s and Ligue 2 BKT, beginning with the 2024/25 season.

    GXR has secured official media rights for these three major European leagues, featuring clubs like FC Barcelona, Real Madrid CF, and Atletico de Madrid in LALIGA for the next six years; AC Milan, Juventus, and Inter Milan in Serie A for four years; and PSG, Olympique de Marseille, and Olympique Lyonnais in Ligue 1 McDonald’s for at least four seasons. GXR is airing matches from these leagues live on a free-to-air basis for fans in the Indian subcontinent, aiming to become the leading football platform in India and changing how fans engage with the sport.

    As part of this partnership, GXR will stream European football leagues and enhance fan experiences through its Super App, which will include fan engagement tools, news, chat features, and real-money gaming in future updates, creating a football ecosystem for the Indian market.

    Galaxy Racer (GXR) CEO Paul Roy said, “Football is more than a sport; it’s a passion that millions of fans across India consume with great enthusiasm. The appetite for high-quality football content in India is immense, and with GXR’s Super App, we aim to cater to this demand in a way that has never been done before. By streaming LALIGA, Serie A, Ligue 1 McDonald’s and Ligue 2 BKT matches live and free to air, we’re providing millions of fans with unparalleled access to world-class football. Through our expertise in key areas like licensing, content creation, esports, influencer and talent management, merchandising, and music, we’re offering a truly unique and immersive football experience to the Indian audience.”

    With media rights for three major European football leagues, GXR will become the largest holder of European football rights in India. The content will soon be available in multiple regional languages, including Bengali, Malayalam, and Hindi, allowing GXR to reach key football markets. This multilingual approach is expected to foster greater engagement and loyalty among football fans nationwide.

    LALIGA president Javier Tebas said, “We are thrilled to partner with GXR to bring LALIGA closer to the passionate football fans of India. This innovative platform will connect young fans directly with their idols, creating a more immersive and personal football experience.”

    Lega Serie A CEO Luigi De Siervo said, “An exciting and innovative journey begins together with two other great European Leagues, in a country that has already hosted some legends of Italian football such as Del Piero and Materazzi, football stars in the recent past in India. Teaming up with GXR we will bring the excitement of Serie A straight to the hearts of the millions of fans living in this new frontier of football”

    LFP Media CEO Benjamin Morel said, “Our partnership with GXR offers a fresh, dynamic way for young fans in India to experience Ligue 1 McDonald’s and Ligue 2 BKT. Through this innovative platform, we’re bridging the gap between fans and their favorite footballers, creating unforgettable moments and fan interactions.”

    What distinguishes GXR from other platforms is its aim to offer a complete digital experience. As a super app, fans can not only watch their favorite teams but also engage in discussions, participate in real-money gaming, and access exclusive content from influencers and football talent.

    GXR’s partnership with LALIGA, Serie A, and Ligue 1 McDonald’s and Ligue 2 BKT marks a new chapter for football fans in India, combining advanced technology with a fan-first approach to provide access to global football content. The platform’s direct-to-consumer strategy seeks to transform how Indian fans engage with the sport, putting them at the center of the experience.

    To watch live matches and explore this football experience, download the GXR app or visit www.gxr.world.

  • Sports innovation efforts lead at IBC2024 Innovation Awards

    Sports innovation efforts lead at IBC2024 Innovation Awards

    AMSTERDAM –The winners of the IBC Innovation Awards – which recognise collaborative efforts to develop solutions that address real-world industry challenges – were announced on 15 August at the Rai Amsterdam. They consisted of five categories: content creation, distribution, content everywhere, social impact, and environment and sustainability. 

    With 2024 being the year of big sporting events like the Olympics and UEFA European football championships, four of the five winners were those who had innovated in this area. 

     “Recognising and fostering industry innovation at every level is core to what IBC does, and these awards play a critical role in honouring and encouraging truly ground-breaking work,” said IBC CEO Michael Crimp. “This year’s expanded awards spotlight the fact that there are many areas in which we are seeing the media community collaborate to take us in new, exciting directions. I congratulate this year’s winners for demonstrating the co-operation, imagination and determination needed to really impact our industry.”

    The winners in the five IBC Innovation Awards categories were: 

    Content Creation
    * Olympic Broadcasting Services and partners for live broadcast production with more than 200 smartphones contributing video for the Paris 2024 opening ceremony and a sea-based 5G network for sailing competitions in Marseille.

    Content Distribution
    * The National Hockey League, in partnership with Verizon, AWS, Zixi, Vizrt and Evertz, for producing a 5G and Edge compute framework for assembly, control and delivery of live broadcast.

    Content Everywhere
    * LaLiga for working with Play Anywhere and Ease Live to enable true fan interactivity for itself and its worldwide broadcast and streaming partners.  

    Social Impact
    * Sesame Workshop for its Watch Play Learn Distribution Hub, which allows government agencies and aid organisations to preview and request videos for children in crisis settings.

    Environment & Sustainability 
    * France Télévisions for reducing CO2 emissions by 300 tonnes via a pioneering 100 per cent glass-to-glass cloud production and private 5G network, as it broadcast a 24/7 channel providing coverage of the Olympic torch relay for Paris 2024.

    Also at the 2024 Innovation Awards, this year’s IBC International Honour for Excellence (IHFE) – announced in August – was formally presented to Ukraine’s Mstyslav Chernov for his work as a video journalist and filmmaker. Chernov directed 20 Days in Maripoul, the multi-award-winning documentary chronicling the siege of the city by Russian forces in 2022, when he and his Associated Press (AP) team were among the last journalists there. He previously covered conflicts in Iraq, Syria, and Nagorno-Karabakh (in Azerbaijan) and the return of the Taliban to Afghanistan after the US withdrawal.
    The Best Technical Paper Award, another pre-announced honour presented at the Innovation Awards, was given to Joshua Maraval, Nicolas Ramin, and Lu Zhang for their paper Advancements in Radiance Field Techniques for Volumetric Video Generation: A Technical Overview. The authors, who are from the Institut de Recherche Technologique,  and the Institut d’Electronique et des Technologies du numéRique, were seeking an efficient solution to the complex problem of capturing and rendering volumetric video for three-dimensional VR experiences.

     

  • LALIGA holds ‘EXTRA TIME’ webinar series in India to discuss the future of sports

    LALIGA holds ‘EXTRA TIME’ webinar series in India to discuss the future of sports

    Mumbai Continuing to build the Indian sports landscape, LALIGA, the world’s largest football ecosystem, successfully concluded its first-ever ‘EXTRA TIME’ webinar series in India. Seeking to engage in conversations related to sports technology and culture, the first of the dual-part webinar series, explored the evolving landscape of sports technology, and its impact in transforming fan engagement in India. Directing the conversation, leaders with experience leading properties such as LALIGA, National Basketball Association (NBA), Major League Baseball (MLB), Dream Sports, and the International Olympic Committee (IOC) graced the occasion as panel members.

    Delving into topics on innovation, audiovisual content, artificial intelligence, virtual reality, and gamification amongst others, the panellists spoke about how tech can help build individual sports awareness and amplify preexisting audience potentials through personalization of content.

    Speaking at a LALIGA Extra Time Webinar, LALIGA head of content & programming Roger Brosel said, “At LALIGA, we have always looked at technology as a means to an end. Our final objective is to have a product with which fans can engage. Technology by itself cannot be the future, it must add something to the story we are already telling at LALIGA. We look at technology to build engagement and immersive experiences alongside the match day experience for fans who do not have the opportunity to travel. Through creativity & tech innovation we are allowing the viewer at home to get closer to the action.”

    Dream Sports chief marketing officer Vikrant Mudaliar, added “Gen-AI is an interesting avenue at the moment. From a Dream11 point of view, we are looking to innovate to seamlessly and frictionlessly provide fantasy sports fans content through reduced touchpoints. This added amount of convenience to stream, chat, gamify, and be provided with tips based on your interest is what we are aiming to do explore.”

    NBA India country head Rajah Chaudhry added, “For the NBA, we look at the technology space under two pillars; personalization and awareness building. We use tech, and in particular AI to build experiences for our fans. Through tech, we can personalize content, allowing fans to engage with the game based on their preferences, while providing access to the NBA like never before through immersive technology – which also allows us to build our existing fanbase in the country.”

    MLB Senior Manager India Ryo Takahashi added “MLB utilizes tech to understand our audience at multiple levels. Through building fan profiles, we are better able to understand our end consumer in terms of platform usage, the behaviour of the consumer, and the changing mindset of the fans. By adapting our offerings to gain an advantage in fan experience, tech allows us to build and scale our offering to new audiences and markets.”

    Aneesh Surender Madani, former – head of global digital partnerships and innovation at IOC & Former Twitter head of sports partnerships, at Asia Pacific, added “There’s a window beyond ‘LIVE’ content which is an area of growth for sports organizations. Fans are keen to learn more about the human stories in addition to the game. This demand is where tech can have a significant role to play. The big opportunity is in enabling athletes to share compelling content across multiple platforms.”

    Exploring the theme of building a sporting culture in India, the second part of the LALIGA Extra Time Webinar series will take place in mid-May alongside leaders from the sports industry in India and Spain.