Mumbai: Zee5 returned as the title sponsor of Kyoorius Designyatra 2024, for the second consecutive year. The three-day event, held from 26 to 28 September in Goa, offered a prestigious global platform for design and creative professionals across industries to showcase their work, collaborate, and celebrate artistic innovation.
At Kyoorius Designyatra 2024, Zee5 organised an immersive experiential zone and workshop on design, UI/UX, product ideation, and creativity led by Vatsal Chaoji, at the event that attracted a large audience. Zee5’s Replay & Reimagine contest, featuring movies ‘Gyaarah Gyaarah’, ‘Sirf Ek Bandaa Kaafi Hai’ and ‘Gadar 2’, saw three young winners that showcased their immense creative prowess.
Esteemed names like Studio Lotus’ founding principal Ambrish Arora, Aaquib Wani Design founder & director Aaquib Wani, and Studio Eeksaurus’ director Suresh Eriyat also graced the event with their expertise and vision, with a total of 22 speakers; coveted legends from the international circuit.
Zee5 India CBO Manish Kalra said, “Designyatra stands as a premier platform, bringing together global representation across industries to celebrate and showcase design excellence. At Zee5, our commitment has always been to elevate the platform experience through various touchpoints, where design plays a crucial role in shaping our product offerings. We extend our gratitude to our partners for uniting the brightest minds in the creative industry, paving the way for a new era of design innovation.”
Kyoorius founder CEO Rajesh Kejriwal said, “Kyoorius Designyatra in 2024 transformed into an Academy of Play, bringing together an anti-disciplinary speaker roster to inspire the next generation of design in India. The Kyoorius Design Awards 2024 has seen an influx of entries and is a testament to the growth and power of design in India. This is made possible by Zee5’s continued commitment to find India’s design excellence a spot on the global stage and inculcating an immense culture of design within their own practice.”
Designyatra 2024 gathered global talent to explore the future of design. Zee5 partnered with the event to challenge designers to reimagine posters for iconic films like Gadar and Sirf Ek Bandaa Kaafi Hai. The focus was on reinterpretation, showcasing creativity through various mediums, including iPads and an iMac, in the Zee5 Hall of Fame. Winners received giveaways and special recognition.
Zee’s head of product development Vatsal Chaoji introduced a card-based game to enhance designers’ understanding of product ideation from the end-user perspective, boosting Zee5’s tech capabilities.
The event attracted students, industry veterans, and designers, promoting fresh narratives across graphic, interior, product, industrial, and furniture design.
