Tag: Kyoorius Awards

Kyoorius Awards sees 40% rise in entries for advertising & digital categories

MUMBAI: The second edition of the Kyoorius Advertising & Digital Awards has received a whopping 1419 entries by Indian agencies and studios. This is a jump of over 40 per cent from last year’s total tally of 988 entries from Advertising & Digital Awards.

Participating agencies include DDB Mudra, Ogilvy & Mather, Madison Group, Grey Worldwide, Contract Advertising, Creativeland Asia, Scarecrow Communication, Linen Advertising, Itsa Brand Solutions, Webchutney, Isobar, Rediffusion Y&R, Ideas@Work and BBH among others.

Kyoorius founder CEO Rajesh Kejriwal said, “This number has been very encouraging and a sign of acceptance by the industry. Kyoorius thanks all the agencies for their support. We look forward to a packed jury session next week as these entries battle it out for Blue and Black Elephants.”

The Kyoorius Awards recognise and award the most outstanding creative work in the Indian visual communications and digital sphere. To this end, Kyoorius, in association with D&AD, has endeavoured to create a neutral platform, complete with a jury composed of some of the top creative minds from around the world.

All jury members for the Advertising & Digital Awards will gather in Mumbai to review, discuss and elect the best over a four-day period. To make the judging process as transparent and open as possible, members from the industry have been invited to see the jury in action at Nehru Centre from 29 April to 1 May. This is amongst the very few open to public jury sessions around the globe.

Visitors can come in and watch the jury debate the entries, checkout some of the best in Indian creativity and attend four FYIdays conducted by the jury members.

The FYIday sessions will be held at the Hall of Knowledge, Nehru Centre, Worli, Mumbai.

29 April – 9 am: Isobar China chief creative officer Tim Doherty.

29 April – 6 pm: Grey London deputy executive creative director Vicki Maguire

1 May – 9 am: D&AD deputy president & Havas Work Club creative partner Andy Sandoz

1 May – 6 pm: Made By Many co-founder Tim Malbon

The Blue Elephant is recognised as a symbol of the very highest creative achievement. Kyoorius Awards have no winning tier structure – no gold, silver or bronze, and it is the jury’s prerogative to award one or multiple Blue Elephants in any one category, whereas none in another, if entries are not up to the mark.

April 23, 2015
Pioneering Concept of an Open Jury Session for 2014 Kyoorius Awards Well Received

MUMBAI: Known for providing a truly neutral and ethical platform that recognizes the best of the advertising and digital communication, Kyoorius in association with D&AD has concluded their open jury session for the entries received.

This open jury format was welcomed by the industry and fellow professionals as the three day session was attended by over 65 visitors a day, who watched the jury debate over entries and were spectators to the best of Indian creativity on display. Also seen in attendance were youngsters who had come to gain insight and exposure into what goes into creating works that really work.

Not only did the jury session witness media and stalwarts from the creative community coming in to view the entries first hand, understand the judging process and watch the debate amongst jury member but could also raise objections if they found any work to be not genuine or a scam.

988 entries across Advertising and Digital were judged over 5 days by two juries and the results are in.

74 in-book winners have been awarded in advertising and 39 in digital. These in-book winners are now nominated for the coveted Blue Elephant and winners will be announced on the 12th of June at the NSCI Indoor Stadium in Mumbai.

In book winners include agencies from across the country – making this a truly national creative award. Grey Worldwide, Ideas@Work, Ogilvy & Mather, Publicis India, Famous Innovations, Happy Creative Services, Hungama Digital Services, Creative land Asia, Soho Square, Scarecrow Communications, Thought Blurb, DDB Mudra, Candid Marketing, BBDO India, BBH, JWT, Webchutney, Fractalink Design Studio, Isobar, iContract and Sapient are amongst the many in book winners at the 2014 Kyoorius Advertising Awards & Kyoorius Digital Awards.

Kyoorius are continuing to the push the envelope out and have released all in-book winners and blue elephant nominations on their website awards.kyoorius.com/ for public viewing 3 weeks before the awards night.

The industry is encouraged to get online and view all the entries and write to awards@kyoorius.com should there be any objections. Any objections raised will be preented back to the jury before any decision is made.

Abhijit Avasthi, National Creative Director at Ogilvy and Mather who is also a part of Kyoorius Awards jury said, “People should know what happens behind the scenes and that we judge with a lot of integrity.”

Rajesh Kejriwal, Founder CEO, Kyoorius said, “Especially at a time when many agencies have questioned the lack of transparency and trust worthiness of award ceremonies, we felt that the jury session would ensure that the Kyoorius awards are fair and transparent.”

The Kyoorius Awards is scheduled to take place on 12th June, 2014.

May 23, 2014
Kyoorius launches Great Ideas Sold – Here, there everywhere

MUMBAI: Post the recent completion of the 9th annual edition of Kyoorius Designyatra, it has taken another initiative to celebrate and honour outstanding creative work in the Indian visual communications sphere for both professionals and students.

The book “Great Ideas Sold – Here, there & everywhere” showcases the winning and nominated works of the Kyoorius Awards 2013. It also aims at acting as a reference and inspiration for the design industry and more importantly design buyers. It is divided into intriguing sections namely Design for: Identity, Packaging, Communications, Digital, Space, Books, Editorial, Photography and Craft (photography, calligraphy, illustration and typography)

Commenting on the initiative, Kyoorius founder and CEO Rajesh Kejriwal said, “Good Ideas Sold- Here. There. Everywhere.” is the culmination of our Kyoorius awards initiative by us to bring to the corporate spotlight the best design work that comes out of the country. Through this platform we hope to reward the finest talent in Indian design landscape and also inspire professionals by setting up a high benchmark of creativity.”

The entries were judged by a panel of eminent jury members from across the globe including professionals like jury foreman – Simon Sankarrya, Elsie Nanji, Tania Singh Khosla, Jeremy Leslie, Gabor Schreier, and Ton Van Bragt. Kyoorius awards is the first design award in the country to be judged by a team of international jury members. While the truly neutral jury process was managed by D&AD’s jury manager – adhering to the strictest and highest guidelines.

The Black Elepahant (best of show) winners featured two of the most exciting projects – Dekho by Co. Design and the Temple Pavilion Installation by Abhin Design Studio.
The Blue Elephant winning agencies featured in the book include works by:
–       O&M, New Delhi
–       Leo Burnett Mumbai
–       BBH India
–       Alok Nanda & Company
–       NH1 Design
–       Umbrella Design

October 23, 2013
Kyoorius has launched its awards

MUMBAI: Kyoorius, a publication on design and communication community across India since 2006 has announced the launch of the ‘Kyoorius Awards.‘

The awards are in partnership with design and advertising community D&AD and the International Advertising Association (India Chapter). It will be held at the 9th annual Kyoorius Designyatra in Goa on 29 august this year.

The company has two awards to recognise and reward excellence for professionals and students as well. For professional awards, company has nine categories like packaging, digital, retail, print, books, craft and etc.

The reason behind student awards is to provide a chance to showcase their talent and capabilities. The D&AD also organise Yellow Pencil, which is recognised globally as one of the prestigious creative awards.

Kyoorius founder and CEO Rajesh Kejriwal said, “At Kyoorius we are working everyday to ensure that talent is nurtured and fresh ideas see the light of day. Kyoorius Awards aim to recognise and honour outstanding creative work in India. We are thankful to our esteemed partners D&AD and IAA (India Chapter) for coming on board to support this initiative.”

“D&AD will set the basic criteria for the jury panel; and Kyoorius Award is nothing to do with the yellow pencil award as it is a global award. We don‘t have any sponsors on board. Currently we have limited categories but in the next two years we will be adding a few new categories and awards that are more relevant to Asia. The entry fees for professionals will be Rs 4,000 and Rs 500 for the students‘ awards.

D&AD CEO Tim Lindsay said, “India is an important market for us. That‘s why we have selected India for the awards and we also want to spread awareness about D&AD in India. We look forward for a bright future here. And joining hands with Kyoorius works in tandem with the objectives of D&AD, which aims to inform, educate and inspire those who work in and around the creative industries. Together, we aim to support and nurture creative professionals throughout their careers and across the world.”

The call for entries commences on 10 May and entries will be closed on 18 June.

May 10, 2013