ITV

Tag: Kunal Mahipal

  • Onsitego acquires Qdigi Services from Quess Corp Rs 80 cr

    Onsitego acquires Qdigi Services from Quess Corp Rs 80 cr

    Mumbai: Onsitego, a device-care provider, has announced the acquisition of Qdigi Services from Quess Corp Ltd, India’s leading business services provider.

    Qdigi provides installation, repair, and maintenance services to leading OEMs like Samsung, Apple, One Plus, Xiaomi etc., and online retailers like Amazon. The company has 1400 employees and operates 100 company-owned & 200 plus franchise service centers.

    Qdigi’s capabilities highly complement the device protection business of Onsitego. The acquisition will help Onsitego further enrich its customer service experience and open up new areas of growth such as approaching OEM partners and retailers with new market offerings.

    As part of the transaction, the entire team and business of Qdigi will be transferred to Onsitego. Onsitego will pay total cash consideration of Rs 80 cr., subject to customary closing adjustments. In addition, Quess will be acquiring a minority stake in Onsitego. The transaction is expected to be completed over the next two to three months.

    Onsitego founder & CEO Kunal Mahipal said, “Onsitego has been a leader in the protection plan business owing to its excellent customer service. Over the past decade, we have been able to build a strong service network. The acquisition of Qdigi will further add to our service capabilities and market offerings. While we will expand Qdigi’s existing relationships, we are also looking to target new OEM partners and retailers to accelerate growth. I am sure together we will be able to create India’s largest and the most customer-obsessed service company.”

    Quess Corp Ltd ED & CEO Guruprasad Srinivasan said, “In line with the Corporate structure simplification process of business lines, we have divested our stake in Qdigi. Quess Corp helped Qdigi team to scale and create an unparalleled pan-India customer reach and service capabilities. We believe that going forward the Qdigi business is hugely complimentary to the offerings of Onsitego, while Onsitego will provide the platform for the next level of growth in Qdigi business.”

    Qdigi Services Ltd CEO Deven Sharma said, “Being a part of the Quess family since 2018 has helped us build scale by leveraging Quess’ platform and the management expertise. Integration of Qdigi services with Onsitego will help both businesses accelerate growth and create a more enriching service experience for our customers.”

  • Onsitego unveils new brand positioning with Hardik Pandya

    Onsitego unveils new brand positioning with Hardik Pandya

    Mumbai: With the festive season being around the corner, Onsitego has launched its new brand campaign featuring Hardik Pandya and positioning itself as “Protection ka All-Rounder.”

    For over a decade, Onsitego has been the flag bearer of the Indian device care industry. The Company has constantly brought new offerings under its Extended Warranty & Damage Protection plans coupled with best-in-class customer experience. Its “No Questions Asked” policy, paperless process and pan India service make it a clear favorite of retailers and consumers.

    While the company covers all devices, the commercial showcases instances from daily lives where people end up damaging their phones. Hardik then reassures the consumers by saying, “Phone hai toh Bigdega, aur Bigdega toh Banega.” The spot highlights Onsitego’s role in the life of consumers wherein devices are very likely to face some issues during usage and Onsitego will always be there to help.

    Onsitego CEO & founder Kunal Mahipal said, “Powered by easy EMI options, people today buy a Rs. 5000 per month phone vs. a Rs. 80,000 phone paid in one go. In case it gets damaged, the cost of repair can go up to 70-80% of the device price & needs to be paid upfront. Our affordably-priced plans safeguard consumers from such unfortunate expenses. However, in India, only a small fraction of consumers buy protection plans. Our new brand campaign aims to increase consumer awareness about protection plans and underlines the role Onsitego plays.”

    “Onsitego is not only enhancing the after-sales service experience of the consumers, but it is also redefining the entire device care industry.  I think everyone out there should know about this and ensure their devices stay protected,” added Pandya, who is exclusively managed by RISE Worldwide.

    The commercial will be aired on digital media & popular social media sites. In a unique approach to creating awareness around device protection plans at the point of sale, the spot will also be aired inside all the leading electronic stores across the country that have partnered with Onsitego.

  • Onsitego & Hardik Pandya partner to expand device protection category in India

    Onsitego & Hardik Pandya partner to expand device protection category in India

    Mumbai: Onsitego, India’s leading device care company, has announced its partnership with Hardik Pandya, India’s cricketing sensation. Hardik Pandya will be the new face of the brand and will help Onsitego expand the device protection category in India.

    Onsitego has been the flag bearer of the device protection category for over a decade in India. The company has covered more than 1.5 crore devices through its extended warranty & damage protection plans. As per Onsitego, penetration of device protection plans is in low single digits in India v/s above 25 per cent in developed markets. This under-penetration shows a clear lack of consumer awareness and presents a huge opportunity for the category to grow.

    By joining hands with Hardik Pandya, Onsitego aims to improve consumer awareness about the benefits of device protection plans. The combined impact of Onsitego’s presence across over 10,000 retail stores & Hardik’s influence amongst consumers will fuel the next stage of growth in the device protection market.

    Commenting on the strategic partnership, Onsitego Founder & CEO Kunal Mahipal said, “We are thrilled to welcome Hardik Pandya to the Onsitego family. Just as Hardik exemplifies leadership & excellence in cricket, Onsitego embodies leadership & excellence in the device care category. With Hardik on board, we look forward to expanding the device care category and continuing to offer the best in class service experience to consumers across the country.”

    Hardik Pandya, vice captain of India’s white ball cricket team, said, “As a consumer, I understand the pain whenever a device does not work properly & we all need a reliable partner like Onsitego to take care of them.”

    “I look forward to being a part of this exciting journey & contributing towards Onsitego’s mission of delivering WOW experience to all customers.” added Hardik, who is exclusively managed by RISE Worldwide.