ITV

Tag: Kurt Sill

  • Ericsson to boost mobile TV experience with on-demand services at MipTV

    Ericsson to boost mobile TV experience with on-demand services at MipTV

    MUMBAI: Taking the next evolutionary step in mobile TV, Ericsson will showcase its enhanced program guide for mobile TV at the TV and broadcasting event MipTV/Milia.

    The application integrates television and on-demand mobile television services in one location in one device.

    In an official statement, using the solution, Ericsson will demonstrate how a wide range of TV and on-demand programs can be well structured and easily accessed in one location on the mobile.

    The solution also allows users to easily access stored content for playback, making the mobile TV service even more attractive and personal.

    The enhanced program guide feature provides mobile TV users with comprehensive information on each program, providing users with a rich TV experience.

    Ericsson Mobility World VP Kurt Sillén says that personalization and ease-of-use are essential for mass-market uptake of the service.

    “Adding on-demand TV to the program guide will stimulate consumption and bring new revenues to the whole mobile media industry,” Sillén adds.

    Ericsson Consumer and Enterprise Lab studies show that consumer interest in mobile TV is often based on situation and an attractive option for filling time.

    With on-demand services, users can access recorded programs, yesterday’s highlights and archived material whenever they please. Both TV and on-demand services are necessary to meet the requirements of mobile TV users.

    The enhanced application will be commercially available as part of Ericsson’s Mobile TV and Video solution in the fourth quarter of 2006, informs the release.

    Ericsson provides operators with a true end-to-end solution that utilizes the WCDMA and GSM/EDGE mobile networks for commercial mobile TV and video services.

    Today, existing 3G mobile technology enables service providers to launch high-quality and cost-efficient mobile TV services.

    By the end of 2005, more than 40 operators had commercially launched mobile TV over mobile networks via unicast. As mobile TV becomes a mass-market service, mobile network broadcast technologies, such as MBMS (Multimedia Broadcast Multicast Services) will be added to mobile networks to further boost capacity.

    Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

  • Mobile to dominate on day 4 of MIPTV

    Mobile to dominate on day 4 of MIPTV

    MUMBAI: Sessions on mobile TV takes center stage on day four of MIPTV featuring MILIA, kicking off with Convergence of Mobile & TV: What’s Happening in Japan?

    Set to take place at 9 15 pm., the session will see NTT DoCoMo’s senior VP and managing director of multimedia services Takeshi Natsuno, discussing the company’s plans for mobile television, including business models and relationships with content providers.

    That session is followed at 10 am by Mobi Wars!: Mobile TV Business Models & Value Chain Evolution, exploring the various models that content companies can utilize in the mobile space. Moderated by freelance journalist Mark Halper, the session will feature MediaCorp Studios’ MD Melvin Ang; Walt Disney Internet Group VP and MD Attila Gazdag, Jamba VP of marketing and COO Martin Ott, Virgin Mobile head of corporate development Gwyn Roberts, Ericsson Mobility World VP Kurt Sillen, SFR EVP of marketing and mass-market customers Jean-Marc Tassetto and ITN Multimedia MD Nicholas Wheeler.

    At 1130 am, Jessica Sandin, a senior consultant at Fathom Partners in the U.K., will moderate Mobility & Content: Entertainment Everywhere!, exploring new distribution platforms. Panelists include TV Norge’s head of new media Thomas Houge; Google Video EMEA’s head of content partnerships Patrick Walker and Nokia SVP of multimedia experiences Ilkka Raiskinen

    Afternoon sessions include Interactive Mobile TV, The Next Frontier? at 2 30 pm, to be moderated by Endemol U.K.’s MD of digital media Peter Cowley, and featuring 3 Italia’s director of digital content Massimiliano de Carolis; 3’s director of content partnerships Mark Nichols and NRK’s director of mobile content and services Bjarne Andre Myklebust, among others.

    At the same time, Brian Seth Hurst, the CEO of The Opportunity Management Company, will moderate User Generated Content: The Next Big Thing in Media. Panelists include Channel 4’s new media managing editor Andy Grumbridge and Extreme Sports’ MD Phil Jones, among others.

    Asia, in particular India, takes center stage in the 4 pm panel Mobile Content Distribution & Revenue Opportunities, moderated by Ferhan Cook, the president of MediaPlay International. The second panel at 4 pm, Developing & Delivering Content Across Platforms, What Does it Take? will be moderated by the American Film Institute’s SVP of media and technology Nick Demartino. Panelists include the chairman and founder of The Interactive Channel Robert Chua and Enteraction TV’s business development director James Penfold.

    At 5 15 pm, Headway International partner Serge Schick will moderate Information & News At The Forefront of Broadband Content Genres: What Are The New Deals, And How Are They Shaking Up The Broadband Content Value Chain? Panelists are APTN’s MD Nigel Baker; Yahoo! Europe’s VP of media and communications Jon Gisby and France Televisions Interactive’s GM Laurent Souloumiac.

    Also taking place are the Content 360° pitching sessions for multimedia content. The BBC is hosting its sessions at 115 pm (Rich Media-Made for Mobile); 2 30 pm (Web 2.0-Next Generation Collaborative Web Concepts); and 5 15 pm (Total Mobile & User Generated Content). KBC will host its session, Digital Multimedia Broadcasting (DMB), Mobile Content and Applications, at 4 pm The pitch sessions culminate with the Content 360° Zapping Show at 7 pm, when the winning projects selected by the BBC, KBS and NFB will be announced.