ITV

Tag: Kunal Vijaykar

  • The Health Factory launches new campaign with featuring Kunal Vijaykar

    The Health Factory launches new campaign with featuring Kunal Vijaykar

    Mumbai: The Health Factory, a leading provider of wholesome and nutritious food products, is excited to announce the launch of its quirky latest campaign, #TuJaantaNaiMeraBreadwalaKaunHai, aimed at redefining the way consumers perceive healthy eating. With a humorous and engaging approach, this campaign emphasizes the delectable side of health, featuring renowned actor and food connoisseur Kunal Vijaykar.

    At the core of #TuJaantaNaiMeraBreadwalaKaunHai is The Health Factory’s commitment to empower food enthusiasts to enjoy their favorite meals without compromising on health. The campaign showcases a range of zero maida and protein-rich breads, allowing individuals to relish the taste and wholesomeness of their breakfast and all-day meals guilt-free.

    Kunal Vijaykar, renowned for his genuine passion for food and popular YouTube channel “Khane Main Kya Hai,” is the perfect ambassador for the campaign. Paired with upcoming fashion and lifestyle influencer Janvi Limbachiyaa, the duo engages in playful banter that perfectly encapsulates the spirit of #TuJaantaNaiMeraBreadwalaKaunHai.

    Speaking about the campaign, The Health Factory, CEO & founder Vinay Maheshwari said, “At The Health Factory, we believe in making healthier choices enjoyable. #TuJaantaNaiMeraBreadwalaKaunHai is not just a campaign; it’s a movement to show that health and flavor can coexist harmoniously. We are thrilled to have Kunal Vijaykar and our esteemed collaborators on board, sharing our vision for a balanced and flavorful lifestyle.”

    To amplify the campaign’s impact, The Health Factory has enlisted the support of TV actors Tanvi Thakkar and Aditya Kapadiya. Through a fun and engaging series of videos, the duo showcases how The Health Factory’s healthy breads seamlessly integrate into a couple’s daily routine, making health-conscious choices enjoyable and entertaining.

    The campaign doesn’t stop there; The Health Factory is adding a regional flair with collaborations featuring RJ Guju from Radio Mirchi Kannada and the dynamic Marathi comedy couple, Aniket and Madhuri Patil. This diverse ensemble reflects the brand’s commitment to inclusivity, ensuring that the message resonates with a wide-ranging audience.

    #TuJaantaNaiMeraBreadwalaKaunHai seamlessly integrates zero maida and protein breads into daily life, championing health without compromising on enjoyment through a fun and quirky approach. With a stellar cast of campaign ambassadors leading the charge, The Health Factory has sparked a movement towards a more balanced and flavorful lifestyle.

  • Sleepwell revolutionises sleep tech with Pro Nexa Mattress launch

    Sleepwell revolutionises sleep tech with Pro Nexa Mattress launch

    Mumbai: Sleepwell, India’s leading and most trusted mattress brand is changing the way we sleep with the launch of its latest Pro Nexa Mattress. It’s a quantum leap in sleep technology and a game-changing breakthrough that renders the prevalent memory foam outdated. Pro Nexa Mattress, with its ‘enhanced body recovery’ proprietary technology, the first of its kind in India, offers superior comfort as compared to memory foam.

    The Pro Nexa Mattress is being launched through a nationwide ad campaign featuring the culinary expert and renowned TV personality, Kunal Vijaykar. The campaign showcases the key difference between Sleepwell Pro Nexa mattress and memory foam mattress by using the creative analogy of dough versus bread. Earlier this month, Sleepwell kicked off the ‘Did You Sleepwell’ campaign to nudge people into caring about the comfort of others. Now, it is bolstering the same with this product-centric campaign for the launch of Pro Nexa Mattress.

    Conceptualised by Sideways, the analogy of dough vs. bread, comparing Pro Nexa Mattress with memory foam, is both simple and intuitive enough for everyone to understand and it captures how a body gets stuck in traditional memory foam by depicting it as fingers sinking into dough, highlighting the discomfort and immobility. In contrast, the Sleepwell Pro Nexa’s easy body movement is beautifully depicted using the soft bouncing bread, conveying the unparalleled comfort and freedom of movement it offers.

    Speaking about the campaign, Sheela Foam Pvt Ltd CEO Nilesh Mazumdar said, “Sleepwell has always been at the forefront of foam and sleep technology. With the launch of our latest Pro Nexa mattress, with ‘enhanced body recovery’ technology, we’re not just redefining comfort; we’re delivering on a promise of unparalleled sleep quality. Our relentless pursuit of innovation not only delivers most comfortable sleep but also drives business growth and further solidifies our position as the leader in the sleep industry.”

    Further elaborating, Sideways founder Abhijit Avasthi said, “Pro Nexa technology offers a clear palpable superior experience over age-old memory foam. The challenge was to bring out this difference in an easy, non-technical and relatable manner. Food and sleep are areas that interest everyone and that’s why we thought of this metaphor. We hope it will intrigue viewers enough to try out Pro Nexa mattresses.”

    With over 30 years of rich professional experience, Altivyst Advisors founder Vivek Sharma has been roped in as a marketing consultant for Sheela Foam where he is helping shape the marketing strategy and organisation. Sharma added, “Pro Nexa by Sleepwell introduces people to a kind of sleep they have not experienced before and thus, it creates a new need segment by doing this. Nexa is to mattress what touchscreen or flip technology was to mobile phones.”

    Launched in 1994, Sleepwell is the leading brand of mattress and home comfort products that has held its ground amidst growing competition from online and offline brands and carries immense trust among consumers, retailers, and traders alike. It has a nationwide presence with a robust distribution network of exclusive retail outlets, multi-brand outlets and distributors. The brand always stays up to date on consumer behaviour – right from how they live, to how they sleep and is constantly innovating, with its technological capabilities, to keep up with their evolving needs.

  • Comedy Central sees potential in localised content

    Comedy Central sees potential in localised content

    MUMBAI: English GECs for a long time have been intending to telecast shows that are locally produced and involve local talent.  One such GEC from the Viacom18 cluster, Comedy Central, has finally decided to take the plunge.

     

    Two new local properties are going to soon be seen on the channel- The Other Week That Wasn’t and The Living Room.  The former is a spinoff of its hit series on CNN-IBN The Week That Wasn’t. Speaking about two new properties, Viacom18 executive vice president and business head English entertainment Ferzad Palia says, “We wanted to localise in every market as it is important for us to have local connect with our audiences. We earlier experimented with video spoofs on journalists like Arnab Goswami and Rajdeep Sardesai which gave us a lot of positive feedback from our audiences.  This is just the beginning of getting on board more localised content as we have important plans for India.”

     

    When quizzed what these plans were, Palia provides a three pronged strategy that the channel will follow for the next year, “First, our focus will be to crack some more potential local talent. Secondly, we want to extend our brand beyond television through various tie ups and on ground events and thirdly we will be bringing some of the best international shows and be disruptive with the formats.”

     

    The Other Week That Wasn’t will be hosted by funnyman Cyrus Broacha along with Kunal Vijaykar and Kaneez and will revolve over fashion, entertainment and sports. The weekly show will air every Sunday starting 16 November at 8 pm on the channel and is presented by Micromax. Palia dismisses rumours that The Week That Wasn’t will discontinue on CNN-IBN.  “The Week That Wasn’t will continue to air on CNN-IBN whereas this show has the same cast but the content will be different,” he adds. CNN-IBN and Comedy Central are both part of the Network18 Group.

     

    Comedy Central’s other property The Living Room centres on Kenneth Sebastian, a next door stand-up comedian from Bengaluru and his friends. These friends include the hilarious Kanan Gill, Kaneez, Abish Matthew, Naveen Richards, etc. The guy from the silicon valley of India has been presenting since the age of 19, and has over a hundred shows up his sleeve. The show that went through several alterations before receiving the final stamp will not have any script, retakes and will be 100 per cent improvised says the channel.  

     

    “We started in 2012 with shows like Saturday Night Live, Seinfeld, That 70’s Show, South Park and have now progressed to acquire fresher and bigger content like The Tonight Show Starring Jimmy Fallon and the Graham Norton Show. The Tonight Show is being telecast 24 hours from its original US telecast,” Palia informs. The Graham Norton Show will begin from 29 November on weekends at 9 pm.

     

    The channel for the first time introduced an animation block with Sponge Bob and Teenage Mutant Ninja Turtles in late October during the festive season because it wanted to cater to a different set of audiences- youth who loved animation. Additionally shows like Billy On The Street, Psych (season one to four), Penn and Teller Fool Us were telecast.

     

    For the two new shows promotions are being run on air across the channels networks and will be promoted on the digital medium. Comedy Central currently has 25,99,439 followers on Facebook and 3 million followers on Twitter.

     

    The channel and its on ground events have seen advertising interest from brand categories right from diamonds, to chewing gum to apparels, automobiles and telcos. “Today humour is the fastest growing genre in the world and every category of brands is seeing monetisation opportunities, be it on digital, television or on ground events. Brands also want to go beyond television and therefore integration through tie ups and events offer that opportunity. Advertisers see more value as we offer differentiated solutions,” says Palia.