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Tag: Lakme School of Style

  • TTND partners #fame for Lakmé digital marketing campaign

    TTND partners #fame for Lakmé digital marketing campaign

    MUMBAI: TO THE NEW Digital (TTND) has partnered with #fame to power its client’s social media campaign. The digital agency, as part of the partnership has helped craft interactive campaigns for the Karan Johar led Lakmé School of Style (LSOS).

     

    The campaign helped Lakmé School of Style increase customer engagement through various contests and interactive activities. The new campaigns on Twitter and Facebook trended and reached more than six million audiences, giving LSOS more than one lakh fan following on social media channels.

     

    TO THE NEW Digital CEO Deepak Mittal said, “We are thankful to #fame for trusting us with this crucial responsibility of executing such a large scale project. Lakmé is their premium client and we are glad to have partnered with #fame in executing a campaign that’s a ‘first-ever’ in its category itself. We have managed all social media marketing efforts to support Lakmé School of Style’s long-term strategy of strengthening its brand by enhancing customer interaction and experience.”

     

    The project was implemented through various social media campaigns and contests, including #MeraSummerSong, #LoveandLipstick and #The70sLook, which succeeded in engaging followers and created buzz around the brand across social media channels in India.

  • This holi celebrate your own colour with ‘Lakme School of Style’ at #fame

    This holi celebrate your own colour with ‘Lakme School of Style’ at #fame

    MUMBAI: It’s time to run riot. It’s the festival of colours – Holi – so very loved by all of us. India loves colour and simply loves to play with it. Yet, why is it then that when it comes to the very colour of skin we become shy or ashamed or want to make it glow differently?

     

    This Holi, #fame and the Lakmé School Of Style urge every Indian to celebrate their colour with an open heart and with a splash of delight. Your own colour is as beautiful and unique. Laced with beautiful poetry the #fame video titled Celebrate Your Colours is vivid and touching and brings out one’s own self as you watch it because “baat ye hai ki hum Hindustani hoti hi hain rangeen… jo pyaar hamein rangon se hai who kisi aur ko kahan?”

     

    A strong statement on the beloved festival of us all and delivered with an intent, this #fame Lakme School Of Style video underlines the value of equality, liberty, freedom and rejoiceness. “Gore rang se badhta nahin kisi ka maan, Haisiyat banti hai mehnat se… Aur mehnat ko toh rang dikhta hi nahin”

     

    Yes, love all, colour all, love thyself.  #fame Lakme School Of Style on https://www.youtube.com/watch?v=vbJM3mGwCu8 will rip open your heart and make you think, revel and feel the colours of life. So, this Holi kholo apne mann ko… manao jashn apne khud ke rang ka.

  • #fame launches India’s first video fashion mag with KJo, Lakme ‘School of Style’

    #fame launches India’s first video fashion mag with KJo, Lakme ‘School of Style’

    MUMBAI: #fame, India’s leading talent led digital network, has pioneered another content coup by launching Lakmé ‘School of Style’. The show will not only give India its first ever video fashion magazine but, will also script film maker and fashion icon Karan Johar’s digital debut.

     

    Lakmé School of Style is a first of its kind show that will not only bring the newest trends and happenings from the fashion world but in the process will also create new age fashionistas and idols. Lakmé is a pioneer in beauty and fashion and through this association the brand will lend its expertise and industry knowledge to Lakmé School of Style. A fashion brigade led by Karan Johar himself will bring the fashion news, views and events from all over the world to the internet screen. The debut season of Lakmé School of Style will span over six months and content will be served through digital videos on a daily basis. The channel will be hosted across the #fame network which is available on all leading digital and social platforms including YouTube (youtube.com/fameschoolofstyle), facebook (facebook.com/famesos), Dailymotion, WeChat, and leading content publishers.

     

    Speaking on the occasion of opening the lines for entry, Saket Saurabh, CEO, #fame said, “At #fame, we are committed to discovering and promoting the best emerging talent on the digital video platform. ‘Lakmé School of Style’ will achieve this objective, by giving talented fashionistas a once-in-a lifetime opportunity to shape the dialogue on style and trends. As India’s first fashion video magazine, ‘Lakmé School of Style’ will be the definitive destination for fashion in the country.”

     

    Speaking on this association Shashwat Sharma, Head, Lakme and Beauty shared, “Lakmé epitomizes beauty and fashion.  Digital is increasingly becoming the first port of call for the youth to discover and decode the latest trends. Therefore, we believe that School of Style provides us with the right platform to actively engage with this audience. Inspired by backstage fashion, Indian beauty expert Lakmé continuously innovates to offer a wide range of high performance and world class color cosmetics, skincare products, and beauty salons.

     

    Interested and active fashion vloggers can send their entries to karanjohar@livfame.com or log on to www.livfame.com/schoolofstyle. Karan Johar, excited to make his digital debut with Lakmé School of Style said, “Iam excited about the power of digital and the new wave of promising young talent that’s coming to the fore through it. #fame’s unique initiative, Lakme School of Style, is the perfect opportunity for us to discover top fashion talent and I look forward to making my digital debut with this show.”