ITV

Tag: Lakme

  • HUL marketing spends up in third quarter

    HUL marketing spends up in third quarter

    BENGALURU: Indian FMCG giant Hindustan Unilever Ltd (HUL) is one of the biggest advertisers in India. On Indian television, the company releases the highest number of advertisements by far according to Broadcast Audience Research Council of India (BARC) weekly data for top 10 advertisers across genre. According to BARC’s weekly data for calendar year 2017 (week 1 starting Saturday, 31 December 2016 to week 52 ending on Friday, 29 December 2017), the FMCG behemoth released a staggering 68,12,298 ad insertions. This number does not include the television insertions by Brooke Bond Lipton India Ltd (Lipton), Lakme Lever Ltd (Lakme) and Ponds India Ltd (Ponds).

    Industry sources said that HUL had promoted its products quite aggressively in Q3 2018 by way of sops to the players across the sales and distribution chain as well as to consumers for some of its brands. In the current fiscal that started on 1 April 2017 (FY 2018) and will end on 31 March 2018, the company spent the highest amount as yet in the quarter ended 31 December 2017 (Q3 2018, quarter under review) towards advertisement and sales promotions at Rs 1,107 crore. In terms of percentage of total revenue also, HUL’s Q3 2018 ad and sales promotion spend works out to 12.66 percent, another peak for this year. HUL’s year-over-year (y-o-y) and quarter-on-quarter (q-o-q) spends towards advertisement and sales promotion in Q3 2018 increased 29.47 percent and 8.21 percent respectively.Please refer to the graph below for HUL’s ad and sales promotion spends during the last eight quarters.

    public://g1.jpg

    HUL was the top advertiser during all the 52 weeks of 2017 according to BARC data.Please refer to the graph below:

    public://g2.jpg

    It must be noted that BARC provides weekly data – BARC’s week commences on a Saturday and ends on the next Friday. Hence the quarterly TV insertions numbers mentioned above are approximate.

    HUL’s Tea and beverages company Lipton was present among BARC’s top 10 advertisers across genre lists during 50 of the 52 weeks. In week 52 of 2017, Lipton had 32,049 ad insertions, the highest by it in the year, while in week 19 of 2017 it had 15,719 TV ad insertions, the lowest while it was present in BARC’s list of top 10 advertisers across genre. Lakme was present in BARC’s weekly lists for 3 weeks of 2017, while Ponds was present in the lists for 15 of the 52 weeks of 2017. Assuming that these three advertisers released 20 percent additional television advertisements during the year, the total number of TV insertions by HUL during the year works out to almost 82 lakhs.

    HUL chairman Harish Manwani said: “We have delivered another strong performance in the quarter, with broad based growthacross categories and further improvement in margins. We remain positive about the mid-term outlook of the industry and willcontinue to invest strongly in our core brands and developing categories of the future. There are early signs of commodity costinflation and we will further sharpen our focus on cost effectiveness programs and manage our business dynamically forcompetitiveness and sustained profitability.”
     

  • BARC week 36: Patanjali tops individually, HUL brands top in overall in ad insertions

    BARC week 36: Patanjali tops individually, HUL brands top in overall in ad insertions

    BENGALURU: Personal care, confectionary, food and beverage, oral-care, automobile brands were among the top ten advertisers during BARC week 36 in terms of ad insertions. Though Patanjali Ayurved Limited brand Patanjali led in terms of the maximum number of ad insertions, six of Hindustan Unilever Limited (HUL) brands were also a part of the top ten brands list – and the combined ad insertions of 79,767 by the six HUL brands was a little more than triple of Patanjali’s insertions

    Patanjali led the top ten brands across genres all India (U+R): 4+ individuals in terms of ad insertions with 26,579 insertions in BARC week 36. Far behind at second place was HUL’s Fair & Lovely (personal care) brand with 15,640 insertions, followed by another HUL brand Lakme (personal care) at number three with 14,765 insertions.

    Mondelez International’s confectionary brand Cadbury was at fourth place with 13,532 insertions, while Colgate-Palmolive Company oral care brand Colgate was at fifth with 13,189 insertions. Three of HUL’s brands – Surf (home care), Dove (personal care) and Pond’s (personal care) were at sixth, seventh and eighth places with 12,982, 12,711 and 12,479 insertions each respectively. Automobile brand Honda followed at ninth place with 11,199 closely followed at tenth place by HUL’s beverage or food and drink brand Brooke Bond with 11,190 ad insertions.

  • BARC week 36: Patanjali tops individually, HUL brands top in overall in ad insertions

    BARC week 36: Patanjali tops individually, HUL brands top in overall in ad insertions

    BENGALURU: Personal care, confectionary, food and beverage, oral-care, automobile brands were among the top ten advertisers during BARC week 36 in terms of ad insertions. Though Patanjali Ayurved Limited brand Patanjali led in terms of the maximum number of ad insertions, six of Hindustan Unilever Limited (HUL) brands were also a part of the top ten brands list – and the combined ad insertions of 79,767 by the six HUL brands was a little more than triple of Patanjali’s insertions

    Patanjali led the top ten brands across genres all India (U+R): 4+ individuals in terms of ad insertions with 26,579 insertions in BARC week 36. Far behind at second place was HUL’s Fair & Lovely (personal care) brand with 15,640 insertions, followed by another HUL brand Lakme (personal care) at number three with 14,765 insertions.

    Mondelez International’s confectionary brand Cadbury was at fourth place with 13,532 insertions, while Colgate-Palmolive Company oral care brand Colgate was at fifth with 13,189 insertions. Three of HUL’s brands – Surf (home care), Dove (personal care) and Pond’s (personal care) were at sixth, seventh and eighth places with 12,982, 12,711 and 12,479 insertions each respectively. Automobile brand Honda followed at ninth place with 11,199 closely followed at tenth place by HUL’s beverage or food and drink brand Brooke Bond with 11,190 ad insertions.

  • MTV is all prepped up with season 2 of ‘India’s Next Top Model’

    MTV is all prepped up with season 2 of ‘India’s Next Top Model’

    MUMBAI: Calling fashionistas in town. MTV is back with season 2 of India’s Next Top Model (INTM) which begins airing on 10 July. The show will air every Sunday at 7 pm.

     

    Like season one, season 2 of INTM will see 13 contestants living together in a house in Mumbai for 10 weeks, under 24×7 camera surveillance. The girls will meet leading experts from the fashion and modelling industry who will teach them the skills necessary to be a professional model.

    Bulldog Media & Entertainment, which holds the rights for the Indian franchise, is excited about season 2.

     

    “We had an amazing response for season 1 with extremely loyal viewers. What surprised us is that the show was not only popular in India but also had tremendous following in International markets like the US, Middle East, UK. Season two is going to be bigger and better and is backed with some outstanding talent,” says Bulldog Media and Entertainment co-founder and executive producer Akash Sharma.  

    The 12 episodic (tentative) show has retained the same judges and host for this season. The difference: Dabboo Ratnani  and Lisa Haydon will continue as judges through to the last episode, with the latter also donning the anchor’s/host’s hat.  On the other hand, Anusha Dandekar and Neeraj Gaba will become mentors to the contestants as the show progresses, even as they judge the first few episodes.

     

    “We will follow the format of America’s Next Top Model with extreme challenges and photoshoots. Broadly, the framework will follow the international format though the creative elements will change,” elaborates Sharma.

    While Sharma was loathe to disclosing any figures relating to production costs, industry experts pegged the per episode bill to be between Rs 1.2 to 1.5 million.

    Being a fashion and lifestyle show, INTM has managed to lassoo Livon Serum as the title sponsor, while Lakme and Airtel have hopped on board as co-presenters, and  fashion portal abof.com has been signed on as powered by partner.

     

    “According to what we have been hearing we believe that the title sponsorship went at about Rs 8 million, whereas the copresenting sponsors have been finalised at Rs 5 million each,” opines a media planner. “Our estimate is that a 10 second spot buy on an MTV show could be anywhere between Rs 8,000 to 10,000 for the first run. But considering that this is a premium high aspirational programme, the rates could be about 30 to 40 per cent higher.”

    Another media planner adds that premium MTV properties such as Roadies have wrapped up title sponsorships at around Rs 22.5 million whereas powered by partners have paid up Rs 12.5 million each. So indiantelevision.com’s guesstimate is that the sponsorships could have been done at around Rs 15 million, and Rs 9 million each and Rs 6 million for the three different levels.

    “I am excited to have India’s Next Top Model on MTV India. They are the longest running reality franchise channel with a diverse reach. We have raised the bar with this season. It will have an International appeal maintaining the local flavour,” adds Sharma.

    Considering that its US parent, America’s Next Top Model has recently moved to VH1 in the US, after completing a successful 22 season or cycle run on The CW network  there, its quite likely that Sharma is going to be excited about the Indian edition for many more years to come.

  • MTV is all prepped up with season 2 of ‘India’s Next Top Model’

    MTV is all prepped up with season 2 of ‘India’s Next Top Model’

    MUMBAI: Calling fashionistas in town. MTV is back with season 2 of India’s Next Top Model (INTM) which begins airing on 10 July. The show will air every Sunday at 7 pm.

     

    Like season one, season 2 of INTM will see 13 contestants living together in a house in Mumbai for 10 weeks, under 24×7 camera surveillance. The girls will meet leading experts from the fashion and modelling industry who will teach them the skills necessary to be a professional model.

    Bulldog Media & Entertainment, which holds the rights for the Indian franchise, is excited about season 2.

     

    “We had an amazing response for season 1 with extremely loyal viewers. What surprised us is that the show was not only popular in India but also had tremendous following in International markets like the US, Middle East, UK. Season two is going to be bigger and better and is backed with some outstanding talent,” says Bulldog Media and Entertainment co-founder and executive producer Akash Sharma.  

    The 12 episodic (tentative) show has retained the same judges and host for this season. The difference: Dabboo Ratnani  and Lisa Haydon will continue as judges through to the last episode, with the latter also donning the anchor’s/host’s hat.  On the other hand, Anusha Dandekar and Neeraj Gaba will become mentors to the contestants as the show progresses, even as they judge the first few episodes.

     

    “We will follow the format of America’s Next Top Model with extreme challenges and photoshoots. Broadly, the framework will follow the international format though the creative elements will change,” elaborates Sharma.

    While Sharma was loathe to disclosing any figures relating to production costs, industry experts pegged the per episode bill to be between Rs 1.2 to 1.5 million.

    Being a fashion and lifestyle show, INTM has managed to lassoo Livon Serum as the title sponsor, while Lakme and Airtel have hopped on board as co-presenters, and  fashion portal abof.com has been signed on as powered by partner.

     

    “According to what we have been hearing we believe that the title sponsorship went at about Rs 8 million, whereas the copresenting sponsors have been finalised at Rs 5 million each,” opines a media planner. “Our estimate is that a 10 second spot buy on an MTV show could be anywhere between Rs 8,000 to 10,000 for the first run. But considering that this is a premium high aspirational programme, the rates could be about 30 to 40 per cent higher.”

    Another media planner adds that premium MTV properties such as Roadies have wrapped up title sponsorships at around Rs 22.5 million whereas powered by partners have paid up Rs 12.5 million each. So indiantelevision.com’s guesstimate is that the sponsorships could have been done at around Rs 15 million, and Rs 9 million each and Rs 6 million for the three different levels.

    “I am excited to have India’s Next Top Model on MTV India. They are the longest running reality franchise channel with a diverse reach. We have raised the bar with this season. It will have an International appeal maintaining the local flavour,” adds Sharma.

    Considering that its US parent, America’s Next Top Model has recently moved to VH1 in the US, after completing a successful 22 season or cycle run on The CW network  there, its quite likely that Sharma is going to be excited about the Indian edition for many more years to come.

  • MyCollegeFest makes more than 100 colleges take the energy dash for Tata Gluco Plus

    MyCollegeFest makes more than 100 colleges take the energy dash for Tata Gluco Plus

    Mumbai: New age digital media-tech company Graphene Media has been recently mandated to execute a first of its kind activation for NourishCo’s Tata Gluco Plus (TGP) in more than a 100 colleges in Tamil Nadu & Karnataka during the next three months. 

    In order to build an active engagement for its launch in Tamil Nadu & Karnataka, MyCollegeFest a venture by Graphene Media, conceptualized a clutter breaking activation for NourishCo which involves students participating in a physically exhausting game thereby showing the importance of staying hydrated.

    Using latest motion controlled gaming and Kinnect technology, MyCollegeFest created a virtual scenario where a student has to control his avatar by physically running, dodging obstacles and collecting energy by grabbing TGP packs. Every obstacle reduces their score and every TGP pack gives them more points to run further. The game ends with the participants reaching out for a real drink to replenish their energy after participating in this activity.  

    Speaking on how well this activation has been received at this stage, Mr. Sanjoy Chakrabarty, CEO and Founder of Graphene media says, “Innovation is one of the best ways to create top of mind recall especially amongst youth. MyCollegeFest, being the only platform for aggregating college fest from across India, effectively maximizes visibility and engagement for a brand through college festivals. While this activation for Tata Gluco Plus is a first of its kind from an innovation perspective, it can also talk about scalability as it covers almost a 100 colleges across the southern part of India. We look forward to taking up such challenges and enhancing engagement with many more such unique ideas.”

    With an inventory of over 2500 college fests across 300+ cities in India, MyCollegeFest has been innovating on student engagement with brands. Keeping in mind its clients requirements, it works on basic sponsorships for large scale branding activity to delivery on actual sales, app downloads, product usage, customer connects and offers 3 levels of an association – exposure, engagement and performance. MyCollegeFest.co.in has been working on projects for brands like Lakme, NourishCo, eBay, Olivia, and Emami with cumulative touch point of more than 1000 college fests. With its comprehensive software driven solution and known to deliver value, MyCollegeFest.co.in ensures quality performance and value for money as per client plans.

  • MyCollegeFest makes more than 100 colleges take the energy dash for Tata Gluco Plus

    MyCollegeFest makes more than 100 colleges take the energy dash for Tata Gluco Plus

    Mumbai: New age digital media-tech company Graphene Media has been recently mandated to execute a first of its kind activation for NourishCo’s Tata Gluco Plus (TGP) in more than a 100 colleges in Tamil Nadu & Karnataka during the next three months. 

    In order to build an active engagement for its launch in Tamil Nadu & Karnataka, MyCollegeFest a venture by Graphene Media, conceptualized a clutter breaking activation for NourishCo which involves students participating in a physically exhausting game thereby showing the importance of staying hydrated.

    Using latest motion controlled gaming and Kinnect technology, MyCollegeFest created a virtual scenario where a student has to control his avatar by physically running, dodging obstacles and collecting energy by grabbing TGP packs. Every obstacle reduces their score and every TGP pack gives them more points to run further. The game ends with the participants reaching out for a real drink to replenish their energy after participating in this activity.  

    Speaking on how well this activation has been received at this stage, Mr. Sanjoy Chakrabarty, CEO and Founder of Graphene media says, “Innovation is one of the best ways to create top of mind recall especially amongst youth. MyCollegeFest, being the only platform for aggregating college fest from across India, effectively maximizes visibility and engagement for a brand through college festivals. While this activation for Tata Gluco Plus is a first of its kind from an innovation perspective, it can also talk about scalability as it covers almost a 100 colleges across the southern part of India. We look forward to taking up such challenges and enhancing engagement with many more such unique ideas.”

    With an inventory of over 2500 college fests across 300+ cities in India, MyCollegeFest has been innovating on student engagement with brands. Keeping in mind its clients requirements, it works on basic sponsorships for large scale branding activity to delivery on actual sales, app downloads, product usage, customer connects and offers 3 levels of an association – exposure, engagement and performance. MyCollegeFest.co.in has been working on projects for brands like Lakme, NourishCo, eBay, Olivia, and Emami with cumulative touch point of more than 1000 college fests. With its comprehensive software driven solution and known to deliver value, MyCollegeFest.co.in ensures quality performance and value for money as per client plans.

  • GroupM & Google’s Grand Diwali Mela gets AskMe Bazaar as title sponsor

    GroupM & Google’s Grand Diwali Mela gets AskMe Bazaar as title sponsor

    MUMBAI: Making the online Diwali festival initiative bigger and better this year, GroupM with along with Google has roped in AskMeBazaar.com as its new title sponsor.

     

    Brands that renewed their partnership with the Grand Diwali Mela this year are Lakme, Horlicks, Kurkure and Hungama.com, whereas Eno and Godrej Securities have come on board as the new partners.

     

    Last year, the Grand Diwali Mela received over 5.5 million visitors in a course of 30 days. Over 125,000 hours were spent browsing various online stalls in the mela. These stalls included products, food items, pooja needs, gaming and entertainment. The Grand Diwali Mela emerged as the largest online sampling platform for brands wherein over 150,000 samples were shipped across India, with 70 per cent sample orders going to Tier 2 and Tier 3 towns. The samples ranged from make-up, skincare and household products.

     

    Askmebazaar.com will be offering a host of deals at the Grand Diwali Mela with discounts on home appliances, mobile phones, fashion apparels, home décor and personal care products.

     

    For the spiritually inclined, this year the ‘Grand Diwali Mela’ has the option of offering prayers and receiving ‘prasad’ from a number of temples across India. As Diwali is also about greeting loved ones, the Grand Diwali Mela will also offer the facility to send online festive greetings showing your ‘namkeen’ side with fun greeting cards from Kurkure.

     

    Talking about the sponsorship, Askmebazaar digital strategy group CMO and head Manav Sethi said, “We are excited to be the presenting sponsor of Grand Diwali Mela 2015. One of its kind virtual mela; one stop destination for entertainment, best deals and best brands in the biggest festive season of India. A truly immersive experience in one destination for consumers. This year look forward to the BIG deals everyday delivered at your doorstep. From furniture to fashion, AskmeBazaar has curated the best deals to ensure every home lights up this Diwali. Askme Group looks forward to India joining us on the GDM, 2015; the biggest mela of the year!”

     

    On the second season of the Grand Diwali Mela, GroupM South Asia CEO CVL Srinivas said, “After the success of the Grand Diwali Mela in year one, we are excited to bring the online festival back again this year. We have a new naming partner on board AskMe.com as well and a range of new brands and products for consumers to choose from.”

     

    Speaking about the reach of the festival, Srinivas added, “With GDM, we were able to create a great platform for consumers to come and sample products and interact with brands. Last year we saw a clear spike in terms of mobile usage to access the Grand Diwali Mela. With a clear focus on taking the festival to not just metros, but also tier 2 and 3 towns, where the mobile phone is their window to the world, GroupM and our partners are integrating traditional print, TV and radio with mobile and digital marketing.”

     

    “Grand Diwali Mela organised by GroupM emerged as India’s largest online brand activation initiative during the festival season last year and surpassed any offline brand activation initiative in the country. As more and more consumer products companies embrace the Internet to drive sampling and consumer engagement, we’re delighted to partner Group M to scale this initiative further and help brands make the most of the opportunity online,” asserted Google SEA & India director agency business Punitha Arumugam.

     

    Hungama.com, has come back on board as one of the partners of the ‘Grand Diwali Mela’. Last year Hungamam.com gave users access to films from its  Indian and International movies catalogue. Users could also create a Grand Diwali Mela playlist of popular Bollywood numbers. This year, Hungama.com brings on board ‘Hungama Play’ – its premium video on demand (VOD) service via the Grand Diwali Mela 2015.

     

    Besides this, the Grand Diwali Mela is also running contests with prizes to be won.

  • Y-Films readies new web series ‘Bang Baaja Baaraat;’ ropes in Lakme as sponsor

    Y-Films readies new web series ‘Bang Baaja Baaraat;’ ropes in Lakme as sponsor

    MUMBAI: Buoyed by the success of its maiden web series called Man’s World, Yash Raj Films’ youth films wing – Y-Films is planning to launch its second web series – Bang Baaja Baaraat – on 4 November.

     

    The five-part series is directed by Anand Tiwari and written by Sumeet Vyas, Amritpal Bindra and Anand Tiwari. Bang Baaja Baaraat is thestory of two crazy families that come together for one mental wedding. 

     

    The cast includes Ali Fazal, Rajit Kapoor, Shernaz Patel, Gajraj Rao, Ayesha Raza, Neil Bhoopalam. The series will also mark the debut of YRF’s new find – Angira Dhar, who has also been signed up by the studio.

     

    Additionally, the studio has also brought on board Lakme as the sponsor of the series. 

     

    YRF talent management and Y-Films head and producer of the series Ashish Patil said, “Y-Films has always believed in pushing the boundaries of story-telling, our first series Man’s World was just the start of that journey on the web. With Bang Baaja Baaraat, we are upping the ante on the medium with one of the most incredible star casts that a web series has ever seen in India and a cinematic vision that’s never been seen on the net. The series itself is a fantastic ride, like a mad destination wedding gone wrong. Don’t miss it!”

     

    HUL vice president – skin care Srinandan Sundaram added, “Bang Baajaa Baaraat promises to be an entertaining wedding story that the young audiences will relate to. We are happy to partner with YRF on this endeavour with our brand Lakmé as this is a good opportunity to strengthen Lakmé’s image on styling for special occasions such as weddings, a pivotal moment in a woman’s life.”

     

    Mindshare Fulcrum leader Amin Lakhani said, “We, at Mindshare always thrive in coming up with unique ideas that connect a brand to its consumer. YRF’s forte of creating clutter breaking content & Mindshare’s expertise at driving innovations paves way for an iconic partnership. Given the grandeur & the star cast, we saw Bang Baaja Baaraat as a great opportunity for a contemporary brand like Lakmé. It has also given us a platform to engage the brand’s audience by creating interesting content around the series and its protagonist, Angira.”

     

    The series’ costumes have been exclusively designed and styled by Diva’ni – a YRF & KBSH brand.