ITV

Tag: Kunal Roy Kapoor

  • ICICI Bank to promote online security through new campaign

    ICICI Bank to promote online security through new campaign

    MUMBAI: ICICI Bank’s latest multimedia campaign addresses some of the key concerns of customers who use credit cards.

    The campaign includes a set of three TVCs, showcases the ‘Manage Cards’ which is a first-in-the-industry feature, introduced to the bank’s mobile banking platform – iMobile. The feature for credit cards, gives customers the power to control the security of their cards right from their own phones at just the flick of a button, 24×7.

    The three TVCs featuring Kalki Koechlin, Manoj Pahwa and Kunal Roy Kapoor, take a humorous road towards addressing the safety concerns of the consumers and are designed to instil a sense of self-security in their minds by showcasing them the strength of the ‘Manage Cards’ feature.

    Each of the three TVCs cater to one of each features viz. ‘temporary block / unblock card’, ‘block / unblock online transactions’, ‘block / unblock international transactions’.

    Ogilvy senior ECD Zenobia Pithawalla says, “Even though we use humour and exaggeration, we have still kept the communication extremely relatable, for people who are hesitant to use credit cards, owing to the fears associated with them. So when they see the ads, they are actually reassured of ICICI Bank's commitment to the security of their transactions.”

    Ogilvy senior vice president Walter Noronha adds, “In today's booming retail market, our customers are truly enthused and excited about shopping, on-line and offline, be it India or abroad. However the fear of fraud during an on-line transaction or a card being misplaced always beckons. Our campaign aims at helping customers to enjoy while ICICI will take care of their fears via their technology platform.”

    Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships.

  • Commando gives Nautanki Saala a tough fight

    Commando gives Nautanki Saala a tough fight

    MUMBAI: Ayushmann Khuranna and Kunal Roy Kapoor starrer ‘dramedy‘ Nautanki Saala has collected Rs 115 million in its first weekend. The film continues to do well at select multiplexes even as it finds little support at single screens.

    Vidyut Jamwal starrer Commando, being an out and out action film, has done well at single screens all over while not finding much support at multiplexes. The film collected Rs 111.5 million in its first weekend.

    The remake of Chashme Baddoor, by the same name, remained steady in its first week after taking a decent second weekend to end with figures of Rs 305.5 million.

    Himmatwala showed a drastic drop in its second week adding just Rs 58 million in its second week, taking its two week total to Rs 425.5 million.

    Jolly LLB has collected Rs eight million for its fourth week to take its four week tally to Rs 310 million. Mere Dad Ki Maruti has collected Rs 4 million taking its four week total to Rs 117 million.