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Tag: La Pink

  • Beauty brand La Pink tackles skin pH with microplastic-free breakthrough

    Beauty brand La Pink tackles skin pH with microplastic-free breakthrough

    MUMBAI: India’s beauty landscape is getting a pH-tastic makeover. La Pink, the country’s first beauty brand boasting 100 per cent microplastic-free formulations, has launched its #InsideYourSkin campaign, promising to decode the mysteries of Indian skin.

    Founder Nitin Jain isn’t mincing words: “We’re not just selling products; we’re starting a skin health movement.”

    Inspired by his wife, Jain’s brand is taking on the beauty industry’s dirty little secret – microplastics.
    The brand’s hero lineup includes face wash, toner, serum, sunscreen, and lip balm, packed with globally sourced ingredients that sound more like a gourmet menu than skincare: white haldi from India, cactus flower from Australia, and Kakadu plum from the US.

    ” Maintaining healthy skin is imperative,” Jain quips. ” I feel that if we are able to raise awareness about how important it is to understand how pH levels function Inside our skin, it’ll be easier to understand how our skin responds better. “

    The products promise to balance pH levels, tackle pigmentation, control oil, and hydrate – all while being kinder to the planet.

    The #InsideYourSkin campaign is more than marketing – it’s a rallying cry for skincare that understands the unique needs of Indian skin, says the beauty brand. 

  • La Pink onboards Parineeti Chopra as its brand ambassador

    La Pink onboards Parineeti Chopra as its brand ambassador

    Mumbai: La Pink, a beauty brand with 100 per cent microplastic-free formulations, announced actress Parineeti Chopra as its first brand face. This partnership marks a milestone as La Pink redefines clean beauty standards and inspires confidence among women.

    Launched in 2023 with 17 products, La Pink now offers over 60, focusing on customer feedback for packaging and formulations. Parineeti Chopra aligns with the brand’s mission and values as an actor, entrepreneur, philanthropist, and singer.

    “Her smart and aspirational approach to self-expression blends effortlessly with our belief that beauty should reflect your true self. As a passionate advocate for social change, Parineeti’s support for initiatives that uplift women and foster self-love resonates deeply with La Pink’s mission of giving the best to the community. We are thrilled to collaborate with her to encourage our community to embrace their individuality and celebrate their unique beauty with only the best of natural ingredients.” said La Pink founder & director Nitin Jain.

    Chopra said, “When I came across La Pink, the concept of being microplastic-free instantly caught my attention.  While there are many natural and organic skincare brands, very few are discussing the harmful effects of microplastics on our skin and the environment. That’s why I knew I had to participate in this mission. Indian consumers deserve to know about these ingredients and make informed choices. La Pink’s products, like the Ideal Bright Serum and Vitamin C Sunscreen, have become my go-to essentials. They repair, nourish, hydrate, and maintain the skin’s pH balance, all while being completely free of microplastics. This is exactly what modern skincare should be—unique, natural, and innovative. I’m excited to be associated with La Pink and hope this collaboration will inspire people to embrace mindful beauty choices for healthier skin and a better planet.”