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  • IPL 7 auction: Day 1 – The haves and the have-nots…

    IPL 7 auction: Day 1 – The haves and the have-nots…

    MUMBAI: It was a long and tiring first day of auctions of players for the Indian Premiere League (IPL) season 7. There was a lot of action prior to the lunch break but mostly fizzled out after it resumed for the afternoon session.

     

    Two of the highest bids for the day were made by Delhi Daredevils as they had the deepest pocket – the entire Rs 60 crore – having decided not to retain any of their players from the previous edition.

     

    Delhi Daredevils were the most aggressive making the day’s both the big strategic acquisitions.

     

    Firstly Delhi Daredevils waited for the hammer to come down on Kevin Pietersen and then reclaimed him from Chennai Super Kings at a high price of Rs 9 crore. This was the first ‘Joker Card’ that was used at the auction.

     

    The swords were drawn when Yuvraj’s name came under the hammer, after some frantic bidding and almost being sold in a state of chaos, the final fight was between the Kolkata Knight Riders and the Royal Challengers Banglore. Vijay Mallya had the final say with the highest bid of Rs 14 crore on day one and bag the Punjab boy to play alongside Virat Kohli.

     

    The other overseas player who was sold for a high price was Mitchel Johnson for Rs 6.5 crore to King’s XI Punjab, and Mumbai Indians declined to use its right to match card for the Aussie fast bowler.

     

    The biggest surprise of the day was Delhi Daredevil’s big bet on Dinesh Karthik at a whopping Rs 12.5 crore. The move would have certainly been made on the back of his stupendous showing in the 2013 season. Here again the Mumbai camp declined to use its right to match card.

     

    On day one, a lot of players who went under the hammer saw themselves moving to new teams. A lot of players still went unsold because of either dearth of funds or in anticipation of bagging bigger players on day two. Any which ways, the players who remained unsold today will again go under the hammer tomorrow.

     

    Teams at the end of Day 1 of Pepsi IPL Player auctions:

     

    Chennai Super Kings: MS Dhoni, Suresh Raina, R Ashwin, Ravindra Jadeja, Dwayne Bravo, Faf du Plessis, Brendon McCullum, Dwayne Smith, Ashish Nehra, Mohit Sharma, Samuel Badree, Ben Hilfenhaus, Matt Henry.

     

    Budget left: Rs2.9 crore. Squad Strength: 13. Overseas Players: 7.

     

    Delhi Daredevils: M Vijay, Kevin Pietersen, Dinesh Karthik, JP Duminy, Manoj Tiwary, Quinton de Kock, Mohammad Shami, Rahul Sharma, Saurabh Tiwary, Laxmi Ratan Shukla, Nathan Coulter-Nile, Jaydev Unadkat, James Neesham.

     

    Budget left: Rs8.6 crore. Squad Strength: 13. Overseas Players: 5.

     

    Kings XI Punjab: David Miller, Manan Vohra, Virender Sehwag, Mitchell Johnson, George Bailey, Cheteshwar Pujara, Shaun Marsh, Wriddhaman Saha, Thisara Perera, Glenn Maxwell, L Balaji, Parvinder Awan.

     

    Budget left: Rs14.2 crore. Squad Strength: 12. Overseas Players: 6.

     

    Kolkata Knight Riders: Gautam Gambhir, Sunil Narine, Jacques Kallis, Robin Uthappa, Yusuf Pathan, Shakib Al Hasan, Umesh Yadav, Vinay Kumar, Morne Morkel, Piyush Chawla.

     

    Budget left: Rs9 crore. Squad Strength: 10. Overseas Players: 4.

     

    Mumbai Indians: Rohit Sharma, Lasith Malinga, Kieron Pollard, Harbhajan Singh, Ambati Rayudu, Michael Hussey, Zaheer Khan, Pragyan Ojha, Corey Anderson, Josh Hazlewood.

     

    Budget left: Rs5.15 crore. Squad Strength: 10. Overseas Players: 5.

     

    Rajasthan Royals: Shane Watson, Ajinkya Rahane, James Faulkner, Stuart Binny, Sanju Samson, Brad Hodge, Steve Smith, Abhishek Nayar, Ben Cutting, Kane Richardson, Tim Southee.

     

    Budget left: Rs12.1 crore. Squad Strength: 11. Overseas Players: 7.

     

    Royal Challengers Bangalore: Virat Kohli, Chris Gayle, AB de Villiers, Yuvraj Singh, Parthiv Patel, Albie Morkel, Mitchell Starc, Ashok Dinda, Ravi Rampaul, Muttiah Muralitharan, Nic Maddinson, Varun Aaron.

     

    Budget left: Rs1.8 crore. Squad Strength: 12. Overseas Players: 7.

     

    Sunrisers Hyderabad: Shikhar Dhawan, Dale Steyn, David Warner, Darren Sammy, Amit Mishra, Aaron Finch, Irfan Pathan, Ishant Sharma, Bhuvneshwar Kumar, Brendan Taylor, Moises Henriques, Venugopal Rao, Jason Holder.

     

    Budget left: Rs8.4 crore. Squad Strength: 13. Overseas Players: 7.

     

  • IPL season 7 auction kicks off with a bang

    IPL season 7 auction kicks off with a bang

    MUMBAI: The stage is set for history to be rewritten. This time around the maximum number of players will be going under the hammer with 514 players in the pool – 219 capped players (169 Indians / 50 overseas) and 292 uncapped players (255 Indians / 37 overseas).

     

    IPL’s official auctioneer Richard Madley says: “The first IPL auction in Mumbai which was held just six years ago but feels like it was held 600 years ago, no one knew what would go down on that day at the Oberoi hotel; it was a historic day for cricket and in my point of view an historic day for auctioning. Today is going to be no different in Bengaluru”

     

    This year’s auction witnessed a full house of the regulars from the franchises. The likes of Ness Wadia and Priety Zinta from the Kings XI Punjab camp; Tom Moody, VVS Laxman and Krishnamachari Srikkanth from Sunrisers Hyderabad; Kolkata Knight Riders is present in full strength with CEO Venky Mysore, Jay Mehta and Juhi Chawla.

     

    Royal Challengers Banglore owner Vijay Mallya was seen sporting a cool Mohawk hairstyle and was beaming after getting Yuvraj Singh for his team for a whopping Rs 14 crore, the highest bid in the morning session.

     

    Mumbai Indians is represented by Nita Ambani and Anil Kumble, Rajhastan Royals has Rahul Dravid at the table along with the team management.

     

    The ones missing from the auction this time are Rajasthan Royals’ Raj Kundra and Shilpa Shetty and CSK’s Gurunath Meiyappan after being in the news for all the wrong reasons.

     

    This is the first time uncapped Indian players have earned a spot on the auction list. Also, until last year, auctions were done in dollars. Beginning this year until 2017, all auctions will be carried out in Indian rupees. The cap on players’ cumulative salary has got reduced to Rs 60 crore this year from Rs 75 crore. Though the highest base price of players will continue to be at Rs 2 crore ($400,000 last year).

     

    This year’s auction also witnesses franchises exercise the right to match a bid, or use the joker card. Under this provision, a franchise can bid for a player who was in its squad in 2013, but wasn’t retained subsequently. The number of joker cards available with the team depends on the number of players retained – if a team doesn’t retain a single player, it can exercise the right to match three times. If a team retains five players, it can exercise it just once.

     

    Delhi Daredevils, which hasn’t retained any of its existing players, is certainly going to be the most aggressive. Most other teams have retained at least a couple of in-form players. The Delhi franchise has the entire salary amount of Rs 60 intact.

  • KXIP’s gets aggressive on sponsorship front

    MUMBAI: It‘s hoping to pocket a king‘s ransom this year. IPL franchise Kings XI Punjab is eyeing 30 per cent growth from team sponsorship, buoyed by the encouraging response it has got from advertisers.

    The franchise co-promoted by Bollywood actress Preity Zinta, Dabur’s Mohit Burman, Wadia Group’s Ness Wadia and Apeejay Surendra Group’s Karan Paul has roped in 14 brands as partners. That‘s way up from the 11 it had last year.

    KXIP has signed NVD Solar as title partner for three years till 2015 to replace direct-to-home (DTH) operator Videocon d2h had taken the lead sponsor status for last year‘s IPL.

    “We will manage a 30 per cent revenue growth in terms of sponsorship this year. Almost 65 per cent of our local revenue comes from sponsorship. We were not happy with revenues we managed last year. We felt that there was scope for improvement,” KXIP COO Col. Arvinder Singh.

    The franchise has got eight new partners this year in addition to the six existing partners which have renewed sponsorship deals.

    Apart from NVD Solar, those who have signed on the dotted line with the KXIP team include Lux Cozi as Official Comfort Partner, ACC, Arise Inverters and Batteries, Raindrops Basmati, USL and McDowell’s no. 1 as Official Team Partners.

    Kingfisher as the Official Good Times Partner, Pavilion Sport as Official Licensing and Merchandising Partner, Noida University as the Official University Partner, Mountain Dew as the Official Beverage Partner, Meshi Creations as the Official Entertainment Partner, 92.7 Big FM as the Official Radio Partner, Kabirz as Official Food Partner and TK Sports as Sportswear Partner are others who have decided walk hand in hand with the KXIP team during IPL6.

    Singh also stated that the franchise dealt directly with sponsors this year rather than going through agencies. KXIP reached out to almost 60 advertisers for team sponsorship.

    “So we created a team that approached companies which made a big difference. Half of the deals done were managed by directly talking to them. Last year we had 11partners while this time we have 14 partners with two partners taking two spots each. Some deals took three weeks to close this year while others took a couple of months. Some deals are for a year while others are for three years,” he stated.

    Singh adds that it is a question of sitting down with clients and understanding their business objectives. “We have to match their objectives with our marketing parameters. We see if there is synergy in what we are doing and if a tie up is mutually beneficial. Different companies have different goals some want visibility, others want activation while some want to use our platform for better fan engagement.”

    Singh explained that NVD Solar came on-board as title partner as the company since it is expanding its operations to North India. “They will launch products using the franchises players as a platform. On the other hand, Lux Cozi does activation with their wholesale and retail people. They run gratification contests where people can see matches,” he added.

    NVD Solar managing director Saibal Hazra was extremely gung-ho about the assoction. He said: ” KXI is one of the most dynamic IPL teams. We wish them all the luck for the upcoming tournament and hope this association can reap benefits for both the parties.”

    The franchise has meanwhile gone ahead and launched a loyalty programme to strengthen its bond with supporters. Other initiatives like launching a mobile application, a live in-app FanWall and an initiative with the Punjab Police to support women empowerment have also been instituted to engage with fans and contribute to the society.

    Clearly, Kings XI Punjab has got its act together on the partner front. Let‘s wait and watch if it will match that performance on the field too.

  • KXIP signs Prayag Polymers as official team partners

    KXIP signs Prayag Polymers as official team partners

    MUMBAI: IPL franchise Kings XI Punjab has announced Prayag Polymers as their official team partner for the season 5 of the tournament.

    Kings XI Punjab COO Arvinder Singh said, “We are delighted to have Prayag Polymers as our official team partner for this season. With the support of our partners, we are hopeful of reaching a step closer to our goal of being the champions of the IPL Season 5. We hope this association fortifies over the coming years.”

    Prayag Group owner Virender Aggarwal said, “We are happy to be associated with Kings XI Punjab, a team that has become synonymous with youth and its vibrant spirit. We wish the lions all the best and hope to watch them lift the cup this season.”

    Prayag Polymers, a bathroom and kitchen fittings manufacturer, supplies in bulk to organisations like the Indian Railways, Bharat Heavy Electricals Limited (BHEL), The National Thermal Power Corporation (NTPC), Oil and Natural Gas Corporation (ONGC), Indian Space Research Organisation (ISRO) and Steel Authority of India (SAIL).

    The company is also closely associated with Indian football through Prayag United Football Club, which competes in the I League.

  • KXIP unveils OCM as official suiting partner

    KXIP unveils OCM as official suiting partner

    NEW DELHI: OCM India, men’s apparel fabric manufacturer, has announced its association with Kings XI Punjab as official suiting partner for the fifth edition of the cash rich tournament. This partnership was conceptualised by MEC Access, the sports, partnership and activation agency of MEC.

    As official partner, OCM will enjoy a range of privileges and entitlements to display their company logo on platforms that include KXIP official website, player jerseys as well as using KXIP players for public appearances.

    KXIP COO Col. Arvinder Singh said, “We are happy to have a leading men’s suiting brand like OCM as our Official Suiting Partner. We are confident this association with OCM will be rewarding. Both the brands share similar synergies and with an exciting squad and support of our partners, we are heading to the tournament with great zeal.”

    The tie-up with KXIP will offer OCM a platform to increase its brand visibility through on-ground action and amplify the impact by reaching out to the audience through various media platforms.

    OCM India CEO S K Singhal said, “The association with King XI Punjab will help the company to relate with India’s masses in a big way. OCM has a strong retail presence across the country and has its manufacturing base in Amritsar, Punjab. We keenly look forward to zooming to greater heights building on the exciting fervor of IPL and wish all the participating young cricketers the very best for the game.”

  • KXIP ropes in Videocon d2h as title sponsor

    KXIP ropes in Videocon d2h as title sponsor

    NEW DELHI: Kings XI Punjab has announced that Videocon d2h has come on board as the title sponsor of the team for the upcoming season of the IPL.

    The franchise earlier had a partnership with leading airlines company Emirates, which switched allegiance to Deccan Chargers this year as team sponsor.

    As part of the deal, Videocon d2h logo will adorn the front of the team’s jersey. The company believes association with KXIP will provide an opportunity to further strengthen itself in North India.

    KXIP COO Col Arvinder Singh said, “We are hopeful of this association as both the brands, KXIP and Videocon d2h have similar synergies as we both are young, promising and believe in keeping our fans entertained.”

    Videocon d2h CEO Anil Khera said, “North India is a very critical region for Videocon d2h and more so, the Punjab market. Through this association we would like to build strong long term bonds with the extremely cricket crazy & motivated people of Punjab.”

    Incidentally, Videocon Group the parent company of Videocon d2h, has been in the news to buy the team. Videocon had also for the Pune franchise of the IPL but the bidding process was re-conducted, thereby putting paid to its strategy of having an IPL franchise.

    Furthermore, the franchise has roped in US Polo Association, ACC cement, Valvoline Cummins, Prayag, McDowell‘s No 1 and Kingfisher Premium as official team partner.

    Other partners include Luz Cozi as official comfort partner, OCM Suitings as official suiting partner, Godrej Eon as official home appliances partner, Coca-Cola as official beverage partner, Max Healthcare as official medical partner, Big 92.7 FM as radio partner, Punjab Kesari as print partner, and Book My Show as ticketing partner.

    The company had recently signed-on Miroma Sport as official licensing and merchandising partner in a six-year deal worth $50 million.