ITV

Tag: Kwality Wall’s

  • Kwality Wall’s twister pops into India’s summer heat

    Kwality Wall’s twister pops into India’s summer heat

    MUMBAI: Kwality Wall’s, has introduced its global brand, Twister, to the Indian market, offering a unique three-layered ice lolly designed to combat the summer heat.

    Twister, a popular Unilever brand enjoyed in over 25 countries, arrives in India with two new flavours, Twister Mango, featuring mango and vanilla swirls around a strawberry core, and Twister Pineapple, combining pineapple and lemon swirls with a strawberry core.

    Targeted at young Indian consumers seeking a novel refreshment, Twister boasts real fruit juice and a multi-layered design, delivering a burst of flavour in each serving, with less than 65 calories per lolly.

    To enhance the summer launch, Kwality Wall’s is running a national promotion, giving away ‘30 Lakh Free Ice Candies’, redeemable at over 100,000 stores across India. A supporting multi-media campaign and promotional film will also be released.

    HUL head of ice cream business Toloy Tanridagli stated, “We are thrilled to bring one of our iconic global brands, Twister to India in two exciting and refreshing flavours. Refreshments are a huge category, over 6.6 billion Euros and consumers are seeking new and exciting refreshments options during hot Indian summers. As a top-selling brand in the Unilever portfolio and a global favourite, our goal in India is to offer a delightful treat that resonates with young consumers and adds a fun twist to their summer. Our unique summer promotion will undoubtedly elevate the experience for Indians.”

    DDB Mudra group chief creative officer & executive director Rahul Mathew added, “With Kwality Wall’s Twister, we wanted to capture the essence of refreshing indulgence and joy. The ad is a celebration of spontaneous fun the kind that makes you forget everything else and just savor the moment. The swirling visuals and vibrant energy mirror the irresistible twist of flavors, making it an experience that’s as playful as it is delicious.”

    The launch of Twister in India represents a significant step for Kwality Wall’s, aiming to establish the product as a summer staple.

     

  • Inox, Kwality Wall’s bring to you India’s first ‘CineGame’ experience

    Inox, Kwality Wall’s bring to you India’s first ‘CineGame’ experience

    Mumbai: Kwality Wall’s on Wednesday announced its association with Inox to introduce ‘Trixy CineGame’ – India’s first gaming experience on the cinema screen. Kwality Wall’s launched a unique three-layered dessert called ‘Trixy blueberry cheesecake cup’ to bring in the year 2022.

    Kwality Wall’s Trixy cheesecake is designed to give a parlour-like experience at home with three exquisite layers – crunchy cinnamon cookie, creamy cheesecake dessert and a delicious blueberry sauce. The unique multiplayer on-screen game brings alive the three layers of Trixy cheesecake dessert.

    The unparalleled and interactive gaming experience allows moviegoers in Mumbai & Delhi to play a multiplayer game called ‘Trixy CineGame’ through their mobile phones. All one needs to do is join the game through their mobile phones on the CineGame App which they can download easily. The winners will receive surprise gift bags from Kwality Wall’s, but everyone is surely in for a great time.

    Speaking on the occasion, Kwality Wall’s India, general manager Maya Ganapathy said, “Kwality Wall’s is all about fun and celebrating small joys in unique ways. We thrive in bringing innovative flavours and designs to our consumers every year through our ice creams and frozen desserts. One such launch this year is the Trixy blueberry cheesecake cup, a melange of delectable flavours and textures which brings together the blueberry and cheesecake trends that have swept India’s dessert lovers. We needed a partner to introduce this unique product in an engaging and equally unique way and who better than Inox to play this role! Cinema is a great place to embrace innovation and interactivity and we are glad to associate with a like-minded partner like Inox to bring this launch to life on the big screen.”

    Inox Leisure chief sales and revenue officer Anand Vishal said, “At Inox, we are always upbeat about leveraging technology while providing our audience with experiences that engage and entertain them and bring value to our advertising partners. We are taking the captivating cinema feel to the next level by introducing a unique playing concept of ‘CineGame,’ making the breaktime ad-free and fun for the audience. This collaboration with Kwality Walls is a revolutionary step to make numerous touchpoints of the cinema journey, more innovative, engaging, and memorable.”

    Mindshare Content+ and Partnerships senior vice-president Ajay Mehta said, “The Trixy cheesecake ‘CineGame’ experience is a winner because it brings together the 3 passions of movies, food & gaming this summer. Recreating the Trixy 3-layer product experience through a larger-than-life gaming format that is sure to thrill audiences.”  

    “ITV is proud to introduce ‘CineGame,’ a first of its kind cinema gaming experience at multiplexes this summer. We are happy to have Kwality Walls premiering the technology at Inox multiplexes. A truly innovative media format that would help brands reinforce their propositions through interactive brand experiences” said Kinetic India founder and managing director Ajay Mehta.

  • Amul gets relief in ice-cream ad case against HUL

    Amul gets relief in ice-cream ad case against HUL

    MUMBAI: Providing some relief to Gujarat Co-operative Milk Marketing Federation (GCMMF)-run Amul the Bombay High Court has allowed it to run its two TVCs, which were objected to by Hindustan Unilever Ltd (HUL), but only after deleting portions disparaging rivals like Kwality Wall’s.

    In the said judgment that ran into 87 pages, Justice Kathawalla had noted that in 2012-13, Amul started a campaign by distributing pamphlets stating the difference between a frozen dessert and ice cream. These pamphlets state: “Usse real milk wala Amul ice cream khilayein, Vanaspati tel wala nahi”. While frozen desserts contain vegetable oil, ice creams contain dairy fat.

    A division bench headed by Justice BR Gavai and Justice RI Chagla took the decision on an earlier appeal filed by GCMMF against the past judgment of a single bench of Justice SJ Kathawalla restricting Amul from broadcasting the two TV ads showing vanaspati (vegetable oil) flowing in a cup with frozen dessert written on it. The said campaign was launched in March last year and emphasised the difference between ice-creams (made from milk fat) and frozen desserts (made from vegetable oil).  HUL objected to the ads stating Vanaspati is not used in the manufacture of frozen desserts by Kwality Wall’s, instead, edible vegetable oil is used.

    However, the court also found that there was no need to restrain Amul from broadcasting both TVCs entirely – “We are of the view that such a blanket injunction could not have been granted by the learned single judge. A perusal of the advertisement would reveal that entire TVC cannot be said to be of objectionable nature.”

  • HUL ad spends down 10 per cent in Q4-2014, up 12 per cent in FY-2014

    HUL ad spends down 10 per cent in Q4-2014, up 12 per cent in FY-2014

    BENGALURU: Indian FMCG giant Hindustan Unilever Limited (HUL) Advertisement and Promotions spends (Ad & Promo spends) was down 9.59 per cent in Q4-2014 at Rs 840.34 crore as compared to the Rs 929.46 crore in the immediate trailing quarter (Q3-2014), but was 2.34 per cent more than the Rs 821.13 crore in the year ago quarter (Q4-2013). The company spent the lowest amount towards Ad & Promo in Q4-2014 during FY-2014.

    Note : All figures are standalone.

    Overall, across eight quarters starting with Q1-2013 until Q4-2014, HUL’s Ad & Promo spend shows an upward trend, both in rupee value as well as percentage of Operating Income (Op Inc) terms. Please refer to Fig 1 below.

    Also,  the company’s Ad & Promo spends is trending upwards, both in absolute value and as percentage of Op Inc terms between FY-2012 to FY-2014 as is evident from Fig 1A below:

    Across the eight quarters under consideration, HUL’s Op Inc shows an upward trend, though Op Inc in Q4-2014 was (-1.79) per cent lower at Rs 7094.1 crore  as compared to the Rs 7223.35 crore in Q3-2013, though y-o-y Op Inc was higher by 9.72 per cent than the Rs 6465.81 crore in Q4-2013.

    The company’s PAT has shown a declining trend, both in absolute as well as percentage of Op Inc terms during the eight quarters under consideration. PAT for Q4-2014 was (-17.90) per cent lower at Rs 872.13 crore as compared to the Rs 1062.31 crore in Q3-2014 and was 10.79 per cent more than the Rs 787.20 crore in the year ago quarter Q4-2013.

    However, on annualised basis, across three financial years from FY-2012 to FY-2014, PAT has increased and is showing an upward trend, albeit slower in FY-2014, during which it grew by 1.87 per cent to Rs 3867.49 crore from Rs 3796.67crore in FY-2013. Correspondingly, PAT grew in FY-2013 more rapidly at 41.07 per cent from Rs 2691.40 crore in FY-2012. Please refer to Fig 2 and Fig 2A below.

    HUL says that the slowdown in the market in growth (volume and value) across categories continues, and though input costs have been firm, there has been a sharp rise in cost of PFAD, while at the same time competitive intensity has remained high. The company says that its Q4-2014 domestic business has increased by 9 per cent with a 4 per cent underlying volume growth that is far ahead of the market. It says that its soaps and detergents business grew by 9 per cent, personal products and beverages grew by 8 per cent each and packaged foods by 13 per cent during the quarter.

    Here is what the company has to say about various categories.

    Soaps and Detergents: Healthy performance

    Skin Cleansing delivered double digit growth, aided by a step up in price growth as judicious pricing actions were taken to manage input cost inflation. Growth was broad based across brands with the liquids portfolio seeing accelerated growth.

    In laundry, growth was led by the premium segment with Surf maintaining its double digit growth momentum and Rin delivering good growth on the bars portfolio. Wheel growth stepped up on the back of its re-launch in the last quarter. Comfort Fabric Conditioners continue to lead market development with sustained high growth. Vim led the performance in Household Care.

    Personal Products: Growth in a challenging environment

    Skin Care grew well in a soft market. The re-launch of Fair & Lovely, with the new ‘Best Ever Formula’ and supported by a focused activation plan, is yielding positive results. Ponds had a good quarter at the premium end while Lakme and Dove sustained their robust performance. The Facial Cleansing portfolio registered broad based growth driven by innovations launched in previous quarters.

    Hair Care sustained volume led double digit growth with Dove delivering another strong performance and Clinic Plus doing well. TRESemmé, which saw the addition of a new Split Remedy variant, continued to make very good progress.

    In Oral Care, significant investments were made to sustain our competitiveness in the category. While Close Up grew in the quarter, Pepsodent was impacted by the high promotional intensity in the market. Actions are underway to step up performance.

    Colour Cosmetics maintained its strong innovation led growth momentum across both Lakme and Elle 18. Lakme continues to strengthen its position in premium make up driven by a range of exciting and contemporary offerings.

    Beverages: Growth led by Tea

    Tea sustained double digit growth on the back of stepped up volumes. Taj Mahal, Red Label and 3 Roses grew in double digits, driven by a strengthened mix and focused in-market activities. The thrust on leading market development for tea bags saw flavoured and green tea bags more than double sales in the quarter. In Coffee, Bru Gold continued to perform well.

    Packaged Foods: Strong performance by Kissan, Kwality Walls and Magnum

    Kissan registered another robust quarter with growth accelerating on both Ketchups and Jams, driven by impactful activation while Knorr growth continued to be led by Instant Soups which more than doubled volumes. Ice creams saw strong growth arising from the selling in of Magnum which was extended to four other cities, and sharper in-market execution on Kwality Walls, ahead of the season.

  • Asci upholds 25 out of 38 complaints

    MUMBAI: The Consumer Complaints Council (CCC) of the Advertising Standard Council of India (Asci) upheld complaints made against 25 advertisements from various sectors like education, healthcare, FMCG and F&B sectors, ads of which are being tracked on TV and newspapers nationally by NAMS in June 2012.

    During the same period, the CCC did not uphold complaints against 13 ads while decision on one ad was kept pending.

    In the healthcare sector, Leonardo Olive Pomace Oil ad, which claimed that the oil “fights cholesterol and heart disease” and “lowers blood pressure”, was upheld. The CCC concluded that the claims mentioned in the ad and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code.

    Another ad that was upheld was of Kwality Walls Selection. According to the complainant, the advertorial makes a clear mention of the Kwality Walls Strawberry and Cheesecake as being an ice cream, when in reality it is a frozen dessert. The CCC concluded that the “mention of Kwality Walls as an ice cream”, is misleading and the advertorial contravened Chapter I.4 of the Code.

    According to the complainant, the communication in the Amul Ice cream‘s leaflet shows a “Kwality Walls” cup to depict Frozen Desserts as the words “feel it say it” can clearly be noticed from the picture of the cup on the leaflet. The communication tantamounts to generic disparagement of the Frozen Dessert as a category in general and Kwality Walls Frozen Dessert in particular.

    The communication further tries to pass off ice creams as a complete food which is easy to digest and full of energy. It is categorically stated no food can be termed a complete food, much less an ice cream. The CCC noted the contents of the advertisement and checked the advertiser‘s response and concluded that the advertisement did not denigrate the complainant‘s product. However, the portrayal of ice cream as a “complete food” was misleading and contravened Chapter I.4 of the Code. This complaint was upheld.

    Also, the complainant noted that Cadbury Chocolates‘ ad is clearly in breach of the Maharashtra Prohibition of Ragging Act, 1999 as it directly/indirectly propagates ragging. The CCC concluded that the ad is in breach of the law and contravened Chapter III.4 of the Code. The complaint was upheld.

    The other ads that were upheld in the healthcare sector were of Lotus Mustard Oil, TV 24 Shopee India, Om Healthcare Centre‘s Good Health, Slim Life, Sesa Hair Oil, Perma Healthcare‘s Seatone and Natural Medicine.

    Dainik Bhaskar‘s ad was also pulled up by the CCC. According to the complainant, the print advertisement on the hoarding claims that Dainik Bhaskar “is 3 times of Dainik Jagran” and quoted false circulation figures both for themselves and for Dainik Jagran and also did not mention any source in their advertisement. The advertisement contravened Chapter I.4 of the Code.

    According to the complainant, the print advertisement of Parachute Advanced Coconut Hair Oil claims that, “I have the World‘s Best Hair and so do you”, “International hair research has found that Parachute Advanced users have the World‘s Best Hair”. Claiming that Parachute Advanced users have the world‘s best hair is a superlative claim. The quality of hair does not depend only on hair oil. The CCC considered the technical data and concluded that the claim that its users have the “World‘s Best Hair”, is misleading. The advertisement contravened Chapter I.4 of the Code. The complaint was upheld.

    Luminous Battery/Inverter as was also upheld because the CCC concluded that the claims mentioned in the advertisement like “Luminous Batteries give more backup when compared with other batteries” and cited in the complaint were not substantiated. The ad contravened Chapter I.1 of the Code.

    Leads Bariatrics‘ TVC, which claimed “give a scar less weight loss surgery”, was upheld as the CCC concluded that the promotion of weight loss surgery is an oversimplification of the remedy to reduce weight. The claim is misleading.

    Pure Roots Gold Cream Bleach‘s TVC claimed that the bleach has pure gold added in it. It also claims to remove dead cells and opens pores and gives instant glow in just ten minutes. According to the complainant, the advertiser needs to provide scientific proof to substantiate this claim. In the absence of supporting clinical information from the advertiser, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint, were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was upheld. As per the advertiser‘s response, their company believes in fair and proper competition. On receiving a complaint from ASCI, the advertiser has already modified the said advertisement immediately.

    The CCC concluded that the TVC for Third Eye of Nirmal Baba is likely to encourage superstition as well as it is likely to lead to grave or widespread disappointment in the minds of the consumers. The advertisement contravened Chapter I.5 of the Code. The complaint was upheld.

    Videocon Air Conditioner‘s ad with claims like “Your daily dose of good health from Videocon air conditioners” and “Vita Air technology releases Vitamin C into the air” was pulled up by the CCC. The complaint said that the advertiser needs to substantiate these claims with technical comparative data. In the absence of comments from the advertiser, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint, were not substantiated. The advertisement contravened Chapter I.1 of the Code.

    In education sector, the CCC upheld the complaint against ads of Career Launcher‘s Powerful Prep Program, T.I.M.E. BBS/BCA/HM/LAW, Institute of Apparel Management, NIPS School of Hotel Management and Nalanda Institute of Advanced Studies Lovely Professional University.

    Smartprep Education Smart Prep‘s Guidance and Expert Training was also upheld. As per the complaint, Smart Prep claims that its faculty has “delivered 5 out of top 10 Ranks and 46 out of top 100 ranks in BBS‘11”. Smart Prep should submit detailed evidence/ independent substantiation to validate its claim and is kept pending. The CCC considered the data submitted by the advertiser. The claim can be considered substantiated subject to a spot check by the ASCI Secretariat.

    The CCC also received complaints against two print advertisement and 10 television commercials during the month of June 2012. The complaints were received against the ads of “Smart Prep Education Pvt Ltd.‘s Unique Training System‘‘, “Kamal Toordal”,” Uninor”, “Airtel”,” Indica 10 minutes Herbal Hair Colour”, “Fiat Punto Sport”, “Ayur Sunscreen Lotion”, “Nasivion “, “Fiama Di Wills‘s bathing bar “, “Sanofi Seacod “, “New Extra Strong Axe” and “Mahindra Duro 125 DZ”. However, as these advertisements did not contravene Asci‘s codes or guidelines, the complaints were not upheld.