MUMBAI; MOMS, part of Madison World’s expansive communications stable, has teamed up with Mother Dairy to light up Ganeshotsav at Lalbaugcha Raja with a splash of colour and clever branding. The campaign turned one of Mumbai’s most visited pandals into a canvas of festive cheer, weaving the dairy giant’s identity into the city’s biggest celebration.
The takeover stretched across the pandal’s busiest touchpoints, from the Mannat line outdoor to the Lalbaug exit milestone gate. Each installation fused devotional spirit with Mother Dairy’s warm, everyday ethos, ensuring the brand stood tall in the swirl of faith, festivity and footfall.
“Lalbaugcha Raja isn’t just an event, it’s an emotion for millions,” said MOMS, chief executive, Jayesh Yagnik. “Our goal was simple: to respect the cultural sentiment while creating a memorable brand presence.”
Mother Dairy echoed the sentiment, noting that the campaign gave the brand a chance to engage directly with devotees. “Festivals are about joy and togetherness, and this celebration reaffirmed the bond we share with Mumbai,” said a company spokesperson.
MOMS has built a reputation for scale and precision. With clients ranging from Asian Paints to Maruti Suzuki, its latest splash at Lalbaug shows that in the right hands, out-of-home can be as heartfelt as it is high-impact.
