NEW DELHI: Indian radio pubcaster, All India Radio (AIR), mopped a record net revenue of Rs. 113.26 crore in the year 2002-03 and has kept a target of Rs. 126 crore (Rs. 1.26 billion) for the current financial year.
In order to achieve the target, AIR is making an all-out effort by contacting various government ministries/departments and big private clients. A number of media plans have also been submitted to various departments, which are in the pipeline, information and broadcasting minister Ravi Shankar Prasad today informed the parliamentarians who are members of the Consultative Committee attached to the ministry.
According to Prasad, AIR would completely digitalise the archives by the year-end. The archives are rich with the priceless and rare recordings of maestros like Fyaz Khan, Bade Ghulam Ali Khan, legendary poets like Faiz Ahmed Faiz, Josh Malihabadi, Firaq Gorakhpuri, Kaifi Azmi, Sahir Ludhianvi, Shakeel Badayuni and many others. It also has voice recordings of leaders of the freedom movement beginning from Mahatma Gandhi, Jawahar Lal Nehru and others.
The minister said that news is a major unique selling proposition (USP) of AIR, which disseminates news and comments to listeners in India and abroad. From just six stations in 1947, AIR has grown to a network having more than 200 broadcasting centres. News Services Division puts out 360 (except non-daily news bulletins) news bulletins daily from Delhi and its 45 Regional News Units.
Out of these, 84 news bulletins are broadcast on the home services from Delhi, while Regional News Units put out 218 news bulletins daily in 66 languages/dialects, including bulletins broadcast on FM-I and FM-II. In the External Services, AIR broadcasts 65 news bulletins in 26 languages, including Indian and foreign.
Prasad accepted suggestions from the members that included special programmes for dacoit infested areas of Mainpuri and Bhind in the states of Uttar Pradesh and Madhya Pradesh, respectively; inclusion of regional newspapers while compiling major news stories covered; steps against music piracy; effective measures to counter propaganda from across the border; more rural oriented programmes; consideration of revision of remuneration of artist/writers; more programmes to check crimes and drug use; resumption of concerts for invited audiences and exclusive channels for classical music.
Other suggestions included filling up of vacancies in regional stations, especially in the North East and Jammu &Kashmir, setting up of radio clubs and concerted efforts to increase AIR revenue. The Members of Parliament who were present during the meeting included Balram Singh Yadav, Hannan Mollah, E. M. Sudarsana Natchiappan, Abdul Rashid Shaheen, Balkavi Bairagi, Vijay J. Darda, Ajay Maroo, Lalhmingliana, Dr. Ramanaidu Daggubati and Shabana Azmi.
Tag: Lalhmingliana
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AIR targets Rs. 1.26 bn revenue for financial year
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Swaraj pushes for Broadcasting Regulatory Authority
NEW DELHI: Trust India’s information and broadcasting minister Sushma Swaraj to drive to the hilt the advantage she has gained in recent times. Now she is pushing for a Broadcasting Regulatory Authority.
Egged on by her, the Parliamentary Consultative Committee, attached to India’s information and broadcasting ministry, in a meeting earlier today, came out strongly in favour of forming a regulatory body to monitor unregulated content on television channels in the country as soon as possible.
Members of Parliament, cutting across party lines, said that this was necessary in order to address the concerns of public order and decency, preservation of cultural diversity, prevention of excessive depiction of sex and violence, national security, integrity and sovereignty of the country and protection of children from undesirable programmes and advertisements, government sources told indiantelevision.com.
The issue is being seen as another step taken by I&B minister Sushma Swaraj in recent times to have in place a legislation to regulate the broadcasting and cable sectors in a piecemeal fashion, ahead of an omnibus legislation being proposed to govern the three sectors of media, information technology and telecommunications.
According to the sources, presiding over the meeting, Swaraj fully shared the concerns of the members and said that the ministry would consider setting up of an independent Broadcasting Regulatory Authority. According to Swaraj, the earlier Broadcasting Bill was not pursued in view of the introduction of the Communication Convergence Bill 2001 that had a provision for setting up of a panel for content regulation.
The members felt that in case of a delay in finalising the Convergence Bill, the government should move ahead towards regulating content since the programmes on various television channels were becoming increasingly unwholesome.
Merely waiting for the Convergence Act would not help, they are reported to have chorused —- something which Swaraj, on being criticised by the Communist Party of India (Marxist) for getting legislations passed in a piecemeal fashion, had reiterated in Parliament earlier.
IT, telecom and parliamentary minister Pramod Mahajan had some time earlier told indiantelevision.com that he does not foresee the Communications Convergence Bill, envisaging a super-regulator for IT, broadcasting and telecom, being discussed by policy-makers in Parliament before May 2003.
Meanwhile, arguing strongly for the immediate need of content regulation, Saroj Dubey, a BJP Member of Parliament during the meeting today said women are projected in a very bad light through some serials and advertisements on some channels.
Another MP, Vijay Darda, said that the proposed Authority must have adequate powers to punish the defaulters and should not be like the Press Council of India, which is unable to enforce its decisions. Kartar Singh Duggal said that the Authority be set up immediately without waiting for the Convergence Bill’s passage in Parliament and, at the same time, the script writers, artists, producers, broadcasters, advertisers and the viewers may be made aware of their obligations.
E. M. Sudarsana Natchiappan said the glorification of drinking, smoking, sex, violence and degraded values must not be allowed to be carried on. Abdul Rashid Shaheen shared the concerns but wanted detailed discussions both in and outside the Parliament.
Other MPs who wanted immediate action included C Narayana Reddy, G Sukhender Reddy, D Ramanaidu, Ram Naresh Tripathi, Lalhmingliana and Ajay Maroo.