ITV

Tag: Kutch

  • Hellaro finds its hindi voice and beats the drum for freedom

    Hellaro finds its hindi voice and beats the drum for freedom

    MUMBAI: Who says revolutions can’t begin with a dhol beat? Shemaroome is striking a powerful chord with the Hindi release of Hellaro, the first-ever Gujarati film to win the National Award for Best Feature Film. By dubbing the landmark film for Hindi-speaking audiences, the platform is turning up the volume on stories that celebrate silent strength and cultural rebellion across borders and beyond language.

    Directed by Abhishek Shah, Hellaro isn’t just a period drama set in the scorching salt flats of Kutch, it’s a fiery feminist anthem disguised as a folk tale. The film follows a group of women from a repressive village whose monotonous lives are disrupted when a drummer appears from the desert. What begins as stolen dance sessions away from watchful eyes spirals into a full-blown revolt not with weapons, but with rhythm, resilience, and raw courage.

    The ensemble cast including Shraddha Dangar, Kaushambi Bhatt, Niilam Paanchal, and Brinda Trivedi brings an electric energy to the screen. So compelling were their performances that 13 lead actresses received a Special Jury Award, a rare collective honour that underscored the film’s commitment to sisterhood over stardom.

    Sharing her thoughts on the film’s Hindi release, actress Shraddha Dangar said, “Hellaro has always been more than just a film, it’s a reflection of unheard voices and untold stories that exist in the quiet corners of our society. Bringing it to life meant building a world from the ground up, both emotionally and physically, in the heart of the desert. Now, with its Hindi release on ShemarooMe, I’m deeply moved that this story can reach a broader audience globally. I hope it stirs something in every viewer questions, courage, and above all, a deeper understanding of what it means to be free.”

    More than just a nod to cultural representation, this move by Shemaroome is part of a broader push to bridge the linguistic divide in Indian entertainment. By making powerful regional cinema accessible in Hindi, platforms like ShemarooMe are letting stories dance freely across state lines and into the hearts of millions.

    Hellaro is now streaming in both Hindi and Gujarati exclusively on Shemaroome because freedom, like music, should never be lost in translation.
     

  • SIHASN launches a new campaign: We Carry our Culture in our own Way

    SIHASN launches a new campaign: We Carry our Culture in our own Way

    MUMBAI: SIHASN, a premium luxury furniture brand, has launched their latest campaign – We Carry our Culture in our own Way commences on January 2019. Through this campaign, the brand showcases and promotes Indian culture by telling the story of Bombay – a melting pot of Indians from all parts of the country and walks of life; SIHASN – the one company that sources fabrics from all parts of the country, has successfully blended Indian aesthetics with modern furniture structures. Their products being modern and cosmopolitan, the brand has come up with a campaign video where they have covered the major parts of Bombay, from Linking Road in Bandra to the Gate Way of India.

    Ganesh Shankar – CEO of SIHASN said, “We are very excited and delighted to bring out SIHASNs’ campaign; We Carry our Culture in our own Way. We source our products from all corners of the country – from the foothills of Nagaland to the salt floors of Kutch. The idea behind the current campaign is to bring out the superlative quality of our products by demonstrating how nifty and easy the folding chair is to carry around and by showing how anybody can sit on them anywhere.”