Tag: Lakme Fashion Week

One Infinite presented Megha Bansal, Romaa Agarwal, Salita Nanda at Lakme Fashion Week

MUMBAI: Event management firm One Infinite founded by event vet Pratap Simon and fashion model Krishna Chaturvedi showcased the beauty of bridal wear from three designers Megha Bansal, Romaa Agarwal, and Salita Nanda at Lakme Fashion Week in partnership with FDCI on 12 October 2024.

“We are excited to embark on our fourth season with Lakmé Fashion Week in partnership with FDCI, continuing our mission to elevate emerging talent. Today’s showcase was a great success, highlighting the unique vision and craftsmanship we champion at One Infinite. We are proud to present these talented designers and look forward to seeing their impact on the fashion industry.” said Pratap and Krishna.

Megha Bansal unveiled an ethereal dreamline

It was a celebration of dreams from the creative design studios of Megha Bansal when she unveiled her Khwaab – Khawaishyon Ka Shamiyana at Lakme Fashion Week in partnership with FDCI.

Megha Bansal has been in the couture realm for several years when her label has created the most show stopping outfits. This season, her collection paid homage to the skills and crafts of artisans whose expert hands have created fabulous patterns to embellish her work. From traditional Indian wear, Megha’s fashion sensibilities moved to fusion ensembles that catered to the bridal and formal wear buyers.

The beauty of Indian crafts came alive as the geometry of Mughal jaalis, which were reimagined as contemporary patterns and weaves. The sleeves were stunning eye-catchers, while necklines were daring and delightfully dramatic, as they added grandeur to the ensembles.

The hand embroidery sparkled on luxurious silks to create the perfect after dark creations. The dazzling lehenga, choli, dupatta trios vied for attention on the ramp, in colours that were not only eye-catching but visions of ethereal beauty. The fusion looks were ideal for formal soirées, while the majestic gowns and dramatic saris completed the look.

The gorgeous Shilpa Shetty, looked sensational as she glided down the runway in a soft, pink lehenga and a tiny choli with sheer yoke and long-sleeves. For added drama the long, sheer never-ending trail attached at the back completed the glam look.

For women who long for couture of an unconventional kind that reflects the glory and beauty of Indian crafts, the Khwaab – Khawaishyon Ka Shamiyana by Megha Bansal, offered all the shimmer and style to celebrate the festive season.

Salita Nanda’s weightless forms merged cleverly with structured silhouettes

Salita Nanda has a solid design foundation. A graduate from the London College of Fashion and a trained pattern maker from the Milan Fashion Campus in Italy, Salita’s collection had that great vibrancy of colours, prints and designs at Lakm? Fashion Week in partnership with FDCI.

Salita unveiled her first capsule collection in 2015 at the Lakmé Fashion Week Summer/Resort 2015 season during the GenNext show. Since then, she has never looked back and created an innovative fashion empire. From Paris Fashion Week to Dubai and Hong Kong, Salita has exhibited her designing skills around the world.
Her latest collection Cielo was inspired by the timeless song ll Cielo in Una stanza (the sky in a room). Bold prints have been the leitmotif of Salita’s collections, and this season too, they appeared as hand painted prints. The ensembles were dreamt up in the most gorgeous sheer fabrics that shimmered on the runway.

The delicate weightless silhouettes, at times, were contrasted on the ramp with structured form fitted shapes that were feminine to the core. Swirling robes and capes covered the stylishly created ensembles like pants, tops, skirts and maxis. The unusual robe with billowing sleeves over sheer loose pants, loose trenches and over printed ensembles brought a versatile appeal to the line. Salita’s treatment was an amalgamation of artistic prints and solids that will undoubtedly appeal to trendy dressers. Salita also offered a wide spectrum of options that would make the festive wardrobe the perfect blend of vintage dressing and contemporary styles.

The three men’s wear entries followed the theme of the show. The shirts, trousers and covers were splashed with the colourful prints that are Salita’s trademark.

The Cielo collection from the studios of Salita Nanda, displayed fashion that will enchant women who want to make strong, striking, sartorial statements.

Romaa Agarwal unveiled a floral inspired celebratory collection

The label Romaa by Romaa Agarwal has been in the forefront of the bridal and formal wear industry. Her glam fashions have appealed to women who appreciate the glory of Indian crafts and textiles. Romaa’s latest collection, Aheli at Lakme Fashion Week in partnership with FDCI, was all about celebrations during the festive soirées.

The collection was a scintillating story of pure, lush silk fabrics that were merged with the sheer beauty of tulle to create the floral inspired garments. As Romaa’s creativity spanned a wide spectrum, there was a delicate visual play of petals for detailing in soft gentle hues, which projected a gentle nuance. Pretty, feminine pastels and ivory silks were turned into the backdrop for the swaying floral motifs. The layered tulle and the delicate petals that adorned the ensembles, created a dreamlike quality. The zardozi and Cut Dana embroidery glistened on the dramatically styled ensembles.

Traditional craftsmanship and silhouettes was cleverly reimagined as the creations offered a varying choice from concept saris to regal kurta sets, and from bridal lehenga, choli, dupatta sets to fusion ensembles. The list was long and luxurious to suit all fastidious buyers.

The Aheli collection was all about glamour that moved from daytime chic to bridal splendour and then onto stunning floor kissing gowns and formal wear for evening soirées under the moonlight.

The Aheli show was stopped by lovely Bollywood beauty Diana Penty who walked gracefully down the ramp in a pale, pink lehenga worn with a bralette that revealed the most intricate strappy back.

Romaa Agarwal’s label Romaa offered an innovative unconventional line of sartorial options with the “Aheli” collection that will thrill women when they go for their festive celebrations.

October 12, 2024
Reliance’s R|Elan fabric 2.0 gets a Huemn touch at Lakme Fashion Week

MUMBAI: Reliance Industries Limited’s R|Elan fabrics 2.0, which showcased its innovations at a meet a couple of months ago, has this time partnered with ready to wear home grown label Huemn. The latter presented a collection made from R|Elan fabrics 2.0 at the Lakme Fashion Week in partnership with FDCI on 11 October.

Amongst the fabrics Huemn used for the show include: the eco-friendly R|Elan GreenGold, made from recycled PET bottles, R|Elan Kooltex, combining style with sustainability and R|Elan SmarTex – a revolutionary fabric that enables wearers to stay fresh, active and comfortably cool. It has multiple functional properties like – cool to touch, odour control and UV protection – all in one fabric. By further integrating ethical practices into its design philosophy, Huemn aims to reduce textile waste further, while enhancing garment performance.

“Founded on the principles of inclusivity and empowerment, Huemn constantly navigates the shifting social landscape, unlocking new perspectives through each collaboration and pushing the boundaries of design,” Said Reliance Industries president – polyester Hemant D Sharma. “At the core of Huemns’s vision is the power of the human mind, which shapes culture and communities. This collaboration is a perfect example of how R|Elan’s advanced fabric technology’s performance and sustainability creates a one of a kind experience.”

As part of the collaboration, Huemn embraced eco-friendly fabrics like R|Elan The label, started in 2012 has been making fashion waves ever since its launch. Multi award winner and collaborator with several top brands, designer Pranav Mishra of Huemn, a graduate of the National Institute of Fashion Technology, Bangalore has been the driving force of the brand. Huemn’s latest collab with R|Elan created a fashionable stir on the ramp, during Lakm? Fashion Week in partnership with FDCI.

For each amalgamation it’s a fresh narrative for Pranav and with R|Elan’s sustainable and innovative textiles, the partnership was just perfect, says a press release. The high-performance fabrics of R|Elan by Reliance Industries were turned into trendy gear and exhibited Huemn’s characteristic touches.

The collection reflected the signature elements of Huemn when relaxed statement pieces appeared on the runway. The hand drawn prints were eye catchers, while the inclusive fits and styles offered a variety of options for the unisex buyers. Keeping in mind Indian crafts, there was a profusion of handcrafted textures and surfaces, along with traditional Indian craft techniques, like embroidery that brought a great mix of design. The highlight of the line was the intense fashion innovation for each garment that was directed towards amazing
performance, sustainability and comfort. The Huemn designs were versatile and will resonate with a cross section of buyers.

Said Huemn co-founder & creative director Pranav Misra: “At Huemn, our goal is to create a dialogue that resonates beyond fashion—connecting with people on a deeper level, and reflecting the times we live in. With R|Elan we had yet another opportunity to push the envelope in terms of both design and sustainability, creating pieces that are as responsible as they are relevant. The Huemn X R|Elan collaboration is a dynamic union of creative vision and technological innovation. It is poised to inspire consumers to rethink fashion.”

The Huemn label is a homegrown brand from India that offers contemporary, unisex, handcrafted clothing, which will always be relevant as it is inspired by the social, political and cultural atmosphere of the times., says the press release.

October 12, 2024
Deme by Gabriella’s “Tropic of D” collection enchants at Lakmé Fashion Week

Mumbai: The Lakmé Fashion Week, concluded with a surge of summery vibes as Deme by Gabriella Demetriades unveiled its captivating “Tropic of D” collection on the final day of Fashion Week (17 March). This wasn’t just a runway show; it was a coronation, anointing “Tropic of D” as the undisputed queen of summer fashion.

The front row, including Bollywood royalty and fashion elite, became a captivated court. Sonal Chauhan, Anusha Dandekar, Shibani Akhtar, Arjun Rampal along with son and daughter Mahika, Farah Ali Khan, and Pragya Kapoor – their mere presence added a mesmerising power to a dazzling evening. Yet, even amidst this star wattage, the true story unfolded on the runway.

Deme’s founder, Gabriella Demetriades, describes the collection as an ode to the carefree spirit of the season. “Flowing silhouettes that dance with every step, a vibrant tapestry of colours that kiss the skin, and a touch of playful charm that exudes confidence,” she said.

“This is the essence of ‘Tropic of D’ – a collection designed to make every woman the radiant star of her summer soiree.”

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The fashion runway transformed into a tropical paradise as a breathtaking procession of gowns, each a masterpiece in its own right, glided down the platform. The collection pulsated with the carefree spirit of summer, a kaleidoscope of colours that seemed to explode off the fabric. Fiery oxblood reds mirrored the setting sun, ethereal sky blue whispered lazy summer afternoons, and chic beiges and olive hues echoed lush foliage.

These vibrant hues adorned the forms of Mahieka Sharma (New Age Model of the Year), the phenomenal Super Model Rikee Chatterjee, Pratiksha Shetty, Ikisvon Jamang (a rising star whose powerful presence matched the collection’s grandeur), Sakshi Sindhwani (a champion of inclusivity showcasing the collection’s versatility), and Subhiksha Shivkumar, each model a force in their own right. Some dazzling designs that caught the eye were the Oxblood silhouette, sculpted without sleeves, caressing the curves with delicate gathers, and a playful peek-a-boo cutout adding a touch of alluring mystery, perfect for balmy nights. The black mesh gown is adorned with 3D flowers that whisper of enchanted gardens. A stunning blue mermaid silhouette accented by a unique cowl finish and delicate organza flowers. Whimsy took centre stage with a chic beige halter neck dress adorned with crocheted seashells and starfish, while sophistication reigned supreme in a sleek black malai dress with a criss-cross ruched neckline.

Deme’s “Tropic of D” collection left an indelible mark on Lakmé Fashion Week. Each piece, imbued with the magic of a sun-drenched paradise, promises to be a coveted crown jewel in any wardrobe. It’s a collection designed for the woman who celebrates her individuality with an air of island opulence, a woman who doesn’t just command attention, she reigns supreme.

March 18, 2024
Kaveri’s AW’23 collection offers timeless linen staples for every wardrobe

Mumbai : The famed Lakmé Fashion Week Designer and ebullient personality Kaveri Lalchand, introduces its latest Autumn-Winter ’23 collection: ‘The Romance of the Rose’. This innovative collection encapsulates the allure and beauty of the ubiquitous rose, crafting an exquisite tale through intricately designed linen garments.

The collection emerges as an artistic spectacle, blending unparalleled techniques such as sculpted linen and watercolor on fabric. Each piece becomes a sartorial masterpiece, resonating with the timeless elegance of luxurious linen.

Inspired by the poetic verses and the essence of love, ‘The Romance of the Rose’ transports wearers into an enchanting garden, where floral imprints pave the way for a delicate affair with timeless elegance. Crafted with finesse and imbued with a melange of innovative techniques, including embossed linen, needlepoint lace, wire craft, and watercolor translucent embroidery, this collection stands as a testament to Kaveri’s enduring love for the rose.

The craftsmanship in this collection is nothing short of extraordinary. Handmade organza rosettes delicately adorn linen, lending a serene grace to the garments. The introduction of ‘Sculpted Linen’ elevates designs, adding layers of depth and intrigue, while needlepoint lace redefines timeless beauty.

Kaveri’s use of wire craft, blending linen strings with opulent sheet metal, creates an intricate symphony of designs, further adorned with hand-cut vintage wild roses and watercolor translucent embroidery that mimic the fluidity of watercolors on fine linen.

Speaking about the collection, a representative from Kaveri shared, “We’re enthralled to showcase ‘The Romance of the Rose’ – a collection that not only embodies feminine sensuality but is also sculpted to empower, inspire, and persevere. Each piece is a stylish testament inviting you to a poetic journey.”

This collection celebrates artistry, craftsmanship, and the enduring beauty of the rose, offering wearers an opportunity to adorn themselves with a touch of timeless elegance and sophistication.

For more information about Kaveri’s Autumn-Winter ’23 collection exquisite collection, visit: https://bykaveri.com/

January 17, 2024
Logitech X Saaksha & Kinni collaboration at the Lakme Fashion Week in partnership with FDCI was a stylish union of fashion and technology

Mumbai: The association of Logitech with designers Saaksha & Kinni for the collection “Prism” was a celebration of style and technology with geometry, colour, and mirrors forming a perfect amalgamation at the Lakmé Fashion Week in partnership with FDCI.

In a creative confluence of fashion and technology, popular actress and fashion icon Sobhita Dhulipala walked the ramp as the showstopper for Logitech X Saaksha & Kinni. Sobhita flaunted Logitech’s popular POP Keyboard as an accessory to sport her bold and experimental look from the “Prism” collection at the show.

Talking about the collaboration, Logitech India country head Srinivas Rao Vishnubhotla said, “After two successful collaborations with Lakmé Fashion Week in partnership with FDCI, we are excited to associate with them once again. This year was all about accentuating the bold aesthetics of our studio series through the signature vibrant and stimulating sensibilities of the dynamic duo Saaksha & Kinni. Today’s millennials and gen-z’s seek style, design, and self-expression as part of their daily activities, and technology has become a reflection of their identity. Hence, Logitech is committed to innovating technology that is playful, chic, colourful, and bold. For young people and working professionals who are constantly on the lookout for creative, productive, and unique tech solutions, our accessories help in making a bold statement.”

This creative confluence of fashion and technology between Saaksha & Kinni and Logitech was a celebration of a hybrid future of work lifestyle to make “work from anywhere” stylish, fun, and productive. Recurring themes that ran through “Prism” were youth, colour, experimental, and bold; all attributed to Logitech, with whom it strongly resonates with. This was reflected in their studio series, which was designed especially for gen-z and working millennials and sports a sleek and stylish design with pops of colour.

The designers were inspired by prints that moved through the tie and dye craft and continued onto geometrics and abstract flowers, which represented their favourite states – Gujarat and Rajasthan. The intricate hand embroidery collection was inspired by the colour palette of Logitech’s studio series. Hence, the addition of mirror work, thread work, tassels, and metals proved to be a perfect fashionable balance.

Designer Saaksha Bhat said, “This season we have collaborated with Logitech to showcase our new collection ‘Prism’ at Lakme Fashion Week X FDCI. The collection showcases pinks, purples, and yellows—an ode to the fun and vibrant colours used in Logitech’s Studio series. The silhouettes are layered, youthful, and easy breezy-a testament that you can work comfortably from anywhere and in style!”

Saaksha & Kinni are known for their signature hand micro pleating, which was once again used extensively throughout the diverse collection this season. Visible on several silhouettes like dresses, skirts, and jackets, the micro pleating and shapes allowed free movement and comfort for the wearer. Layering was an important aspect of the look, as different weights of light chiffon, hand-woven cotton, and satin were cleverly balanced with heavy denim and drill.

The collaboration between Logitech and designers Saaksha & Kinni for their collection “Prism” was a great offering for the fashion-conscious who prefer to work from anywhere while remaining stylish, productive and relaxed.

October 20, 2022
LupinLife’s Corcal Bone & Beauty to bring #Beautifullystrong real women to the ramp

MUMBAI: LupinLife’s Corcal Bone and Beauty has announced collaboration with Lakme Fashion Week to celebrate #beautifullystrong women across India at the upcoming Lakme Fashion Week Summer/Resort 2019 edition. Marking its launch in India, the Corcal Bone & Beauty show will bring strong and beautiful women to walk the ramp through an online audition for women across India.

LupinLife Consumer Healthcare head Anil V Kaushal said, “It’s often seen that women’s health doesn’t receive the attention it deserves. With demanding and multifaceted roles, from homemakers to working women, women’s health usually takes a back seat. Corcal Bone & Beauty is true health and beauty partner of all women which helps them prioritise health – focusing on being healthy within to stay beautiful. Everyone is beautiful the way they are but only good health from within can help stay that way. To create awareness about the link between inner health and beauty, we are delighted to partner with Lakme Fashion Week to showcase a very beautiful collection by designer Rina Singh of Eka as well as have women tell their stories of inner strength and beauty.”

Speaking on the association, Corcal brand ambassador and Bollywood actor Kareena Kapoor Khan said, “I believe age or life stages should not affect a woman’s career. It’s important not to limit yourself. Women can do it all and I have always enjoyed playing various roles on reel – a warrior princess, model, mother just the way I do in my real life. All of this has been possible because I focus on being healthy inside to stay beautiful outside. Corcal Bone & Beauty health supplement for women helps them to be healthy within and stay beautiful outside.”

January 22, 2019
RIL is collaborating with Lakme Fashion Week and designer Anita Dongre

MUMBAI: World Environment Day – 2018 is going to be special as India is hosting global celebrations of the event today. To commemorate the occasion, Reliance Industries Ltd (RIL) has launched a special T-shirt, branded ‘The Earth Tee’ and designed by renowned fashion designer Anita Dongre, under its unique programme – ‘Fashion for Earth’.

The idea is to nudge people to switch to fashion that not only enhances aesthetics but also help conserve the environment and our planet.

During the launch of R|Elan™, at the IMG Reliance’s Lakme Fashion Week in January 2018, RIL collected post-consumer (used) PET bottles from the venue – Jio Garden at the BKC. Those have since been processed, recycled and converted into R|Elan™ GreenGold fabrics – one of the greenest fabrics using which Anita Dongre has designed and created the elegant ‘The Earth Tee’.

This limited edition ‘The Earth Tee’ has been presented to celebrities, selected by IMG Reliance & Anita Dongre, to join the ‘Fashion for Earth’ movement and spot ‘The Earth Tee’ initiatives.

RIL a leader in sustainable business development is focusing on promoting the concept of Circular Economy. Earlier this year, at the Lakmé Fashion Week, incidentally – at the same time that R|Elan™ fabrics was launched with Anita Dongre as a design partner – RIL’s R|Elan has launched ‘Fashion for Earth’ an ongoing program to drive awareness pertaining to sustainable fabrics, fashion & living.

The Earth Tee is the latest initiatives from this program to commemorate the ‘World Environment Day’.

“Reliance is committed to ensure environmentally sustainable and responsible operations to achieve highest standards of excellence. The ‘Fashion for Earth’ is our endeavour to make people participate in our efforts to conserve environment and the planet. The Earth Tee, designed by Anita Dongre, depicts the new paradigm of environmentally responsible fashion. The initiative is launched to celebrate the initiation of this long-term relationship, as we decided to jointly promote The Earth Tee with Anita Dongre and Lakmé Fashion Week as partners”, a RIL spokesperson said.

Reliance Industries, the owner of brand R|Elan, is one of the largest recycler of PET bottles in India, recycling 2.2 billion PET bottles a year.

The R|Elan GreenGold, made from recycled PET, substantially reduces the emission of greenhouse gases, and cuts down on water usage as well. The fabric is made from pre-dyed fibres that doesn’t require much water. Whatever little water is required, 90% of it is recycled.

RIL is the only company in the world that has built a complete circle – right from creation of PET Resin for bottles, and collection of discarded bottles to converting them to Recron GreenGold eco-friendly polyester fibre, which in turn is converted to R|Elan GreenGold fabric for the manufacture of high-fashion apparels.

June 5, 2018
57 cities, 65k unique viewers, 40 hours of live streaming.

MUMBAI: Ogle, India’s largest premium on-demand streaming platform growing, successfully partner with the Lakme Fashion Week/Winter Festive 2015 as the official ‘Live Streaming Partners’. With more than 65k viewers across 57 cities and 24 countries glued onto their connected devices, this was a definite success story for the platform and establishes their leadership in the premium space.

Here are the 5 fascinating factors that made Ogle- LFW Live Streaming a successful collaboration:

1. ‘Front Row Experience at your Convenience’ :Providing millions of people with direct and live access to the exclusive contents of the Lakme Fashion Week,Ogle thrivingly delivered ‘The Front Row’ kind of an experience through the user’s connected devices. The live streaming gave viewers the access to watch exclusive on-stage and back stage happenings, watching their favourite bollywood celebrities walking the ramp or walking down the red carpet, and also to watch the interviews of their favorite designers and models. The Ogle-LFW ‘Live Streaming Partnership’, redefined fashion altogether.

2. Not in your city, yet in your city: For all the fashion enthusiasts all over India who missed out on physically attending the Mumbai Lakme Fashion Week, Ogle made sure you are not disappointed! Exclusive live streaming of the entire event and other behind the scenes footage and interviews, anyone from any part of the country could witness the Lakme Fashion Week Winter Festive 2015 happening in Mumbai live through any connected device.

3. Increase in viewership: The live streaming attracted people from more than 50+ cities in India, who otherwise would not have access to the Fashion Week. It was the best platform offered for people across the nation and led to a drastic increase in the viewership of the prime event. The approximated number of viewers through the Ogle link was more than 60k.

4. A buffer free experience: Ogle streams almost buffer free at bandwidths as low as 0.5mbps making streaming in India a realistic and stressfree experience. Expanding this experience beyond just movies and shows, Ogle tied up with Lakme Fashion Week and live streamed the entire event and other activities at high visual quality and without any disturbances for anybody in the country and not just their subscribers.

5. Traction for the prime event through social media: Ogle’s social media efforts toward Lakme Fashion Week across Facebook, Twitter and Instagram have reached out, in total, to almost two million users. Over the course of a week, the dedicated hashtag #OgleLFW was circulated to over one million unique users online, in conjuction with Ogle’s meticulous live coverage of Lakme Fashion Week that served to further enhance their social inlfuence. Narendra Kumar, SapnaBhavnani, Ritu Kumar and other prominent designers and Lakme Fashion Week attendees were engaged, significantly expanding Ogle’s digital presence to include new audiences.

Sharing his views, Chairperson, Ogle Technologies Group Pritish Nandy says,“Ogle’s association with Lakme Fashion Week has been a great initiative both from a brand and messaging standpoint.Standing for providing curated cult content, Ogle was able to provide real time packaging of content that was accessed across the nation. We are committed to this partnership and will only growfrom strength to strength in the coming months.”

IMG Reliance Head Fashion Saket Dhankar said, “Lakmé Fashion Week has always been at the forefront of innovation and we continued the trend this season with our live streaming partners Ogle. LFW Winter/Festive 2015 was streamed live through 6 different cameras, capturing exciting on-ramp and behind the scenes action from the Main Show Area, Jabong Stage, Red Carpet, Model Line-up area, the Celebrity room and other areas across the venue. We are delighted to have Ogle on board as our long term partners and hope to continue creating exciting content for fashion fans across the world.”

September 8, 2015
Vu Luxury Televisions Partners with Lakme Fashion Week Summer/Resort 2014

Mumbai: Vu Technologies is pleased to announce their association as the Official Technology Partner with Lakme Fashion Week Summer/Resort 2014, to be held in Mumbai from the 12th to the 16th of March at Grand Hyatt.

Celebrities, fashion journalists, first row regulars and designers who can be found tapping away on their phones and tablets between and even during the shows, will now have the most hi tech and stylish platform as a conduit for this exciting fashion and technology merger.

Vu and LFW are going to be at the top of their game for all those who like to update and stay updated on social media. Users can log on to Twitter to ‘Join the Conversations’, use the social media wall, a Google+ hangout zone, pose for selfies at a dedicated photo booth, plus get live feeds, and more. And this season all of this will be done using the stylish Vu luxury 40”, 65” and 84” television screens, video walls, and screens customised especially for the specific venue. If Ellen Degeneres’ Oscar selfie broke Twitter this month, the fashionistas at LFW are sure to create their own records with Vu.

Speaking about the association with Lakme Fashion Week, DevitaSaraf, CEO of Vu Technologies says, “At Vu, we have always believed in extravagance and this is reflected in our products, which beautifully merge style with the most cutting edge technology. With the Lakme Fashion Week we aim to enhance the platform that not only pays homage to the proceedings but also provides a forum for discussion about the future of style and fashion in the country”.

The twitter handle for LFW S/R 2014 is @lakmefashionwk & the twitter trend for this event is #lakmefw.

March 14, 2014
Colors associates with Lakme Fashion Week; to air the event from 1 Aprila

Mumbai: Colors has announced its association with India’s premier fashion and trade event, Lakme Fashion Week (LFW).

Titled ‘Lakme Fashion Week – Colors Ka Jashn’, the channel will air the event from 1-5 April at the afternoon time-slot of 3 pm.

Taking fashion to the viewers, this season of Lakme Fashion Week Summer/Resort 2013 will have artists from Colors’ popular shows in a whole new designer avatar.

The show will be hosted by Rohit Roy.

Presenting a blend of style and drama a la Colors style, the channel will showcase all the behind the scenes action from the fashion week in a half an hour special episode. Colors’ artists like Shamim Manan (Bhoomi), Gaurav Chopra (Rathore), newcomers in the Colors family such as Shefali Sharma (Gurbani), Toral Rashputra (Anandi) and Aakansha Singh (Megha) will be seen in a new avatar as they prepare to charm the audiences.

This special association will see Colors’ artists interacting with the top notch designers of the country.

Colors weekday programming head Manisha Sharma said, “Colors has always persevered to bring new and innovative content for our audiences. With this association, we aim to further strengthen our perseverance and bring to them different type of content with a glimpse into the fashion industry. We hope to open doors and diversify to a new set of audiences that are looking for a mixture of fashion and entertainment – fashiontainment.”

March 25, 2013