Tag: Lalbaugcha Raja

Soframycin brings care to Lalbaugcha Raja with ‘Bhakti Aapki Care Hamari’

MUMBAI: Every year, lakhs of devotees walk barefoot, stand in long queues, and brave crowded lanes for a glimpse of Bappa at Lalbaugcha Raja. In this journey of faith, cuts, blisters, and skin discomforts often become companions.

Encube Ethicals’ trusted antiseptic brand, Soframycin, brought its purpose-driven campaign Bhakti Aapki Care Hamari to life during Ganesh Chaturthi 2025 at one of India’s most iconic and revered pandals. At a festival where faith draws millions, Soframycin stepped in to ensure that devotion could continue without interruption, by caring for the small injuries and discomforts devotees faced along the way.

This year’s initiative created a truly integrated experience, from a heartfelt campaign film shot at Lalbaugcha Raja capturing devotees’ journeys, to the on-ground distribution of over 25,000 care samples supported by Look-walker teams and a giant Soframycin inflatable, along with special product gifting for karyakartas and volunteers, and a digital layer of comic-style posts, contests, and vox pops that raised awareness about festive injuries while highlighting Soframycin’s quick healing promise.

The campaign brought Soframycin’s new message Bhakti Aapki Care Hamari alive at Lalbaug, evolving the brand from a trusted antiseptic to a cultural companion during one of India’s most cherished spiritual gatherings.

With a 1.9 milion plus digital reach and direct engagement with lakhs of devotees, the initiative amplified Soframycin’s presence while deepening its emotional connect with communities of faith.

“Ganesh Chaturthi is about devotion, community, and care. With Bhakti Aapki Care Hamari at Lalbaugcha Raja, we extended Soframycin’s promise of protection and healing directly to devotees. Seeing thousands walk barefoot with faith, and being able to provide comfort through our care kits, was truly fulfilling,” said business head – India formulations, Encube Ethicals, business head – India formulations, Dinar Mhatre.

The campaign was conceptualized and executed by BigTrunk Communications, Soframycin’s digital marketing partner. “This campaign shows how tradition and modern engagement can come together. From on-ground activations to amplification across Instagram, Facebook, and YouTube, we created a holistic experience that celebrated both devotion and care, reaching nearly 2 million people,” said BigTrunk Communications, founder & md, Bharat Subramanian .

September 13, 2025
Polycab plugs into Ganesh Utsav with comfort zones and safety towers

MUMBAI: Powering devotion with a human touch, Polycab is lighting up Mumbai’s ganesh utsav with installations that go well beyond wires and cables.

This year, the brand has shifted gears from product promotions to people-first gestures, creating comfort zones, safety watch towers and breezy walkways at two of the city’s biggest festive hotspots, Lalbaugcha Raja and Juhu Beach.

At Lalbaugcha Raja, where queues stretch for hours, Polycab has turned a regular bus stop into a “comfort zone” with mobile charging points and sheltered spaces offering respite from the city’s muggy weather. Devotees also find an experiential walkway with Polycab fans for a refreshing darshan route, and even a dedicated rest zone for Mumbai police personnel keeping the crowds in order.

Meanwhile at Juhu Beach, a prime immersion site, Polycab’s branded safety watchtowers are helping authorities monitor the massive gatherings, adding an extra layer of security to the celebrations.

“Ganesh Chaturthi is about unity and devotion. With these installations, we want to offer comfort and care to communities, going beyond products to build meaningful connections,” said Polycab India Ltd, senior vice president, brand & marcom, Shwetal Basu.

The initiative doesn’t stop in Mumbai. Pune is set to see branded gates and banners at major pandals, while Hyderabad’s Khairatabad ganesh pandal will feature a Polycab-branded police booth with water and charging facilities, along with a striking LED arch for devotees.

From Puri’s rath yatra to ganesh utsav in Mumbai, Polycab has been steadily building a reputation for festive connections powered by care, not cables.

August 29, 2025
Pulse Candy brings AI-powered Ganesh Mahotsav to iconic Maharashtra pandals

Mumbai: Pulse Candy, a leading hard-boiled candy brand from DS Group, launches Pulse Ganesh Mahotsav, a celebration blending the spirit of Ganesh Chaturthi with AI technology. The campaign combines iconic pandals across Maharashtra with an innovative digital experience, allowing devotees to visualise their version of Ganesha.

Pulse Candy collaborates with renowned pandals, including Lalbaugcha Raja in Mumbai, Tulsi Bagh Mandal in Pune, Nashikcha Raja, Yaadgar Ganesh Pandal in Aurangabad, and Mecosabagh Servajanik Ganesh Utsav Mandal in Nagpur. To enhance the festival experience, the brand introduces the concept “Meri Bhakti Mere Bappa”, using AI to bring devotees’ imagined visualisations of Ganesha to life.

Visitors to these pandals can interact with AI technology through tablets, describing their vision of Ganesha. The system generates personalised images of the deity, subtly incorporating Pulse candy, which is then projected onto large screens for all to see.

DSFL’s marketing GM, Arvind Kumar said: “Maharashtra is a key market for our hard-boiled candy business, with the Pulse Ganesh Mahotsav, we aim to resonate with the young audience, ensuring that the brand remains both relevant and cherished. By blending tradition with technology, the Pulse Ganesh Mahotsav allows us to connect with the youth and the community at large, offering them a memorable experience that resonates with the spirit of the festival. Through this initiative, we aim to celebrate the diversity of choices and the vibrancy of devotion, much like our Pulse candy flavours.”

To expand this initiative, Pulse launched a contest on social media and an AI microsite. Users can create their own AI-generated Ganesha images, share them on social media or WhatsApp, and win exciting prizes. This ensures that the festive spirit reaches devotees nationwide, even those unable to visit the pandals.

September 9, 2024
Vi app brings live darshan of key Ganeshotsav shrines 2023

Mumbai: The annual Ganesh festival is just around the corner and Maharashtra is eager to welcome the state’s most beloved deity, Lord Ganesha. During the ten-day Ganeshotsav between 19-28 September 2023, residents of Maharashtra dress up in their festive attire, chant aartis, feast on modaks, and visit innumerable Ganesha pandals dotting nooks and corners of cities, towns and villages in the state.

It is also the time when devotees from different locations in India will throng to the Ashtavinayak shrines, as well as line up to get a view of the iconic Lalbaugcha Raja in Mumbai and Dagduseth Ganapati in Pune, the most celebrated and visited Ganesha Idols. To ensure that its valued users across the country can conveniently experience the divine presence of Lord Ganesha leading telecom operator Vi, will be live streaming Live Darshan of Lalbaugcha Raja, Dagduseth Ganapati as well as four Ashtavinayak shrines, through the Vi App and Vi Movies & TV App.

Vi users can immerse themselves in the daily rituals and ‘aartis’ of Lalbaugcha Raja and Dagduseth idols during the entire ten-day festival from the comfort of their home. Accessible on mobile phones through the Vi Movies & TV App or Vi App in partnership with Shemaroo, the daily ‘aartis’ will be broadcast live.

On Anant Chaturdashi, the concluding day of Ganeshotsav, Vi users will have the unique opportunity to virtually join the live-streamed visarjan procession of Lalbaugcha Raja, as lakhs of followers bid a fervent farewell to Ganpati Bappa. Vi has also set up specially designed LED screens at select Vi stores in Mumbai. These screens will broadcast the Live Darshan of Lalbaugcha Raja all through the day, ensuring that both visitors and the wider public can get the opportunity to bask in this divine experience.

Live darshan of Morgaon, Siddhatek, Ranjangaon, and Theur deities will continue to be available for Vi users even after the ten-day Ganeshotsav concludes.

September 18, 2023
VI brings live darshan of Lalbaugcha raja to its loyal customers

Mumbai: To enable its customers to experience the Lord Ganesha from anywhere in the world, telecom brand, Vodafone Idea will be streaming live darshan of Lalbaugcha raja on Vi App and Vi Movies & TV App, powered by ShemarooMe.

The Ganesh Festival will be celebrated from 31 August to 9 September across the country.

Vi customers can access the Vi Movies & TV App or Vi App from their mobile devices to watch live daily virtual aartis throughout the 10-day festive period.

The daily aarti will be streamed live at 1:00 p.m and 8:30 p.m. In addition, Vi customers will be able to watch Ganesha documentaries on the Vi App and Vi Movies & TV App.

On Anant Chaturdashi, viewers can join the live-streamed visarjan procession and bid Ganpati Bappa farewell until 10 p.m.

Vi has also made special arrangements to install Led screens in select Vi stores in Mumbai, which will broadcast Lalbaugcha Raja’s live darshan for the benefit of visitors and the general public.

August 31, 2022
Shemaroo Entertainment brings Lalbaugcha Raja to devotees’ homes

Mumbai: On the back of its successful, decade-long association with Lalbaugcha Raja, this year too Shemaroo Entertainment, India’s leading content powerhouse, has announced that the festivities and poojas at Lalbaugcha Raja would be telecasted live across Shemaroo’s online platforms including their own OTT ShemarooMe. The telecast would bring the “LIVE Darshan” of Lalbaugcha Raja to the homes of devotees. Shemaroo will also distribute the content of Lalbaugcha Raja (video and images) to all leading telecom operators across the country as well as other online and DTH platforms.

Consumers can download the ShemarooMe app to enjoy the feed of the LIVE Darshan and Maha Aarti of Lord Ganesha across screens whenever and wherever they are. Viewers can also access the telecast on Shemaroo’s subscriptions services on all DTH operators. It will also be available on Shemaroo’s Hindu devotional app ‘Shemaroo Bhakti’. Simply give a missed call on 9983371222 to download the app to watch Live Darshan free without any additional cost.

Consumers who wish to enjoy the LIVE Darshan on their TV sets will have to subscribe to the devotional service from their DTH operators. LIVE Darshan will be available on Airtel – Om Shakti (Service No 674), Tata Sky – Devotion (Service No 1051), Dish – Bhakti Active (Service No 1069) & D2H (Service No 1203). Shemaroo will also distribute the live feed via some selected mobile apps & websites to reach out to maximum audience.

Shemaroo Entertainment, CEO, Hiren Gada said, “We are glad that this year again, we have associated with the Lalbaug Ganeshostav Mandal to bring the Lord’s blessings to consumers’ homes. With the pandemic restricting crowds and the requirement of social distancing, we hope that the live telecast will allow people who are unable to come personally to take Darshan online. We are glad that we could harness the power of technology to bring the Ganesh Utsav celebrations live from the most famous pandal to them.”

Lalbaugcha Raja Sarvajanik Ganeshostav Mandal, secretary, Sudhir Salvi added, “Our association with Shemaroo goes back to over a decade. The tie-up enables millions of people to take Darshan of the Lord even if they are unable to visit. This year, with the pandemic, we need to be more careful and adhere to the social distancing norms and hence the Live darshan will enable millions of people who can’t visit Lalbaug to take bappa’s blessings. Shemaroo’s reach across platforms will let devotees enjoy the Live darshan of Lalbaugcha Raja in their own comfort & we are thankful to Shemaroo for this support.”

Shemaroo also won the ‘Best LIVE Streaming’ award at vIDEA 2019 for Shemaroo Bhakti Facebook page for the above offering. There was a hiatus in 2020 due to the pandemic, and Lalbaugcha Raja returns this year.

About Shemaroo Entertainment:

Shemaroo Entertainment Ltd is a leading global content powerhouse, which has played a pioneering role in the arena of content ownership, aggregation, and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years.

With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids.

Shemaroo also launched its own video streaming platform ShemarooMe in 2018 and recently strengthened its outreach by entering the broadcast business with Shemaroo MarathiBana, a Free-To-Air Marathi movie channel and Shemaroo TV, a Hindi General Entertainment, Free-To-Air channel that offers an exciting bouquet of highest TRP rated daily soaps to entertain the viewers of the HSM belt.

September 8, 2021
Shemaroo Entertainment now brings Live Ganga Aarti on Shemaroo Bhakti app for the Devotees straight from Assi Ghat at Varanasi

National, October 1, 2018: In a bid to offer services to the Ganga devotees from the comfort of their homes, Shemaroo Entertainment Limited, one of India’s leading integrated media content houses brings Live Aarti and online Ganga Pooja for its consumers through the Shemaroo Bhakti app. After receiving an overwhelming response during the live streaming services offered from Lalbaugcha Raja pandal in Mumbai, Shemaroo Entertainment takes a step ahead by bringing the devotees closer to holy Ganga.
Assi Ghat at Varanasi is one of the sacred places for Hindus and derives its name from Lord Shiva. Given the fast-paced lives, Shemaroo is helping the devotees across the globe to connect with spirituality through technology. In addition to the existing services like Live darshan, online mannat, Prasad booking, astrology & panchang, devotional e-commerce products, online poojas, horoscope, users will now be able to offer online pooja services like Ganga Pooja, Brahman Bhoj, Pind Daan etc. through Shemaroo Bhakti app. Keeping in mind the ongoing Pitru Paksh period, Shemaroo is offering a unique facility to the followers of Hinduism where in they can offer Pind Daan and Brahman Bhoj directly from their mobile phones till 8th Oct through Shemaroo Bhakti app.

Mr. Hiren Gada, CEO, Shemaroo Entertainment Ltd., shared his thoughts on the association, “The use of technology and Smart phones in India has grown by leaps and bounds. Taking the advantage of increase in the usage of mobile phones, we at Shemaroo always offer our audiences with the best of services. Shemaroo has been in the devotional space for more than a decade now. Devotion is the most under rated category in India and we think India has got a huge potential to grow under this segment. Holy Ganga has been a part of our divine land for more than 80,000 years now and is an integral part of every Hindu’s spiritual journey. We are glad that we can provide services to the devotees of Holy Ganga through our Shemaroo Bhakti app and make their lives simpler and actually take them closer to their beliefs.”
With the help of Shemaroo’s Bhakti app, Ganga devotees will also be able to enjoy LIVE Ganga Aarti from Assi Ghat Varanasi on their mobile and TV sets. Devotees will also be able to book devotional services directly on their phones. Shemaroo Bhakti is the latest offering in the devotion category by Shemaroo and it is a one stop destination for all the devotional needs.

Devotees can download the app by giving a missed call on 8824022011. Contacts Shemaroo Entertainment Ltd: Shubhi Grover | Mobile: +91 9769331787 | shubhi.grover@shemaroo.com Avian Media: Udita Lal | Mobile: +91 7045644970 | udita@avian-media.com

October 1, 2018
Shemaroo associates with ‘Lalbaugcha Raja’

MUMBAI: Shemaroo Entertainment, one of India’s leading integrated media content houses, acquires rights for the live feed of one of the most popular Mandals of Maharashtra – ‘Lalbaugcha Raja’ for mobile, Internet and DTH platforms. Shemaroo Entertainment will distribute content of Lalbaugcha Raja (video and images) to all the telecom operators.

Consumers will now be able to enjoy live darshan & ‘maha aarti’ of Lord Ganesha on their mobile and TV sets. It will be available on Shemaroo’s latest android app “Gods” and few other select mobile apps. One can also SMS – “SELBR” to 56060 to enjoy the Darshan, post which, a link will be received on the mobile set and one can enjoy live darshan of ‘Lalbaugcha Raja’ by simply clicking on it. Live Darshan of Lalbaugcha Raja will be available from 25 August 2017 onwards. Consumers who want to enjoy the Live Darshan on their TV will have to subscribe to the devotional service from their DTH Operators. Live Darshan will be available on Airtel – Om Shakti (Service No 674), Tata Sky- Devotion (Service No 1051), Dish – Bhakti Active (Service No 1069)& Videocon – D2H Darshan (Service No 481).

Shemaroo director Jai Maroo said, “It feels great to be blessed with an opportunity to distribute the Live Darshan of Lalbaugcha Raja to lakhs of devotees across India on various platforms. Every year we make an effort to make the Darshan easier and a better experience for our consumers. Hence, this year it is also available on our own app – Gods. Also expanding the number of platforms means reaching to a wider audience. We also take pride in the fact that Shemaroo is one of few companies in India that offers such a wide range of content to all the platforms where entertainment is consumed.”

Lalbaugcha Raja Sarvajanik Ganeshostav Mandal secretary Sudhir Salvi added, “We are glad to continue our association with Shemaroo for seven consecutive years. It is through Shemaroo’s efforts that these devotees are able to enjoy the Darshan of Lalbaugcha Raja in the comfort of their homes.”

August 23, 2017
Shemaroo acquires mobile rights for live video content distribution of Lalbaugcha Raja

MUMBAI: For the fifth consecutive year, Shemaroo Entertainment has acquired the exclusive video content rights of Lalbaugcha Raja for mobile platforms.

Consumers will now be able to enjoy aarti, live darshan and many more videos of Lalbaugcha Raja anywhere and anytime on their mobile handsets. All they need is to send an SMS – ‘SELBR’ to 56060. They will receive a link on their mobile via which they can access the content.

Live darshan of Lalbaugcha Raja will be available from 17 September, 2015.

Shemaroo Entertainment will distribute content to all telecom operators. The company will also provide live feed of the deity to selected mobile apps with good subscriber base to reach to a wider audience.

During the 10 days of Ganesh Utsav, around 1.5 million devotees come each day to seek the blessings of Lalbaugcha Raja. This number has been growing every year.

Shemaroo Entertainment director Jai Maroo said, “We feel happy to be once again be blessed with the opportunity to offer darshan of Lalbaugcha Raja to the devotees. There are millions of people who believe in Lalbaugcha Raja, but not all of them are able to come for his darshan. They can now easily watch the Raja live on their mobile handset.”

“We not only plan to tie up with the telco giants but also join hands with popular mobile apps to make sure that we reach to the maximum number of the devotees,” he added.

Lalbaugcha Raja Sarvajanik Ganeshostav Mandal secretary Sudhir Salvi added, “We are glad to partner with Shemaroo for the fifth consecutive years to distribute content of Lalbaugcha Raja to his devotees through mobile platform. The divine power of prayers offered to the deity here is fulfilled, but not all the devotees get the opportunity to get his darshan. Our association with Shemaroo will help people across the country to get live darshan of their God anytime and on any network.”

August 31, 2015
Oye! 104.8 FM resounds to Ganpati Bappa Morya

NEW DELHI: Oye! 104.8 FM Sabse Filmi has set the tone for the Ganesh Chaturti Celebrations by both on air and on ground activities that celebrate the festive spirit. Oye FM has its presence at two of the biggest and richest Pandals in Mumbai, Lalbaugcha Raja, Parel and GSB Ram Mandir, Wadala to reach out to the lakhs celebrating the festival. The station is doing Live Aarti from the Pandals along with interactions with the visitors and taking their song requests on air. A lot of listeners on Oye! FM who were winners on on-air contests got a chance to get exclusive access to the special Morning Aarti without waiting in queue.

In a special initiative around Ganesh Chaturti, Oye FM is taking song requests from listeners and a few selected songs will be made into a special music album called Oye! All Time Sabse Filmi. The music album will be created and retailed across the county by Sony DADC.

‘Aapke Ghar – Mumbai ki Aarti’ is another initiative by Oye! FM where the spirit of the festival was taken to homes of listeners, where an Oye! FM RJ celebrated the festival and gifted a box of sweets/gift hamper to the winning family. In addition the RJs performed a special edition of the Aarti at the Oye! studio for the betterment of the City of Mumbai.

For a social cause, OYE! 104.8 FM has tied up with United Way Mumbai, an independent body which focuses on cleanliness in the city by educating and assisting BMC in running the program. The station is promoting responsible Ganpati celebrations and proper disposal of the waste during the festival like garlands, fruits etc. The representatives of United Way Mumbai have been coming to the Oye FM studio to discuss the hazards of pollution post ‘visarjan’. OYE! 104.8 FM will also be part of the clean up drive on 19th September at Juhu beach and will join hands with Untied Way Mumbai volunteers to keep the beaches of the city clean.
To give the Filmi touch to Ganesh Chaturti, Oye! FM RJs in Mumbai will also be visiting the homes of the Bollywood Stars and celebrate the festival with them in their own way. Oye! FM has been part of evening aartis of celebs like Vivek Oberoi, Shilpa Shetty, Anil Kapoor, Neil Nitin Mukesh to name a few. In addition a lot of celebs including, Amrita Rao, Isha Koppikar, Chief Minister Prithiviraj Chauhan and Gurudas Kamat have already been part of Oye FM celebrations at the Pandals

September 17, 2013