ITV

Tag: Ladakh

  • Studds rides high on 50 years of trust

    Studds rides high on 50 years of trust

    MUMBAI: Half a century on the road, and Studds still has its visor on the future. Celebrating five decades of safety, style and innovation, Studds Accessories Ltd. has launched a powerful new brand film that captures the spirit of trust the brand has built, helmet by helmet, since 1975.

    Shot against the breathtaking backdrop of Ladakh, the film is a visual ode to resilience and evolution, tracing how Studds has grown in sync with India’s ever-changing two-wheeler culture. Conceptualised and executed by Continu Media co-founder and director Rudraksh Vashist and produced by Tanya Dudeja, the cinematic piece combines stunning visuals with heartfelt storytelling. It showcases how Studds’ helmets have become more than just protective gear, they’re companions for every kind of rider, from daily commuters to mountain explorers.

    “Over the last 50 years, Studds has been the preferred choice for safety and reliability. We’ve evolved with changing times while bringing global standards to India,” said Studds Accessories Ltd managing director Sidharth Bhushan Khurana. “This film celebrates our journey and reinforces our commitment to innovation and customer trust.”

    Set to premiere across digital platforms, the film portrays riders across lifestyles and generations, reinforcing the message that a Studds helmet doesn’t just protect, it powers passion and purpose on the open road.

    With a legacy built on 7.4 million helmets sold last fiscal and global presence across Asia, Europe, and the Americas, Studds continues to prove that while trends change, trust never goes out of style.

  • Zee J&K Ladakh: Zee Media’s northern frontier reboot with a mission for truth and unity

    Zee J&K Ladakh: Zee Media’s northern frontier reboot with a mission for truth and unity

    MUMBAI: In a strategic pivot steeped in regional pride, Kesar TV has been rebranded to Zee J&K Ladakh— a new avatar designed to capture the pulse of India’s northern frontier. Zee Media’s fresh orange and red brand identity goes beyond mere optics, standing as a beacon for integrity, resilience, and the region’s indomitable spirit, according to a press release issued by it.

    The rebranding is not just cosmetic, adds the release. It’s a statement. Zee J&K Ladakh is here to amplify the voices of Jammu, Kashmir, and Ladakh—showcasing local stories, bridging communication gaps, and serving as a platform for hyper-local journalism. In a region where history, culture, and geopolitics collide, the channel aims to provide a steady, truthful narrative.

    Zee Media CEO Karan Abhishek Singh highlighted in the release: “With the strategic rebranding, Zee J&K Ladakh, the channel/ platform aims to be the voice of a region that has long been at the crossroads of history, culture, and geopolitics.  In fact, it is a bold step towards redefining how regional stories are told, heard, and understood. We look forward to bringing the stories of Jammu, Kashmir, and Ladakh to the forefront, with integrity, empathy, and a relentless focus on truth.”

    Salaam TV and  Zee J&K Ladakh editor Tarique Faridy added: “Zee J& K Ladakh is committed to shedding light on the issues that matter most to the people of Jammu, Kashmir, and Ladakh. We are focused on providing the region with a platform for authentic storytelling, tackling everything from local politics to the aspirations of its youth. Through this, we aim to foster understanding, cultivate hope, and inspire change within and beyond the region.”

    The press release further highlighted that Zee J&K Ladakh’s digital-first strategy would enhance its reach with a revamped website and YouTube platform, offering trusted news and insightful public interest content to audiences across borders and generations. From the snow-clad peaks of Ladakh to the bustling streets of Srinagar and Jammu, the channel pledges to be a trusted source of news, covering politics, technology, sustainability, and more.

  • Galwan Valley skirmish boosts news channels’ viewership in week 24

    Galwan Valley skirmish boosts news channels’ viewership in week 24

    BENGALURU: The Indo-Chinese skirmish at the Galwan Valley in Ladakh on 15 June has grown Hindi news television consumption in Week 24 of 2020 (Saturday, 13 June 2020 to Friday, 19 June 2020, week or period under review) according to Broadcast Audience Research Council of India (BARC) data for top 5 Hindi and English News channels. The combined consumption of the Top 5 Hindi Hews channels in urban and rural Hindi speaking markets or HSM (U+R) and English News in India viewership increased 32.7 percent and 43.3 percent respectively in Week 24 of 2020 as compared to the previous week. Consumption of News on Bangla, Marathi, Oriya, Tamil and Telugu News channels also increased week-on-week in Week 24 of 2020 by varying percentages, while Assamese, Kannada and Malayalam News channels experienced viewership dips.

    And from the dip in viewership of Top 5 Hindi GEC channels during prime time, it seems that news channels have eaten into the viewership of Hindi GEC and movie channels. The combined weekly impressions of the Top 5 Hindi GEC programmes in HSM (U+R) during primetime (1800 to 2330 hours) declined 35.1 percent in Week 24 of 2020 as compared to Week 23. The combined weekly impressions of the Top 5 Hindi movies programmes in HSM (U+R) also declined 12.6 percent during the week under review as compared to the previous week.

    Hindi news in HSM (U+R)

    Hindi news in HSM (U+R) saw combined viewership increase by 32.7 percent week-on-week during the period under review as mentioned above. There were two new channels in BARC’s weekly list of Top 5 Hindi news channels in HSM (U+R) in Week 24 of 2020 as compared to Week 23.  Two channels – ABP News and News18 India exited the list. The India Today Group's Aaj Tak retained its unassailable first rank in Week 24 of 2020 with a 44.2 percent growth in weekly impressions to 295.275 million from 204.732 million. India TV also retained second rank with 31.1 percent growth to 222.917 million weekly impressions from 170.011 million weekly impressions.

    Zee News entered the Top 5 Hindi news channels in HSM (U+R) list with 191.303 million weekly impressions. Republic Bharat dropped a place to fourth rank despite a 24.3 percent growth with 189.378 million weekly impressions in Week 24 of 2020 from 152.387 million weekly impressions in Week 23. TV9 Bharatvarsh also entered the list with 188.800 million weekly impressions.

    Hindi news in HSM (U)

    The Top 5 Hindi news channels in HSM (U) saw consumption increase 30.2 percent week-on-week to 674.607 million weekly impressions from 518.345 million weekly impressions in the previous week. Four of the channels in BARC’s weekly list of Top 5 Hindi news channels in HSM (U) in Week 24 were the same as in the previous week – one channel that exited it was ABP News, which was replaced by Zee News.

    Aaj Tak led the list with 41.1 percent growth to 181.668 million weekly impressions in Week 24 of 2020 from 128.777 million weekly impressions in the previous week. India TV also retained its second place in Week 24 of 2020 with 25.9 percent growth to 143.173 million weekly impressions as compared to 113.737 million weekly impressions. News18 India climbed a place to third rank in BARC’s weekly list of Top 5 Hindi news channels in HSM (U) with 28.7 percent growth to 118.688 million weekly impressions in Week 24 of 2020 from 92.195 million weekly impressions in the previous week. Zee News entered the list in Week 24 of 2020 with 117.349 million weekly impressions. Republic Bharat dropped two places to fifth rank with 21.9 percent growth to 113.729 million weekly impressions from 93.275 million weekly impressions.

    Hindi news in HSM (R)

    The Top 5 Hindi news channels in HSM (R) saw consumption increase 38.8 percent week-on-week to 426.774 million weekly impressions from 307.400 million weekly impressions. Four of the channels in BARC’s Top 5 Hindi news channels in HSM (U) in Week 24 were the same as in the previous week – as in the case of Hindi news channels in HSM (U+R) one channel that exited it was ABP News and was replaced by Zee News.

    Aaj Tak at first rank, saw a growth of 49.6 percent to 113.607 million weekly impressions in Week 24 of 2020 from 75.995 million weekly impressions. TV9 Bharatvarsh climbed up a place to second rank with a 44 percent growth to 83.820 million weekly impressions from 58.214 million weekly impressions. India TV climbed two places to third rank in Week 24 of 2020 with 41.7 percent growth to 79.744 million weekly impressions from 58.214 million weekly impressions.  Republic Bharat dropped two places to fourth rank with 28 percent growth in Week 24 of 2020 to 75.649 million weekly impressions from 59.112 million weekly impressions. Zee News entered the list at fifth rank with 93.594 million weekly impressions.

    English news

    As mentioned above, the Top 5 English news channels saw a 43.3 percent increase to 15.310 million weekly impressions in Week 24 of 2020 from 10.687 million weekly impressions in the previous week. All the five channels in the list in Week 24 of 2020 was the same with shuffling of ranks as in Week 23. Retaining first rank with a 56.5 percent growth to 5.582 million weekly impressions in Week 24 of 2020 from 3.567 million weekly impression was the Arnab Goswami led Republic TV. Also retaining its previous week’s second week with 31.9 percent growth to 3.565 million weekly impressions in Week 24 of 2020 from 2.703 million weekly impressions in Week 23 was Times Now. India Today Television climbed up a place to third rank with a growth of 61.6 percent to 2.389 million weekly impressions in Week 24 of 2020 from 1.478 million weekly impressions in the previous week. CNN News18 dropped a place to fourth rank with a growth of 39.9 percent to 2.272 million weekly impressions in Week 24 of 2020 from 1.624 million weekly impressions in Week 23. DD India also retained its previous week’s fifth rank with a growth of 14.2 percent to 1.502 million weekly impressions in the week under review from 1.315 million weekly impressions in Week 23 of 2020.

  • BBH India creates live radio spots for Abbott

    BBH India creates live radio spots for Abbott

    MUMBAI: BBH Mumbai has released a case study on the first ever live radio spots for Abbott’s The Race of Possible’ campaign, which received overwhelming response in India.

    Here’s some background to the case study.

    Abbott launched ‘The Race of Possible’ campaign as part of its global brand campaign – ‘Life to the fullest.’

    The campaign celebrates people who have lead healthier, fuller lives because of Abbott’s breakthrough products and innovations.

    As a part of the integrated campaign, BBH was tasked to drive local relevance through radio. BBH created a radio campaign that was recorded live across three locations in India.

    Using real people with real medical conditions, audio was captured when these patients performed three different high adrenaline sports, pushing their physical boundaries.

    “We’ve all done thousands of radio spots before, generally, in a studio, with trained voices acting out a situation. In this case our studios were Goa, Bir and Ladakh and our voices were real patients who were really white water rafting, paragliding off a cliff and running a marathon in the Himalayas. Establishing the authenticity of what we were doing was incredibly important and working with Resul on this project has been a masterclass in audio craft. His approach to the reality of the experience, his commitment to excellence and his technical inputs have been inspiring. And then Bejoy did a tremendous job of capturing this reality, in a cinematically exciting way. It could very easily have been a very scrappy making of video and while these are technically still making of in nature, they are cinematically a joy to watch,” said BBH India managing partner Russell Barett.

    To extend the campaign to a larger audience, BBH captured ‘the making of’ the radio spots.  The digital films, released on 19 September, 2016, have received overwhelming response, with over 2.6 million views and growing activity across social media networks.

    The stories were also taken to outdoors across Mumbai and Delhi.

    BBH collaborated with the best in the business on the campaign – with Oscar winning sound designer Resul Pookutty, acclaimed filmmaker Bejoy Nambiar and National Film Award Winner DOP Rajeev Ravi.

    CREDITS:

    Client: Abbott Healthcare Pvt. Ltd.

    Agency: BBH Mumbai

    Chief Creative Officer & Managing Partner – Russell Barrett 

    CEO & Managing Partner –  Subhash Kamath
    Creative Director – Sapna Ahluwalia
    Copywriter – Yohan Daver, Shivani Krishan
    Art Director – Sapna Ahluwalia
    Executive Producer – Rahul Kulkarni
    Business Head – Delon Mascarenhas 

    Sr. Business Partner – Tejal Turakhia 

    Business Partner – Shivani Dand 

    Strategy Director – Soumitra Patnekar
    Senior Strategist – Naina Meattle

    Production House – Black Sheep Live

    Head of Production – Niddhish Puuzhakkal
                          

    Sound Mixer / Designer – Resul Pookutty                                

     DOP – Rajeev Ravi
                                                                      

     Director – Bejoy Nambiar

  • BBH India creates live radio spots for Abbott

    BBH India creates live radio spots for Abbott

    MUMBAI: BBH Mumbai has released a case study on the first ever live radio spots for Abbott’s The Race of Possible’ campaign, which received overwhelming response in India.

    Here’s some background to the case study.

    Abbott launched ‘The Race of Possible’ campaign as part of its global brand campaign – ‘Life to the fullest.’

    The campaign celebrates people who have lead healthier, fuller lives because of Abbott’s breakthrough products and innovations.

    As a part of the integrated campaign, BBH was tasked to drive local relevance through radio. BBH created a radio campaign that was recorded live across three locations in India.

    Using real people with real medical conditions, audio was captured when these patients performed three different high adrenaline sports, pushing their physical boundaries.

    “We’ve all done thousands of radio spots before, generally, in a studio, with trained voices acting out a situation. In this case our studios were Goa, Bir and Ladakh and our voices were real patients who were really white water rafting, paragliding off a cliff and running a marathon in the Himalayas. Establishing the authenticity of what we were doing was incredibly important and working with Resul on this project has been a masterclass in audio craft. His approach to the reality of the experience, his commitment to excellence and his technical inputs have been inspiring. And then Bejoy did a tremendous job of capturing this reality, in a cinematically exciting way. It could very easily have been a very scrappy making of video and while these are technically still making of in nature, they are cinematically a joy to watch,” said BBH India managing partner Russell Barett.

    To extend the campaign to a larger audience, BBH captured ‘the making of’ the radio spots.  The digital films, released on 19 September, 2016, have received overwhelming response, with over 2.6 million views and growing activity across social media networks.

    The stories were also taken to outdoors across Mumbai and Delhi.

    BBH collaborated with the best in the business on the campaign – with Oscar winning sound designer Resul Pookutty, acclaimed filmmaker Bejoy Nambiar and National Film Award Winner DOP Rajeev Ravi.

    CREDITS:

    Client: Abbott Healthcare Pvt. Ltd.

    Agency: BBH Mumbai

    Chief Creative Officer & Managing Partner – Russell Barrett 

    CEO & Managing Partner –  Subhash Kamath
    Creative Director – Sapna Ahluwalia
    Copywriter – Yohan Daver, Shivani Krishan
    Art Director – Sapna Ahluwalia
    Executive Producer – Rahul Kulkarni
    Business Head – Delon Mascarenhas 

    Sr. Business Partner – Tejal Turakhia 

    Business Partner – Shivani Dand 

    Strategy Director – Soumitra Patnekar
    Senior Strategist – Naina Meattle

    Production House – Black Sheep Live

    Head of Production – Niddhish Puuzhakkal
                          

    Sound Mixer / Designer – Resul Pookutty                                

     DOP – Rajeev Ravi
                                                                      

     Director – Bejoy Nambiar

  • CNN News18 to salute ‘Agents of Change’

    CNN News18 to salute ‘Agents of Change’

    MUMBAI: CNN-News18 is all set to air a special half-hour show on the occasion of Gandhi Jayanti. Titled Agents for Change, the show will air on 1 and 2 October. In this special, the channel salutes the citizens who are being the change they want to see.

    The channel has given three slots to this show on both the days. On Saturday, it will air at 1:30 pm, 5:30 pm and 11:30 pm whereas on Sunday the show will broadcast at 1:30 pm, 6:30 pm & 11:30 pm

    The show will highlight the inspiring stories of real life people.

    A father who lost his son to a pothole is now set about repairing them across Mumbai. Kung Fu nuns of Ladakh who are breaking stereotypes in each punch and kick. The channel will show how they are following the footsteps of Mahatma Gandhi.

  • CNN News18 to salute ‘Agents of Change’

    CNN News18 to salute ‘Agents of Change’

    MUMBAI: CNN-News18 is all set to air a special half-hour show on the occasion of Gandhi Jayanti. Titled Agents for Change, the show will air on 1 and 2 October. In this special, the channel salutes the citizens who are being the change they want to see.

    The channel has given three slots to this show on both the days. On Saturday, it will air at 1:30 pm, 5:30 pm and 11:30 pm whereas on Sunday the show will broadcast at 1:30 pm, 6:30 pm & 11:30 pm

    The show will highlight the inspiring stories of real life people.

    A father who lost his son to a pothole is now set about repairing them across Mumbai. Kung Fu nuns of Ladakh who are breaking stereotypes in each punch and kick. The channel will show how they are following the footsteps of Mahatma Gandhi.

  • Haqeeqat being readied in colour

    Haqeeqat being readied in colour

    MUMBAI: Haqeeqat, the Chetan Anand film that aroused the spirit of nationalism with the song ‘Kar Chale Hum Fida’ way back in 1964, is being readied for release in colour.


    Though the film was made in black and white, it was Anand’s dream to see the film in colour. “I got the idea when my father and I were shooting Paramveer Chakra, a series for Doordarshan in 1998-99 in Ladakh. There‘s a point where the film was shot and it was named Haqeeqat by the Indian Army. We were shooting at the same point again. Chetanji saw it on the monitor and said, ‘It looks so beautiful in colour. I wish I could picturise this beauty on screen as well. I wanted to make his dream a reality,” averred his son Ketan in a statement.


    The colorization process took a grueling three years for Ketan to realise his father‘s dream. The entire process cost almost Rs 30 million with a lot of natural colours used for the film.


    The coloured version of Haqeeqat is an Indo-Australian venture.

  • CNN-IBN to air season two of ‘Citizens for Earth’ from 10 January

    CNN-IBN to air season two of ‘Citizens for Earth’ from 10 January

    MUMBAI: CNN-IBN is set to air the second season of its flagship series Citizen for Earth from 10 January.

    The series will consist of five episodes which will be aired every Saturday at 9.30 pm and Sunday at 11.30 am and 5.30 pm.

    Says IBN18 Network editor-in-chief Rajdeep Sardesai, “Wildlife really is the untamed natural essence of our environment. India, the land of diversity with its immense variety of flora and fauna, is the ideal place for the wildlife enthusiasts. But today many fascinating species are endangered and it is important to save them. The second season of Citizens for Earth is an effort to work towards not only enlightening our viewers but also highlighting the people who have contributed in saving the endangered animals in the country.”

    The series will be hosted by Bahar Dutt and will have episodes like ‘Storm in the Rann’ which will take viewers on a jeep safari through the Rann of Kutch and will show how pink flamingoes and Indian wild ass survive the harsh landscape of the desert.

    ‘Queen of Chambal will highlight the story of the endangered Indian Gharial and wildlife conservationists and activists who are fighting to save the Indian Gharial.

    ‘The Big Cat Special’ episode will be about big cats like the Tiger, the Lion and the Leopard. ”Turtle Trouble’ focuses on the beaches of Orissa which are home to Olive Ridley Turtles that are dying due to over fishing and developments along the coast. 

    Finally, ‘The Monkey Mania’ episode will introduce 13 new species of monkeys like ‘Hoolock Gibbon’ and ‘Golden Langur’ found in north east India.

    The first season of Citizens for Earth took viewers to six major destinations like Ladakh, Mumbai, Lakshwadweep, Goa, North East and the river Krishna that are under threat due to global warming.