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  • India’s Top 50 brands are worth $92.2 billion: BrandZ report

    India’s Top 50 brands are worth $92.2 billion: BrandZ report

    MUMBAI:  On the back of government’s efforts to create a more conducive business environment and brands’ successful response to the rising sense of empowerment among Indian consumers, India’s top 50 brands are now worth $92.2 billion from just under $70 billion in 2014. The finding comes from the second annual BrandZ Top 50 Most Valuable Indian Brands report released by WPP and Millward Brown.

     

    The report also indicates that the total value of India’s strongest brands has risen by a third (33 per cent) over the last year. This is the highest rate of growth achieved by any BrandZ ranking in the 10 years, exceeding that of the Global Top 100 as well as the rankings for China, Latin America and Indonesia.

    “The 2015 study shows that India is a market of great opportunities where consumers are feeling empowered, and this is increasingly reflected in their brand choices. The new Modi government is committed to creating an environment in which brands can flourish. Any brand intending to compete in India must gain deep insights into its nuances – such as the need to modernise while respecting the past, and the desire to remain fundamentally Indian,” said WPP’s The Store CEO David Roth.

    Millward Brown south Asia managing director Prasun Basu states that even with this growth there is no room for complacence.  “The top four had to grow their value by 37 per cent on average to hold on to the same positions as last year, and close to 10 per cent of the brands that made the Top 50 in 2014 have dropped out,” he pointed out.

     

    “To benefit from the continuing rise in consumer confidence and optimism brands need to understand the changing consumer, respond with innovative products and breakthrough communication, and experiment and invest in new media that reflect the spirit of the country today,” he added.

    Brands in the financial sector (+49 per cent growth) made the largest contribution to the overall increase in value, but significant lifts were also seen across most other sectors. Home and personal care brands achieved a combined increase of 32 per cent, followed by the auto aftermarket sector (28 per cent), automobile brands (27 per cent) and telecom providers (21 per cent).

    52 per cent of the brands in the Top 50 are privately-owned, evidence of India’s entrepreneurial energy. 30 per cent of the brands are owned by multinationals, which have successfully adapted to the needs of Indian consumers, becoming so embedded in their lives that they are perceived as ‘local’.

    Key highlights of the 2015 BrandZ Top 50 Most Valuable Indian Brands study are as follows:

     

    .   Financial brands dominate: With 13 brands in the Top 50 accounting for 41 per cent of its value  the financial sector has built brand strength by making a consistent effort to serve consumers better. Biggest risers: Union Bank of India (no.46, +72 per cent), Punjab National Bank (no.22, +61 per cent) and IndusInd Bank (no.13, +46 per cent).

     

    .   Home and personal care brands grew 32 per cent: Thanks to increased disposable income and spending on premium products and investment by marketers across traditional and new media. These 12 brands hold 15 per cent ($13.4 billion) of the ranking’s total brand value. Fastest risers: Lakme (no.44, +69 per cent), Lifebuoy (no.31, +49 per cent) and Colgate (no.26, +44 per cent).

     

    .   Brands with a purpose:  Indian consumers expect brands to actively participate in building a better society, and those that do have a higher brand value. Examples include Lifebuoy (no.31)  and Asian Paints (no.5) .  

     

    .   The trust factor:  In stark contrast with other markets, trust in brands is growing steadily. 33 per cent of Indian consumers say they trust brands. Among the most trusted are jeweller Tanishq (no.21) and Colgate.

     

    .   New entrants: Axis Bank, Canara Bank, MRF (tyres) and Royal Enfield are of Indian origin. The three are privately owned, and one is an SOE.

     

    .   Disruption is on the horizon – from e-commerce and mobile brands that are building scale and connecting with consumers at a frenetic pace. These are not yet eligible to be ranked in the Top 50 because they are not publicly traded.

     

    .   The BrandZ India Top 50 outperforms sensex. It has a weighted index of 30 stocks on the Bombay Stock Exchange, showing how valuable brands deliver superior returns. A stock portfolio comprised the Top 50 increased their share value 18.6 per cent between August 2014 and July 2015, while India’s sensex index increased only 1.5 per cent. The ROI produced by the BrandZ portfolio was over 12 times greater.

  • Q1-2016: HUL y-o-y marketing spends up 22%

    Q1-2016: HUL y-o-y marketing spends up 22%

    BENGALURU:  Indian FMCG giant Hindustan Unilever Limited’s (HUL) Advertisement and Promotions expense (marketing spends, ASP) in Q1-2016 (quarter ended 30 June, 2015) was 22.1 per cent more at Rs 1153.39 crore (14.2 per cent of Total Income from operations or TIO, approximately $181.4 million) than the Rs 944.88 crore (12.2 per cent of TIO) in Q1-2015 and was 12.2 per cent more than the Rs 1027.89 crore (13.4 per cent of TIO) in Q4-2015.

    Note: (1) 100 lakh = 100,00,000 = 1 crore = 10 million.

    (2) All figures in this report are standalone figures filed by the company. The trends are based on the numbers submitted by the company or picked up from the company’s website. For performance of HUL’s various product lines please refer to the attached earnings release for Q1-2016.

    (3) The US dollar figures are approximately based on a conversion rate of 1US$ = Rs 63.57.The converted numbers have been rounded off.

    HUL chairman Harish Manwani said, “In a subdued market environment, the business delivered another quarter of healthy volume led growth and strong improvement in operating margin. We are particularly pleased with the stepped up momentum in personal products and the sustained double digit performance in packaged foods. With the near term outlook largely dependent on pickup in rural markets and commodity costs expected to remain benign with little or no price growth across select categories, our focus will be to drive market development and simultaneously deliver cost efficiencies to sustain profitable volume led growth.”

    Advertising and Sales Promotion trends

    As a matter of fact, HUL’s ASP in Q1-2016 is the highest during a 13 quarter period starting Q1-2013 until Q1-2016, both in terms of percentage of TIO and in absolute rupees. During the period under consideration in this report, ASP in absolute rupee spends shows a marked linear increasing trend, while ASP in percentage of TIO terms shows a slight linear increasing trend, though more marked than until the previous quarter. The company’s lowest ASP was in Q2-2013 at Rs 768.98 crore  (12.2 per cent of TIO) in absolute rupee spends during the period under consideration, while the lowest in terms of percentage of TIO was in Q4-2014 at 11.8 per cent of TIO (Rs 840.34 crore). Please refer to Fig A below.

    If the company follows the trends of the past three fiscals, at least one or more quarter in FY-2016 will see higher ASP in terms of absolute rupees than Q1-2016.

    HUL Revenue and PAT

    HUL reported five per cent growth in TIO in Q1-2016 at Rs 8105.13 crore as compared to the Rs 7716.34 crore in Q1-2015 and reported 5.6 per cent growth as compared to the Rs 7094.01 crore in the immediate trailing quarter. The company’s TIO shows a linear increasing trend as indicated by the broken blue trend line in Fig B below. TIO in Q1-2016 is the highest reported by the company during the 13 quarter period under consideration in this report.

    HUL’s PAT in Q1-2016 was almost flat (higher by 0.2 per cent) at Rs 1059.14 crore (13.1 per cent of TIO) as compared to the Rs 1056.85 crore (13.7 per cent of TIO) in the corresponding quarter of last year and was four per cent more than the Rs 1018.08 crore (13.3 per cent of TIO) in Q4-2015. During the period under consideration, HUL’s highest PAT was in Q1-2013 at Rs 1331.19 crore (20.9 per cent of TIO), both in terms of absolute rupees and in percentage of TIO. While PAT in absolute rupees shows a linear increasing trend as indicated by the broken pink trend line in Fig B below, while in terms of percentage of TIO, the linear trend is declining as indicated by the broken yellow line below.

    HUL Speak: Category and brand growth 

    HUL says that during Q1-2016, its domestic consumer business grew at five per cent, with six per cent underlying volume growth. The growth in the quarter was impacted by the phasing out of excise duty incentives and price de-growth, as the benefit of lower commodity costs was passed on to consumers.

    Soaps and Detergents

    In Skin Cleansing, the performance was driven by the premium segment, with Dove and Lifebuoy Handwash delivering strong growth.

    In Laundry, Surf maintained its strong volume led growth momentum with broad based double digit growth. Rin did well on the bars portfolio, while Comfort Fabric Conditioners delivered another quarter of high growth on sustained market development.

    In Household Care, Vim delivered double digit volume growth, driven by the tubs and liquids formats.

    The quarter witnessed further price deflation across these categories given benign input costs.

    Personal Products

    Skin Care delivered broad based volume led growth across Fair and Lovely, Pond’s, Lakme and Vaseline. Fair and Lovely saw an encouraging response to the newly launched BB cream. Pond’s performance was led by premium skin lightening and facewash while Lakme’s growth was buoyed by CC Cream, Perfect Radiance and new innovations.

    Hair Care maintained its strong volume led growth momentum. Dove growth accelerated further, while Clinic Plus, Sunsilk and TRESemmé continued to deliver robust growth.

    In Oral Care, Close Up grew in double digit, supported by impactful market activation. In Pepsodent, the Gum Care and Clove & Salt variants continued to do well, with the latter been extended nationally during the quarter.

    In Colour Cosmetics, Lakme sustained its strong innovation led performance across the core, Absolute and 9 to 5 ranges.

    Beverages

    Tea delivered double digit growth with healthy volumes, led by Red Label and another strong quarter on Lipton Green Tea. In Coffee, Bru Gold sustained its robust growth momentum.

    Packaged Foods

    Market development continues to be the key driver of growth in this segment says HUL. Kissan delivered one of its strongest quarters as growth accelerated across both ketchups and jams. Knorr grew despite a sharp market slowdown in the quarter, led by instant soups. Ice creams registered double digit growth, driven by sharper in-market execution on Kwality Walls and the extension of Magnum to new cities.

    Water

    Pureit sustained its growth ahead of a slowing durables market, with premium devices delivering another quarter of double digit growth. The category performance continued to be led by modern trade, ecommerce and Perfect Stores

    Click here to read the unaudited financial statement 

  • ChocOn the top brand on movie screens: CAM report

    ChocOn the top brand on movie screens: CAM report

    MUMBAI: Integrated entertainment and retail marketing company Interactive Television, in collaboration with IPSOS-MEDIA CT released its CAM report for November 2014.

     

    CAM completed 16 rounds of audit with the movie Kill/Dil. With the report one can observe that a total of 270 brands were present in cinema during November 2014 of the audit. Out of these, 38 brands were screened in cinemas for the first time.

     

    Further elaborating about the report, Interactive Television CEO Ajay Mehta said, “This is a growing trend as new brands are able to reach consumers with their differentiated offering through cinema advertising. Food and beverage categories continue to be at the top category present in almost all the screens.”

     

    According to the report, chocolate brand ChocOn has maintained its top position consecutively in the last 11 months. It continues to be the top brand with presence in 4/5th of the screens followed closely by Parle Marie and Manyavar. Also, it continues to be the most recalled brand followed by soft drink brand Pepsi. Though ChocOn has the highest recall, Pepsi has the most effective recall.

     

    New brands like Syska Gadget Secure Insurance, Lumia, and All Clean Wipe etc. tested cinema as an advertising medium for the first time with the movie Kill/Dil.

     

    Food and beverage categories remain almost the same with their spending. Due to the brand Lakme, beauty and personal care category has its presence in 9/10th of the screens.

     

    Another key point that the report observes is spending for accessories, electrical equipments and hardware products which are skewed towards south. Entertainment is equally distributed in north and south and almost all brands are skewed towards west.

     

    The objective of the report is to understand the potential of cinema as a medium of advertising and track how is it moving over time. It examines advertising investments in Indian multiplexes or theatres and offers a comprehensive overview of where the money is flowing in cinema advertising.

  • Fairness products can’t show dark skinned people as unattractive or unhappy

    Fairness products can’t show dark skinned people as unattractive or unhappy

    MUMBAI: For all those who are tired of watching fairness cream advertisements and the way they portray people with dark skin, some relief is here. The self-regulatory body for the advertising industry of the country, Advertising Standards Council of India (ASCI) released a set of final guidelines for the advertising of skin lightening and fairness products.

    Adding to the earlier draft, after seeking industry and public feedback, ASCI’s new guidelines will ensure that advertisements of skin whitening products do not depict people with dark skin as somehow inferior to fairer people.

    The guidelines that are to be used while creating and assessing advertisements in this category include:

    • Advertising should not communicate any discrimination as a result of skin colour. These ads should not reinforce negative social stereotyping on the basis of skin colour. Specifically, advertising should not directly or implicitly show people with darker skin as unattractive, unhappy, depressed or concerned. These ads should not portray people with darker skin as, at a disadvantage of any kind, or inferior, or unsuccessful in any aspect of life.

    • In the pre-usage depiction of product, special care should be taken to ensure that the expression of the model/s in the real and graphical representation should not be negative in a way which is widely seen as unattractive, unhappy, depressed or concerned.

    • Advertising should not associate darker or lighter colour skin with any particular socio-economic strata, caste, community, religion, profession or ethnicity.

    • Advertising should not perpetuate gender based discrimination because of skin colour.

    Commenting on the new guidelines, ASCI Chairman Partha Rakshit said, “Setting up these new guidelines for the skin lightening and fairness products will help advertisers comply with ASCI code’s Chapter III 1 b which states that advertisements should not deride any race, caste, colour, creed or nationality. Given how widespread the advertising for fairness and skin lightening products is and the concerns of different stakeholders in society, ASCI saw the need to set up specific guidelines for this product category.”

    “As a self-regulating body, it is important to have the advertisers’ buy-in to the guidelines, and we are happy to note that both the industry and the consumer activists’ groups have welcomed these guidelines” he added.

    Currently brands like ‘Fair & Lovely’, ‘Fair & Handsome’, ‘Clean and Clear Fairness Cream’, ‘Olay Natural White’, ‘Lakme Perfect Radiance’, ‘Pond’s White Beauty’, ‘Loreal Paris Pearl Perfect’ etc are advertising for skin lightening products.

  • HUL y-o-y ad spends up by 13 per cent, down q-o-q by 2.6 per cent in Q3-2014

    HUL y-o-y ad spends up by 13 per cent, down q-o-q by 2.6 per cent in Q3-2014

    BENGALURU: Indian FMCG major Hindustan Unilever Limited spent 13 per cent more in Q3-2014 towards advertising and marketing at Rs.929.46 crore as compared to the Rs.822.16 crore during Q3-2013, but 2.57 per cent lower than the Rs.954.02 crore for Q2-2014.

     

    During the nine month period ended December 31, 2013 (y-t-d), the company spent Rs. 2773.26 crore, 15.04 per cent more than the corresponding period during the last year. During FY2013, HUL spent Rs.3231.88 crore towards advertising and marketing during FY2013.

     

    Overall, the FMCG giant saw standalone revenue during Q3-2014 increase by 9.39 per cent to Rs.7037.78 crore from the Rs.6433.69 crore during the corresponding quarter of last year and increase by 4.31 per cent from the Rs.6747.20 crore during the immediate trailing quarter.

     

    Its nine month revenue to December 31, 2013 increased by 8.67 per cent to Rs.20472.47 crore from Rs.18839.25 crore during the nine month period ended December 31, 2012. HUL had revenue of Rs.25206.38 crore during FY2013.

     

    Based on this advertising and marketing  spends percentage with respect to revenue during Q3-2014 was 13.21 per cent, in Q3-2013 it was 12.78 per cent and in the immediate preceding quarter it was 14.14 per cent.

     

    The corresponding advertising and marketing spends percentage of overall standalone revenue was slightly higher at 13.55 per cent during the nine month period ended 31 December 2013 at Rs.2773.26 crore as compared to the 12.8 per cent (Rs.2410.75 crore) during the corresponding period of last year. During FY2013, the percentage of standalone revenue that the company spent towards marketing and advertising was 12.82 or Rs.3231.88 crore.

     

    HUL’s PAT jumped by 22.02 per cent to Rs.1062.31 crore during Q3-2014 from Rs.871.36 crore in Q3-2013 and was up by b16.26 per cent from the Rs.913.80 crore during Q2-2014. PAT for the nine month period of FY 2014 at Rs.2995.36 crore was lower by a little less than half a per cent as compared to the Rs.3009.47 crore during the corresponding period of last year. HUL’s PAT for FY2013 was Rs.3796.67 crore.

     

    The company reported healthy performance and growth in most of the segments it operates in. Here is a reproduction of a part of the company’s press release.

     

    Soaps and Detergents deliver a healthy performance

     

     Skin Cleansing delivered another quarter of volume led growth. The category performance was driven by Dove, Pears, Lifebuoy and Breeze. Pears was relaunched during the quarter with a new proposition around younger looking skin. The liquids portfolio saw accelerated growth led by Lifebuoy Handwash.

     

     In Laundry, growth was led by the premium segment. Surf growth was buoyed by the robust performance in Surf Excel Easy Wash and Excel Matic while Rin saw good growth on the bars portfolio. Wheel was re-launched with a superior formulation at the end of the quarter. Comfort fabric conditioners continued to lead market development with sustained high growth. Household Care delivered another strong quarter with both Vim and Domex growing in double digits.

     

     Personal Products growth steps up

     

     Skin Care grew well in a slowing market. The re-launch of Fair & Lovely, with the new ‘Best Ever Formula’ and a focused activation plan in the last quarter, is on track. Lakme and Dove grew well and the facial cleansing portfolio registered strong growth, driven by a range of differentiated innovations launched earlier in the year.

     

    Hair Care sustained its strong growth momentum with broad based double digit volume growth. Dove led the category performance with accelerated growth while Sunsilk, Clinic Plus and TRESemmé continued to make very good progress.

     

     In Oral Care, both Pepsodent and Close Up delivered stepped up double digit growth in a competitive market. Pepsodent GermiCheck which was relaunched in the last quarter with a superior product and proposition did particularly well. A&P investments were significantly stepped up to sustain our competitive position in this category.

     

     Colour Cosmetics maintained its strong innovation led growth momentum across both Lakmé and Elle 18. Lakmé continues to strengthen its position in premium make up driven by a range of exciting and contemporary offerings from Absolute and 9 to 5.

     

     Beverages led by double digit growth in tea

     

    Tea delivered another quarter of broad based growth with Taj Mahal, Red Label, 3 Roses and Taaza growing in double digits, driven by a strengthened mix and focused in-market activities. The sustained thrust on leading market development for tea bags, enabled flavoured and green tea bags more than double sales in the quarter. The Lipton Clear Green Tea portfolio was expanded with the launch of new packs. In a slowing Coffee market, Bru continued to drive category premiumization, led by Bru Gold.

     

     Packaged Foods growth steps up; Kissan, Knorr and Kwality Walls grow in double digits

     

     Kissan further accelerated with both Ketchups and Jams delivering strong growth on the back of impactful activation. Knorr had a good quarter particularly on Instant Soups which more than doubled volumes while the growth in Kwality Walls was driven by sharper in-market execution and the robust performance of Cornetto and Creamy Delights. Magnum continues to do well.

  • McCann Erikson appoints Suraja Kishore as head planning

    McCann Erikson appoints Suraja Kishore as head planning

    MUMBAI: There’s some change at top at the McCann Erikson office. The agency has roped in Suraja Kishore from Publicis Ambience for its Mumbai office as the head planning.

     

    Suraja comes with over 17 year of experience and has worked on Idea Cellular – What an Idea, and the iconic Tata Tea – Jaago Re campaigns. On his new role, he said, “McCann Erickson is known for its creative force and it has brands that enjoy scale and size. I think it is the right place for strategic planning to make a real difference. I look forward to creating transformational brand stories that are based on powerful human truths.”

     

    He is a postgraduate from Tata Institue of Social Science and began his career as a copywriter at the then Chaitra Leo Burnett. He began is planning stint in Mudra Delhi. He has worked on diverse categories and brands such as Croma, Ginger Hotels, Lakme, Axa Insurance, Citibank, Park Avenue Men grooming products, World Gold Council, Renault Duster, Henko Detergent, Tata Automotive, Hershey’s Milk Mix, Electrolux, Yamaha Motorcycles, Ariel Detergent and Suzlon, among others.

     

    McCann Erikson president Govind Pandey said, “Suraja will gainfully enhance ME’s strategic planning prowess. He is a seasoned professional and has an interesting and rich way of seeing life and people. His contribution will enhance relevance for our brands by adding depth and nuance to our solutions.”

     

    McCann Erickson Mumbai senior VP and GM Namrata Nandan added, “McCann Mumbai’s team is strengthened with Suraja’s addition, and we look forward to working together and creating great work for our brands.”

  • India TV transforms, brings back Aaj Ki Baat

    India TV transforms, brings back Aaj Ki Baat

    MUMBAI: The change has been much awaited. Ten years in the news business and now one of India’s most popular Hindi news channels, India TV, has decided to undergo a complete makeover. Starting today, the channel will adopt a completely new avatar.

     

    Taking advantage of the election frenzy going on in the country, the channel has decided to incorporate several changes to itself. The logo, designed by DY Works, has been made crisper with the orange globe in the centre. DY Works is a is a brand strategy and brand design firm in India and has done creations for names such as Yippee noodles, Dabur, Bar One, Lakme, Amul, Mahindra, TATA, Nestle, Britannia, Godrej and many more. According to sources, the logo design might have cost Rs 10 to Rs 13 lakh. US based packaging firm Renderon Broadcast Design has created the new look. Some of its previous clientele include Fox News, NBC, China’s CCTV News and CNBC Awaaz. The company’s website says has taken into account the channel’s current market perception and made changes to allow for the new positioning to come across clearly.

     

    A new double story set type of presentation has been adopted, designed and executed by Broadcast Design International (BDI). Former BBC Lighting Director Mike Baker did the lighting for the new set. BDI’s stunning client list includes Bloomberg News, CNBC, Comcast, Fox, RTL, The Times Group, BAG Films and Sakshi TV. Even the microphones have been given a touch up by Germany based Schultze- Brakel that specializes in creating and designing on microphone windscreens. Microphone IDs of leading names such as Reuters, BBC, RT, UTV etc can be attributed to it.

     

    The erstwhile popular show hosted by current India TV chairman and editor-in-chief Rajat Sharma called Aaj Ki Baat – Rajat Sharma ke Saath will make a comeback. The whole editorial team has been refreshed along with the look of the channel.

     

    Capturing the revamp, India TV MD & CEO Ritu Dhawan said, “It is the result of months of seamless planning and execution by all involved with the refresh. The channel will soon launch a 360-degree marketing campaign to promote and reinforce the rejuvenated look and feel, programming and packaging. The campaign will elaborate and capture the thought and philosophy behind the revamp across mediums.”

  • DHL to present designer Pria Kataria Puri at Lakmé Fashion Week Winter/Festive 2013

    DHL to present designer Pria Kataria Puri at Lakmé Fashion Week Winter/Festive 2013

    Mumbai, 31st July 2013: DHL, the world’s leading logistics company, will present the very savvy fashion designer Pria Kataria Puri at Lakmé Fashion Week Winter/Festive 2013. DHL’s partnership with Lakmé Fashion Week dates back to 14 seasons and is part of a global relationship as the Official Logistics Partners for IMG Fashion Weeks across the world spanning 15 countries across four continents.

    Mr. RS Subramanian, Country Manager, DHL Express India, said, “Over the years DHL has proved to be a strong partner for garment manufacturers, wholesaler, retailers and designers, offering speedy, on-time, customized logistics solutions and access to international markets. Supporting Lakmé Fashion Week for the 14th season is a perfect way to demonstrate our capabilities in the complex and demanding nature of the fashion industry. Expert logistics support ensures that the latest fashion creations are brought to the runway – right on time.”

    Speaking on the occasion, Mr. Chandrashekhar Pitre, Senior Director, Marketing, South Asia, DHL Express says, “Fashion Week is the biggest event in the fashion calendar and DHL’s services cover the entire logistics value chain of the fashion industry – from material purchasing to the sampling business, to quality control of production and direct delivery to the boutiques of international fashion companies. This season we are very excited to partner Pria whose vibrant and creative collection will be designed to represent DHL’s theme ‘Speed.”

    DHL’s customers include both large retail groups with complex distribution requirements as well as small, independent fashion boutiques requiring a one-off service. In India, DHL has been working with fashion, textile and apparel manufacturers for over three decades, providing the logistics support they need to ensure they remain cutting edge in a vibrant marketplace. Within this partnership, DHL positions itself as the leading logistics company for the fashion industry -one of the world’s most creative, innovative and possibly fastest industries.

  • Colors associates with Lakme Fashion Week; to air the event from 1 April

    Mumbai: Colors has announced its association with India‘s premier fashion and trade event, Lakme Fashion Week (LFW).

    Titled ‘Lakme Fashion Week – Colors Ka Jashn‘, the channel will air the event from 1-5 April at the afternoon time-slot of 3 pm.

    Taking fashion to the viewers, this season of Lakme Fashion Week Summer/Resort 2013 will have artists from Colors‘ popular shows in a whole new designer avatar.

    The show will be hosted by Rohit Roy.

    Presenting a blend of style and drama a la Colors style, the channel will showcase all the behind the scenes action from the fashion week in a half an hour special episode. Colors‘ artists like Shamim Manan (Bhoomi), Gaurav Chopra (Rathore), newcomers in the Colors family such as Shefali Sharma (Gurbani), Toral Rashputra (Anandi) and Aakansha Singh (Megha) will be seen in a new avatar as they prepare to charm the audiences.

    This special association will see Colors‘ artists interacting with the top notch designers of the country.

    Colors weekday programming head Manisha Sharma said, “Colors has always persevered to bring new and innovative content for our audiences. With this association, we aim to further strengthen our perseverance and bring to them different type of content with a glimpse into the fashion industry. We hope to open doors and diversify to a new set of audiences that are looking for a mixture of fashion and entertainment – fashiontainment.”

  • Anjana Devraj moves to Percept/H as SVP and branch head

    MUMBAI: Anjana Devraj has joined Percept/H as senior vice president and branch head – Mumbai from 27 November.

    At Percept/H, Anjana will head the Mumbai office which would include overseeing the current portfolio, new business development as also strategising and paving the roadmap for the agency’s growth.

    Prior to Percept/H, she was with Turner India as director development original series at Pogo for seven years. She has also worked with Ogilvy & Mather in the capacity of a slew of accounts including Cadbury‘s, Mattel, Voltas, and Tata Housing. Her previous experience also includes UTV where she worked as manager – business development and Enterprise Nexus where she handled brands including Lakme, Ravissant, Shaw Wallace, Bennett Coleman, Hutchison and Max Telecom World.

    Percept/H executive director Prabhakar Mundkur said, “We are happy to welcome Anjana aboard. Her expertise with leading international and domestic brands would be a huge asset to the Percept group and help set a new course for Percept/H in the years ahead.”

    Devraj said, “I am excited to be part of the Percept/H team. Percept/H has some great brands and over the years has produced some of the most memorable work in the advertising domain. I am looking forward to the new challenges that lie ahead and leveraging on the synergies within the Percept group to steer Percept/H to new heights.”