ITV

Tag: Kunal Vora

  • Abnd gives a fresh nappy twist to Growgether’s brand birth

    Abnd gives a fresh nappy twist to Growgether’s brand birth

    MUMBAI: Abnd, the brand brains behind some of India’s sharpest consumer identities, has helped Rimashi Lifestyle deliver its latest bundle of joy — Growgether, a clever new parent-and-baby care brand born from the ethos of “Raising Better.”

    More than just bibs and baby wipes, Growgether positions itself as a full-blown support system for modern parenting — part smart essentials, part warm, fuzzy community. The name, a playful portmanteau of “growing together,” signals the brand’s mission to grow with parents, not just their tiny tots.

    From verbal flair to visual cuddle, Abnd built the brand ground up — developing a strategy, identity and packaging suite that plays nice with both sensibilities and style.

    “Working on building Growgether has been a deeply meaningful collaboration,” said Abnd founder-partner Kunal Vora. “The brand’s focus on raising better parents as a pathway to raising better children and ultimately communities, is both timely and transformative, and we’re proud to have helped bring that vision to life.”

    “Parenting isn’t about perfection-it’s about evolving, learning, and showing up every day. At Growgether, we endeavour to redefine what it means to raise a child by first empowering the caregivers who shape their world. Because when parents are supported, they are truly enabled and children flourish. Our products, community, and tools aren’t just for children; they’re for the parents who nurture them, worry over them, and love them fiercely, often while doubting themselves. This is at the heart of Growgether and our Raising Better initiative,” said Growgether co-founder & CEO Daman Gill.

    “We created Growgether after living through the beautiful mess that is new parenthood ourselves. The sleepless nights, the 3 AM doubts, the flood of unsolicited advice, and the moments when you feel completely alone. We wanted to build a space filled with warmth, understanding , and the reassurance every new parent deserves. Every product we design, every resource we share, is our way of gently reminding you: ‘You’re doing better than you think.’ Growgether isn’t just a brand-it’s the village we all wish we had,” said Growgether co-founder and chief product officer Ritika Gill.

    Growgether has quietly soft-launched on a few e-commerce shelves, with a broader rollout and a shiny new D2C website expected soon.

  • Lloyds Metals & Energy ropes in ABND for their branding mandate

    Lloyds Metals & Energy ropes in ABND for their branding mandate

    Mumbai: Abnd, one of the well-established branding agencies in the industry, has been awarded the communication design mandate for Lloyd Metals & Energy, a key player in India’s metals and mining sector.

    This partnership aims to enhance Lloyds’ brand identity and communication efforts as the company strengthens its focus on maximizing value for its stakeholders and expanding its market presence.

    Lloyd Metals & Energy is a leading player in the steel, sponge iron, and pig iron industry with a strong legacy of over 3 decades.  

    “We’re excited to work with Abnd on our Branding mandate,” said Lloyd Metals & Energy executive promoter director Madhur Gupta. “Their expertise in B2B branding aligns perfectly with our growth objectives and commitment to delivering value for our stakeholders.”

    Abnd founder-partner Kunal Vora, added, “We are thrilled to partner with Lloyd Metals & Energy, and bring our creative and strategic insights to the brand. Together, we aim to build a brand narrative that resonates with their industry leadership.”

     

  • Ratnaafin unveils its new brand identity

    Ratnaafin unveils its new brand identity

    Mumbai: Ratnaafin Capital, a rapidly growing RBI-registered Non-Banking Financial Company (NBFC), proudly announces its comprehensive rebranding initiative in collaboration with ABND, a leading branding agency in Mumbai. This strategic partnership was forged after thorough evaluation of multiple firms, with ABND’s emphasis on aligning brand strategy with business objectives being pivotal to Ratnaafin’s decision.

    The rebranding process involved an extensive stakeholder study at Ratnaafin’s headquarters in Ahmedabad, along with a detailed analysis of channel partners, customer pain points, and expectations. ABND’s comprehensive approach led to the new brand positioning as an “NBFC for Business Owners” and the introduction of the promise ‘Possible Hai,’ which now stands at the heart of Ratnaafin’s brand communication.

    The rebranding exercise has refreshed Ratnaafin’s visual and verbal identity while reiterating its core objective: ‘We are in the business for business owners.’

    Ratnaafin’s refined portfolio includes a wide range of MSME loans, such as business loans, corporate loans, working capital loans, machinery loans, and loans against property. The primary aim is to empower SMEs, fuel entrepreneurial growth, and support diverse business needs.

    Ratnaafin director Malav Desai expressed his enthusiasm for the rebranding initiative, stating, “This transformation marks a significant milestone in Ratnaafin’s journey. Our new brand identity reflects our commitment to empowering business owners with the financial solutions they need to achieve their goals. We are confident that through our newly identified positioning and our partnership with ABND, we will be able to communicate that timely and flexible financial solutions are not a luxury but a key to sustainable growth, to all our stakeholders.”

    ABND founder-partner Kunal Vora said, “Our vision for this project was to achieve seamless brand and business alignment. By targeting the specific needs of business owners, we have carved out a unique position for Ratnaafin in the NBFC sector. This strategy is already in effect and driving meaningful outcomes where it matters most.”