ITV

Tag: Kyunkii

  • ‘Sohrabji’s Tips ‘

    The reason why ratings are consistently dropping for all the top GECs in markets like Delhi, UP and Punjab is because there’s a huge amount of viewership happening on the second TV set, which is not getting captured. The study showed that almost 30 per cent of homes in these markets have a second TV set and it was making an impact.

    “We did an analysis on who views them and what kinds of programmes are watched on the second TV set versus the first TV set. We found that on Sony, a lot of sampling happens on the second TV set on new shows like Indian Idol before the show becomes popular. Even on Star Plus, the shows like Kyunkii… and Kasauti… are largely viewed on the first TV set. On the other hand, the new shows like Dekho Magar Pyar Se were watched on the second TV set because maybe the younger women in the house were more interested in that. Then we also tracked programmes that males and kids watched on the second TV sets,” informs Sohrabji.

  • ‘Research paper on viewership with homes with a second TV set’

    The reason why ratings are consistently dropping for all the top GECs in markets like Delhi, UP and Punjab is because there’s a huge amount of viewership happening on the second TV set, which is not getting captured. The study showed that almost 30 per cent of homes in these markets have a second TV set and it was making an impact.

    “We did an analysis on who views them and what kinds of programmes are watched on the second TV set versus the first TV set. We found that on Sony, a lot of sampling happens on the second TV set on new shows like Indian Idol before the show becomes popular. Even on Star Plus, the shows like Kyunkii… and Kasauti… are largely viewed on the first TV set. On the other hand, the new shows like Dekho Magar Pyar Se were watched on the second TV set because maybe the younger women in the house were more interested in that. Then we also tracked programmes that males and kids watched on the second TV sets,” informs Sohrabji.

  • Sony to debut Balaji’s next ‘Kkoi Dil Mein Hai’

    Sony to debut Balaji’s next ‘Kkoi Dil Mein Hai’

    MUMBAI: Although Jassi… is the show that got Sony Entertainment back into the Top 50 ratings, weekends are when SET really gives leader Star Plus a run for its money.

    And the channel looks to be hoping to buttress its weekend franchise by extending the Kya Haadsaa Kya Haqeeqat magic with yet another show from the Balaji stable in Kkoi Dil Mein Hai.

    Starting 21 December 2003, Kkoi Dil Mein Hai will air every Sunday at 9:00 pm.

    Balaji Telefilms had announced the show, then titledKulvadhu Is Ghar Ki, in the month of September. However, Sony has remained tightlipped about the show, even though the teasers are currently on air.

    When contacted by indiantelevision.com Balaji Telefilm’s COO Rajesh Pavithran offered, “It is a story of two friends Kajal and Krutika, one poor and one rich. While Samay falls in love with Kajal, he ends up marrying rich Krutika. Essentially the show is based on the effects different socio-economic background have on the relationship. The conflict arises after the marriage when the equations change and best friends start competing with each other.”

    A one hour weekly, Kkoi Dil Mein Hai stars debutant Poorva Gokhle as Kaajal and Kyunki… alumini Sahil and Indu AKA Sandeep D and Karishma Tanna as Samay and Krutika. Taking a cue from success of Star Plus’ late night fare Kahiin to Hoga,, Kkoi… has fresh looking oldies Kiran Joneja as Samay’s mom and Chitra Joshi as his aunt.

    Shot in Mumbai, Balaji has already shot around six episodes. According to Pavithran, Sony wanted to extend the spill over from Haadsaa… and position itself as a strong weekend channel. The production house has signed a year’s contract for the show. Directed by Ravindra Gautam, the former Kasautii Zindagii Kay director, the show was conceived by soap queen bee Ekta Kapoor herself.

    According to Pavithran, “Casting was done primarily keeping the fact that we need fresh faces. A lot of faces are becoming quite repetitive in soaps, Karishma as the main protagonist, was relatively free considering that she hardly has anything to do in Kyunkii. But she will continue in Kyunkii, ditto for Sandeep. Plus Karishma looks quite trendy hence an obvious choice.” 

  • Will Sanjivani be Star’s lifeline for 2002?

    Will Sanjivani be Star’s lifeline for 2002?

    If a show takes up the time slot occupied earlier by the celebrated gameshow Kaun Banega Crorepati, it better be BIG! That seems to be the line that Star Plus has taken by pulling out all stops to ensure that its new weekly soap Sanjivani grabs eyeballs in a big way.

    The one-hour show, produced by Cinevista Communications, and airing 9 – 10 pm on Wednesdays, is definitely not cutting any corners in scale or concept. Spread out over 18,000 square feet of space in a suburban studio is a permanent hospital set that has taken over Rs 10 million to put up. The standard betacam has been given the go-by; the entire filming and editing is done digitally. The cost of digital beta filming is four times that of the betacam (which hovers around Rs 3000 per episode) and the resultant picture quality 20 times better. Each episode of the series that explores the human side of hospital life costs over Rs 1 million to produce, avers Cinevista creative director Siddharth.

    Set designer Omung Kumar has created a hospital set that is stylish, colourful and very hip – very unlike a hospital, but one with a ‘hopeful feel’, says director Kaushik Ghatak (because it is loosely based on Chicago Hope?). A veteran of such hit serials like Kyunkii and ShhhKoi Hai, Ghatak says Sanjivani has the potential to tap a variety of emotions and relationships in the wider canvas of hospital life. Authenticity has been maintained to the last detail in buying original operating and scanning equipment and infrastructure worth millions. Cinevista has also retained a panel of around eight doctors who advise the crew on medical terms and shots. Ghatak says the team spent eight months of research on assimilating 800 case files from various hospitals to ensure that the incidents portrayed have a ring of truth to them.

    And for some star appeal, middle-rung Bollywood actor Mohnish Behl has been signed on for a central character in the serial.

    Star Plus too is ensuring that the investment in the series fetches due returns. Hoardings and innovative front and back page advertisements in major English and regional language newspapers marked the launch of the serial. The channel tried another innovative promotion – distributing Band-Aid medicated strips in local trains in Mumbai on launch day (yesterday), stamped with the Sanjivani logo to get the medicine message across.