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  • 27 Blue Elephants and 2 Black Elephants awarded at Kyoorius Design Awards

    27 Blue Elephants and 2 Black Elephants awarded at Kyoorius Design Awards

    MUMBAI: Kyoorius in association with D&AD, announced the winners of the 2014 Kyoorius Design Awards at the awards night at the Grand Hyatt in Goa.

     

    A total of 680 entries were submitted across nine categories – Branding and Identity, Communication Design, Book Design, Editorial Design, Design for Space, Design for Packaging, Writing for Design, Design Craft and Design for Good. The 72 In-book winners were also nominees for Blue Elephants, and the jury awarded a total of 27 Blue Elephants and 2 Black Elephants.

     

    Alok Nanda & Company, Umbrella Design, Redlion, Curry Nation, Chlorophyll Brand and Communications Consultancy, Kulture Shop, Bombay Duck Designs, Locopopo, Trapeze, Lotus, as well as agencies such as Ogilvy & Mather, Publicis India and Grey Worldwide were among the in-book winners at the 2014 Kyoorius Design Awards.

     

    The 27 Blue Elephant winners included work by Alok Nanda & Company, Trapeze, Redlion, Kulture Shop, Umbrella Design, Bombay Duck Designs, Locopopo, Eleven:43, The Architects Office, NH1 Design, Please See, Out of the Box, Lotus, Famous Innovations and Grey Worldwide, Publicis India, Creativeland Asia, TBWA India.

     

    Two Black Elephants were awarded to outstanding work that cut across categories, both in terms of concept and execution, which the judges deemed to be exceptional across all the work entered.

     

    Bombay Duck Designs was awarded a Black Elephant for BLUED Book (Category: Design for Books), a self-published and designed book by Sameer Kulavoor. Inspired by the ubiquitous blue tarpaulin seen in urban and rural India, the book aims to bring out the socio-cultural relevance and the subtle humour of this unique material.

     

    Ogilvy & Mather was awarded a Black Elephant for :{to:) CleftToSmile, created for Operation Smile India (Category: Branding & Identity). This social media campaign transformed a simple combination of keyboard characters into a memorable identity and highly successful Twitter campaign for Operation Smile India’s Cleft to Smile initiative.

     

    Kyoorius founder CEO Rajesh Kejriwal commented: “The Kyoorius Design Awards brings the best of Indian Design into focus, and is a reminder of the level of craft, skill and design acumen that exists in this country. Looking back on last year’s winners, who’ve gone on to achieve even more recognition and exposure following their success at the Kyoorius Design Awards, we can proudly say Kyoorius Awards are on their way to set the benchmark for creativity in India.”

     

    “Thanks to our partnership with D&AD, we have created a completely neutral and robust programme. Kyoorius Awards have been clear from the beginning that every piece of work that surpasses our high standards criteria, must be rewarded. We have no gold, silver and bronze — just the coveted Blue Elephant and for the best of the best — the Black Elephant. Winning an elephant at the Kyoorius Awards represents the pinnacle of creative achievement in India.”

     

    D&AD CEO Tim Lindsay added, “D&AD is delighted to see the Kyoorius Awards, and our partnership with Kyoorius, continue to grow in its second year, both in numbers and in the diversity and quality of work. Writing has been a very strong category this year, along with illustration. It is especially encouraging to see self-initiated projects being recognised and more work entered by independent designers and small studios from all over the country. Along with Kyoorius, we are committed to nurturing and stimulating the creative community, and using surpluses from the awards show to develop initiatives that will benefit emerging talent throughout the year. D&AD looks forward to watching the Indian creative community evolve with each year.”

     

     In the signature Kyoorius way of never doing the expected, instead of a traditional awards ceremony the audience was treated to a 70’s theme party. Held on the final evening of Kyoorius Designyatra, the event saw over 1000 creative professionals, students and clients from across India in attendance, which included the conference delegates as well as speakers along with awards nominees.

  • Kyoorius announces second edition of Kyoorius Design Awards

    Kyoorius announces second edition of Kyoorius Design Awards

    MUMBAI: In its second year, Kyoorius in association with D&AD, will recognise work through Kyoorius Design Awards.

     

    The awards night promises to be a celebration of Indian design across a breadth of disciplines such as branding & identity, communication design, book design, editorial design, design for space, packaging and writing for design. In addition to these there are individual categories for design crafts such as illustration and typography, while the design for good category awards work that promotes social awareness.

     

    Jury sessions comprised some of the best creative minds from across the world, who were flown down to Pune to judge the entries. The diverse six-member jury comprised Johnson banks creative director Foreman Michael Johnson, Anonymous creative director Felix Ng– creative director, FITCH creative director Brandon McCormick , Alok Nanda & Company founder & CEO Alok Nanda, Lopez Design CEO & principal designer Anthony Lopez and Trapeze co-founder Ram Sinam .

     

    Out of the 680 entries submitted, a total of 72 in-book winners have been announced who will go on to be nominated for Blue or Black Elephants. In-book winners include work by leading design studios and consultancies, including Alok Nanda & Company, Umbrella Design, Redlion, Curry Nation, Chlorophyll Brand and Communications Consultancy, Kulture Shop, Bombay Duck Designs, Locopopo, Trapeze, Lotus as well as agencies such as Ogilvy & Mather, Publicis India and Grey Worldwide.

     

    Kyoorius founder CEO Rajesh Kejriwal commented, “We are trying to fuel a design movement in India through our continued efforts to expand the platform. The response for the Kyoorius Design Awards has doubled since last year and continues to grow thanks to the support and participation of the entire design fraternity. Jury members responded to work that had an added cultural nuance that made them distinctly Indian. They were especially impressed with the quality of writing in the work, which is one of our hidden strengths.”

     

    The winners will be announced at an awards party on 13 September at Grand Hyatt in Goa.

  • Strike ‘Out of the Box’ to win!

    Strike ‘Out of the Box’ to win!

    MUMBAI: While playing a game of tic tac toe, ever thought you could win a game by just drawing out of the box? If not, then maybe you weren’t creative enough.

    With a single stroke of pen, Out of the Box, a Delhi-based creative agency has proved its point. Tired of the recycled ideas and unoriginal advertising, Saatchi & Saatchi ex-creative Saatchi & Saatchi (then, now L&K Saatchi & Saatchi) Viral Pandya decided to start his own venture.

    The agency formed in 2006, has been planning to revamp its logo for a long time now. It claims that after long, it finally had time to put its creative heads together.  “With so much of work on your table, you rarely get time to think about yourself. Ironical as it may sound, it’s the truth. However, the thought of designing a fresh, new brand identity for Out of the Box was always there at the back of our mind,” says the agency’s co-founder and chief creative officer Pandya.

    With the new logo, the agency wanted to say everything about the agency without speaking a word – its philosophy, its approach, its challenges, its lunatic side, everything. So what one sees as the logo is what defines it as a creative company.

     However, it wasn’t an easy task. With hundreds of drafts on their heads, the agency arrived on something extremely simple – a tic tac toe game with a strike through outside the boxes to say that one will always win with out of the box ideas.

    When asked what the agency is trying to convey to its clients and market, Pandya explains, “Playfulness. Spirit. Radical Approach. All in all, it talks about what we truly are. For clients, it gives an indication of what can be expected of us. As for the market, it tells them how mad we are about what we do. For aspirants, it reminds them of what we expect them to be and deliver.”

    The year has been full of work, full of awards and full of happiness. Graceful to God, Pandya believes that the agency has been able to pull off work that augurs well for the clients. So, far the work has won a fair share of awards this year. Whether it’s One Show Design, New York Festivals, Kyoorius, Luerzer’s Archive or Goafest, the agency has hit a jackpot. “Indeed, it feels good to be consistent. And it also keeps us on our toes to deliver every time.”

    And with two or three exciting accounts in the pipeline, the agency believes that every day there’s a new brief, a new challenge, a new idea and new excitement. But the work that really excites the people at the agency is the curriculum books for Presidium Schools.

    It was the biggest challenge, as well. The agency was supposed to adhere to the guidelines set by NCERT’s National Curriculum Framework (NCF), something that it was completely alien to.

    “Keeping that in mind, our job was to make these books interesting, inspiring, stackable and identifiable. Above all, the biggest mandate was to create the finest curriculum books in the country. It took us one and a half years to design the entire set of books, and there are more than 100 books still in the pipeline,” says Pandya while adding that it would be fair to say that this year was dedicated to education books.

    There’s another piece of work the agency is really excited about. It is a new campaign for Presidium Schools called Leadership via Academics. The first print ad of the campaign was released on Independence Day, and one can see a lot more of them in the coming weeks.

    One work, which made Pandya jump off his seat was ‘Dumb Ways to Die’ for Metro Trains, Melbourne. “So simple, so adorable, so moving, and bang on to the brief, a proof that the more innocent an idea is the more it touches the society,” he says.

    The agency which believes in never giving up, strives for the best and then tries to better it. So, what sets them apart from the others? In one word, passion. “We don’t take any short cuts. We pull all stops when it comes to generating ideas as well as in execution. And most important, we enjoy what we do,” states Pandya matter-of-factly.

    To create its unique identity, even in the age when digital medium has become an integral part of communication, the agency has successfully executed social media and digital campaigns, but it doesn’t set out to do digital campaigns. It wants to crack media-neutral ideas, and factor in digital, if needed.

    In the competitive market where mergers and acquisitions have become a common phenomenon, Pandya thinks it’s both easy and difficult for an independent agency to operate. “There are no network clients and therefore no free lunch,” he laughs and adds, “On the plus side, we enjoy creative freedom and can have clients who appreciate good work.”

    As for the future plans, Pandya jokes and says that as of now, the plan is to print T-shirts for the team with the new logo. “At Out of the Box, we hardly worry about the future. Our primary focus is to keep on creating work that works for the clients and us. What we really worry about is what we are going to drink after a long day at work.”

  • Kyoorius concludes the Fourth Edition of FYIday

    Kyoorius concludes the Fourth Edition of FYIday

    MUMBAI: Kyoorius – a not-for-profit initiative by Transasia Fine Papers today concluded the fourth edition of KyooriusFYIday: Future of Branding with Michael Johnson.

     

    The seminar featured Creative Director – Michael Johnson, who is at the forefront of brand thinking worldwide, responsible for changing the way we look at brands.

     

    Based out of London, he shared insights on branding’s past, present and future. There are certain things about branding that are irrefutable; companies, products and organizations will always need to position or reposition themselves in a market, yet many of the ‘truths’ that we took for granted are being refuted as brands look to the future.

     

    Sharing case studies he discussed how Johnson banks re-positioned legacy brands such as Virgin Atlantic & Science Museum, in addition to turning brand theory on its head with examples culled from his global portfolio from projects spanning Japan, New York, Paris and London.

     

    Michael Johnson, Creative Director and Principal, Johnson Banks said, “I feel Kyoorius FYIDay is a great learning opportunity and platform for exchange of new and innovative ideas. In this day and age the brand is more powerful than advertising. This has led to a paradigm shift across the USA and UK. However in India and China, I still feel the Indian creative minds need to find their Indian voice and not look at selling the international style. Having said that there is immense scope in a young nation like India with lots of interesting times ahead.”

     

    Rajesh Kejriwal, Founder CEO, Kyoorius said, “India is becoming a place where the best of design in Asia is coming alive and it is imperative to nurture this talent. We are in a developing stage when it comes to branding and I am sure the learning’s from this FYIDay would help benefit the industry and budding talent four fold.”

     

    Across the FYIday format, Kyoorius are working closely with D&AD’s young blood program to create value for young creative minds through an annual series of seminars and workshops.

  • Kyoorius unveils its jury for the design awards 2014

    Kyoorius unveils its jury for the design awards 2014

    MUMBAI: Kyoorius, in association with D&AD, completed the judging process for its design awards. 468 entries judged across nine categories, ranging from branding & identity, design for communication, packaging, space, books to writing and editorial were evaluated.

     

    The Kyoorius design awards offer a diverse range of categories that recognise both comprehensive design projects as well as individual components. To this end, the design craft jury is dedicated to illustration, typography, graphic design and photography.

     

    The design for good jury reflects design’s ability to build awareness, promote a good cause or social welfare. Works must demonstrate positive social impact, the capacity to change behaviour and sensitivity to sustainability issues.

     

    It can be noted, Kyoorius awards have no winning tier structure – no gold, silver or bronze, and it is the jury’s prerogative to award one or multiple Blue Elephants in one category, whereas none in another, if entries are not up to the mark.

     

    A mix of the top international, regional, and Indian creative minds have been selected to ensure that work is compared against industry best practices, while keeping the Indian context in mind.

     

    The Kyoorius design awards jury includes jury Johnson Banks creative director & principal Foreman Michael Johnson, Anonymous creative director Felix Ng, Alok Nanda & Company founder & CEO Alok Nanda, Lopez Design CEO & principal Anthony Lopez, and Trapeze co-founder Ram Sinam.

     

    Kyoorius founder CEO Rajesh Kejriwal said, “Design is at the root of creativity. Over the last 5 yeats we have seen the role of design change in India – from being a non-essential to a critical tool for business development and growth. We’ve seen significant growth in participation both at the awards and at designyatra not only from designer and studios but from clients themselves.”

     

    Kyoorius and D&AD aim to create a truly neutral and ethical platform that recognises the best of Indian creativity. Kyoorius will once again open its doors to the public as it had done for the advertising awards jury sessions in Mumbai. All voting is private, never by a show of hands.

     

    The last day of judging, 25 June will be open to press, professionals and students from Pune’s creative community. Visitors will have the opportunity to view the best in Indian design, understand the judging process and watch jury members debate entries.

     

    Winners of Blue and Black Elephants will be awarded at Kyoorius Designyatra, the annual creativity and innovation conference held in Goa from 11 to 13 September 2014. In-book winners, also considered nominees for Blue Elephants, will be announced in August. Alongside winners, nominees will be featured in the Kyoorius design awards annual, an annual publication that is distributed to over 5000 corporates in India.

    Funds raised from the Kyoorius Awards are funneled back in to the Indian creative industry through programmes such as FYIdays. In conjunction with the jury sessions, Kyoorius will host a FYIday with branding guru Michael Johnson on 24th June in Pune at Sumant Moolgaokar Auditorium, and on 26 June in Mumbai at ISDI Parsons Mumbai.

  • Kyoorius with D&AD honors best Indian advertising works

    Kyoorius with D&AD honors best Indian advertising works

    MUMBAI: Kyoorius in association with D&AD announced the winners of the 2014 Kyoorius Advertising & Digital Awards at the awards ceremony.

     

    The night was a celebration of the best in Indian creativity with over 1200 creative professionals from the advertising and digital spheres and clients from across India and some from around the world in attendance. Content & storytelling studio – Addikt – was brought in from Amsterdam to create an out of the ordinary experience – a powerful, multi sensory experience that brought the winning work to the fore.

     

    Hosts Kamal Sidhu and Suresh Venkat entertained the audience through the wee hours of the night, accompanied by Dutch performance artist Ken, as well as Indian rock band The Other People and DJ Hiren.

     

    A total of 988 entries were submitted across Advertising and Digital. From the 114 In-book winners, a total of 37 Blue Elephants and 4 Black Elephants were awarded at the ceremony across the advertising and digital.

     

    Grey Worldwide, Ideas@Work, Ogilvy & Mather, Publicis India, Famous Innovations, Happy Creative Services, Hungama Digital Services, Creativeland Asia, Soho Square, Scarecrow Communications, Thought Blurb, DDB Mudra, Candid Marketing, BBDO India, BBH, Webchutney, Fractalink Design Studio, Isobar, iContract and Sapient were amongst the many in-book winners at the 2014 Kyoorius Advertising Awards & Kyoorius Digital Awards.

     

    In-book winners were also nominees for Blue Elephants; the two juries awarded a total of 37 Blue Elephants, with 24 Blue Elephants awarded in Advertising and 13 in Digital. Across the advertising categories, 24 Blue Elephant winners included campaigns by Grey Worldwide, Ogilvy & Mather, Publicis India, Sapient, DDB Mudra, Happy Creative Services, BBDO, Ideas@Work, Scarecrow, BBH, Soho Square, Creativeland Asia, First December Films and Candid Marketing.

     

    And at the digital awards, 13 Blue Elephant winners included works by Hungama Digital Services, Creativeland Asia, Fractalink Design Studio, Webchutney, Sapient, 120 Media Collective, BBH India, DDB Mudra, NicheMinds, and Ogilvy & Mather.

     

    Four Black Elephants were awarded to groundbreaking work that redefined the category it was entered in, by creating a new conversation with its audience, or a transformational impact on the industry.

     

    DDB Mudra were awarded a Black Elephant for The Last Telegram (Category: Direct Response), a direct response campaign that saw an opportunity to commemorate the final day of India’s telegram service by reminding Birla Life Insurance customers to think about their future.

     

    Ogilvy & Mather took home three Black Elephants in three categories.

     

    The Good Road – Created for Bangalore Traffic Police and Castrol India (Category: Technological Innovation). In the campaign, a helmet was designed to remind bikers about road safety and motorbikes would only start once the helmet was worn by the rider.

     

     CleftToSmile – Created for Operation Smile India (Category: Use of Social Media). This social media campaign transformed a simple combination of keyboard characters into an identity and highly successful Twitter campaign for Operation Smile India’s Cleft to Smile initiative.

     

    Google ‘Reunion’ – Created for Google India (Category: Online Branded Films). Ogilvy & Mather created a film that highlighted Google’s search engine by creating a touching story with the India- Pakistan partition as a backdrop.

     

     “Considering this was our first year for the Advertising Awards & Digital Awards, the response has been outstanding. The 988 entries across Advertising and Digital are further validation of the Kyoorius Awards format, and our association with D&AD. We will continue to provide a neutral and transparent platform for the Indian creative industry,” said Kyoorius founder CEO Rajesh Kejriwal.

     

    “We saw a great response for the Kyoorius Digital Awards, the first awards programme of its kind in India, recognising excellence in the field of digital communication. This is a solid indicator of the direction of creativity here in India. During the jury sessions, we saw a strong desire from jury members to constantly weigh in and consider the cultural context when judging the work. The importance of staying relevant to the Indian market was never overlooked, especially with the international jury,” added Kejriwal.

     

     “D&AD is very proud to be partnering with Kyoorius in India. I hope we’ve brought some rigor and transparency to the judging process. Certainly the standard of work has been fantastic – something we saw demonstrated at D&AD’s own professional awards three weeks ago in London, where Indian agencies had multiple in-book and nomination successes. Our commitment to this partnership is long-term. We look forward to an increased involvement with the Indian creative community as we develop our New Blood program with Kyoorius,” mentioned D&AD CEO Tim Lindsay.

     

    Ogilvy & Mather emerged as the most awarded agency, with 45 In-book wins, seven Blue Elephants and three Black Elephants. Alongside the Elephant winners all nominations will be featured in the Kyoorius Advertising Awards Annual and the Kyoorius Digital Awards Annual — distributed to over 5000 corporates and creatives across India — providing an invaluable and un-rivaled source of creative inspiration.

  • 2014 Kyoorius Advertising & Digital Awards Night will be held on 12 June

    2014 Kyoorius Advertising & Digital Awards Night will be held on 12 June

    MUMBAI: Kyoorius, a division of Transasia Fine Paper, in association with D&AD, will announce the winners of the 2014 Kyoorius Advertising & Digital Awards at an awards ceremony on 12th June at NSCI Indoor Stadium in Mumbai.

    The night will be a celebration of the best in Indian creativity and is expected to be attended by over a 1000 creative professionals from the advertising and digital spheres, including participants and winners of the Kyoorius Awards, giving them an opportunity to meet and mingle with their friends and peers.

    While In-book winners have already been announced on the Kyoorius Awards website, the Awards Night will see the revelation of the Blue and Black Elephant winners in both Kyoorius Advertising Awards and Kyoorius Digital Awards.

    Unlike other awards programmes, Kyoorius Awards have no gold, silver or bronze, and it is the jury’s prerogative to award more than one Blue Elephant in a category, or none at all. Blue Elephants are selected from among the In-book winners, and represent the very highest achievement in creativity.

    The process of awarding Black Elephants is even more selective. It is the ultimate prize, as it is only awarded to work that is truly groundbreaking amongst all judged work, and redefines its industry.

    Along with the presentation of the Kyoorius Awards, the evening will feature live performances by The Other People, DJ Hiren. Tickets for the 2014 Kyoorius Awards Night are available awards.kyoorius.com/

  • Kyoorius Announces Kyoorius Advertising Awards in partnership with D&AD

    Kyoorius Announces Kyoorius Advertising Awards in partnership with D&AD

    MUMBAI: Kyoorius, a not-for-profit initiative by Transasia Fine Papers, and D&AD today announced the expansion of Kyoorius Awards to include Kyoorius Advertising Awards and Kyoori- us Digital Awards, alongside the existing Design and Student components.

    Advertising continues to be a crucial medium for companies to communicate with customers and communicate their brand. However, it has become increasingly complex, since agencies have to create unique messages for multiple channels and platforms to resonate with customers. This called for a critical assessment when defining awards categories – Kyoorius Advertising Awards are comprehensive, and structured to recognise individual components as well as entire ad campaigns.

    The overarching structure of the Kyoorius Awards is to only award work that is worthy of merit. No matter how big the brand, or how small the names behind it; how wide the media reach is or the number of retweets; the ultimate goal is to create outstanding work that works.

    Merit involves beating your own best work and setting new benchmarks for creative excellence. This is why Kyoorius Awards have no winning tier structure – no gold, silver or bronze, and it is the jury’s prerogative to award one or multiple Blue Elephants in any one category, whereas none in another, if entries are not up to the mark.

    For the Advertising Awards, international jury members include Rosie Arnold – Deputy Executive Creative Director, BBH, as Jury Foreman, accompanied by Graham Kelly – Regional Executive Creative Director, Isobar, and Woon Siew Hoh – Regional Creative Director, Hakuhudo. From India, jury members include Abhijit Avasthi – Executive Creative Director, Ogilvy & Mather, Agnello Dias – Chairman & Co-Founder, TapRoot India, Senthil Kumar – National Creative Director, JWT, and Sonal Dabral – Executive Creative Director, Ogilvy & Mather with more to be added soon.

    Together with D&AD, Kyoorius has chosen this specific mix of the top international, regional, and Indian creative minds to ensure that work is compared against industry best practices, while keeping the Indian context in mind.

    Further, Kyoorius and D&AD aim to create a truly neutral and ethical platform that recognises the best of the advertising industry solely on the basis of merit. Unlike any other advertising awards, all jury members gather in India to review, discuss and elect the best of the best over an intensive three-day session. All voting is private, never by a show of hands.

    Kyoorius Advertising Awards are unlike any other advertising awards in India, not only because of the rigorous judging standards, but also because entry fees are fed back into the industry. Funds are used in developing Kyoorius FYIdays, an initiative aimed at stimulating  creative professionals and educating students – India’s future creative superstars.

    Call for entries open 20th March and close on 21st April 2014. Visit awards.kyoorius.com for more information.

     

  • Kyoorius launches Great Ideas Sold – Here, there everywhere

    Kyoorius launches Great Ideas Sold – Here, there everywhere

    MUMBAI: Post the recent completion of the 9th annual edition of Kyoorius Designyatra, it has taken another initiative to celebrate and honour outstanding creative work in the Indian visual communications sphere for both professionals and students.

    The book “Great Ideas Sold – Here, there & everywhere” showcases the winning and nominated works of the Kyoorius Awards 2013. It also aims at acting as a reference and inspiration for the design industry and more importantly design buyers. It is divided into intriguing sections namely Design for: Identity, Packaging, Communications, Digital, Space, Books, Editorial, Photography and Craft (photography, calligraphy, illustration and typography)

    Commenting on the initiative, Kyoorius founder and CEO Rajesh Kejriwal said, “Good Ideas Sold- Here. There. Everywhere.” is the culmination of our Kyoorius awards initiative by us to bring to the corporate spotlight the best design work that comes out of the country. Through this platform we hope to reward the finest talent in Indian design landscape and also inspire professionals by setting up a high benchmark of creativity.”

    The entries were judged by a panel of eminent jury members from across the globe including professionals like jury foreman – Simon Sankarrya, Elsie Nanji, Tania Singh Khosla, Jeremy Leslie, Gabor Schreier, and Ton Van Bragt. Kyoorius awards is the first design award in the country to be judged by a team of international jury members. While the truly neutral jury process was managed by D&AD’s jury manager – adhering to the strictest and highest guidelines.

    The Black Elepahant (best of show) winners featured two of the most exciting projects – Dekho by Co. Design and the Temple Pavilion Installation by Abhin Design Studio.
    The Blue Elephant winning agencies featured in the book include works by:
    –       O&M, New Delhi
    –       Leo Burnett Mumbai
    –       BBH India
    –       Alok Nanda & Company
    –       NH1 Design
    –       Umbrella Design

  • Kyoorius Awards Recognizes the Best in Design in India Announces winners for exceptional work in Design & Communication

    Kyoorius Awards Recognizes the Best in Design in India Announces winners for exceptional work in Design & Communication

    MUMBAI: Kicking off the first edition of Kyoorius Awards, winners for various categories in Design and Communication were announced today, at the 9th annual Kyoorius Designyatra in Goa. These awards were held in partnership with D&AD and the International Advertising Association (India Chapter) and sponsored by ZEE.

    Spanning over nine categories including print, packaging, digital, retail and design for good, Kyoorius Awards recognized the frontrunners in each of these streams. Over two very hectic days in Delhi, the judges held intense discussions to pick out the nominees and then the winners. These winners were chosen by an esteemed jury comprising of Elsie Nanji, Gabor Schreier, Jeremy Leslie, Simon Sankarayya, Tanya Singh Khosla, Ton Van Bragt and jury manager, Donal Keenan.

    Based on real briefs by real clients, a special section of the awards was dedicated to the works of students as well. Five groups of students were chosen as the winners based on his work across the six categories. The winning student entries earned them a cash prize of INR 50,000/-, one free student pass to the 2014 Kyoorius Designyatra, a Wacom Bamboo tablet along with being featured in the annual awards showcase book.
    Below are the details on the winners of the Kyoorius Awards:
    At a Glance:

     
    Winners of the Blue Elephant:
    CATEGORY NO AND NAME
    AWARD TITLE
    AGENCY NAME
    PROJECT NAME

     
    CATEGORY – 1 – IDENTITY
    Branding a Birthing Center
    NH1 Design Pvt. Ltd.
    Birthplace Healthcare Pvt. Ltd.
     
     
    CATEGORY – 2 – PACKAGING
    Good Paper Project
    Leo Burnett Mumbai
    Fresno & Bakersfield India Ltd.

     
    “Stories from Channapatna”
    Locopoco Design Studio (Entrant: Varnam)
    Varnam
     

    CATEGORY – 3 – COMMUNICATION
    Save Calligraphy
    O&M, New Delhi
    Qalamkari Creative Calligraphy Trust

    Getty Images Poster
    Leo Burnett Mumbai
    Getty Images

    Chaplin Chapters
    BBH India
    Movies Now

    Ish Watch
    Alok Nanda & Company
    Filte
     
     
    CATEGORY – 5 – SPACE
    Temple Pavilion Installation
    Abin Design Studio
    Kishor Sangha Community
     
     
    CATEGORY – 6 – BOOKS
    “Dekho : Conversations on Design in India”
    Codesign Brand Consultants Pvt. Ltd.
    Codesign Brand Consultants Pvt. Ltd.
     

    Gobble you Up!
    Minus9 Design
    Tara Books
     

    I Take this Train Too
    Alok Nanda & Company
    Filter Press

     
    CATEGORY – 8 – CRAFT
    “Stories from Channapatna”
    Locopoco Design Studio
    Varnam
     
    I Take this Train Too
    Alok Nanda & Company
    Filter Press
     
    Recycled Mechanics
    Umbrella Design
    Bennett, Coleman & Co. Ltd.

     
    CATEGORY – 9 – GOOD
    Save Calligraphy
    O&M, New Delhi
    Qalamkari Creative Calligraphy Trust
     

    Help Desk
    DDB Mudra Group
    Aarambh
     

    Hot Wheels Key Chain
    O&M, Mumbai
    Mattel Toys (India)
     

    Good Paper Project
    Leo Burnett
    Fresno & Bakersfield India Ltd.

    Winners of the Black Elephant:
    BEST OF SHOW
    AWARD TITLE
    AGENCY NAME
    PROJECT NAME
     

    Temple Pavilion Installation
    Abin Design Studio
    Kishor Sangha Community
     

    “Dekho : Conversations on Design in India”
    Codesign Brand Consultants Pvt. Ltd.
    Codesign Brand Consultants Pvt. Ltd.
    Winners of the Red Elephant:

     
    On the awards night, Rajesh Kejriwal, Founder CEO, Kyoorius said, “We had conceptualized this with the aim of being able to recognise exceptional work in the design industry. It was exhilarating to witness Kyoorius Awards take shape, thanks to our esteemed partners D&AD, IAA (India Chapter) and our sponsors ZEE, who came on board to support this initiative.”
    The D&AD Yellow Pencil is recognised world over as the most prestigious amongst
    creative awards. Tim Lindsay, CEO of D&AD said, “With past experience in the arena of awarding excellent work in the creative stream, we were privileged to support Kyoorius’ efforts in the design industry. Kyoorius Awards were conducted at par with international standards and the delegates and industry peers received an opportunity to view some excellent work done by the winners.”

    Kaushik Roy, Immediate Past President — IAA India Chapter said, “With the unprecedented response for the first instalment of Kyoorius awards, we are certain that there is a long association in store between Kyoorius, D&AD and IAA- India Chapter. Together, we have the vision to realize the power of design and it is crucial that we support and award the best creative minds in India.”