Tag: Kundali Bhagya

Panchal helps Star Bharat top Hindi GECs across genres

BENGALURU: Optimystix Entertainment’s Indian comedy sitcom Kya Haal Mr. Panchal on Star India’s FTA Hindi GEC Star Bharat has been amongst Broadcast Audience Research Council of India’s (BARC) weekly list of top-five Hindi GEC programmes in the HSM markets, more so during primetime. In week 49 of 2017: Saturday, 2 December 2017 to Friday, 8 December 2017, Star Bharat, at second rank, was the most watched Hindi GEC channel in BARC’s weekly list of top 10 channels across genres: All India (U+R) : 2+ Individuals with 733.533 million weekly impressions. Star Bharat also topped BARC’s top Hindi 10 channels in the across genres and HSM U+R (hereby referred to as the HSM market) markets.

The pole position in the across genres list is of course the domain of the Sun Network’s flagship Tamil GEC Sun TV which scored 1,052.240 million weekly impressions in the across genres list. As has become the norm, the channel topped BARC’s list of top 5 Tamil channels and all the top five programmes from the Tamil – TN/ Puducherry (U+R): NCCS All: Prime Time (1800 – 2330 hrs) : 2+ Individuals market were from Sun TV.

Three GEC channels each from the Star Network and Zee Entertainment Enterprises Limited (Zeel), two channels from Sony Pictures Network India (SPN) and one GEC channel each from Network 18 (Viacom 18) and the Sun Network made up the top 10 channels across genre’s list. Of the ten, nine were GECs’, whilst one was a Hindi Movies channel. From the genre’s perspective, seven Hindi GEC channels, one channel each from the Tamil, Telugu and Hindi Movies genres comprised the list for week 49 of 2017. Four of the channels were free to air (FTA) and six were pay TV.

Following Star Bharat was Zeel’s flagship Hindi GEC Zee TV with 679.282 million weekly impressions. The Balaji Telefilms produced Kumkum Bhagya and its spinoff Kundali Bhagya were among the top five most-watched Hindi GEC programmes in the HSM markets during primetime. Zee TV was ranked third in the top 10 Hindi GEC channels in the HSM market. Retaining its fourth rank of week 48 during the week under review was Viacom 18’s flagship Hindi GEC Colors with 673.554 million weekly impressions. The channel also topped BARC’s top 10 channels list in the HSM urban market, and its soap Udaant was among the top-five Hindi GEC programmes in the HSM urban markets during primetime.

Zeel’s FTA Hindi GEC Zee Anmol was ranked fifth with 613.455 million weekly impressions in week 49 of 2017. The channel topped BARC’s Hindi GEC list of top 10 channels in the HSM rural market. At sixth place (same as week 48) was SPN’s FTA women focused Hindi GEC Sony Pal. The Optimystix Entertainment produced children’s television story of a boy with supernatural powers Balveer was among the top five programmes in the HSM markets. Three programmes from Sony Pal–Balveer; Tarak Mehta ka Ooltah Chashma; and Chintu Ban Gaya Gentleman were among the top five Hindi GEC programmes in the HSM rural markets. At seventh place was Star India’s FTA Star Utsav with 551.278 million weekly impressions.

Star India’s flagship Hindi GEC Star Plus was at eighth place in week 49 of 2017 with 536.017 million impressions. SPN’s Hindi Movies channel Sony Max was at ninth place with 528.872 million weekly impressions. Hindi feature film (HFF) Poster Boys in the HSM and HSM urban markets; and HFFs’ Sarrainodu, Kanchana Returns and Son of Satyamurthy in the HSM urban market were among the top five programmes in the Hindi movies genre for week 49 of 2017.

Zeel’s flagship Telugu GEC, Zee Telugu, was at tenth place with 506.275 million weekly impressions. Zee Telugu also topped BARC’s list of top-five Telugu channels in the AP/ Telangana (U+R) : NCCS All : 2+ Individuals market. One programme – Mudda Mandaram and one Telugu feature film – Rarandoi Veduka Chudham were among the top five Telugu programmes in the AP/ Telangana (U+R) : NCCS All: Prime Time (1800 – 2330 hrs) : 2+ Individuals – market.

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December 18, 2017
Sun TV’s unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network’s flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data. Zee Entertainment Enterprises Limited (Zeel) network flagship Hindi GEC Zee TV also continued its lead of Hindi GECs with the support of Ektaa Kapoor’s Balaji Telefilms produced family dramas Kumkum Bhagya and Kundali Bhagya.

BARC data for the top 10 channels across genre (All India Individuals 2+) for week 48 had three channels from the Star India network, two channels each from Zeel, Sony Pictures Network India (SPN), Network 18 and one channel from Sun TV network in its list. From the genres perspective, six Hindi GECs, two Telugu GECs and one each channel from the Tamil GEC and Hindi Movies spaces comprised the top 10 channels list for week 48 of 2017.

Sun TV retained its numero uno with 1019.892 million weekly impressions. The channel’s ratings were ably supported by the fact that all the five top Tamil programmes during primetime for the week were as usual from Sun TV. It is only during the Indian Premier League that the channel had to make way for the channel that airs the cricketing bonanza, but it continues leading all GECs.

Zee TV was ranked second with 723.935 million weekly impressions followed by Network 18’s flagship Hindi GEC Colors at third rank with 681.010 million weekly impressions. Tu Aashiqui that was aired on the latter was among the top five Hindi GEC programmes in the HSM urban (U) + Rural (R) and the HSM (U) markets during primetime. Another soap on the channel, Udaan, was also among the top five programmes list in the HSM (U) market during primetime.

Star India’s recently renamed and relaunched FTA Hindi GEC Star Bharat was ranked fourth with 665.612 million weekly impressions. Kya Haal Mr. Paanchal continued its run in the top five programmes on Hindi GEC HSM (U+R) and HSM (R) markets. Zeel’s FTA Hindi GEC Zee Anmol was ranked fifth with 614.632 million weekly impressions.

SPN’s women focused Hindi GEC Sony Pal ranked sixth in the top 10 channels across genres list with 600.202 million weekly impressions. Balveer in the Hindi GEC HSM (U+R) and HSM (R) and Tarak Mehta Ka Ooltah Chashma in the HSM (R) markets were among the five most watched Hindi GEC programmes during primetime.

SPN’s Hindi Movies channel Sony Max at seventh place with 563.980 million weekly impressions. Hindi feature films PK, Dangerous Khiladi 6 and Poster Boys aired on Sony Max were in the top five lists of programmes list in the HSM (U) market. Star India’s flagship Telugu GEC Star Maa was ranked eighth in the list with 515.303 million weekly impressions. Two programmes on Star Maa– Karthika Deepam and Kumkum Puvvu were in the top five Telugu programmes list during the week under review.

The Network 18 associated Telugu GEC ETV Telugu was ranked ninth with 505.527 million weekly impressions. Swati Chinukulu and Manasu Mamata featured on ETV Telugu were among the top five Telugu programmes in the AP/ Telangana (U+R) areas (NCCS All: Prime Time (1800 – 2330 hrs) : 2+ Individuals). The Star Networks flagship Hindi GEC Star Plus was ranked tenth in week 48 of 2017 with 503.505 million impressions.

December 12, 2017
Kumkum Bhagya boosts Zee TV viewership across genres

BENGALURU: That both the Bhagya soaps (Kumkum Bhagya and its spinoff Kundali Bhagya) from Ektaa Kapoor’s Balaji Telefilms’ stable have been pushing up viewership for Zee Entertainment Enterprises Limited’s (Zeel) flagship Hindi GEC, Zee TV, seems to be a given. Another comedy sitcom from Optimystix Entertainment, Kya Haal Mr. Panchaal, has been bringing in audiences for Star India’s free-to-air (FTA) Hindi GEC, more so from the overall Hindi-speaking markets (HSM) and a big chunk of the HSM rural markets.

Probably one of the longest-running sitcoms in the genre, Taarak Mehta ka Ooltah Chashmah, has continued to bring in and maintain eyeballs for Sony Pictures Network India’s (SPN) women-focussed Hindi GEC Sony Pal. SPN’s Hindi movies channel Sony Max has often been among the ten most-watched channels across genres, more so when it features the IPL. In week 46 of 2017, Sony Pal was aided by three films–Kanchana Returns, Salman Khan-starrer Sultan, and Son of Satyamurthy–to find a place among the top-10 channels across genres.

And the results show by the very presence of these channels in Broadcast Audience Research Council (BARC) weekly data for the top-10 channels across channels (All India (U+R) : 2+ individuals) for week 46 of 2017 (Saturday, 11 November 2017 to Friday, 17 November 2017).

One channel each from the Tamil GEC and Hindi Movies genres, two channels from the Telugu GEC genre and six channels from the Hindi GEC genre made it to the top 10 channels across genres list this particular week. Another way to put it – three channels from Zeel, two channels each from or associated with Star India, SPN and Network18 made it to the top 10.

Continuing the top position that it seems to have reserved for itself (except during IPL) was the Sun Network’s flagship Tamil GEC Sun TV with 1,088.566 million weekly impressions. As has also become the norm, all the top-five programmes from the Tamil Nadu and Puducherry urban and rural markets (NCCS All : Prime Time [1800 – 2330 hrs] : 2+ Individuals) were also from Sun TV.

At second place in the across genres list was Zeel’s flagship Hindi GEC Zee TV with 724.307 million impressions followed by Viacom18 flagship Hindi GEC Colors with 668.894 million weekly impressions at third place. Close on the heels of Colors was Zeel’s FTA Hindi GEC Zee Anmol with 665.740 million weekly impressions at fourth place aided to some extent by the soap Gangaa.

At fifth place was Star India’s Star Bharat with 664.785 million weekly impressions, followed by SPN’s Sony Pal with 633.434 million weekly impressions at sixth place. Star Plus was at seventh place with 558.510 million weekly impressions followed by the Network 18 associated Telugu GEC ETV Telugu with 522.225 million weekly impressions at eighth place.

SPN’s Hindi movies channel Sony Max was at ninth place in week 46 of 2017 with 519.599 million weekly impressions followed by Zeel’s Telugu GEC Zee Telugu with 490.687 million weekly impressions at tenth place.

November 27, 2017
Kumkum Bhagya, spinoff, SaReGaMaPa help Zee TV dominate Hindi GECs across genres

BENGALURU: Two family soaps and a homegrown reality show have been time and again propping up Zee TV’s ratings in 2017– one soap – Kumkum Bhagya did it for the channel in the previous calendar year also. The other soap, a spinoff of the same – Kundali Bhagya has been rocking the ratings for the channel right from the time of its launch on 12 July 2017. And Zee TV’s home grown reality show is the music talent hunt Amul Sa Re Ga Ma Pa Little Champs. These programmes, along with other programmes on the channel seemed to have done a fair bit in helping viewership stickiness/enhancement in week 44 of 2017 (Saturday, 28 October 2017 to Friday, 3 November 2017). So much so that Zee TV topped the ratings amongst the Hindi GEC in Broadcast Audience Research Council of India (BARC) weekly data for top 10 channels across genre: All India (U+R) : 2+ Individuals. Zee TV was ranked second after the Sun Network’s flagship Tamil GEC Sun TV in week 44 of 2017. This time around for Zee TV, it was the spinoff that had a larger viewership in the Hindi GEC HSM (U+R) and Hindi GEC HSM (U) market than the original.

Three channels from Sony Pictures Network, two channels each from Network 18, Star India and Zee Entertainment Enterprises Limited (Zeel) and one channel from the Sun Network made up the top 10 channels list for week 44 of 2017. From the genres perspective, seven Hindi GEC channels and one channel each from the Hindi Movies, Tamil GEC and Telugu GEC space made it to BARC’s weekly list of top 10 channels across genre.

In week 44 of 2017, Sun TV was the leader across genres with 1,014.077 million weekly impressions. All the five programmes in BARC’s weekly list of top 5 Tamil programmes (TN/ Puducherry (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals) were from Sun TV. Among Sun TV’s programmes that made it to the top five, Tamil programmes is a multilingual (Tamil, Telugu, Malayalam and Kannada) supernatural television drama – Nandini claimed to be the second biggest budgeted series on Indian television after Naagin and the biggest in South India.

Sun TV was followed by Zee TV with 795.129 million weekly impressions at second place. Star India’s recently renamed and free to air (FTA) channel Star Bharat was at third place with 707.563 million weekly impressions. At fourth place was Zee TV’s FTA Hindi GEC sibling – Zee Anmol with 678.924 million weekly impressions followed by Network 18 (Viacom 18) flagship Hindi GEC Colors with 614.118 million weekly impressions.

Women focused Hindi GEC Sony Pal from the Sony Pictures Network India (SPN) stable was at sixth place in week 44 of 2017 with 597.676 million weekly impressions. SPN’s Hindi movies channel Sony Max was at seventh place with 573.083 million weekly impressions followed by Star India’s flagship Hindi GEC Star Plus at eighth place with 565.534 million weekly impressions. The Network 18 associated Telugu GEC ETV Telugu was at ninth place with 537.726 million weekly impressions in week 44 of 2017. Helped along by the Amitabh Bahchan anchored Kaun Banega Crorepati or KBC was SPN’s flagship Hindi GEC Sony Entertainment Television (SET) with 491.791 million weekly impressions at tenth place in week 44 of 2017.

November 11, 2017
Kumkum Bhagya and spinoff help Zee TV to second place in across genres

BENGALURU: Over the past few weeks, Zee TV or its network sibling Zee Anmol have been ranked second and/or third in Broadcast Audience Research Council of India (BARC) weekly lists for top 10 channels across genre (All India (U+R) : 2+ Individuals). In week 42 of 2017, it was Sony Pictures Network India’s (SPN) Hindi Movies channel Sony Max with the help of the rerun of Baahubali 2 that was placed second in BARC’s weekly list of top 10 channels across genres (across genres list). In week 43 of 2017 (Saturday, 21 October 2017 to Friday, 27 October 2017) – the week after India’s biggest festival season of Diwali, it is Zee Entertainment Enterprises Limited’s (Zeel) flagship Hindi GEC Zee TV that has climbed back to second position in BARC’s across genres list. As in the past, the channel was once again supported by the Balaji Telefilms produced family drama soap Kumkum Bhagya and its spinoff Kundali Bhagya to attain the second place in the across genres list for week 43 of 2017. Both the soaps were amongst the top 5 Hindi GEC programmes HSM (U+R) during primetime (1800 – 2330 hrs) : 2+ Individuals The pole position of the across genres list belongs to the Sun Networks flagship Tamil GEC Sun TV (except during the annual Indian Premier League). Three channels from SPN, two channels each from or associated with Zeel, Star India and Network 18 and one channel from the Sun Network comprised the top 10 channels across genres for week 43 of 2017. From the genres perspective, seven Hindi GEC channels and one channel each from the Hindi Movies, Tamil GEC and Telugu GEC made up BARC’s weekly list of top 10 channels across genres for week 43 of 2017. Two flagship Hindi GEC channels of two networks – Colors and Star Plus returned to the top 10 channels list across genres after a short hiatus. As mentioned above Sun TV was at first rank in week 43 of 2017 with 1,059.914 million weekly impressions followed by Zee TV with 700.976 million weekly impressions. Zeel’s FTA Hindi GEC Zee Anmol was at third place with 681.964 million weekly impressions. Star India’s FTA Hindi GEC Star Bharat was at fourth place in week 43 of 2017 with 668.004 million weekly impressions. Network 18’s (Viacom 18) flagship Hindi GEC Colors was at fifth place with 617.659 million weekly impressions, followed by SPN’s women focused Hindi GEC Sony Pal with 594.487 million weekly impressions at sixth place. Sony Max was seventh in week 43 of 2017 with 584.651 million weekly impressions. The Network 18 associated Telugu GEC ETV Telugu was at eighth place with 536.339 million weekly impressions followed by Star India’s flagship Hindi GEC with 529.028 million weekly impressions at ninth place. SPN’s flagship Hindi GEC aided by the Amitabh Bahchan anchored Kaun Banega Crorepati was at tenth place in week 43 of 2017 with 519.420 million weekly impressions.

November 3, 2017
Chrome Study: Colors, Amitabh most liked GEC channel, anchor among working individuals

BENGALURU: Colors is the most liked Hindi GEC channel among working individuals and KBC’s Amitabh Bachchan is the most liked anchor, according to a survey by Chrome Data & Analytics (Chrome) covering 1,957 working individuals in the HSM market.

The most preferred genre – in order of preference – 92 percent were hooked to GECs; 56 percent preferred movies; 52 percent were addicted to music; 44 percent followed news; 19 percent liked infotainment; 17 percent preferred sports; 12 percent preferred the kids’ genre and 5 percent preferred the lifestyle genre.

In terms of channels – in order of preference – 70 percent preferred Colors; 55 percent Sony Entertainment Television (SET); 53 percent preferred Star Plus; 41 percent preferred &TV; 37 percent preferred Zee TV and 31 percent preferred SAB TV.

In terms of favourite channel – for 38 percent Colors was a favourite channel while Star Plus was a favourite channel for 21 percent; 20 percent found Sony TV as their favourite channel; Zee TV was a favourite for 10 percent; &TV was a favourite channel for 7 percent and 4 percent of the respondents found SAB TV to be their favourite channel.

The Chrome study respondent universe was 22 percent in the age group of 15 to 20 years; 44 percent in the age group of 21 to 30 years; 27 percent in the age group of 31 to 50 and 7 percent that were 51 years old or more. 58 percent of the respondents were male and 42 percent were female.

Please refer to the six charts below for the favourite programmes and characters on favourite channels

Writers note: Broadcast Audience Research Council of India (BARC) weekly data for top 10 channels that is freely accessible in the public domain indicates that it is Zee TV and its sibling and free to air channel Zee Anmol that have been topping ratings in the Hindi GEC markets over the past few weeks. Correspondingly, Kumkum Bhagya and its spinoff Kundali Bhagya generally and consistently are amongst the top 5 GEC programmes in BARC’s weekly lists. In the case of reality television there is limited amount of BARC data available in the public domain. It may be noted that BARC data covers the entire HSM urban and rural market, while Chrome data is limited to working individuals in the HSM market.

October 30, 2017
Sun, Zeel, Star India channels continue presence in across genres lists

BENGALURU: It’s festival season in India. Channels from three major networks in India continue finding presence in Broadcast Audience Research Council of India (BARC) top 10 channels across genres All India (U+R): 2+ individuals. Sun TV from the Sun Network continued its pole position in the top 10 channels list in week 40 of 2017 (Saturday, 30 September 2017 to Friday, 6 October 2017. Two Zee Entertainment Enterprises Limited (Zeel) channels have consistently been leading the Hindi GEC channels band, while three Star India channels (4 Star India channels in week 38 of 2017) have been present in the top 10 channels across genres weekly grouping. In week 40 of 2017, three Sony Pictures Network India (SPN) channels were also present in the weekly top 10 channels across genre table.

As mentioned above – three channels each from the Star Network and SPN, two channels from Zeel and one channel each from the Sun Network and Network 18 (Viacom 18) were present in the BARC weekly top 10 channels across genres tally for week 40 of 2017. From the genre/languages perspective, seven Hindi GEC, one channel each from the Hindi Movies, Tamil GEC and Telugu GEC genres were present in the weekly top 10 channels lists across channels’ group in week 40 of 2017.

Sun TV continued its unassailable rule over the weekly across genres band with 1,114.363 million weekly impressions (sum) at first place, followed by Zeel’s FTA channel Zee Anmol with 788.250 million weekly impressions (sum) at second place. Zee Anmol had strong support from Kaala Teeka in Hindi GEC and Kaala Teeka and Jamai Raja which were among BARC’s top 5 primetime programmes in the Hindi GEC –HSM (U+R) and Hindi GEC HSM (R) markets respectively. At third place was Zeel’s flagship Hindi GEC Zee TV with 665.989 million weekly impressions (sum), strongly supported by Kumkum Bhagya and its spinoff Kundali Bhagya in BARC’s top 5 primetime Hindi GEC – HSM (U+R) market and Hindi GEC – HSM (U) markets.

Fear Factor – Khatron Ke Khiladi Pain in Spain among BARC’s top 5 primetime programmes in Hindi GEC HSM (U+R) weekly results and Fear Factor Khatron Ke Khiladi Pain in Spain and Udaan in the Hindi GEC HSM (U) weekly results for week 40 of 2017 helped Network 18’s flagship Hindi GEC Colors to fourth place with 661.538 million weekly impressions (sum). Kaun Banega Crorepati’s (KBC) presence in BARC’s top 5 categories of Hindi GEC – HSM (U+R) and Hindi GEC HSM – (U) markets during primetime helped SPN’s flagship Hindi GEC Sony Entertainment Television to fifth place in BARC’s across genres table with 647.825 million weekly impressions (sum) in week 40 of 2017.

Star India’s renamed Hindi GEC Star Bharat was placed sixth in the across genres tally for week 40 of 2017 with 632.766 million weekly impressions (sum), followed by SPN’s Hindi Movies channel Sony Max with 615.63 million weekly impressions (sum) at seventh place. Hindi Feature Films’ Bahubali the beginning in BARC’s weekly categories of top 5 programmes for Hindi Movies (U+R) and Bahubali the beginning, Sultan and Raj Mahal 3 in BARC’s weekly results of top 5 programmes for Hindi Movies (U) helped Sony Max to return to BARC’s top 5 channels across genres list after a hiatus.

Star India’s flagship Hindi GEC Star Plus was ranked eighth in BARC’s weekly list across genres tally for week 40 of 2017 with 551.267 million weekly impressions (sum). SPN’s women oriented Hindi GEC Sony Pal was ranked ninth in the category with 549.725 million weekly impressions (sum) followed by Star India’s flagship Telugu GEC Star Maa with 524.551 million weekly impressions (sum) at tenth place.

Please refer to the list below for BARC data for top 10 channels across genres for weeks 38 to 40.

October 18, 2017
Most watched Hindi GEC primetime programmes by urbanites in 2017

BENGALURU: In earlier papers, we had discussed the most watched Hindi GEC primetime programmes in the Hindi Speaking Market (HSM – U+R) and the HSM – Rural markets in India. We also mentioned the genres that both markets preferred. Both the reports were based on the weekly viewership ratings of the top 5 primetime programmes in the HSM (U+R) and the HSM (R) markets respectively published by Broadcast Audience Research Council of Indi (BARC) during the first 39 weeks of 2017.

It must be noted that the ratings (impressions) mentioned for the programmes in this paper may not represent the actual ratings during the first 39 weeks of 2017. The ratings in the paper are a sum of the ratings garnered by a programme only when it has appeared in BARC’s top 5 programmes list during the period under consideration. Hence the actual ratings could be higher.

So what Hindi GEC programmes does the urban Indian watch during primetime? Continuing with BARC data for the primetime (1830 to 2130 hours) HSM (U) NCCS 2+ individuals market as a reference, HSM (U) leads the HSM (U+R) market in terms of the most liked programmes during primetime, well almost… As in the case of the HSM (U+R), Balaji Telefilms productions Kumkum Bhagya and Naagin 2 are the genre leaders in that order. With a slight reshuffle, it is the long running Yeh Rishta Kya Kehlata Hai on Star Plus that is the third most watched Hindi GEC primetime programme in the HSM urban market, displacing the reality show Amul Sa Re Ga Ma Pa Little Champs on Zee TV to fourth place form its third place in the larger HSM (U+R) market. And there is more, urbanites seem to prefer the sitcom Tarak Mehta Ka Ooltah Chasmah on Sony Pal during primetime, as compared to the overall HSM market that prefers the Balaji Telefilms produced family soap and spinoff – Kundali Bhagya. Please refer to the figure below for the ratings of the top five watched Hindi GEC primetime programmes by HSM urban India during the first 39 weeks of 2017.

Urban HSM markets prefer soaps the most, quite like the overall HSM (U+R) and the HSM (R) markets. Please refer to the genre preferences of the urban Hindi Speaking Markets in India during the first 39 weeks of 2017.

Soaps include all sub-genres such as family drama, comedy drama, sitcoms, mythology drama, supernatural drama. Reality includes music, dance, shows such as Fear Factor, Kaun Banega Crorepati, Bigg Boss, etc. Comedy includes shows such as The Kapil Sharma show, etc., Awards means award shows such as Star Screen Awards and Sansui Colors Stardust Awards

October 12, 2017
Kumkum, Naagin, Amul Sa Re Ga among highly rated Hindi GEC primetime progs

BENGALURU: Hindi GEC rules ad rates in general, unless of course one talks of special cricketing events such as the two odd month long Indian Premier League (IPL) or international cricket. Two internationally backed private limited networks hold rights to most of the sports events – whether their own events or of those that they have paid the billions of rupees for.

So which are the most watched programmes in Hindi GEC during primetime? What are the genres that Hindi GEC (U+R) audiences prefer?

Hindi GEC (U+R)

According to Broadcast Audience Research Council of India (BARC) weekly lists for top 5 Hindi GEC programmes during Prime Times (1800 to 2330 hours, HSM (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) for weeks 1 to 39 of 2017, there are two Hindi GEC dramas that stand out far above the rest of the pack. Both are productions by the Ektaa Kapoor led Balaji Telefilms Limited (Balaji Telefilms). One is a family drama loosely based on Jane Austin’s novel Sense and Sensibility and the other is the second season of a Supernatural soap. Next is a homegrown season of a reality or musical talent show that commenced in 1995 and came up with various combinations of performers from different age groups. The current edition of the show is the twenty fifth one.

It must be noted that the ratings (impressions) mentioned for the programmes in this paper may not represent the actual ratings during the first 39 weeks of programmes. The ratings in the paper are a sum of the ratings garnered by a programme only when it has appeared in BARC’s top 5 programmes list. Hence the actual ratings could be higher.

The family drama Kumkum Bhagya premiered on 15 April 2014 as a daily soap on Zee Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV. The show is the most watched Hindi GEC soap in 2017 until week 39 (Saturday, 23 September 2017 to Friday, 29 September 2017) on the same channel during primetime in terms of viewership. Kumkum Bhagya has garnered 420.486 million impressions until week 39 during its first run time of 2100 to 2130 hours during the first 39 weeks of 2017.It has been present in BARC’s top 5 Hindi GEC programmes list during all the 39 weeks of 2017 that have elapsed so far.

The Supernatural soap Naagin 2 airs at the 2000 hours primetime slot on Network 18’s flagship Hindi GEC Colors. The show has garnered a phenomenal 279.149 million impressions during the 25 weeks that it has featured in the top 5 Hindi GEC programmes in the first 39 weeks of 2017 on Colors. The show is also aired on Network 18’s free-to-air (FTA) Hindi GEC Rishtey and it has earned 137.559 million impressions during the 14 weeks that it was present the top 5 prgrammes list in the first 39 weeks of 2017.

The musical reality show Sa Re Ga Ma Pa was first aired on International Labour Day (and Maharashtra Day) on 1 May 1995 with Indian singer Sonu Nigam as the host on Zee TV. Since then there have been multiple variants to the show that include Sa Re Ga Ma Pa Challenge, Sa Re Ga Ma Pa Ek Main aur Ek Tu, Sa Re Ga Ma Pa Little Champs, Sa Re Ga Ma Pa Challenge USA and Sa Re Ga Ma Pa Mega Challenge. The current version of the show is the twenty fifth edition overall as mentioned above, and the second season of Sa Re Ga Ma Pa Little Champs that has singer Aditya Narayan as the show host. The show has Indian dairy major Amul as the title sponsor. Amul Sa Re Ga Ma Pa Little Champs has garnered 243.84 million impressions during the 25 weeks that it was among the top 5 channels list in the first 39 weeks 0f 2017.

Please refer to the figure below for the top 5 Hindi GEC (U+R) Primetime Programmes during the first 39 weeks of 2017.

Among the top 5 Hindi primetime programmes based on analysis of BARC data for weeks 1 to 39 of 2017 – HSM (U+R), three are from Zee TV. Besides the two programmes mentioned above, the third one is the spinoff of Kumkum Bhagya, also by Balaji Telefilms, which premiered on 12 July 2017. The programme has been among the top 5 Hindi GEC programmes right from the very first week of launch. It has scored 124.122 million impressions right from the 12 weeks that it has appeared in the top 5 programmes list.

Yeh Rishta Kya Kehlata Hai, a family drama created by Director’s Kut Productions, premiered on 9 January 2009 on Star India’s flagship Hindi GEC Star Plus. The soap was the fourth most programme which scored 150.722 million impressions during the 16 weeks that it was in the top 5 programmes list in the first 39 weeks of 2017.

Here below is the viewership of genres during primetime of the first 39 weeks of 2017

Soaps include all sub-genres such as family drama, comedy drama, sitcoms, mythology drama, supernatural drama. Reality includes music, dance, shows such as Fear Factor, Kaun Banega Crorepati, Bigg Boss, etc. Comedy includes shows such as The Kapil Sharma show, etc., Awards means award shows such as Star Screen Awards.

October 9, 2017