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Tag: Lakme India Fashion week

  • FDCI zeroes on The Grand as venue for Lakme India Fashion week

    MUMBAI: After considering Hotel Taj Palace and ITPO Pragati Maidan in Delhi as possible venues for the much-awaited Lakme India Fashion Week (LIWF) 2004, the Fashion Design Council of India (FDCI) announced The Grand Hotel in New Delhi as the venue for the event which will be held from 29 April 29 to 5 May.

     
    LIFW will provide a vibrant platform for the business of fashion. FDCI executive director Vinod Kaul said, “We are pleased to announce the venue of LIFW 2004, much in advance this year. We have been looking for an appropriate venue for past three months. LIFW has grown over the last few years and so have the requirements for space, support services, image association, etc. As a result we were looking at three venues – Hotel Grand, Hotel Taj Palace and ITPO Pragati Maidan. After analyzing cost, benefits and our requirements, we have decided to choose Hotel ‘The Grand’ as the venue.”

    Commenting on FDCI’s announcement, The Grand, New Delhi EAM rooms and marketing Navneet Nagpal said, “The Grand New Delhi has always been identified with classy lifestyle events depicting an orientation towards style, art and luxury. LIFW has evolved as the only true platform for the country that represents fashion in its current paradigm. A symbiotic relationship between the two, the Grand and LIFW, not only makes complete sense but also is complementing for both brands.”

    Nagpal further added, “The Grand New Delhi is set within 10 acres of landscaped gardens located in an environmentally protected area in Vasant-Kunj Phase 11. Owing to its spacious contemporary settings and elegantly designed interiors, The Grand New Delhi is the most appropriately chosen venue for the biggest fashion extravaganza in India. Just 15 minutes from the airport and a short drive from Delhi’s commercial centers and national monuments, The Grand New Delhi offers a style of service and range of facilities second to none.”

    According to an official release, LIFW 2004 will continue to focus on promoting the ‘business of fashion’. An exclusive ‘by invitation only’ event, LIFW 2004 will see over 15,000 visitors, ranging from international buying houses to domestic buyers, the textile industry, investment and corporate houses, related government bodies, media, sponsors, as well as guest designers.

    The event on the whole will aim to serve as an effective platform to promote fashion-design and industry professionals to form trade linkages within India and abroad. It proposes to feed the audience with diverse fashion resources. Lakme India Fashion Week offers participating designers a business presence through a series of marketing tools including presentations, study, seminars, workshops on various facets of the industry, to inform and educate the buyers, investors, corporate houses and the media.

  • ‘TrendsIndia-Winter 2002-03’ unveiled at Lakme India Fashion Week

    NEWDELHI: ‘TrendsIndia – Winter 2002-03’, probably the country’s first formal Trend Forecast was unveiled at the ongoing Lakme India Fashion Week 2002. The initiative has been pioneered by the Fashion Design Council of India (FDCI) as part of its ongoing efforts to streamline and organise the Indian fashion industry.

    Meant to serve as a reference for designers, textile manufacturers and other players in the fashion industry, the book gives a direction to the industry players in terms of fibres, fabrics, colours, trims, silhouettes and accessories. The forecast also talks about various themes and stories around which collections may be developed.

    FDCI executive director Vinod Kaul terms TrendsIndia as a very important step towards organising the Indian fashion industry. “Trend Forecasting can be called as the central nervous system that would connect all elements of the industry to form a cohesive workable group. To take this forward we plan to form a trend council which would have a representation of all industry participants who would carry the work further,” he says.

    Paris headquartered Trend and Design Bureau’s representative Anchal Jain opines that the FDCI initiative is particularly relevant as there is a state of fashion anarchy in India and the industry here does not follow any trends, leaving the consumer confused leading to less purchase, larger unsold stocks and ultimately lesser margins. The industry would now have the option of reading the evolving changes and translating them into organised supply for which there is demand, he says.

    Speakers at the forum agreed that trends in India are no different from the rest of the world, as the target consumer is exposed to global influences but wants to keep his cultural and traditional values intact. The path forward for the industry therefore lies in picking global trends and merging them with the traditional Indian flavours to create trends that are global, contemporary and yet uniquely Indian.

    In its third consecutive year, the Lakme India Fashion Week 2002 which commenced on 2 August will conclude tomorrow at the Taj Palace Convention Centre in New Delhi.

     

  • Fashion is in the air: Red FM’s ‘Asli Fashion Fiesta’

    Fashion is in the air: Red FM’s ‘Asli Fashion Fiesta’

    MUMBAI: 93.5 Red FM brings Asli Fashion Fiesta in association with Lakme India Fashion Week.

    The partnership comes through an exclusive tie up between Red FM and Lakme India Fashion Week 2004 (LIFW 2004). Red FM is the official radio partner of the much awaited LIFW 2004 that starts from 27 April, an official release says.

    Asli Fashion Fiesta will bring its listeners fashion related tips from the renowned icons of Indian fashion industry, thus helping them to enhance their sense of style.

    There will be interviews and other programs involving popular models, designers, make-up professionals and others from the Indian fashion industry. They will speak about style and give tips on looking good, the release added.

    Khoobsoorat hai tu will have a celebrity offering personal advice to the listeners on how to feel beautiful and smart by emphasizing on their style statement. They talk about what is in vogue and what is outdated, what is to be worn in the daylight or in the disco light, what is hip today and such other things.

    In and Out in Fashion has celebrities talking about what is to be worn to look trendy.

    In another segment, radio jockeys will interview models and designers and the best of answers will be telecast in fragments.

    Commenting on the programming, Red FM executive producer Vehrnon Ibrahim says, “Fashion can be fun for everyone. We want to demystify fashion for our listeners. The tie up with LIFW brings an add-on to each other’s image and positioning. Our programming essentially brings the listener’s tips and tricks which they can use everyday.”