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Tag: Laila Majnu

  • PVR Inox launches its ‘Cult Classics’ IP with Laila Majnu

    PVR Inox launches its ‘Cult Classics’ IP with Laila Majnu

    Mumbai: PVR INOX Ltd, a cinema exhibitor in India has announced the re-release of the iconic film “Laila Majnu,” marking the official launch of its ‘Cult Classics’ intellectual property (IP). PVR INOX has a dedicated audience base that embraces a breadth of diverse cultural entertainment experiences. This IP aims to offer valuable, exclusive, and fresh content across an array of categories that convert a regular cinematic experience into an entertainment extravaganza for the audiences. These categories include the tried-and-tested success formula of re-release of timeless films, and innovative experiences such as film festivals, sporting events, concerts, documentary screenings, and live events.

    Following the tremendous success of the Rockstar re-release, PVR INOX is thrilled to present Laila Majnu as part of its ‘Cult Classics’ series. The event will be graced by renowned actress Tripti Dimri, Avinash Tiwari, Imtiaz Ali, and Sajid Ali at PVR INOX LIDO, Mumbai.

    The beloved classic romantic movie returns to theatres, celebrating its enduring impact on generations of moviegoers. The initiative attempts to revive iconic films that have left a lasting impact on audiences, ensuring these masterpieces continue to be appreciated by new generations.

    PVR INOX Ltd MD Ajay Bijli commented on the launch, “We are delighted to bring Laila Majnu back to the big screen as part of our Cult Classics IP. This initiative is a testament to our commitment to craft unexpected and innovative experiences for our audiences to enhance their movie-going experience. This is what sets a magical big-screen cinema experience apart from other mediums. We believe that these timeless films deserve to be experienced on the big screen and we are excited to share this journey with our patrons. We aim to create a bridge between the past and the present, offering a unique cinematic experience that honors the artistry of these iconic films.”

    Laila Majnu will be released at 51 PVR INOX Ltd properties across the country. The re-release will be followed by a series of other classic films.

  • &pictures’ ‘Saturday Premiere Nights’, brings the 21st century rendition of the classic love story Laila Majnu on 14th September at 8PM

    &pictures’ ‘Saturday Premiere Nights’, brings the 21st century rendition of the classic love story Laila Majnu on 14th September at 8PM

    MUMBAI: Set against the picturesque backdrop of Kashmir, Laila Majnu is a new age representation of the ancient Middle Eastern folklore of Majnu and Laila. Belonging to two feuding families, Laila and Majnu incidentally cross paths one night, and a deep passionate love story unravels between them. Known for mesmerizing the audience with romance dramas, renowned filmmaker, Imtiaz Ali has written this eternal love saga leaving the viewers enchanted. Directed by Imtiaz Ali’s brother, Sajid Ali, Laila Majnu features debutantes Avinash Tiwary and Tripti Dimri in the lead. The film makes its World Television Premiere this Saturday, 14th September on &pictures – Naye India ka Blockbuster Movie Channel, under the property ‘Saturday Premiere Nights’.

    Debutant Avinash Tiwary said, “Laila Majnu has been an iconic love story since time immemorial, and it makes me immensely proud to be the face of our generation’s Majnu. The story is not only relevant in today’s time but also relatable and hence portraying this character was special. When I decided to play the part, all I had in mind was making Majnu a character that stayed true to the story and wanted to be liberated from the clutches of society. I hope the audience watches the World Television Premiere on &pictures and loves my rendition of Majnu.”     

    Talking about her debut film, Tripti Dimri who essays the role of Laila said, “Laila Majnu holds a special place in my heart, not because it’s my debut film but because it taught me that love is something that cannot be defined or explained, one has to just embrace it. Bringing alive this eternal love saga was overwhelming for me since I have grown up hearing about Laila Majnu and have been awestruck with it. While our rendition of the movie is slightly different from the actual one with a modern day twist to it. Playing the role of Laila was challenging but an enriching experience as well for me. In the movie, Laila is a carefree and flamboyant girl who enjoys the attention she gets whereas in real life I am a complete opposite. It took me some time to open up but with the help of Imitiaz and Sajid sir I was able to get into the skin of my character. While I enjoyed recreating this epic love story, I hope the viewers also enjoy the World Television Premiere of Laila Majnu on &pictures"

    While there are many adaptations of Laila Majnu’s classic love story, the team of brothers Sajid and Imitiaz Ali give it a modern and contemporary spin. Laila (Tripti Dimri) lives in her own sweet world, dreaming of ‘the special one' who will love her till death. On a quest to find the right one, she meets the handsome hunk, Qais (Avinash Tiwary). The story proceeds to a romantic intimacy developing between the two, against the age-old contention between their families. Their crazy romance soon becomes the talk of the town, which eventually causes problems between Qais and Laila’s family leading to them getting separated.

    Will Qais fight for his one true love, or will the star-crossed lovers be separated forever?