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Tag: Kunal Jeswani

  • Kunal Jeswani steps up as Ogilvy CEO Asean

    Kunal Jeswani steps up as Ogilvy CEO Asean

    MUMBAI: He’s been making rapid strides in the region. Kunal Jeswani has been elevated as group CEO-Asean for Ogilvy from his current position of group CEO of Malaysia and Singapore.

    Kunal was has been with Ogilvy for the past 20 years. He  led its India ops fom 2015 to 2022, building the agency to one with 800 talented folks.

    Prior to that he was the chief  of its digital operations. He began his ad career with Enterprise Nexus where he spent a good part of seven years plus.

    He will continue to be based in Singapore even after being promoted as Asean head at Ogilvy.

  • Kunal Jeswani moves to Singapore as group CEO at Ogilvy Singapore & Malaysia

    Kunal Jeswani moves to Singapore as group CEO at Ogilvy Singapore & Malaysia

    Mumbai: After 17 years with Ogilvy India, Kunal Jeswani will be moving to Singapore as Ogilvy Singapore & Malaysia’s group chief executive, the agency said on Friday. It further announced that VR Rajesh will be elevated as Ogilvy India group president, effective 1 June. 

    Having led the India business for the last seven years, Jeswani will be with Ogilvy India for the next two months to manage the country leadership transition. 

    On his new role, Jeswani said, “Ogilvy India is easily one of the best agencies in the world and it has been an absolute privilege to spend the last 17 years in the company of giants who I love, respect and have grown with. As I move to a different market and a different Ogilvy experience – Ogilvy India is bigger, better and more vibrant than it has ever been. I am sure that under VR’s leadership, our client relationships will thrive, and our work will shine even brighter.”       

    As group president, VR Rajesh will lead the integrated Ogilvy India P&L across all its offices and will be responsible for the acceleration of all its core capabilities in India – advertising, brand and content, experience, health, PR & influence and Ogilvy Consulting.  

    VR Rajesh joined Ogilvy in 2004 and has grown from strength to strength in the organisation. A powerful growth driver, an influential client partner and a passionate creative partner, he has led Ogilvy Mumbai & Kolkata since 2018, growing the business consistently year after year, the agency said in a statement. 

    “Over the last seven years, Kunal has shaped a people-centric culture and laid foundations for Ogilvy’s digital transformation. It’s a privilege to take the baton from him and continue the journey,” commented VR Rajesh. “The next couple of years will see us accelerate new-age digital competencies and strengthen our content offering by being more regional and local. It’s going to be an exciting ride in creating a comprehensive Ogilvy offering for our clients. I am sure it won’t be difficult when one has a family of giants.”

    “I am delighted that after a stellar performance at Ogilvy India, Kunal is moving to head Ogilvy Singapore & Malaysia. This important responsibility will add international exposure to Kunal’s rich experience across the many aspects of the communications business. VR Rajesh, who takes on the baton from Kunal, is an Ogilvy stalwart and I am confident he will take Ogilvy India and our clients to greater heights. On behalf of the Ogilvy India Board, I welcome VR to this new responsibility,” stated Ogilvy chairman – global creative Piyush Pandey.

  • Ogilvy India appoints Kainaz Karmarkar, Harshad Rajadhyaksha and Sukesh Nayak as chief creative officers

    Ogilvy India appoints Kainaz Karmarkar, Harshad Rajadhyaksha and Sukesh Nayak as chief creative officers

    MUMBAI:  Ogilvy India has announced the appointment of Kainaz Karmarkar, Harshad Rajadhyaksha and Sukesh Nayakas chief creative officers, Ogilvy India. Three of them will take the joint responsibility of driving Ogilvy India’s creative product and reputation.  

    Kainaz, Harshad and Sukesh are amongst the most talented, celebrated young creative leaders in the industry today, and together they will now shape the creative work that defines Ogilvy India.

    While they will oversee all creative work across markets in India, they will also continue to lead creative hands-on in Ogilvy Mumbai.

    Nayak joined Ogilvy in 2000. He is a quintessential Ogilvy leader – all heart and full of passion for great work. His ability to tell compelling stories is evident across his body of work on Mondelez, Tata Sky, Asian Paints, Bajaj Auto, Unilever, Star TV, Castrol, Wildstone, JSW, Tata Salt, Pantaloons, Shan Masala, Fortune Oil, Amazon, Google, UNEP and the ICC Cricket World Cup, among others. Over the years, Sukesh’s work has been recognised at national and international awards, including Effies, AMEs, Kyoorius, Adfest, Spikes, D&AD, London International Awards and Cannes. The one accolade he treasures most, however, is the phone call that he received from his father after the Google Reunion campaign went viral.

    Karmarkar &  Rajadhyaksha joined Ogilvy in 2010. They are fantastic client partners and incredibly talented creative leaders. Their work on Brooke Bond Red Label, ITC Savlon and Unilever Start A Little Good has been widely recognised, and their water conservation work has been awarded at advertising and film festivals around the world. In 2017, they were instrumental in Ogilvy India’s record number of Cannes Lions; nine in a year. In 2018, Savlon Healthy Hands campaign won Asia’s first Grand Prix for Creative Effectiveness at Cannes Lions. In the course of their careers, they have won many global awards across Cannes, One Show, Clio, D&AD, D&AD Impact, Spikes, AMEs, including the coveted CANNES GLASS LION. 

     “I consider myself very fortunate to have on my team three partners who have made a huge impact on Ogilvy’s creative leadership, and an even more significant difference to Ogilvy’s partnerships with clients.  This promotion could not be more deserving!  I am extremely proud to have Kainaz, Harshad and Sukesh on our India team. They are the future of Ogilvy and I am confident they will be the game changers in Ogilvy.” –  Ogilvy chief creative officer worldwide & executive chairman India Piyush Pandey.

    “Sukesh, Kainaz and Harshad are powerhouses of energy and great talent.  Over the last few years, their work across some of our largest clients has been modern in expression and execution, and as inspiring and memorable as any trademark Ogilvy India work should be.  This is a rare and precious balance for any creative to strike.  They understand the value of hard work and deep client relationships and I am sure they will do a fantastic job of driving Ogilvy India’s creative product and reputation.” – Ogilvy India CEO  Kunal Jeswani.

  • Ogilvy names Shouvik Roy as new head of Ogilvy Delhi

    Ogilvy names Shouvik Roy as new head of Ogilvy Delhi

    MUMBAI: Ogilvy has announced the appointment of Shouvik Roy as president & head of office, Ogilvy Delhi. Having over two decades of experience in brand consulting, design, marketing and advertising, Roy will join Ogilvy Delhi on 5 December 2019 and will report to Ogilvy India CEO Kunal Jeswani.

    Welcoming Roy on-board, Jeswani said, "Shouvik Roy brings a width of rich capability to Ogilvy. He will lead Ogilvy Delhi and help us shape its future. His strong, varied experience will help us stay ahead in a volatile, changing communication environment. And his warmth, compassion and love for great ideas will ensure our culture and our creative reputation continue to thrive."

    Roy has earlier worked with firms like HCL, GE Capital, and DDB Mudra. He has also been a co-founder of two successful startups in the brandings, design and communications space – an entrepreneur whose previous firm Brand Planet (Elephant) got acquired by YAAP in 2016. Recently, he exited YAAP as a senior partner.

    Commenting on the development, The Ogilvy Group chief creative officer, worldwide & executive chairman, India Piyush Pandey said: "Talent is the lifeblood of our company. Shouvik is a refreshing new talent who will bring new skills to Ogilvy India. We are excited to have him on board and partner him on his new journey at Ogilvy. Delhi is one of our finest offices with a great young team and a fantastic client portfolio. I’m sure Shouvik will do a great job of leading the work, our clients and our people.

    Roy has lived in Delhi NCR for over 20 years after moving from Mumbai. He will be responsible for a robust portfolio of clients including Dabur, Pernod Ricard, KFC, BMW, Coca-Cola, Perfetti Van Melle, Uber, Eicher Motors, Mother Dairy, Philips, Voltas, Max New York Life, American Express and many more.

    “I am delighted to join an organisation that has been a lifelong inspiration for me. The advertising industry is seeing rapid change and I hope that I will be able to play a meaningful role in shaping it and make it work for Ogilvy. I am looking forward to working closely with a very bright young team here in Delhi NCR and to my interactions with the industry stalwarts at Ogilvy,” Roy said.

  • Shemaroo revamps logo to suit digital consumer

    Shemaroo revamps logo to suit digital consumer

    MUMBAI: Over the years, Shemaroo has had to reorient its business to suit the changing ecosystem and consumer preference. Now, the content powerhouse has revamped its look as well by unveiling a new logo.

    In its 55 years of journey, Shemaroo has witnessed various changes. 15 years ago, it went through a brand refresh. About 10 months ago, the company announced that it has embarked on a transformation journey.

    Shemaroo gears up for digital era; adds devotional app Ibaadat

    Speaking to Indiantelevision.com, Shemaroo Entertainment CEO Hiren Gada shared the experience. After a three-month selection process, Ogilvy India was approved as the creative partner. “It’s the number one agency in the country. Shemaroo is a brand which has been around for 55 years, has been so closely guarded, so many people have such an emotional connection with the brand. If it has to undergo a refresh, it needs to be with the best,” Gada commented on the reason behind choosing Ogilvy as a partner.

    Initially a B2C brand, over time, its business model has become B2B2C. However, the main target of the refresh is consumers. Gada believes that a strong B2C connection is needed before thinking about how people will perceive the change.

    However, Shemaroo promises to stay loyal to the Indian audience by offering them entertainment with that “special tadka”. ‘India Khush Hua’, the new tagline, wants to convey the message of how the company wants to bring joy to Indians with multi-genre offering.

    Curation brands the need of the hour in digital: Kranti Gada

    The logo comprises a series of overlapping layers in rich Indian colours while the shape of the design elements has been derived from the digital play button. “They are already the modern forward-facing company that the logo reflects,” Ogilvy India CEO Kunal Jeswani said.

    “What I found really interesting was the company has done so much to transform internally before they decided to do the external transformation of the brand. Then the task for us becomes much easier. For agencies, when you are transforming a brand externally, it’s far more difficult when the internal shift is going to happen after that. In the case of Shemaroo, it’s just the colours and logo reflecting the change,” he added sharing his experience working with Shemaroo.

    To devise the new logo, Ogilvy undertook surveys for a thorough understanding of the brand, consumers and the trade through careful planning, exhaustive research and understanding of emergent trends.

    A large part of its multimedia campaign will be through its own media. “There are partner properties which we would be working with. We would also be buying some additional media. But primarily it would be on the digital domain. Because the consumer is largely digital, that’s where more targeted and faster refresh can be achieved,” Gada said.

    The company has the ambition to achieve 5X growth in five years. Multi-genre and multi-language strategies are also on the anvil. Devotional content is a core area for the current time. Through the new identity, the company wants to convey their passionate commitment to the goal.

  • Ogilvy to handle Shemaroo’s creative duties

    Ogilvy to handle Shemaroo’s creative duties

    MUMBAI: Shemaroo Entertainment has awarded its creative duties to Ogilvy Mumbai. Founded in 1962, Shemaroo Entertainment is the country’s leading content powerhouse that specialises in aggregation and distribution of content. 

    With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional, music, regional and kids.

    On appointing Ogilvy as the creative agency, Shemaroo Entertainment director Hiren Gada says, “We are delighted to have Ogilvy on board. We met multiple advertising agencies and while all of them had their own strengths, we were impressed by Ogilvy’s holistic thinking. We also found two very strong similarities between Shemaroo and Ogilvy and that is, the zeal to continuously innovate and value long term partnerships. We are really looking forward to an effective partnership.”

    Ogilvy India CEO Kunal Jeswani adds, “All brands go through cycles of evolution. Today, Shemaroo is perfectly poised to leverage its market insight, domain expertise and fantastic array of content to build its next cycle of brand value. Ogilvy is proud to partner with Shemaroo on this journey as a new age agency, building real brand value for our clients.”

  • GroupM, Ogilvy launch Effectiveness Lab in India

    GroupM, Ogilvy launch Effectiveness Lab in India

    MUMBAI: Wavemaker, GroupM’s media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This unique collaboration, between the two WPP agencies will develop data-validated points of view on creating effective communications across consumer interaction platforms.

    Branded content is the first space the Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats. As marketers increase spends on the creation and deployment of content, it is crucial to bring intelligence to what drives effectiveness in the content space.

    GroupM South Asia country manager, WPP India and CEO CVL Srinivas says, “At WPP, our focus is to provide ‘horizontality’ across our agencies and create a seamless structure to provide effective solutions. While we have a wide range of services on offer, the focus of our agencies is on creating efficient solutions to help our brand partners strengthen their engagement with the audience. Launching the Effectiveness Lab as a combined initiative by Wavemaker and Ogilvy is a great example of this.”

    Wavemaker managing director of South Asia Kartik Sharma adds, “At Wavemaker, we connect media, content and technology to drive growth for clients and we understand how effective marketing can be. By being able to better understand how content moves consumers to action along their purchase journeys, we’ll be able to help our clients to make informed decisions on how and when to create engaging content and therefore drive growth for them across their consumer journeys.”

    Ogilvy India CEO Kunal Jeswani mentions, “The Effectiveness Lab will bring the best minds at Ogilvy and Wavemaker together to throw light on creative effectiveness across new age platforms. With digital communications across multiple platforms becoming core to any integrated campaign strategy, the industry needs new thinking on effectiveness. Ogilvy has always stood for Great Work That Works. The more informed we are, the better we will get at delivering creative effectiveness.”

  • Ogilvy India makes key top-level appointments

    Ogilvy India makes key top-level appointments

    MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

    In his capacity as chief strategy officer, Narayan will lead the planning team to drive the national agenda. He will also continue to partner the CCOs and business heads to deliver creative solutions to clients nationally. Narayan will report directly to Kunal Jeswani.

    Narayan has been with Ogilvy since 2004. He has been part of the team that pioneered the planning function in the agency. He has worked on many clients during this journey – Asian Paints, Bajaj, Blue Star, Castrol, Ceat, GreenPly, ICICI Bank, MP Birla Group, Tata Motors, Tata Sky, Unilever, Zandu to name a few. He has partnered creative agencies to generate outstanding work with brands like Asian Paints, Tata Safari, Bru, Hamam and Red Label. He has won the respect and love of all clients, creative and client servicing partners he has worked with. He has won many Effies on his brands (including last year’s AME agency of year).

    Ogilvy India vice chairman and director of client relation Madhukar Sabnavis says, “Prem and Ganapathy are two accomplished planners of Ogilvy who have contributed to function in the last decade; their promotion is a recognition of this. They are the ideal next generation planners to take Ogilvy Planning in India to the next level.”

    Ganapathy, aka Guns, will report to Narayan and work with the city business heads and CCOs to drive the planning agenda for Mumbai office. Guns has been part of the planning team since 2005. He has built strong relationships and been part of the team that has done stellar work on brands such as Asian Paints, Bajaj, Cadbury, Home Center, JSW, ITC and Pidilite to name a few. He has been the agency’s Effectiveness Champion for years- and the first and only IPA winner for Cadbury Dairy Milk in 2013. Guns is a much admired planning leader who has won the love and respect of every client he has worked with.

    Ogilvy India CEO Kunal Jeswani adds, “Ogilvy is, and has always been, a place full of opportunity and growth for talent that shines. Prem and Guns represent the best of Ogilvy, not just as planners but as Ogilvy Ambassadors. I am excited to see them lead change in our industry and our company, driving integrated strategy and planning across our brands and disciplines.”

    Both of them a part of the training faculty at Ogilvy and have conducted several training programs for the young talent in Ogilvy.

  • Salman endorses ‘fully fantastic’ Dixcy

    Salman endorses ‘fully fantastic’ Dixcy

    MUMBAI: Dixcy Textiles has rolled out its new advertising campaign. The TVC features the biggest entertainer in Bollywood Salman Khan.

    The humorous ad highlights Dixcy Scott’s fit and quality. The film has been conceptualised by Ogilvy Advertising. This is the first campaign for Dixcy Scott after Ogilvy won the account without a pitch process early this year. Salman is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns.

    Dixcy Scott founder Premji Sikka said, “The brief to the agency was to highlight the fit and quality of the product. While the brand would love to talk about entire range of innerwear, talking about underwear when a celebrity is involved would be a challenge. So, in the ad while Salman is wearing a vest, the agency has managed to include underwear and extend the proposition of ‘Fully elastic, fully fantastic’ to the entire men’s innerwear range.”

    Dixcy Scott director Raghul Sikka added, “The campaign is now consumer-focused whereas the earlier campaigns were trade-led.”

    Ogilvy South Asia executive chairman and creative chairman Piyush Pandey said, “This campaign marks the return of a lethal combination — Dixcy Scott and Salman Khan. In this campaign, we decided to leverage Salman for his great ability to pull off humour in way that connects with the masses.”

    Ogilvy India CEO Kunal Jeswani inserted, “So much advertising today hesitates to deliver a great functional benefit. And the ones that try to do it end up being so boring that consumers show zero interest. This one gets it right.”

    Being one of the youngest, big players in the category, Dixcy Scott faces stiff competition from established players.

    Madison Media Sigma CEO Vanita Keswani added, “To reach out to consumers effectively and in a holistic way, the campaign will run across TV, print, digital, OOH and theatres countrywide.”

  • Salman endorses ‘fully fantastic’ Dixcy

    Salman endorses ‘fully fantastic’ Dixcy

    MUMBAI: Dixcy Textiles has rolled out its new advertising campaign. The TVC features the biggest entertainer in Bollywood Salman Khan.

    The humorous ad highlights Dixcy Scott’s fit and quality. The film has been conceptualised by Ogilvy Advertising. This is the first campaign for Dixcy Scott after Ogilvy won the account without a pitch process early this year. Salman is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns.

    Dixcy Scott founder Premji Sikka said, “The brief to the agency was to highlight the fit and quality of the product. While the brand would love to talk about entire range of innerwear, talking about underwear when a celebrity is involved would be a challenge. So, in the ad while Salman is wearing a vest, the agency has managed to include underwear and extend the proposition of ‘Fully elastic, fully fantastic’ to the entire men’s innerwear range.”

    Dixcy Scott director Raghul Sikka added, “The campaign is now consumer-focused whereas the earlier campaigns were trade-led.”

    Ogilvy South Asia executive chairman and creative chairman Piyush Pandey said, “This campaign marks the return of a lethal combination — Dixcy Scott and Salman Khan. In this campaign, we decided to leverage Salman for his great ability to pull off humour in way that connects with the masses.”

    Ogilvy India CEO Kunal Jeswani inserted, “So much advertising today hesitates to deliver a great functional benefit. And the ones that try to do it end up being so boring that consumers show zero interest. This one gets it right.”

    Being one of the youngest, big players in the category, Dixcy Scott faces stiff competition from established players.

    Madison Media Sigma CEO Vanita Keswani added, “To reach out to consumers effectively and in a holistic way, the campaign will run across TV, print, digital, OOH and theatres countrywide.”