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Tag: Kushal Sanghvi

  • Kushal Sanghvi joins icubeswire as chief revenue officer to drive growth

    Kushal Sanghvi joins icubeswire as chief revenue officer to drive growth

    MUMBAI : icubeswire a Adtech company with a strong presence across Sea and Mena, has appointed its new chief revenue officer (CRO) Kushal Sanghvi. With extensive experience in digital marketing, business strategy, and technology-driven growth, he will spearhead revenue expansion, strengthen partnerships, and enhance the company’s position in the global advertising landscape.

    Expressing enthusiasm for the new role, Sanghvi shared, “The digital marketing ecosystem is evolving rapidly, and icubeswire is at the forefront of this transformation. I look forward to driving strategic growth, collaborating with brands, agencies, and tech platforms, and delivering innovative solutions in the ever-changing Adtech space.”

    Beyond this role, Sanghvi has been actively shaping the industry through multiple leadership positions. At Adtech India he was a board member helping to foster emerging technologies and talent in digital marketing. Additionally, at NITI Aayog he was an education mentor, driving digital-first skill development for young entrepreneurs. He also contributed at I-COM Global (India) as the vice chairman, promoting data-driven marketing, and at Appriffy-Digital IT Hub as a director, supporting startups through tech innovation and investment.

    With a deep understanding of digital strategy, online advertising, and integrated marketing, Sanghvi is set to make a significant impact at icubeswire, propelling the company towards its next phase of innovation and growth.

  • IBS 2024: The Power of data, is it enough?

    IBS 2024: The Power of data, is it enough?

    Mumbai: The panel at IBS 2024 engaged in a thought-provoking dialogue on the evolving role of data in advertising, specifically questioning whether the sheer volume of data available today is sufficient for driving effective Return on Investment (RoI) in marketing campaigns. It also assessed if over-reliance on data and programmatic approaches might be overshadowing the need for value-driven strategies and calculated risks.

    The session was chaired by Ipsos India, senior client director, Ananya Roy Mathur followed by panelists: Blue Star India head – Digital Initiatives, Abhishek Kumar, dentsu India senior vice president – Product & Technology, Abhinay Bhasin, NitiAayog chief mentor Kushal Sanghvi and Quora head of marketing, APAC and EMEA, Neha Chimbulkar.

    Ananya asked Kushal on some of the most significant initiatives undertaken by the government years ago to which he says was the introduction of a single identity system, exemplified by the Aadhaar card. “With approximately 943 million Aadhaar cards issued, it serves as a unique identity for citizens, offering a comprehensive dataset that surpasses what any company, including Google or Facebook, possesses regarding consumer behavior. Today, almost everything is linked to this identity.”

    He also delved on initiatives like UPI (Unified Payments Interface), which have revolutionized transactions by providing a seamless payment platform. “Just a decade ago, it would have been unimaginable to have such a unified channel. Today, numerous platforms like Paytm and PhonePe enable marketers to effectively engage with audiences. The government’s approach emphasizes using data to create a holistic environment, rather than merely monetizing it.”

    Abhinay highlighted the behavior of the audiences and how it is evolving over the years. “Discovering audiences today involves understanding how behavior is evolving and integrating those insights into marketing strategies. Keeping a pulse on these changes is crucial for developing effective creative. The abundance of data we now have—processed at an unprecedented scale—provides invaluable signals from various sources, such as video viewership and behavioral patterns on platforms like Facebook and Google. This wealth of information shapes our understanding of consumers, directly informing the creative process and ensuring we reach the right addressable audiences effectively,” says Abhinay.

    Neha lastly gave insight more on to the analytical tools available. “The key lies in combining strategy with the available analytical tools. Once you clearly define your objectives, it becomes easier to identify the relevant metrics and data points necessary for achieving those goals. Despite the vast amount of data at our disposal, if we don’t focus on selling products or services that truly matter to us, we risk deflection and losing sight of ROI. In today’s marketing landscape, being ROI-driven is essential,” concludes Neha. 

  • World Wide Open wins the digital mandate for BIG Cinemas

    World Wide Open wins the digital mandate for BIG Cinemas

    MUMBAI: World Wide Open, digital brand partner and strategy consultants have recently bagged the digital duties for BIG Cinemas. The objective of this campaign, developed by WWO, is to increase user engagement for BIG Cinemas, utilizing all mediums of digital marketing and reaching out to the target audience in bulk, as their customers are all online. Along with helping them with designing their website, WWO will also manage and strategies the media planning and buying, social media management, developing mobile applications and the marketing campaigns for their digital audiences.

     

    Commenting on the new account win, Manish Agarwal, CEO, Reliance Entertainment Digital said, “We at WWO (World Wide Open) are extremely excited to work with BIG Cinemas, which is one of the largest chains of cinemas in India. We look forward to help them augment their brand through a delightful consumer experience across all internet connected touch points in a scalable and sustained manner.”

     

    Kushal Sanghvi, Head, World Wide Open commented, “With BIG Cinemas on board, we aim to bridge the gap between the digital and creative aspect of the brand. With some path breaking campaigns designed for them already, the team at WWO is all charged up to serve BIG Cinemas in the best way possible.”

     

    Commenting on the associating with WWO, Shirish Srivastava Sr. VP – Sales & Marketing, BIG Cinemas said, “At BIG Cinemas, we are taking a lot of path breaking initiatives to deliver business value. A robust and dynamic digital presence is critical in this regard, and so we are very happy to have WWO on board.”

     

    World Wide Open is Reliance Group’s new vertical under Reliance Entertainment Digital. Positioned as digital brand partners and digital strategy consultants, WWO aims to fulfill the gap of Digital Brand partner who can help in brand building primarily via digital, by having under one roof, combination of skill sets namely deep consumer insights, strategic brand thinking, conceptualization ability of digital products & services, knowledge of technology to drive innovations and content creativity to engage consumers with contextual and innovative content.

     

    BIG Cinemas, is India’s largest cinema chain with about 516 screens spread across India, US and Malaysia. After pioneering the IMAX experience in India, it recently launched 3D and 6D technology and is the only cinema chain to screen films in all three formats. It is also launching the first megaplexes in the country.

  • Span Communications floats digital arm, Spiider’s MD Sanghvi joins as CEO

    MUMBAI: Span Communications has floated a specialised digital arm and has got Spiider Digital‘s former managing director Kushal Sanghvi to be a co-founder and also head it.

    Sanghvi will have a small stake in Span Digital and be its chief executive officer.

    Based out of Mumbai, Sanghvi will have the responsibility of setting up the full-service agency offering services in digital, mobile and social media.

    “The journey with Spiider was extremely fulfilling. Now forming Span Digital is exciting as we are setting up this digital arm from the scratch,” Sanghvi said, Sanghvi comes in with over 17 years of experience in advertising, media and communications. He had set up the digital offering of Concept Group, Concept Digital in April 2011. Under his leadership, the digital agency was revamped as Spiider Digital in February 2012.

    Prior to joining Concept Digital, Sanghvi has also worked with companies like StratosHear Technologies, Media Contacts, Reliance ADAG and Havas Digital.

  • Vikram Hospitals awards digital & social media duties to Spiider Digital Hub

    MUMBAI: Vikram Hospitals has appointed the digital arm of Concept Group, Spiider Digital Hub, to take care of its digital and social media mandate.

    The agency had to beat nine rivals to bag the account.

    Based out of South India, Vikram Hospitals is a chain of specialty hospitals located in Bangalore, Mysore, Mandya and Tumkur.

    The hospital chain is looking for brand engagement in the online space and aims at enhancing the “Patient-first, patient centric approach” they are guided by.

    Spiider Digital Hub MD Kushal Sanghvi said, “With our expertise in digital marketing and social media along with the various in-house social media mapping tools at our disposal, we hope to provide them with revolutionary brand engagement techniques that will give them widespread exposure and engagement in the digital arena. Our main focus will be social media. Additionally, we will also be spreading education about health. We will be doing viral marketing, video dissemination, search optimisation and other smart things.”

    Vikram Hospitals MD Dr. Vikram added, “The online space can help us serve and bind well with our prospects better than any other medium as it allows us to stay connected with them all the time with real-time updates and we hope that this new venture will help us connect more with the digitally inclined and savvy future generation and create a strong engagement opportunities for our brand.”

    Spiider Digital Hub also handles brands like IOCL, SBI and Religare.

  • Concept revamps as Spiider Digital Hub

    Concept revamps as Spiider Digital Hub

    MUMBAI: Concept Group has revamped its digital arm, Concept Digital.

    The division under managing director Kushal Sanghvi will be renamed as Spiider Digital Hub. Sanghvi has been handling the digital wing since a year now.

    He said, “At Spiider we put the brand first. Keeping in mind the way people are consuming and spending large time spans on the Internet through PCs, laptops, mobile phones and other hand held devices our strategy would always revolve around ‘engagement’ with these audiences while creating a contextual environment and an interactive platform for the brand.

    Today, we believe that there is no brand for which the enablement of technology and a consumer connect through this communication is a challenge and thus our endeavor would be to connect the dots and get the brand closer to the relevant consumer.”

    The new team is already offering digital solutions for clients like Tata Mutual Fund, Religare, Barclays Bank, Commtel, AMD, Reebok, SBI, IOCL and Kumar Builders.

    “We stand today in the midst of a media neutral environment. Digital dominance has been the reality of the advertising and marketing spaces across the world, for close to a decade now. As marketers, we’ve always kept our collective finger on the pulse of the consumer. In fact, in the last decade the consumer has really kept us on our toes. From developing digital services to specialist ORM, SEO and Online Strategy Planning strengths, we are constantly re-energising existing paradigms of communication,” Sanghvi added.