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Tag: Lakshmi Narayanan B

  • CEAT announces long-term partnership with Bayer 04 Leverkusen

    CEAT announces long-term partnership with Bayer 04 Leverkusen

    Mumbai: CEAT, a tyre manufacturer, has announced a partnership with Bayer 04 Leverkusen, the  Bundesliga champions and DFB Cup winners. This two-year partnership designates CEAT as the premium tyre partner for the next two seasons, effective immediately, and will run until 30 June 2026.

    CEAT MD and CEO Arnab Banerjee said, “We are thrilled to embark on this long-term partnership with Bayer 04 Leverkusen. This is especially significant as both CEAT and Bayer 04  Leverkusen boast rich heritage, each with over 100 years of history, making this partnership a fusion  of two historic brands.”

    CEAT CMO Lakshmi Narayanan added, “We have a strong global presence with our operations and state-of-the-art R&D facility in Germany and through this partnership, we gain the opportunity to connect with our German consumers. We believe this collaboration will also resonate  strongly with Indian football audiences, inspiring passion and support for both, the sport and our brand  in this vibrant market.”

    CEAT is the new official premium and tyre partner of Bayer 04 Leverkusen Werkself. The contractual rights of CEAT as the new official premium and tyre partner include extensive TV presence through  LED perimeter boards, cam carpets on the touchlines, and substitution boards at Werkself matches at the BayArena. Additionally, CEAT will have a prominent presence on media backdrops at Bundesliga press conferences and during matches. The official Bayer 04 Leverkusen team bus will be equipped with CEAT’s premium tyres.

    “We are delighted to welcome CEAT as a new strong, international partner at Bayer 04,” explains  Bayer 04 Leverkusen Fußball GmbH chief marketing and innovation officer Markus Breglec at the double winners. “Just like us, CEAT operates on international terrain. We are united as partners by  our ambition to drive innovation and master challenges in a highly competitive environment.”

    CEAT’s contribution to sports in India and beyond:

    CEAT is a proud supporter of sports and recognizes the important role that sports play in the development of society. The company has a long-standing association with Indian cricket through strategic partnerships with the Tata IPL and Tata WPL which is one of the Top 5 Sporting Leagues in the World, with bat sponsorships and collaborations with leading cricketers. The partnership with Bayer 04  Leverkusen underpins its commitment to soccer and the expansion of its presence in international sport. In recent years, CEAT has also extended its support to various motorsports, including the popular Indian Supercross Racing League and other riding events across the country.

  • CEAT unveils transformed TATA IPL strategic timeout board

    CEAT unveils transformed TATA IPL strategic timeout board

    Mumbai: CEAT, India’s leading tyre manufacturer, announced a significant shift in its communication identity and strategy. This transformation seeks to resonate with the changing lifestyles and preferences of contemporary consumers who are increasingly embracing travel, exploration, and adventure.

    The new strategy positions CEAT as the ideal companion for exploration, reinforcing the brand’s commitment to consumer engagement and shared passion. This approach aligns with the shift being witnessed towards all-terrain vehicles and high-performance off-road bikes, as well as the growing interest in travel and discovery. CEAT has a range of high-performance tyres including Y-rated tyres for speed and all-terrain tyres that are designed to provide consumers with ultimate control and confidence on every journey.

    As part of the newly launched campaign, CEAT has leveraged its decade-long association with TATA  IPL Strategic Timeout to deliver its brand message. The CEAT Strategic Timeout board has been transformed in line with the new positioning and will continue to remain so throughout this TATA IPL  season. The board colours changed from the traditional blue to integrate the campaign colours along with an interactive QR code that sparked curiosity inviting consumers to scan the code and unlock the next step.

    CEAT Ltd MD & CEO Arnab Banerjee commented on the strategic evolution, saying,  “CEAT’s transformation underscores our dedication to staying in tune with the aspirations of our  consumers. Our new brand communication emphasizes our support for the explorer mindset of  

    discovering hidden gems which are accessible during their travels. This move represents our ongoing commitment to exceeding consumer expectations and delivering high-quality products that inspire confidence in every journey, whether on road or off road.

    CEAT Ltd CMO Lakshmi Narayanan B, elaborated on the campaign’s direction: “Our new approach incorporates partnerships with prominent travel influencers to showcase the versatility and durability of our tyres in various unexplored yet accessible locales. This series of two-part campaigns is not just a visual treat, but also ignites intrigue and curiosity among our consumers through the novel interactive QR element embedded in the ads. Our high-performance products  have been crafted for the curious enabling their passion for adventure and discovery.”

    The campaign features captivating visuals and influencer-led storytelling, highlighting CEAT’s products in challenging environments. The first advertisement which is live on TV and social media features Brinda Sharma, a prominent travel influencer.

    CEAT’s strategic shift marks a significant step towards redefining its brand promise while continuing to uphold its legacy of safety and reliability. By combining high quality products with a modern,  exploratory ethos, CEAT strives to be a dynamic and trusted partner – a brand that fosters “shared passion” with their consumers to drive a deeper more meaningful relationship.

  • CEAT signs on cricketing sensation Shafali Verma as brand ambassador

    CEAT signs on cricketing sensation Shafali Verma as brand ambassador

    Mumbai: In a significant move to bolster its association with cricket, CEAT Ltd., India’s leading tyre manufacturer, proudly announces the signing of Shafali Verma, the prodigious Indian cricketer, as its latest brand ambassador. With this, Verma joins the esteemed list of CEAT’s cricketing brand ambassadors, which includes stalwarts like Rohit Sharma, Shubman Gill, Shreyas Iyer, Harmanpreet Kaur, and Mathew Hayden.

    At the tender age of 15, Verma made history by becoming the youngest-ever cricketer to represent India, shattering a 30-year-old record previously held by the legendary Sachin Tendulkar. She further solidified her position in the annals of cricket by becoming the youngest-ever half-centurion for India. Her fearless style of play, combined with an undying passion, resilience, and an indomitable spirit, led India to clinch the U-19 ICC Cricket World Cup title.

    CEAT Ltd. chief marketing officer Lakshmi Narayanan B said, “At CEAT, our dedication to cricket runs deep, and our association with the sport has only grown stronger over the years. From our annual CEAT Cricket Ratings to our strategic partnerships, we have always prioritized recognizing and rewarding outstanding performance. As we welcome Shafali Verma to the CEAT family, it’s her exceptional on-field performance that stands out. While the personality of a player is significant, it’s their consistent achievements across various formats that truly resonate with our brand’s values. Shafali embodies the spirit of excellence and determination that CEAT champions. We are thrilled to have her on board and look forward to a successful partnership, furthering our commitment to support and uplift the sport of cricket.”

    Verma said, “I am thrilled to join the CEAT family. It has, for long been a brand that has been associated with some exceptional cricketers and I hope to carry on that trend. What’s more important is the role CEAT is playing in acknowledging women’s cricket, which makes this relationship even more special.”

    CEAT has been synonymous with cricket, and the addition of Verma to its roster of ambassadors only reinforces its commitment to the sport.

  • CEAT Tyres appoints Lakshmi Narayanan B as chief marketing officer

    CEAT Tyres appoints Lakshmi Narayanan B as chief marketing officer

    Mumbai: CEAT, India’s leading tyre manufacturer, has roped in Lakshmi Narayanan B as chief marketing officer. In this role, Narayanan will spearhead the marketing initiatives of the company across all passenger vehicles, trucks and buses in all markets and augment CEAT’s position as an organisation that is ‘Making Mobility Safer and Smarter. Every Day’.

     Narayanan has a strong experience in sales and marketing spanning 18 years. In his last role as the head of marketing at Asian Paints, he led a diverse team and played a defining role in consistently building multi-category portfolio and making inroads into new market segments fueling growth.

    His accomplishments include growing the business operations in the premium segment, launching and spearheading forays in retailing and services that create new and powerful consumer experiences, driving the turnaround of the tools business and building several successes in product leadership. He has also worked with Samsung India Electronics in the early parts of his career.

    Narayanan holds a B.E. in Mechanical Engineering from Sardar Patel College of Engineering (SPCE) and an MBA from Narsee Monjee Institute of Management Studies (NMIMS). He is a passionate Bullet enthusiast and enjoys long bike rides to various destinations.

    Commenting on the appointment, CEAT Tyres chief operating officer Arnab Banerjee said, “We are extremely happy to welcome Narayanan onboard as our CMO. He is a highly experienced professional with a strong track record of building brands. His experience in the consumer marketing space as well as deep insights into the consumer psyche will play a pivotal role in shaping our marketing strategy and reinforce our position as a provider of safe and smart mobility.”

    Narayanan added, “I am excited to lead and drive new frontiers with CEAT Tyres. I have seen the evolution of the brand over years in both key OE manufacturers as well as consumers. CEAT has built interesting communication & invested smartly in the world of sports and I am committed to playing a big role in building on the great foundation that the company has laid in the automotive space. I see an opportunity in building the brand through seamless and superlative experience for our consumers and partners.”