ITV

Tag: Kunal Mehta

  • Samsung TV Plus adds four ETV network Telugu channels

    Samsung TV Plus adds four ETV network Telugu channels

    GURUGRAM:  Samsung TV Plus has nabbed four channels from Eenadu Television, one of India’s oldest broadcasters, as the free streaming service pushes deeper into regional markets. The deal brings ETV News, ETV Josh, ETV Music and ETV Comedy to Samsung’s platform, which now boasts over 150 channels.

    The partnership marks a shrewd play for the south Indian market, where Telugu content commands fierce loyalty. ETV network has been churning out news, music and entertainment for two decades, building a devoted following across diverse demographics.

    “We aim to unlock the potential of the South Market and enhance access to the latest content from the world of Telugu entertainment,” said Samsung TV Plus southeast Asia general manager business development Kunal Mehta.

    Eenadu TV chief executive K Bapineedu called the tie-up “a significant step in our digital journey” as connected TV adoption accelerates across India. The executive emphasised ETV’s “content-first strategy” of constantly testing and refining offerings to match shifting viewer tastes.

    The move reinforces Samsung TV Plus’s strategy of democratising premium content through its ad-supported model. By combining ETV’s regional storytelling prowess with Samsung’s technological reach, the partnership could set the template for how traditional broadcasters navigate India’s rapidly evolving streaming landscape.

    For Samsung, the deal strengthens its hand against rivals like JioTV and Airtel Xstream as the battle for India’s streaming eyeballs intensifies.

  • TV9 Network launches free news channels on Samsung TV Plus

    TV9 Network launches free news channels on Samsung TV Plus

    Mumbai: TV9 Network, a television news network, is pleased to announce a collaboration with Samsung TV Plus India to extend its reach into the thriving world of Connected TV (CTV). This partnership reinforces TV9 Network’s commitment to delivering trustworthy news content to an ever-expanding audience base through the dynamic platform of Connected TVs.

    As part of this collaboration, TV9 Network will make its mark on Samsung TV Plus India, Samsung Electronics’ free ad-supported streaming TV service. Samsung Smart TV users will now have the opportunity to access TV9 Network’s top-notch news channels, including TV9 Bharatvarsh, TV9 Telugu, TV9 Kannada, and its latest offering in the English news genre, News9 Live, one of the pillars of the network’s futuristic news offering, News9 Mediaverse.

    The move into FAST underscores TV9 Network’s dedication to meeting its viewers where they are, and Connected TV represents a burgeoning medium for content consumption in India. According to industry reports, the number of CTVs in use is projected to rise from the current 22-25 million to 40 million by 2025. By collaborating with Samsung TV Plus India, TV9 Network aims to leverage the potential of CTV and strengthen its presence on the platform, with plans to introduce additional regional news channels in the near future.

    Commenting on this significant development, TV9 Network chief growth officer Raktim Das, said, “This marks a pivotal moment in our journey to provide high-quality news content to an even wider audience. In this rapidly evolving media landscape, it’s essential to engage with our viewers through their preferred platforms. With the rapid growth of CTVs, the partnership with Samsung TV Plus takes on paramount importance to us. We are starting with our flagship regional channels and plan to roll out more regional channels, reaffirming our status as a leading news network catering to diverse linguistic regions. We look forward to a fruitful collaboration with Samsung TV Plus as we expand our channel offerings.”

    “Samsung TV Plus is excited to welcome TV9 Network to our platform. We are committed to offering our users a rich and diverse array of news content for free. This collaboration with TV9 Network aligns perfectly with our mission to provide top-quality content to our viewers, all for free,” said Samsung TV Plus India head of partnerships Kunal Mehta.

    Samsung TV Plus, Samsung’s 100 per cent free ad-supported streaming TV service (FAST), offers viewers access to more than 100 live TV channels in India, as well as thousands of movies and shows available live and on-demand for free, across millions of Samsung Smart TVs in India.

    This partnership promises to enhance the viewing experience for audiences by combining TV9 Network’s journalistic excellence with Samsung TV Plus India’s commitment to providing a diverse range of local and global news.

  • Raymond undertakes employee engagement program

    Raymond undertakes employee engagement program

    MUMBAI: Garment giant Raymond recently partnered with design and technology agency HEPTA to launch an Employee Engagement Platform for its annual event Interchange. The purpose of the entire exercise was to enable an ecosystem which would give Raymond a platform to engage with employees and a chance to the employees to partake in fun activities on the portal during the two-day event.

    The portal enabled Raymond employees to participate in contests and quizzes. It also gave the employees access to various corporate videos and downloadable industry insights.

    Raymond General Manager of IT Kunal Mehta says, “It was a pleasure working with HEPTA and having them on-board to design and support our Interchange Program for the top management at Raymond. HEPTA did a great job in a limited time span to design and develop the platform providing excellent customer experience. The entire team led by Faraz went beyond their scope to support us during the event. I look forward to working with HEPTA on many more initiatives at Raymond and would highly recommend them as partners.”

    HEPTA founder and CEO Faraz Naqvi adds, “Working for a brand like Raymond is something we will always cherish. Not only did we get to work on a challenging project that added real value to their employees, but we managed to do it before the deadline. Their IT department’s timely support was crucial and we only have praises for them.

    Founded in 2012, HEPTA has a client list of several brands for delivering result-driven user experience and technology services, such as Raymond, Godfrey Phillips, Palladium, Discovery Channel, Sanofi, Parag Milk Foods, Fountainhead, Indiabulls, etc.